Media Usage and Acculturation: Asian Indian Professionals in Silicon Valley*

We examine connections between media use, intergroup contact, and acculturation in 237 Asian Indian professionals in Silicon Valley, drawing on theories of immigrant acculturation, intergroup contact, and media effects. Quality of host contact positively predicted acculturation. Indian (ethnic) media consumption negatively predicted acculturation, and American (host) media consumption was positively related to acculturation. Ethnic television viewing exacerbated the effects of negative intergroup contact on acculturation. Respondents used social networking websites to maintain both host and ethnic ties. Host cultural/informational capital was positively related to acculturation. Host media consumption was positively related to political engagement and loneliness.     

Televised portrayals of Hispanics:: A comparison of ethnic perceptions

Recent research has begun to recognize the role that mass media plays in acculturation. Equally important, however, may be the media's ability to influence the host society's perception of ethnic group members. Misperceptions by either group may inhibit or halt the acculturation and assimilation processes. As a first step to determine the degree of shared perceptions, the present study compared Hispanic, black, and Anglo respondents' beliefs about the adequacy of minority character portrayals on television programs and commercials. Additional analyses explored the impact of demographic and media use variables on these perceptions.The results indicate that there are significant differences in perceptions between ethnic viewers and Anglos. Minority group members were more likely to believe that there are too few minorities on TV. No significant differences, however, were found in the perceived fairness of ethnic portrayals. Among Anglo respondents, heavy TV viewing was associated with a greater belief that television portrayed Hispanics fairly, while among Hispanic respondents the opposite was true. Total amount of television viewing among blacks was positively correlated with the belief that there are too few blacks on television. These results have important theoretical implications for the way the media may effect acculturation and assimilation. Implications for advertising and programming practitioners are also discussed.     

Acculturation trajectories differ by youth age at arrival and time in residency among Latino immigrant families in a US emerging immigrant context

The present study was designed to examine acculturation trajectories of first-generation, Latino immigrant youth and their parents in an emerging immigrant context. We also examined whether acculturation trajectories differed between families with youth who migrated at different stages of development and who have spent differential amounts of time in the United States (US). A community sample of 217 immigrant families in western Oregon was purposely sampled according to youths’ age at arrival and time in US residency (TR) and assessed three times over a 3-year period. Families were stratified into three TR groups: TR1 = 2–4 years spent in the US; TR2 = 6–8 years spent in the US; and TR3 = 10–12 years. Parents and youth in each TR group completed measures assessing their acculturation to US American and Latino culture. Results from multiple-group latent growth models showed that acculturation trajectories differed for both youth and parents depending on the TR group. Moreover, both youth and their parents within each TR group differed in their acculturation trajectories. Overall, although youth slowly gravitated toward biculturalism over time, their parents remained relatively separated such that they reported high endorsement of their heritage culture and low endorsement of US culture over time. Findings are discussed in terms of prior research and theory.     

Theorizing identity in transnational and diaspora cultures: A critical approach to acculturation

This paper examines the various ways in which the concept of “diaspora” has important implications for rethinking traditional notions of acculturation in Psychology. In this paper, we argue that the idea of a fixed, invariant, and apolitical notion of acculturation dominates much of Psychology, and as such it needs to be revised and reexamined in light of transnational migration and global movements. Drawing on our previous and current scholarship on acculturation and identity [Bhatia, S., & Ram, A. (2001). Rethinking “acculturation” in relation to diasporic cultures and postcolonial identities. Human Development, 44, 1–17; Bhatia, S., & Ram, A. (2004). Culture, hybridity and the dialogical self: Cases from the South-Asian diaspora. Mind, Culture, and Activity, 11(3), 224–241; Bhatia, S. (2007a). American Karma: Race, culture, and identity and the Indian diaspora. New York, NY: New York University Press; Bhatia, S. (2008). Rethinking culture and identity in psychology: Towards a transnational cultural psychology. Journal of Theoretical and Philosophical Psychology, 28, 301–322], we provide a counterargument to models of acculturation that claim that all immigrants undergo a universal psychological process of acculturation and adaptation. More specifically, we show how members from the Indian diaspora reexamined their acculturation status after the events of 9/11. We use interdisciplinary research to critically examine the role of race in the acculturation process. In addition, we provide a new analytical framework to understand the larger structural forces that shape the acculturation and assimilation process of transnational and diasporic migrants.     

Diversity in the ethnic media audience: A study of Spanish language broadcast preference in the U.S.

