On Methods and Characteristics for Chinese Translation of Foreign Brand Names

In international marketing,the brand name of a certain product serves as an important element that may affect its prospect in the market.Particularly,for those foreign products entering China,the translation of the brand names directly influences their success in this huge market.A well-received translation of the brand name surely helps to promote the sales of the product.On the contrary,the product may not survive in the market.This paper focuses on analyzing and summarizing the methods and characteristics for the typical translation of foreign brand names in China at present,thus can be instructive and directive for other foreign products to enter China’s market.     

The Porter's-five-force analysis of AUDI in China

With the development of the world economy. The booming MNC has become a more and more important factor to impel the global economy in the 21 century,and with the further development of the national reform,more and more prestigious MNCs have watched out China automobile market and regarded it as their long-term investment target.Therefore.the marketing stratagem of AUDI car in China was cited as a car case to make a research on the marketing stratagem of MNC in China automobile market in my paper. I use the Porter's five forces model to analyze the AUDI car in Chinese market.     

Risk management of stock index futures

The Hong Kong Hang Seng index futures is taken as a study object and a method of empirical analysis is adopted in order to verify the validity of the application of the value-at-risk (VaR) method in the risk measurement of the stock index futures market. The results suggest that under normal market conditions it is feasible to apply the VaR method in the measurement of the market risks of stock index futures. The daily VaR value of the stock index futures provides a foreseeable profit and loss of the stock index futures. Financial supervisors can adjust their supervising strategies according to the daily VaR value. The speculators can adjust risk capital reserve rates in the same way. The application of this method in China's stock index futures market requires the solutions to specific problems: the absence of historical data, the difficult confirmation of non-risk interest rates etc.     

Taobao:The Overlord of E-Commerce in China

With the rapid development of Internet in China during the recent years, the number of Internet users is growing at high speed every year. Flourishing e-commerce in China market has provided a new market and numerous opportunities for merchants. Taobao precisely took up this vital point and had to leap to the top of e-commerce in China with so many competitors. This article will analyze the factors of Taobao’s success, its market positioning, e-payment from the perspective of the economics. As well give some suggestions on further development.     

考虑期权合约的电力市场纳什-古诺均衡分析

Option contract is one of the most important instruments for power generators developing bidding strategies and hedging market risk. Based on the peculiarities of bid-based-pool （BBP） power markets, a joint two-stage Cournot equilibrium model for option and spot markets is developed, and analytical formulas for market equilibrium are derived using a backward induction method. The impacts of option contract on efficiency of electricity markets and the behaviors of strategic generators are analyzed. The results show that strategic generators will voluntarily participate in strategic option contracting, and the existence of option contract accelerates the degree of competitive intensity in electricity markets and mitigates the market power abuse of generators to a large extent. In order to retain high spot market price and stable revenues, generators are interested in holding extremely high volatility of spot market price.     

The urban land use system in China

1. Introduction Land market is the base of real estate market. Most developed countries and regions have quite mature land market. There are two types of countries and regions in view of the land ownership, i.e. state-owned one that transfers only the usufruct to a land user such as in Singapore, Malaysia, etc., and privately owned one for which the land is owned by individual, such as in Japan, U.S., Britain, France, etc. Chinese urban land is owned by the state, so, what users acquire is …     

Good or Bad? : Learning Globalization, Postmodernity and a Changing China Education System

Under the setting of globalization, in the late 1970s, China began to carry out ’the reform and opening-up policy’. During 30 years reform process, Chinese economy has a great growth. The ’market mechanism’ and its effectiveness were adopted by Chinese people. With the deep reform of health system, Chinese government delegates more decision-making power to the hospitals, thus ’in employment terms, as two of largest industries (health and education) in every country’ (Meadmore P. 1999 p.91), the reform of education has become a hot topic in social debate. In other words, in the field of education in China today, marketization of education is highly focused, causing concerns of various social classes: What are the reforms? What are the results reforms bring about? On exploring the effects of globalization on Chinese education in modernity and presenting advantages and disadvantages in the process of the ’market mechanism’ working in and through education to reconsider a market education system creates an external competition for public schools.     

The Research on Whether Honda’s Products Choose Uniformly in European Markets

The report will use the cultural factors to segment Honda’s Europe market and how would Honda market its product in each segment.     

A review on research of real estate big data

The research value and market potentials of "big data"in real estate industry are well acknowledged with the development of technologies. But research in this area is far away from systematic and thorough context. Aiming at this issue, we systematically examined the research outcomes related to real estate big data. It gives a comment to current research status and proposes the future directions in this area from the four aspects, i.e. the hierarchical structuring of real estate "big Data" integrated implementation, exchange and pricing systems, and the market operation system, in order to assist the researchers for their future works.     

An Analysis of Stylistic Functions of Chinese Enterprise Profile and Its Translation Strategies

Enterprise profile plays an important role in promoting company in the international market, showing its strength, ex?panding its influence, and advancing their business. At present, the translation of...