电视广告中女性刻板形象研究

电视广告中女性刻板形象主要有贤妻良母型、性感美女型、小鸟依人型、强势女人型等类型,其成因是多方面的,对社会健康发展造成的消极影响也是多方面的.因此,必须更新性别观念,营造更加健康的传媒生态环境.     

消费“她时代”女性时尚杂志广告中的女性形象塑造

女性时尚杂志广告通过性别的呈现方式,构建着我们关于性别的认知.虽然女性时尚杂志及广告已经开始有意识地呈现独立自主的现代女性形象,但仍然摆脱不了传统性别文化的束缚和影响,女性依然没有彻底摆脱男性的附属物的身份.本文在总结目前女性时尚杂志广告中常见的女性形象的基础上,批判女性时尚杂志广告中的女性形象定位刻板化、地位模糊化、形象商品化,希望在消费“她时代”的背景下,女性时尚杂志广告中的女性形象能更丰富、更自主、更鲜活.     

美国女性杂志中的女性形象

美国女性杂志作为传播女性信息和话题的媒介形式,在塑造不同时代女性“形象”的同时,客观反映了时代背景下妇女地位和女权运动的情势;本文通过论述美国早期女性杂志中的女性形象、女权运动与女性杂志、女性杂志行业中的女性,旨在剖析女性杂志文本所蕴涵的意识形态框架是女性认识自我的参照系。     

视觉时代之完美联姻——女性形象结缘电视广告

作为有巨大影响力的信息传播手段,电视广告在传递信息的同时,也在很大程度上影响着人们社会观和价值观的形成.女性形象作为最常见的性别符号,被广泛运用于电视广告中,在关注广告作品中女性形象的模式化与类型化时,不能忽视其背后的符号意义.因此,有必要在梳理电视媒介特点和电视广告发展的基础之上,结合符号学的分类运用,从类像符号、索引符号和象征符号三个维度展开分析,剖析女性形象与电视广告成功联姻的原因及其意义.     

电视广告中女性刻板形象的成因与对策研究

电视广告中女性刻板形象主要有贤妻良母型、性感美女型、小鸟依人型、强势女人型等类型,其成因是多方面的,对社会健康发展造成的消极影响也是多方面的。因此,必须更新观念,建立和健全一系列制度和机制,营造一个更加健康的传媒生态环境。     

浅谈电视广告中的女性形象

本文对电视广告中女性形象的定位进行分析,呼吁改善广告中那些失实的女性形象,努力来创造一个更加健康、更加利于两性平衡发展的广告环境。     

传播媒介中的女性形象分析

一、广告中的女性形象 在铺天盖地的广告中，很多都是针对女性的，女性还成了广告商的追逐对象，但是有一种现象不可忽视，那就是一些广告属于歧视女性的作品.目前我国的商业广告中存在着许多性别视角的盲点，男性的审美标准占据着主导地位，现代科技手段不停地述说着一个男性最古老的心愿：既要贤妻良母，也要“花瓶”美女。     

《中国青年报》国学版块古代女性形象建构研究

《中国青年报》在国学版块塑造了多种类型的古代女性人物,并以全新的视角和叙事模式对她们的形象进行了解读.通过分析《中国青年报》对于古代女性人物的内容报道,总结出其建构的女性形象,并以此分析《中国青年报》在建构古代女性形象时呈现出的特点,以期为其他媒体在报道相关内容时提供借鉴和思考.     

电视广告中的女性形象分析

女性形象一直以其独特的优势受到电视广告人的青睐,成为电视广告的宠儿。随着广告的大量制作和播出,广告中人物形象朝着多元化的方向发展,电视广告中女性形象也随着产生了变化。     

新世纪中国传媒经济研究综述(下)

2、传媒产业证券市场研究 罗霆在《我国传媒产业进入证券资本市场现状研究》中说：“东方明珠、电广实业再加上由中国国际电视总公司控股的中视股份，目前沪深股市真正从事传媒产业经营的上市公司已有3家。     

An Historical Look at the Studies on the Subject Authority File in Turkey

Abstract

Libraries are bridges between information and the library user in the context of information retrieval. Library users want to access information resources according to their topic. Therefore, it is important to create subject entries in bibliographic records. If subject added entries and their redirects are done correctly, it will make it easier for users to access the information they are looking for. In this article the collaborative studies and projects made in Turkey are being discussed.     

新时期图书馆形象再塑

本文阐述了升为高职院校后图书馆所面临的形势及发展方向，针对图书馆形象再塑发表了一些建议。     

The impact of the editorial era on the book in Brazil

Conclusion We are confronted by a great challenge, the role of the book and the digital era. Initially, every change scares us. We have to act with intelligence and creativity so that the scientific progress allows us to move towards a better quality of life. A great virtual library is a good goal, since it is not proposing to burn books, but to make them available to more individual anytime and across the large population of Brazil, as well as global access. To conclude, there are the three important items: the need of a digital database as a comprehensive and standard repository of the academic book. Then there is the maintenance and respect for the preservation of the copyright, in print and in the future for digital books. And, finally, there is subject of the editor’s social responsibility to improve the quality of life. In Brazil, what really is necessary is not only a virtual library, but an increasing number of readers.     

Library systems in the electronic era

The ‘traditional’ academic library system model – i.e. a central system constructed around a common catalogue record that also dictated the end‐users' view – is breaking down. Systems that were constructed to handle the processing and lending of printed items are no longer capable, on their own, of dealing with the variety of different information resources handled by modern academic libraries. A great deal has been written about how end‐users expect more ‘Web 2.0’ features than library catalogues currently provide. New front‐end services have been designed by libraries and library system providers to cater for this need. However, not much has been written about the needs of internal library staff who struggle with processing, handling, and supporting the huge volume of electronic resources subscribed to by libraries. Electronic resource management systems have been developed to cater for these needs, and new standards for data interchange with such systems have been developed. Just as standards were important in encouraging electronic data interchange (orders, invoices, claims, etc.) between libraries, publishers, and agents in the last century, so new standards are evolving for such transactions in the electronic era.     

国外数据素质教育及图书馆服务模式研究

介绍国外数据素质教育的定义及演变,分别对传统的数据素质教育、e-science环境下的数据素质教育以及包含数据管理和数据监护的信息素质教育等进行阐述。调查分析国外数据素质教育的典型案例以及教育课程在开发主体、课程内容、教学形式、适用对象方面的特点。指出图书馆已经成为数据素质教育的重要角色,探讨图书馆开展数据素质教育的意义,总结图书馆开展数据素质教育的服务模式：嵌入式教学模式、数据空间模式、在线课程模式。     

Rights acquisition in the electronic era

Considers how the licensing-in of rights in the electronic era may evolve and develop as a working tool     

英国谢菲尔德大学情报学系的专业与课程设置

详细介绍英国谢菲尔德大学情报学系目前的8个教学计划（专业）和各自课程的设置情况。