A rules‐based study of television's role in the construction of social reality

A qualitative analysis of one couple's conversational uses of mediated content is presented. Observations spanned a two‐year period. Data were categorized according to usage type and then examined from Lull's (1981) rules persective.     

The rhetoric of radical black nationalism: A case study in self‐conscious criticism

The rhetoric of Black nationalism is used as a case study to illustrate problems involved in the criticism of contemporary protest rhetoric. The conclusions resulting from the application of traditional theory are contrasted with those developed from Burkeian dramatism in order to outline an alternative perspective toward this rhetoric and in order to provide a technique for increasing the self‐consciousness of the critic.     

An exploratory study of word‐of‐mouth communication in a hierarchy of effects context

Word‐of‐mouth (WOM) communication is introduced within a hierarchy‐of‐effects context. The results of a laboratory experiment suggest that amount of WOM information about products is less important than valence of that information. Counter to previous research implying a disproportionate influence of negative information on product evaluation, negative WOM information in the experiment reported resulted in less familiarity with the mentioned brand. Further, a somewhat surprising finding indicated that brand‐specific negative WOM communication can have the effect of decreasing primary demand for an entire product category.     

Cox broadcasting corporation: A group‐ownership case study

One of the oldest and largest of the group owners in radio and television is historically traced in this article, taken from the author's dissertation on group ownership in television, written under the direction of past BEA‐President Rod Right‐mire at Ohio University. The author is on the broadcasting faculty at the University of Tennessee, Knoxville.     

Class markers in the mass movie audience: A case study in the cultural geography of moviegoing, 1926‐1932

In the 1920s, Hollywood moved to normalize a vertically integrated industrial structure based on centralized control over film production, distribution, and exhibition. The intensity of this effort at greater corporate rationalization increased dramatically between 1926 and 1932, as major studios aggressively assumed ownership of key first‐run movie palaces in cities and towns across America. Current studies of moviegoing during this period often suggest that studio control over exhibition helped standardize the contexts of film reception, thereby pressing pre‐existing class specificities of moviegoing into a more easily managed and legitimized middle‐class form of cultural practice. The case study presented here offers a theoretically‐informed but empirically grounded investigation of film exhibition and moviegoing during this period, and argues that film exhibition and moviegoing continued to be marked by cultural distinctions that helped articulate class relations in the wider social formation.     

A study of women's compliance‐gaining behaviors in violent and non‐violent relationships

Recent research by communication scholars has investigated the dynamics of abusive spousal relationships (Chandler, 1986; Infante, Chandler, & Rudd, 1989; Infante, Chandler‐Sabourin, Rudd, & Shannon, 1990; Rancer & Niemasz, 1988; Rudd, Burant, & Beatty, 1994; Sabourin, Infante, & Rudd, 1993). Infante and his colleagues have suggested that those involved in violent relationships communicate differently with their partners than those involved in nonviolent relationships. Based on this prior research, it seems important for communication scholars to further investigate the communication behaviors of individuals involved in violent relationships. This current study seeks to advance the family violence research by comparing the types of compliance‐gaining strategies that battered and non‐battered women report using during their disputes.     

ADONIS: a document delivery solution? A case study

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A case study: the evolution of a ��facilitator model�� liaison program in an academic medical library

Question:

What type of liaison program would best utilize both librarians and other library staff to effectively promote library services and resources to campus departments?

Setting:

The case is an academic medical center library serving a large, diverse campus.

Methods:

The library implemented a “facilitator model” program to provide personalized service to targeted clients that allowed for maximum staff participation with limited subject familiarity. To determine success, details of liaison-contact interactions and results of liaison and department surveys were reviewed.

Results:

Liaisons successfully recorded 595 interactions during the program''s first 10 months of existence. A significant majority of departmental contact persons (82.5%) indicated they were aware of the liaison program, and 75% indicated they preferred email communication.

Conclusion:

The “facilitator model” provides a well-defined structure for assigning liaisons to departments or groups; however, training is essential to ensure that liaisons are able to communicate effectively with their clients.     

