From Facebook to Instagram: Exploring user engagement in an academic library

It is trendy for university libraries to offer services on social media (SM) platforms. As many millennials prefer to use apps of photo-snapping, libraries unavoidably start to use Instagram to connect with users. This study examines the effectiveness of the use of Facebook and Instagram in The University of Hong Kong Libraries (HKUL), by a mixed-method approach to analyze the posts on the two SM sites of HKUL and user feedback collected from interviews on campus. The content analysis surprisingly revealed that both Facebook and Instagram received very low user engagement, and the most frequently posted contents were library operational news and library events. The interviewees opined that they welcomed HKUL's use of Facebook and Instagram, but they urged HKUL to change its uninteresting style on the SM sites and make better use of the SM features to attract users' attention. This study provides insights for librarians for their effective management and adoption of SM, especially for content design and management.     

Analysis of Academic Libraries' Facebook Posts: Text and Data Analytics

This research analyzed a dataset of academic libraries' posts on Facebook. It applied a text and data analytics approach to a dataset collected from the Facebook posts of academic libraries at the top 100 English-speaking universities, as listed by the 2014 Shanghai World University Rankings. The dataset is from a two-year posting history of 18,333 unique posts, 113,621 likes, and 3401 comments. Less than a quarter of the libraries had more than 2000 post-related likes, and only seven received more than 100 comments on their postings. Content analysis identified the most prevalent single word (unigrams), bigrams (two-word sequences), and trigrams (three-word sequences) in high and low engagement content. Semantic analysis identified the semantic categories for posts with high and low engagement. The findings can assist academic libraries in their social media strategies for engagement, marketing, and visibility.     

The Social Dimension of Blogging about Health: Health Blogging,Social Support,and Well-being

The study reported here explored the social dimension of health-related blogs by examining blogging as a means to marshal social support and, as a result, achieve some of the health benefits associated with supportive communication. A total of 121 individuals who author a blog dedicated to their experience living with a specific health condition completed the study questionnaire. The number of blog posts made by respondents and proportion of posts with reader comments were positively associated with perceived social support from blog readers. The relationship between blog reader support and two outcomes related to well-being depended upon the support available in bloggers' strong-tie relationships with family and friends. Consistent with the social compensation (i.e., “poor get richer”) perspective, blog reader support was negatively associated with loneliness and positively associated with personal growth when support in strong-tie relationships was relatively lacking.     

The local TV station as an organizational self: Promoting corporate image via Instagram

Television stations are increasingly using social media platforms for a variety of reasons. This study examined more than 4,300 visuals posted to the Instagram sites of 383 local TV stations in the United States. The analysis found that news and promotion were the top themes of the posts. Using Goffman’s (1959) presentation of self as a theoretical foundation, this study found that visuals coded as frontstage received more likes and comments than backstage visuals. Small market stations featured more promotion visuals than large and medium markets. Large market stations featured more lifestyle, community, and news posts than the other market sizes.     

Organizing for survival and social change: The case of streetwise

This study explores how members of StreetWise organize for survival and social change. Through the publication of a street journal by the same name, StreetWise provides employment opportunities for men and women without homes. Using feminist principles of organizing as a backdrop, we highlight the discursive moves that (1) reinforce StreetWise's standpoint as counter to the practices and structures of the dominant culture, and (2) provide alternative ways of thinking about issues of poverty and homelessness. We highlight tensions that emerge between the dialectic of survival and social change, and in so doing position StreetWise as an “alternative discourse community” that develops counterdiscourses amidst cultural and material constraints. We work toward locating how members negotiate organizational irrationalities through moral deliberation.     

