台湾政治生态下民进党意识形态话语权的建构与争夺

意识形态的本质是一种夺取和巩固政权的工具。在指涉政权的合法性与执政的正当性方面，民进党逐步形成了“民主话语”“本土话语”“台独话语”“反中话语”为核心的一套系统的意识形态论述。通过制度与“法律”、大众传媒、教育等核心意识形态“国家机器”的争夺，民进党创造了意识形态话语的有利生产条件；通过概念生产与二元对立的话语修辞，民进党掌握了意识形态话语的认知与意义阐释规则；通过悲情叙事与恐惧诉求的话语传播策略，民进党掌握了意识形态话语传播的心理认同机制，由此逐步夺取和确立意识形态话语权优势。对台湾政治生态和两岸关系也造成了巨大影响。     

历史与现实:理解"戏说剧"四题

从四个方面考察了“戏说剧”在化语境中的当代发生及其特性，分析它作为一种特殊电视剧形式类型在现时与未来两个层面上的意识形态意义，阐述了“戏说剧”的艺术叙事与历史叙事的关系，肯定了“戏说剧”的现实主义艺术精神。     

超本文的叙事与话语——重读“ 样板戏”

本文从话语理论的角度,对“样板戏”的叙述内容、叙事的欲望与法则、叙事手段等进行了分析。指出:从本文的意义上来说,“样板戏”己经失去了电影的本质意义而进入了一种“超文本”的范畴,是一种意识形态规程的叙事与话语形式,其本质就是以畸形的集体话语对鲜活的个人话语的一次成功的反动。     

解读“媚雅广告”

媚雅广告唯美叙事的背后是时尚的煽动与欲望的张扬；媚雅广告在对生活情景作审美化处理的叙事过程中，试图构建起超越商品价值规律的符号价值。在充斥着广告符号的世界里，媚雅广告间接地重新建构了人生意义话语和社会价值取向。媚雅广告对社会化的负面影响是潜移默化而深远的。     

影片《英雄》的叙事策略及意义生成

《英雄》的叙事是一种视听“语言的虚构”，是银幕或影像系统中的“存在”，是叙述依据一定的价值体系和审美惯例对战国末年惊心动魄的历史的重建。本旨在解读《英雄》的叙事策略：开放式的“主观化”多重叙事、“复调”式的深层叙事结构、“七巧板”式的视觉话语范式，及其意义生成：吁求和平。     

《申报》广告对近代上海物质消费文化的建构

《申报》广告传播通过赋予商品一种文化色彩,使上海市民消费的不只是商品本身,更重要的是商品所带来的文化意义。文章突破了历史与经济的传统研究路线,从传播学的角度研究《申报》广告对当时上海市民消费行为和方式的影响,并指出《申报》广告对二三十年代上海物质消费文化的形成具有重要的作用。二三十年代的《申报》广告是上海市民获知商品信息的重要渠道,它通过一系列消费话语建构了健康、休闲、享乐、爱美、送礼等消费文化,为上海市民搭建了一种消费模式和形态。     

陈独秀“办报革命”的策略启示：基于意识形态的分析视角

从本质而言，意识形态领导权是大众同意的文化领导权。如果失去人民的同意和认可，统治阶级就不再是领导者，而仅仅是统治者。在“办报革命”中，陈独秀以登台先唤为场景叙事策略，以谆谆教诲为影响青年策略，以揭露起底为批判进路策略，以破旧立新为理想建构策略，以“思想之牛顿”颠覆封建主义的意识形态根基，为五四运动到来和中国共产党诞生奠定思想文化基础。深入研究陈独秀“办报革命”的策略对加强新时代意识形态工作具有重要启示意义。     

消费社会“名人符号”分析

名人符号是特定社会结构与意识形态的表征。消费社会符号消费逻辑改变名人符号生产机制与内涵所指,使名人符号的生产机制由意识形态宣传、公共知识传承转向娱乐化、大众化,自身沦为一种可以消费的商品,同时造成信道资源被抢占、无效信息的广泛传播与信息污染等一系列问题。在分裂破碎、结构松散的后现代社会里,名人符号也是一种联结社会的工具与纽带。消费社会大众传媒与广告主要制造了三种类型的名人叙事:偶像神话型、肥皂戏剧型与恶搞反叛型,形成了文化传播中的一种特殊的形态。     

