Outreach marketing may be a successful strategy for NHS libraries

This dissertation study investigates the ways that NHS libraries are currently marketing their services within their organisation and was submitted as part of the MA Library and Information Management at the University of Sheffield in 2019. This paper presents the findings from twelve semi‐structured interviews carried out with NHS library managers in the East of England to identify the most and least successful methods, and in comparison with that which is currently in the general marketing literature. The study found that outreach marketing was the most effective and that librarians are currently conducting marketing to the best of their ability, but they lack time and funding to be able to make the most of their promotional campaigns. F.J.     

Outreach services in healthcare libraries: perceptions and impacts

Outreach services are becoming more prevalent throughout the health library sector both in the UK and abroad, and they have the potential to impact on information support for evidence‐based medicine. This article reports on a study which explored the perceptions of UK health library staff about the term ‘outreach’ and demonstrated that a variety of services are being offered under this umbrella term. Whilst practitioners are also divided over the impact of outreach services, many of them see this as key to future service developments. The study was completed by Rebecca Dorsett as part of her MSc in Information and Library Management at Northumbria University. She was supervised by Sue Childs and graduated in 2012 with a Distinction. Rebecca is now due to commence a new role as Information Support Officer for the Ministry of Defence. AM     

A 10-year follow-up survey of US academic libraries highlights the COVID-19 experience and greater interest in health information outreach

Background

As follow-up to their previous survey on health information outreach (HIO) in 2010, the authors became interested in the evolving nature of HIO activities at academic libraries within the past decade.

Objectives

The aim of this study was to understand how HIO activities at academic libraries have evolved since 2010, especially considering the current COVID-19 pandemic.

Methods

An online survey, designed to collect quantitative data on general HIO activities and qualitative data specifically on COVID-19 information outreach, was distributed to over 1700 librarians at US general academic and academic health science libraries.

Results

Two hundred and fifty-five respondents completed the survey. Quantitative findings generally paralleled the 2010 results, except in a few areas. Most notably, a greater percentage of librarians in 2020 were participating in HIO (44%) than in 2010 (37%). Qualitative findings revealed that librarians are leveraging traditional information services and implementing innovative partnerships to promote reputable health information resources on COVID-19.

Discussion

Evidence suggests that further engagement and campus partnerships can enhance libraries' supportive roles as trustworthy purveyors of quality health information.

Conclusion

US academic librarians are increasingly engaging in HIO to support the health information needs of campus communities and should consider aligning outreach activities with national health goals.     

网络时代高校图书馆面临的危机研究

本世纪以来,我国高校图书馆在信息化、数字化、现代化的建设过程中取得了极为显著的成效,同时,也面临着一系列的危机。网络时代高校网书馆潜在的危机究竟是什么？如何处置危机,迎接挑战？     

International trends in health science librarianship part 17: a comparison of health science libraries with academic and research libraries

Over the last 4 years this Regular Feature has looked at trends in health science librarianship in the 21st century. Although there are still a few more regions to be covered in this series, this issue explores general trends in academic and research libraries with a view to discovering whether the trends identified for health science libraries are similar. Are health science libraries unique? Or do their experiences mirror those found in the wider world of academic and research libraries? JM     

论图书馆之间的合作

文章从传统图书馆间合作的成长与发展，概括图书馆界一个世纪以来不断探索、锐意进取的追求，从现代信息社会的大背景下探视图书馆间合作的内容和方式，用近十年来中国高校图书馆合作的佳绩，阐述合作是图书馆成就自我的关键。     

构建高校图书馆的和谐关系

追求个人、知识、社会的和谐发展将成为21世纪大学理念的价值取向,这也是高校图书馆应追求的价值取向,和谐观将成为高校图书馆发展的指导思想。文章从高校和谐图书馆应具有的特征出发,阐述了在构建和谐图书馆的过程中必须处理好几个方面的和谐,提出构建高校和谐图书馆,始终要体现“以人为本”的科学发展观,努力契合时代的要求。     

澳大利亚大学图书馆观感及对我国大学图书馆的启示

文章介绍了澳大利亚大学图书馆诸多方面的情况,并对我国大学图书馆的工作提出了建议.     

评估--再次挑战高校图书馆

新形势下高校图书馆评估成为促进图书馆事业发展的机遇,在高校图书馆迎接评估、追求达标过程中,对图书馆文献资源建设、自动化、服务和科学管理等方面进行了探讨,指出目前评估体系存在的问题并提出建议,使图书馆真正达到以评促改、以评促建.     

发挥高校图书馆优势 引导基层图书馆发展

文章概述了基层图书馆目前存在的问题,阐述了高校图书馆相对于基层图书馆存在的优势,指出其在基层图书馆的发展过程中应起到引导作用,并提出了几点引导措施。     

英国电子图书馆及大学图书馆发展概况与特点

介绍英国电子图书馆项目(eLib)的发展阶段、特点，以及作为eLib后续的分布式国家电子资源计划(DNER)和信息环境计划(IE)的内容。     

Medical academic libraries in Romania – breaking with the past and turning towards the future

This article is part of a series in this regular feature which looks at new directions in health science libraries. This article provides an updated overview of medical libraries in Romania, with a focus on the academic libraries which function under the patronage of medical schools. Information was collected through a survey questionnaire sent out to Romanian academic medical libraries in March 2017. The responses provide an overall picture of the state of Romanian medical libraries, highlighting the main trends and areas in which progress is evident, as well as the problems confronting these libraries. J.M.     

吉林省普通高等学校图书馆评估工作效果分析

本文围绕《普通高等学校图书馆规程（修订）》的贯彻落实所开展的图书馆评估工作，简述了其对高校图书馆工作所带来的影响和变化。     

中美图书馆的互动

中美图书馆的交流始自19世纪下半叶。在20世纪二三十年代，中国图书馆事业出现新局面，它与美国图书馆的交流也渐活跃，抗日战争期间，中美图书馆友谊加深。1972年中美关系开始正常化以来，双方图书馆的互动日益发扬光大。     

Health sciences libraries in Germany: new directions

This feature is part of a series about medical library services in various countries. It gives an overview of the state of and selected current developments of medical library services to support research, education and clinical practice in Germany. Findings from an online survey and issues of access to health information are discussed in relation to the German health care system.J.M.     

论图书馆的公共关系

文章就图书馆公共关系的概念、构成要素以及图书馆公共关系内容和基本原则、如何强化“公关”意识等进行探讨。     

创建节约型医院图书馆

分析了创建节约型医院图书馆的必要性,提出了创建节约型医院图书的主要措施及应该注意的问题。     

数字图书馆与知识产权问题的研究

从数字图书馆与知识产权的概念、数字图书馆的建设和数字图书馆的合理使用等几个方面对数字图书馆建设中的知识产权保护问题进行了探讨与分析。     

图书馆走向何方?--"11号文件"与图书馆评估

文章对教育部发展规划司印发的<关于确认2004年暂停和限制招生普通高等学校名单的通知>(即教发司[2004]11号文件)中的"生均图书"一项的合理性提出质疑.并就如何科学、合理地评价一个图书馆提出建议和看法.