What makes local governments' online communications successful? Insights from a multi-method analysis of Facebook

Little is known about how public sector organisations capitalise on the potential of social networking sites (SNSs) as communication channels. Previous research is short on theoretical models and managerial insights into the success of local governments' online communication strategies. The purpose of this study is to explore how successfully local governments utilise SNSs for managing their external communication with citizens. Using a multi-method analysis of 15,941 posts and 19,290 comments on the Facebook pages of the 25 largest German cities, we make five contributions to research and practice. First, we analyse the properties and topics of government posts to draw a rich picture of how local governments use Facebook as a communications channel. Second, we conceptualise success in governments' online communications in terms of the frequency and polarity of citizens' reactions, which we use for third, evaluating government communication behaviour in SNSs. Fourth, we identify which benefits SNSs offer that traditional communication channels do not provide. Fifth, we offer guidelines for improving the online communication strategies of local governments using SNSs.     

PERSUASION FROM BELOW?

Guided by the belief that anonymity inevitably breeds the kind of uncivil discourse that hurts their readers, many news organizations have chosen to ban anonymous comments sections on their websites in recent years. Unfortunately, little empirical research has been conducted to assess whether exposure to anonymous comments actually does influence people's attitudes. In this paper, we address this oversight by asking: do anonymous comments posted on a newspaper website shape how internet users feel about the media? Using an online experiment to systematically manipulate exposure to anonymous comments attached to a “hard news” report, we find strong evidence that exposure to non-attributed posts—regardless of their tone—leads internet users to feel more negatively towards specific news organizations and the media in general.     

Celebrity Athletes,Soft Power and National Identity: Hong Kong Newspaper Coverage of the Olympic Champions of Beijing 2008 and London 2012

The modern Olympic Games have been regarded as vehicles for governments to use elite athletes to promote soft power agendas and build national cohesion. Adopting textual analysis, the present study examined the global sports events within a specific sociocultural context, by analyzing and comparing the reportage of 2008 and 2012 Summer Olympics in four Hong Kong newspapers. All the news articles were probed to discern pervading themes regarding the Olympic champions as celebrities, and three discursive formations were identified: national heroes, rags-to-riches figures, and stars in the entertainment industry. The findings make visible both the instances that nurture the perception of national identity and Hong Kong media's alternative responses to the party-state's propaganda. Although the Olympics can play a positive role in articulating national pride and fostering national identity, the study also shows the complexities of the construction of Chinese nationalism and patriotism in postcolonial Hong Kong.     

Public perceptions of newspapers’ political positions: A perceptual map of Hong Kong newspapers

This study demonstrates for the first time that a newspaper's political orientation is a principal factor used by readers to locate its position in the marketplace. The findings have concrete implications for editors and publishers in Southeast Asia, where newspapers are often aligned with political organizations. The study uses data collected in Hong Kong to create a perceptual map of Hong Kong newspapers. In Hong Kong, there are 25 dailies serving a population of 6 million. Newspaper readership is high. The newspapers span the political spectrum from ultra‐left to ultra‐right. When data were collected for this study, some newspapers were controlled by the Kuomintang of Taiwan, others by the Chinese Communist Party of the People's Republic of China. This study selected eight newspapers whose political orientations had been clearly established by previous research. Some 990 respondents estimated the distance between 28 pairs of newspapers. These ‘perception data’ were pure similarity/dissimilarity measures. Factor analysis and multidimensional scaling both reveal a clear political dimension to the resultant perceptual maps. The study also includes an overview of the contemporary partisan press in Hong Kong.     

Gender portrayal in Hong Kong and Korean children's TV commercials: A cross‐cultural comparison

This study examined gender portrayal in a sample of 345 television commercials broadcast during children's programmes in Hong Kong and Korea using content analysis. Literature suggests that Hong Kong culture differs from Korean culture on the dimension of Masculinity/Femininity proposed by Hofstede. The differences between the two countries provide a valid test of theory, and suggest hypotheses about the gender portrayal in children's advertising. The results of the study showed, contrary to expectations from Hofstede's framework, that the gender portrayal of central characters and the level of gender stereotyping in Hong Kong commercials was similar to those of Korean commercials. Possible explanations include the emerging homogeneous youth market using a standardized advertising strategy, and the rising concern for women's rights in Korea.     