The present study hypothesized that the media use and preference of ethnic minorities may not be due solely to language ability or level of acculturation, but rather may be role specific. Individuals assume several different roles in the course of the average day and media use may reflect the expectations associated with these roles. It was further hypothesized that radio, which can be used in a wide variety of situational settings, would yield different typologies of people who preferred ethnic language stations. However, television, which is generally viewed just at home, was conceived of as more likely to yield a homogeneous user group. Data from 993 Mexican-Americans living in the Southwestern U.S. conformed to these expectations. Two distinct profiles of Mexican-Americans who preferred Spanish language radio were created. However, only one profile of Hispanics who preferred Spanish language television emerged. The findings have important implications for theory regarding the role media plays in the lives of immigrants and ethnic minorities as well as for practitioners designing communication messages for ethnic audiences.     

Predicting Acculturative Orientations of American College Students toward International Students

Acculturation refers to the degree to which immigrants maintain their ethnic culture and accept or reject the new dominant culture. While considerable studies have focused on immigrants’ acculturative processes, little is known about acculturation from the perspective of the host culture. This study examined American students’ acculturation orientations toward international students based on the concept of interactive acculturation and investigated the influence of ethnocentrism, sex, and Facebook use on such acculturation attitudes. Results from a survey of 346 American college students indicated a high degree of individualism and integrationism over other orientations, namely transformation-integrationism, exclusionism, assimilationism, and segregationism. The model with ethnocentrism, sex, and Facebook usage predicted five of the six acculturation orientations, with ethnocentrism being the most important predictor.     

Facilitating or Impeding Acculturation: A Qualitative Study on Mobile Social Messaging in First-Generation Chinese Immigrants’ Everyday Lives

ABSTRACT

Previous research indicated that communication through media has been intertwined into immigrants’ everyday lives and become an essential part of their acculturating practices. However, no research has been conducted to examine how innovative, ethnic social media play a role in Chinese immigrants’ acculturation process in terms of social capital. In order to fill the research gap, a qualitative study was conducted to explore how Chinese immigrants use social messaging to accumulate social capitals to facilitate their acculturation process. Thirty face-to-face in-depth interviews were conducted among Chinese immigrants to collect data. Findings revealed that Chinese immigrants tend to consider acculturation as a complex and long process in which they navigate through and position themselves in the unfamiliar cultural system. The ethnic social medium – WeChat, and in particular, its social messaging plays an essential role in shaping Chinese immigrants’ acculturation experiences by assisting them in garnering both bonding and bridging social capitals.     

Is active social media involvement associated with cross-culture adaption and academic integration among boundary-crossing students?

Social networking sites (SNSs) have become significant communication platforms for numerous international students and their acculturation process. However, the underlying mechanisms of how and to what extent certain types of social media could facilitate cross-cultural adaption are remain under-investigated. Drawing on cross-culture adaption theory, the article seeks to address this gap by investigating the potential influences of differentiated patterns of social media usage on international students’ social support from host and home countries, and acculturation process from both psychological and behavioural perspectives. Data were gathered through a web-based survey from 298 Chinese international students studying in German universities. The outcomes demonstrate that international students’ social media use, especially active use, is associated with increased level of perceived social support from both host and home countries. Additionally, the findings verify that the positive association between active use and cross-cultural adaption is mediated by these two types of social capital. The article may make meaningful contributions to present acculturation studies and managerial practice for universities which target overseas markets.     

Remote acculturation of early adolescents in Jamaica towards European American culture: A replication and extension

Remote acculturation is a modern form of non-immigrant acculturation identified among early adolescents in Jamaica as “Americanization”. This study aimed to replicate the original remote acculturation findings in a new cohort of early adolescents in Jamaica (n = 222; M = 12.08 years) and to extend our understanding of remote acculturation by investigating potential vehicles of indirect and intermittent intercultural contact. Cluster analyses replicated prior findings: relative to Traditional Jamaican adolescents (62%), Americanized Jamaican adolescents (38%) reported stronger European American cultural orientation, lower Jamaican orientation, lower family obligations, and greater conflict with parents. More U.S. media (girls) and less local media and local sports (all) were the primary vehicles of intercultural contact predicting higher odds of Americanization. U.S. food, U.S. tourism, and transnational communication were also linked to U.S. orientation. Findings have implications for acculturation research and for practice and policy targeting Caribbean youth and families.     

