Does Political Advertising Lead to Online Information Seeking? A Real-World Test Using Google Search Data

Though the political advertising literature has documented the effects of political advertising on political attitudes and voting behavior, less attention has been paid to the role of political advertising in stimulating information search. This study seeks to examine the impact of political advertising on real world information seeking using CMAG data from the Wisconsin Ad Project combined with Google Trends search data. Results suggest that increased advertising volume is associated with increased online information seeking. Additionally, this study tests the feasibility of using Google Trends search data as a proxy measure of political information seeking.     

Information Behavior and Japanese Students: How Can an Understanding of the Research Process Lead to Better Information Literacy?

Academic librarians are striving to better serve international students as this emerging population grows on university campuses. Past studies of international students generally focus on linguistic and cultural differences in relation to information literacy skills development. However, it is necessary to go beyond these factors to better serve the population. By using a framework based in information behavior research, the present study investigates the factors that mediate students' behavior and information literacy skills. Practical recommendations based on the findings of an in-depth qualitative study of students' research process are provided.     

How Can the University Library Better Meet the Information Needs of Research Students? Experiences From Ulster University

This article investigates academic library needs of doctoral students. The study identifies PhD students' information literacy training needs and explores current levels of library engagement, barriers to use, and gaps in existing services. First-year PhD students at Ulster University (UU) were surveyed and interviews were undertaken with three students. Findings show that just over half the respondents start their research from the Library's e-journal interface or library databases and these resources are also their main research tools. Minimal use was made of social media or apps. Students' ability to correctly identify different source types within a reference did not match the confidence they expressed in their own abilities, and two thirds were not aware of basic e-book capabilities. However, over 90% of the respondents strongly agreed that the university library service was essential for their research. The article concludes with a number of recommendations on improving library services for PhD students.     

What Does it Take to Make Discovery a Success?: A Survey of Discovery Tool Adoption,Instruction, and Evaluation Among Academic Libraries

Discovery tools have been widely adopted by academic libraries, yet little information exists that connects common practices regarding discovery tool implementation, maintenance, assessment, and staffing with conventions for research and instruction. The authors surveyed heads of reference and instruction departments in research and land-grant university libraries. The survey results revealed common practices with discovery tools among academic libraries. This study also draws connections between operational, instructional, and assessment practices and perceptions that participants have of the success of their discovery tool. Participants who indicated successful implementation of their discovery tool hailed from institutions that made significant commitments to the operations, maintenance, and acceptance of their discovery tool. Participants who indicated an unsuccessful implementation, or who were unsure about the success of their implementation, did not make lasting commitments to the technical maintenance, operations, and acceptance of their discovery tool.     

Does Facebook Use Predict College Students’ Social Capital? A Replication of Ellison,Steinfield, and Lampe’s (2007) Study Using the Original and More Recent Measures of Facebook Use and Social Capital

In 2007 Ellison, Steinfield, and Lampe published an article on the positive association between Facebook use and social capital that started a decade of research on the social outcomes of social network site use. Although cited almost 9,000 times, it received critique on the conceptualization and operationalization of Facebook use and social capital. In this study we replicate Ellison et al.’s study with original and alternative measures of social capital and Facebook use, thereby shedding light on the robustness, stability, and ecological validity of the original findings. We found that Facebook intensity positively predicts the original social capital measures, lending support to the validity of the original findings. Its relationship with structural measures, however, was weak for bridging and absent for bonding social capital.     

How Do We Market to Distance Populations,and Does It Work?: Results From a Longitudinal Study and a Survey of the Profession

This article discusses the results of a longitudinal survey conducted by Kansas State University Libraries to assess the marketing of library services to the university's distance education population. The latest implementation of the survey revealed overall similar or increased awareness of and satisfaction with library services compared to the previous survey. Also included are results of a survey of library professionals on best practices for distance education librarians. Findings include the importance of developing relationships with campus distance education offices and faculty and the need to be persistent with marketing efforts to a changing population.