Excellence in Broadcasting? Rush Limbaugh and Image Repair in the Sandra Fluke Controversy

Rush Limbaugh is one of American radio's most successful performers, but that success has always come with controversy. In 2012, Limbaugh's comments about college student Sandra Fluke caused a public outcry and dozens of advertisers to suspend or end their participation on his daily program. This research, employing Benoit's image repair theory, examined how Limbaugh tried to deal with the fallout from his comments. The study found Limbaugh employed multiple strategies, including denial (shifting blame), evading responsibility (good intentions, provocation), reducing offensiveness (minimization, attacking one's accusers, transcendence) and mortification.     

State of the library and information science blogosphere after social networks boom: A metric approach

A metric analysis of blogs on library and information science (LIS) between November 2006 and June 2009 indexed on the Libworm search engine characterizes the community's behavior quantitatively. An analysis of 1108 personal and corporate blogs with a total of 275,103 posts is used to calculate survival rate, production (number of posts published), and visibility via such indicators as links received, Technorati authority, and Google's PagePank. Over the study period, there was a 52% decrease in the number of active blogs. Despite the drop in production over this period, the average number of posts per blog remained constant (14 per month). The most representative blogs in the discipline are identified. The emergence of such platforms as Facebook and Twitter seems to have meant that both personal and corporate blogs have lost some of their prominence.     

Analyzing the use of Facebook among university libraries in Hong Kong

In recent years, many academic libraries have started adopting social media by, for example, establishing their own Facebook pages. Our research investigates the current Facebook usage among seven university libraries in Hong Kong. Using a mixed-method research approach, we examined the characteristics of academic libraries Facebook usage and its effectiveness to engage with their patrons, based on online observations and Web content analysis from the publicly available data of the Facebook pages.Our results indicated that most libraries in Hong Kong adopted Facebook as a marketing tool, yet the user engagement level in these pages is low. In addition, we also discovered that communication-related posts and video-type posts can attract the most attention of patrons. Based on these outcomes, we provided some recommendations on the application of Facebook for academic libraries.     

Measuring the performances of politicians on social media and the correlation with major Latin American election results

Contemporary social media (SM) has strongly impacted democratic practices. The success of presidential campaigns is frequently attributed to being highly correlated with the candidates' social media performance, but there is no well-established method to measure this performance. Thus, this study aims to improve the understanding of a politician's performance on SM and its correlation with electoral results. Applying a new, recently-defined set of metrics, based on Zajonc's exposition theory and considering the interactions of users on politicians' profiles in multiple SM platforms, this research identifies statistical correlations between SM performance and the votes received in multiple elections. As case studies, this paper focuses on the most recent presidential elections in the four most populous countries in Latin America: Argentina (2019), Brazil (2018), Colombia (2018), and Mexico (2018). Data from more than 65,000 posts were collected from the SM profiles of the main candidates on Facebook, Twitter, and Instagram, starting from 300 days before the election days, and correlations with electoral results were calculated. The results demonstrated strong correlations between the defined metrics and the votes received, particularly the engagement per post, although there were differences among countries. On the other hand, we observed that there is zero or negative correlation between the number of posts and the electoral results.     

What makes or breaks competitive research proposals? A mixed-methods analysis of research grant evaluation reports

The evaluation of grant proposals is an essential aspect of competitive research funding. Funding bodies and agencies rely in many instances on external peer reviewers for grant assessment. Most of the research available is about quantitative aspects of this assessment, and there is little evidence from qualitative studies. We used a combination of machine learning and qualitative analysis methods to analyse the reviewers' comments in evaluation reports from 3667 grant applications to the Initial Training Networks (ITN) of the Marie Curie Actions under the Seventh Framework Programme (FP7). Our results show that the reviewers' comments for each evaluation criterion were aligned with the Action's prespecified criteria and that the evaluation outcome was more influenced by the proposals’ weaknesses than by their strengths.     