Years since migration and wellbeing among Indian and Sri Lankan skilled migrants in Australia: Mediating effects of acculturation

The present study investigated language, identity and behavioral acculturation experiences and personal wellbeing among 306 Sri Lankan and Indian skilled migrant employees using a cross-sectional survey. The results indicated that participants were more acculturated to their heritage culture compared to the host culture. The majority of Sri Lankan and Indian skilled migrants were moderately acculturated into Australian society, and were most acculturated in the language dimension, followed by the behavior and identity dimensions respectively. Years since migration predicted overall host acculturation but not overall heritage acculturation. While overall heritage acculturation predicted personal wellbeing, overall host acculturation was a stronger predictor. Testing of a mediation model demonstrated that overall host acculturation fully mediated the relationship between years since migration and wellbeing. Further analysis showed that only host identity and language acculturation, and not host behavior acculturation, mediated the relationship between years since migration and wellbeing. Implications of these findings are discussed.     

Role of Cultural Intelligence in Acculturation: Explorations on a Physiognomic Minority Diaspora in India

The aim of this study was to analyse how cultural intelligence (CQ) influences the acculturation process and adaptive outcomes of a physiognomic minority indigenous cultural group in India. This study (N = 246) concerning the northeastern (NE) Indian diaspora in Indian cities outside the NE region. Path analysis showed that integration and assimilation predicted higher adaptation; while marginalization and separation lowered adaptation. Likewise, CQ positively predicted adaptation and also moderated the relationship between acculturation strategies and adaptation. Therefore, findings reflect the flexible facilitative role of CQ in promoting adaptation of minority groups in acculturation context.     

A communication approach to the acculturation process: A study of Korean immigrants in Chicago

This paper explores a theoretical and methodological basis for studying foreign immigrants' acculturation processes from a communication perspective. Communication patterns of immigrants are conceptualized on three levels — behavioral, attitudinal, and perceptual. The behavioral level of communication includes the immigrant's participation in communication channels of the host society as well as the ethnic community. The perceptual level refers to the immigrant's cognitive structure in perceiving the host society. The attitudinal level is examined by the immigrant's affective-evaluative orientation toward the host society. The three levels of communication patterns were empirically investigated in a survey of 400 randomly selected Koreans in the Chicago area. The communication variables were assessed through composite scores using questionnaire items that were tested for reliability. The results show an overall linear trend in the immigrant's interethnic communication with Americans, positive attitude toward Americans, cognitive complexity in perceiving the American society, and satisfaction level. A simultaneous increase is observed in the immigrant's interpersonal communication with Americans and with other Koreans. The immigrant's use of ethnic media rapidly decreases over the years while that of American media steadily increases. Findings are discussed in comparison to previous studies of foreign immigrants and students and to sociological theories of acculturation of minority groups.     

An examination of the relationship of United States television and Canadian identity

This article is intended to add to the literature on the relationship of imported media to a country's national identity. It focuses on the effects of American television on Canadian national identity. Utilizing metric multidimensional scaling, substantial differences were found in the relation between the self and the concepts “Canada” and the “United States” when a Canadian sample was broken down by frequency of viewing American television. The more U.S. television viewed by Canadians, the less they perceived of themselves as Canadian and the more they perceived of themselves as Americans. In the portion of the sample that watched an extreme amount of American television, the subjects identified significantly closer to the United States than to Canada. The implications of these findings are discussed in light of the Canadian context.     

The continuing bonds of US expatriates living in Egypt

This study used the continuing bonds model, which describes the process of loss and mourning, to build a theory about the acculturation process of US expatriates. We examined six case studies of US expatriates permanently residing and working in Egypt. Participants were interviewed about the loss of their US culture and their cultural experiences in Egypt. All participants acknowledged losing aspects of their US culture, and kept continuing bonds with it, but these bonds took different forms depending on the way they responded to their loss and the way they negotiated the influences of both host and native cultures. We present three of these case studies in this paper due to space limitations. One participant believed that his continuing bonds might be imagined or outdated and used religion to avoid the influences of both US and Egyptian cultures in his life. Another participant used his continuing bonds to inspire marginalized Egyptians and refugees. The third participant used his continuing bonds to isolate himself from the Egyptian culture and lead an exclusive American lifestyle. External factors such as political climate of host country, family members, privilege, circumstances of coming to Egypt, and age influenced the mourning process.     