论广告创意中的文化策略

广告是一种商业行为，也是一种文化行为。任何一则成功的广告创意中都蕴含着与其所要推销的商品相适应的某种文化诉求。在广告创意中采取怎样的文化策略，决定着广告创意的成功与否。一般说来，广告创意中的文化策略主要基于企业形象、消费群体的感性心理以及商品品牌的文化附加值三个方面。     

不可靠叙述之维的历史——评李洱的《花腔》

李洱的小说《花腔》融合了多种叙事策略,其艺术魅力的产生主要源于作者对二度叙事策略和不可靠叙述策略的运用。小说文本的意义之一,是通过“花腔”一词的表层形象,即通过不可靠叙述揭示历史的花腔特性。     

卡思卡特城堡

It is worthy of noting that, whilst Crookston Castle witnessed the earlier and happier portion of Mary's variegated life,     

不同的吃喝玩乐

一、吃和喝吃苹果 eat an apple, 吃药 take medicine,吃糖 have some sweets,吃饭 have one's meals,吃馆子 dine out,吃惊 be surprised/     

漏洞百出的教育

Many college freshmen arrive woefully unprepared to do college work, and as disadvantaged populations continue to grow, the share of the American work force that has made it through college is expected to plummet. Many experts blame that educational failure not just on high schools but also on colleges. School & College, a special report by The Chronicle, looks at efforts to fix the system. What reforms would better prepare students for college? What should schools and colleges be doing differently? How should state and federal officials help?     

只要努力,不要后悔

There are numbers of crossroads on our long and unpredictable life journey where we totally have no idea about which direction to choose. No matter what our decision is, we should not turn back, but face the music and go ahead instead. I am this kind of girl who always does try without regretting, one example is how I dealt with my love.     

浅谈移民问题

Migration occurs behind a variety of reasons and has a great effect on the whole world. People may migrate in order to improve their economic situation, or in order to escape civil strife, persecution, and environmental disasters. The impact of migration is complex, bringing both benefits anddisadvantages. This paper briefly talks about the causes of migration, the allocation of benefits, and the ways in which individual countries and the international community deal with this important subject.     

Sister Carrie, an Adherent of Desires

Sister Carrie is one of the most controversial characters in American literature.Thought as a "fallen woman" firstly,she was defined as a "new woman" by some critics later. However, by digging into the motivaton behind the whole process of Carrie's "success", the relationship between Carrie and her creator (the author), the social conditions of then American, it can be found that Carrie has never been free-standing on her thought and she has never found her real-sdf even after becoming a famous actress. In a society dominated by mass consumerism Carrie is only an adherent of her own desires. She also is a representative of all those country girls flooded into cities, a symbol and a sacrifice of the urbanization of America in a time countryside was overcome by cities.     

Improvement of one-cycle controller by use of proportional integral differential controller

1.IntroductionOne-cyclecontrolmethod,whichwasproposedaboutonedecadeago[1],hasbecomeanattractivemethodinspecialfieldssuchaspowerfactorcorrection[2-6],switchingamplifiers[7,8],etc.Themainideaofthiscontrollerisbasedonintegrationofdiodevoltageinone-cycleandforcesittobeexactlyequaltothereferencevalue.Themainadvantageofthiscontrollerisitsrealtimeabilitytorejectthevariationofinputvoltage[1].Despitethisgreatability,ithasnogoodperformancesinrejectingofloaddisturbanceandfollowingreferencecommands.Espec…     

库克斯顿城堡

城堡, 是欧洲典型的建筑之一, 每个城堡都有一个美丽的传说或是一段历史。从本期开始, 我们将推出“城堡之旅”, 带各位读者去浏览、观赏欧洲各地的城堡, 开始一段文化与历史的旅途!     

The Reader Response Approach to Teaching of English Literature

During interview with English majors, it was found that a majority of students expressed disappointment with their experience of English literature classes. Students' dislike of learning English literature appears to be the major problem of teaching English literature in China. Reader response approach is a good way to solve this problem. In this paper, I explain the rationale behind the reader response approach, such as its origin, definition, features, assumptions, and strategies. Then I illustrate how reader response approach works as a teaching strategy by presenting several teaching models. At last I evaluate its usefuiness for teachers and present the advantages of reader response approach in Chinese context.