Understanding the Social Media Audiences of Radio Stations

This article investigates the online comments of news items posted on the Facebook pages of two popular Arabic-language radio channels: Radio Monte Carlo—France24 and Radio Netherlands Worldwide (RNW). This study examines over 184,000 comments with a special focus on the most liked posts in order to understand how audiences of regular radio interact on social media. The results indicate that audiences seem to be more engaged with posts that encourage participating in broad issues, interacting with clever quotes, and entering contests and less so with reading breaking news. With regards to news events and serious issues, this study also examined how social media users of these two Facebook “radio” sites responded to postings that differed from their own opinions, and seemingly actively engaged with contrasting or oppositional views or sentiments.     

Effectiveness of Virtual Reference Services in Academic Libraries: A Qualitative Study Based on the 5E Learning Model

This study explores library users' perceptions and preferences of virtual reference services (VRS) in an academic library in Hong Kong and examines the impact of VRS on students' learning for the future improvement of the library's services. A qualitative semi-structured interview was conducted with ten students from different faculties of a comprehensive university in Hong Kong. Proceedings of the interviews were recorded using Zoom, transcribed, and analyzed into theme tables according to the 5E learning model. Results indicate that WhatsApp is the most preferred VRS due to its convenience, response immediacy, textual record, and minimal learning efforts. Phone, email, and Zoom are less preferred due to users' perceived embarrassment, formality, and time constraints. The findings demonstrate that VRS is vital in students' different learning stages. It arouses students' interest in learning and information search, allows the exploration of new learning resources, provides a good platform to solve learning problems, and offers efficient and instant help for learning. Unlike previous studies, this study identifies users' perceived impact of VRS on their learning process based on the 5E learning model. It provides important implications and suggestions to improve VRS and staff training to enhance the library's overall reference services.     

Weibo diplomacy: Foreign embassies communicating on Chinese social media

This study investigates public diplomacy on a Chinese social media platform – Weibo. Examining the traffic (i.e., the number of followers) of 30 foreign embassies on Weibo, this study confirms that under certain conditions, digital diplomacy can be effective even in closed information systems. The results suggest that the number of followers an embassy has does not always increase with the economic size of a country or its bilateral economic relationships with China; instead, the number of followers of an embassy's Weibo account grows with the embassy's daily posts. Weibo allows embassies to unshackle the limitations imposed by their economic weight or geopolitical influence and to attract a larger audience through active daily posts. Using Weibo can also help foreign government representations in China manage changes in international relations. This study provides further insights into how social media have changed the traditional pattern of information flow not only in an open Internet environment but also in a closed social media environment where the Internet is under heavy censorship. It also proposes some recommendations for policy makers.     

Protecting the Ladies: Benevolent Sexism,Heteronormativity, and Partisanship in Online Discussions of Gender-Neutral Bathrooms

The recent adoption of bathroom bills restricting trans* people’s access to public bathrooms of their choice in the United States has elicited a vigorous public debate invoking benevolent sexism, heteronormativity, and partisanship. This analysis includes 9,764 online comments posted on the 13 most-shared articles or blog posts about trans* bathroom accommodation from September 2015 to September 2016. The common themes in such discussions were arguments promoting benevolent sexism, including that women and girls need protection by men and from men and that sex differences are natural. Results showed that support for trans* access to public bathrooms was most prevalent in discussions on left-leaning sites, whereas opposition was most prevalent in discussions on right-leaning sites. Most, but not all, benevolent-sexism themes were prevalent in comments on right-leaning sites. The results are discussed in the context of their theoretical implications for the literature of benevolent sexism and heteronormativity.     

Using collaborative teaching and inquiry project-based learning to help primary school students develop information literacy and information skills

Information literacy and information technology (IT) skills have become increasingly important in today's knowledge society. Many studies have shown that students from primary school to postgraduate lack crucial information literacy and IT skills, hence there is a need for an effective pedagogical approach that will develop these skills. This study investigated the effect of combining a collaborative teaching approach with inquiry project-based learning (PjBL) on the development of primary students' information literacy and IT skills. Students in a Hong Kong primary school completed two inquiry-based group projects. A collaborative teaching approach involving three teachers in different subject areas (general studies, Chinese, and IT) and the school librarian was adopted in guiding students through the two projects. Results indicate that this program had a positive impact of on the development of different dimensions of the students' information literacy and IT skills.