American and South Korean Engineering Students’ Communication Motives and Their Student–Instructor Communication Satisfaction

The purpose of this study was twofold. The first purpose was to compare American and South Korean engineering students’ motives (i.e., relational, functional, excuse-making, participatory, and sycophantic) for communicating with their instructors and their student–instructor communication satisfaction. The second purpose was to examine the extent to which both American and South Korean engineering students’ motives for communicating with their instructors are related to their student–instructor communication satisfaction. Undergraduate students (N = 168) recruited from public universities in the United States and South Korea participated in this study. The results of a multivariate analysis of variance (MANOVA), an independent sample t-tests, a series of zero-order Pearson correlational analyses, and Fisher z-tests revealed significant cultural differences and that the relationship between students’ communication motives and their student–instructor communication satisfaction largely are consistent between the two cultures.     

Cross-and same-race friendships of Vietnamese immigrant adolescents: A focus on acculturation and school diversity

The purpose of this study was to examine friendship developments of 153 Vietnamese immigrant adolescents who resided in an East Coast metropolitan area of the United States. We examined the influences of school diversity and acculturation on the quantity and quality of cross-and same-race friendships. Surprisingly, students who came from schools that are more diverse reported fewer cross-race friendships and lower levels of social support from their cross-race friends. American acculturation predicted greater levels of social support from cross-race friends. For same-race friendships, students who went to schools with higher percentage of Asian students reported more same-race friendships; however, percentage of Asian students was not a significant predictor of social support from same-race friends. Students who reported greater levels of Vietnamese acculturation reported greater levels of social support from their same-race friends. This study has implications for understanding the impact of school diversity and acculturation on friendship development of Vietnamese immigrants. Also, suggestions on how to better conceptualize and measure diversity are discussed.     

Testing a modified Interactive Acculturation Model in Japan: American–Japanese coworker relations

Japan is the world's fastest “graying society.” Numerous experts advocate expanding the non-Japanese workforce to prevent a debilitating labor shortage. To promote positive intercultural relations between Japanese and incoming non-Japanese workers, it is prudent to examine which factors have contributed to creating a smooth acculturation process so far for both groups vs. those which have not. This research aimed to do so by assessing how the acculturation strategy compatibility between Japanese and American coworkers affected their quality of intercultural relations (N = 194). Bourhis and colleagues’ Interactive Acculturation Model (“IAM”) was used to predict which acculturation strategy combinations were most likely to produce positive intercultural relationships. With the independent variable of acculturation strategy alignment (i.e., Consensual, Problematic, and Conflictual acculturation strategy combinations, or “IAM types”), five dependent measures of quality of intergroup relations were employed. Statistical analyses revealed that Conflictual IAM types often scored lower on the dependent measures than Consensual or Problematic IAM types—as predicted by the IAM. However, Consensual IAM types did not score significantly higher than Problematic ones on any of the dependent variables, which contradicted one of the IAM's fundamental premises. Problematic IAM types’ constructive use of stress, as well as their deeper acculturation to their cultural outgroup, likely resulted in them posting comparable scores to Consensual types. Consequently, Consensual and Problematic types were expanded to four subtypes to better explain these findings. Finally, recommendations were made for modifying acculturation expectations among Japanese and Americans to better integrate both groups into their work organizations.     

Measuring globalization-based acculturation in Ladakh: Investigating possible advantages of a tridimensional acculturation scale

Theories and methodologies within acculturation psychology have been advanced in order to capture the complex process of intercultural contact in various contexts. Differentiating globalization-based acculturation from immigrant-based acculturation has broadened the field of acculturation psychology to include groups who are exposed to global cultural streams without international migration. The globalization-based acculturation process in the North Indian region of Ladakh appears to be a tricultural encounter, suggesting an addendum to the bidimensional acculturation model for this group (and perhaps for others as well). This study explores the development, usability, and validity of a tridimensional acculturation measure aiming to capture the multicultural orientations initiated by the process of globalization in Ladakh. The tridimensional acculturation scale was found to fit the data significantly better compared to the bidimensional scale. Implications for the study of globalization-based acculturation are discussed.     

An Examination of Media Usage among French-Muslims

Media help in the formation of identity. For ethnic communities, ethnic media can play a dual role, aiding in the acculturation process and assisting in holding onto ethnic identities. This study examines media and identity negotiation. Specifically, this study analyzes differences in media usage among French-Muslims. The principal researcher interviewed 42 first and second generation French-Muslims to explore their media usage and the relationships between their media usage and ethnic identification. Analysis uncovered two key findings. First, second-generation French-Muslims prefer to use ethnic media more than French produced media as a form of protest against French assimilationist policies. Second, abandoning ethnic media is equated with becoming French, which is something first and second generation French-Muslims resist.