Information adequacy,job satisfaction and organizational culture in a dispersed‐network organization

This investigation examined the relationship of information adequacy to job satisfaction and organizational culture in a healthcare organization with both office and field personnel. Information adequacy was assessed in four areas: personal performance, organizational policies, organizational performance, and organizational objectives. Comparisons of field and office personnel indicated that they did not differ on information adequacy or job satisfaction; they did, however, differ on several dimensions of organizational culture. Also, the relationship of information inadequacy to job satisfaction and organizational culture differed for employees depending on whether they worked primarily in the field or primarily in the office. Implications of the findings are drawn for organizations with a dispersed‐network structure.     

Examining six modes of relationships in a social-mediated crisis in China: an exploratory study of contingent organization–public relationships (COPR)

ABSTRACT

The relationship management theory and contingency theory of conflict management, as two dominant approaches in the field of public relations, bolstered by a tapestry of literature from cross-disciplinary fields, were brought together to conceptualize the concept of contingent organization–public relationships (COPR). To generate the theoretical robustness of COPR and test its practical applicability, we selected a social-mediated crisis occurring in China and collected data through mixed-methods, including both content analysis and in-depth interviews. Quantitatively, content analysis of 338 Red Cross’s press releases and 4003 media coverage and 136,754 public posts during a 3-year time range provided a natural history of the application of COPR in crises. Qualitative interviews also offered in-depth information on the perceptions of stances and relationships from each party in this incident. Findings concluded that COPR addressed the dynamic and contingent multi-party relationships in contemporary China.     

A study of the relative effectiveness of climax and anti‐climax order in an argumentative speech∗

Two experiments examine the relationship between ambiguity tolerance as a personality trait and verbal behavior. In the first experiment Bales’ IPA system was used to analyze a group discussion. The high ambiguity tolerators dramatized almost three times as much as the low ambiguity tolerators. In the second experiment, only two of the IPA categories were used, dramatizes and gives opinion. No differences were found in the gives opinion category. In the dramatizes category, however, the same effect was found again.     

Eisenhower's ‘atoms for peace’ speech: A case study in the strategic use of language

This article examines the speech “Atoms for Peace,”; delivered by President Dwight D. Eisenhower to the General Assembly of the United Nations on December 8, 1953. The author demonstrates how a complex rhetorical situation resulted in the crafting and exploitation of a public policy address. Far from serving as a precursor to nuclear disarmament, the speech functioned to bolster the international image of the United States as a peacemaker, to warn the Soviets against a preemptive nuclear strike, and to alert the American public to the dangers of a nuclear exchange.     

A test of a cultural model of patients' motivation for verbal communication in patient‐doctor interactions

In theory, two‐way communication between patient and physician is desirable. However, there is a dearth of research that has explored the effects of patients’ culture and cultural orientations on patients’ ability to actively participate in the medical encounter. The purpose of this paper was to test the effects of patients’ culture and cultural orientations on assertiveness and communication apprehension during medical interviews. According to the proposed model, culture and self‐construals are causal antecedents to patients’ beliefs about verbal communicativeness. Our model suggests that cultural values (self‐construals) are determined in part by culture. In regards to the mediation process, the model proposes that the greater the patient's construal‐of‐self as independent, the more positive her/his beliefs regarding patient participation, which, in turn, leads to a higher degree of motivations to communicate verbally with a physician. Our model also suggests that the greater the patient's construal‐of‐self as interdependent, the more negative her/his beliefs regarding patient participation, which, in turn, leads to a higher degree of communication avoidance and apprehension during medical interview. The data were partially consistent with the theoretical predictions made. The implications of the model for theory and practice are discussed.     

Faculty–library collaborations in digital history: A case study of the travel journal of Cornelius B. Gold

ABSTRACT

In this article, the authors present a case study on a teaching and learning initiative in digital humanities at Connecticut College. The article outlines a project in which students in a midlevel history course collaborated with library staff and faculty to develop a digital exhibition on a nineteenth-century journal in the College's collection. The cooperative approach and institutional support that the team received provided an effective and flexible means for achieving common goals. As students applied emergent technologies to college collections, they were able to conduct meaningful research and bring archival resources to new audiences.