网络广告的特点及发展对策研究

随着我国网络广告的不断发展,给传统广告造成了极大的冲击,网络广告已经成为了广告业的主要经济增长点。网络广告的兴起,为我国广告业带来了巨大的发展机遇。近年来,我国宽带网覆盖范围进一步扩大,广告形式也不断推陈出新,这就更加凸显了网络广告的优势,网络广告面临着广阔的发展前景。本文试阐述网络广告的特点以及在发展过程中存在的问题,并提出了网络广告相应的发展对策。     

浅析互联网媒介对网络广告快速发展的影响

自2003年起,中国网络用户的数量保持高速的递增,网络广告经营额也有了快速发展。影响网络广告快速发展的因素有许多,本文主要分析了互联网这一媒介本身的特质对网络广告的影响,并指出了网络广告所存在的主要不足。     

从“使用与满足”理论看网络广告的发展

随着网络广告在近年来的快速发展,对它的研究也逐步成熟。基于网络广告的特点分析,可以看出“使用与满足”理论对网络广告的发展有重要的促进作用。因此,文章试从“使用与满足”理论出发来谈谈网络广告的发展。     

浅议网络广告存在的问题和有效监管

网络广告在短短几年间以闪电般速度增长，已成为继电视、广播、报纸、杂志之后的第五大广告媒体。但是，网络广告在发展过程中存在不少问题，阻碍和制约了网络经济健康、有序的发展。因此，维护网络广告市场秩序，查处网络广告违法行为，对网络广告市场进行有效监督，是摆在我们面前的一个很大课题。     

网络广告事前审查机制探析

网络广告有着不同于传统广告的特殊性,这种特殊性造成了当前网络广告事前审查机制的失灵。我们必须针对网络广告的特殊性,重塑网络广告事前审查机制,使网络广告健康发展,更好的服务于网络交易。     

当下网络广告的发展问题及其对策

网络广告是近年来一种新兴的广告形式,它是一把双刃剑,在其优越性的背面,我们也看到了其存在的缺陷和不足,这就要求我们应采取有效的措施确保网络广告沿着健康、有序的轨道向前发展。     

网络广告新的亮点

网络广告指通过ＩＮＴＥＲＮＥＴ传播、发布广告,甚至通过广告超级链接到广告主的站点上,让受众了解广告销售商的更多信息。随着ＩＮＴＥＲＮＥＴ的发展,网络广告越来越多地走进我们的生活。１９９７年中国网络广告的收入还在１００万元以下;１９９８年中国网络广告收入却已超过８０００万元,并以年２５％的速度增长,于是互联网正在成为重要的广告媒体市场。网络广告发展的条件网络广告的产生存在于一定的技术、观念基础之上,而其发展也有赖于这些条件的发展与成熟。一、网络广告发展的社会环境国际互联网是一种集通信技术、信息技术…     

网络广告受众认可度调查研究

在互联网迅速发展的同时,网络广告也在蓬勃发展,并展现出了巨大的发展空间,如今网络广告可以说是逐渐遍布互联网的各个角度。据艾瑞调查称2011年中国网络广告市场将达370亿元,并呈现出持续上扬的趋势。本文探讨了在网络广告发展过程中网络广告受众所表现出来的认可度,包括受众对网络广告的关注度及信任度、受众浏览网络广告的途径和原...     

我国主要门户网站网络广告研究——以新浪网为例

近年来,网络广告在规模上快速增长,门户网站占有网络广告市场的主要份额。门户网站的网络广告在制作质量上和形式内容上都有自己的特色,但也存在着缺乏创新,规范和统计短板等问题。对此,门户网站应该从自身做起,加强创新意识,增强自我管理能力。同时,规范管理也必不可少。     

浅析网络广告及其发展前景

自21世纪以来,社会活动的重心不断向信息化、数字化转移,广告活动的注意力也随之转向网络,网络广告也成为了网络最为主要的盈利模式。网络广告的出现和发展改变了整个广告业的格局,也对人们的媒介消费理念带来了不可忽视的影响,利用自身独有的优势在广告领域中独树一帜。在过去的十年中,网络广告的发展速度尤为惊人,但发展并不是一帆风顺的。网络广告在它高速运转的过程中逐渐陷入了一个死循环,如何走出窘境对网络广告发展来说至关重要。在网络广告未来的发展中,如何合理运用它的优势,避开劣势?如何平衡好机遇和挑战?本论文将站在一个更高的角度利用SWOT分析法对网络广告进行具体而全面的剖析,并对网络广告的发展前景加以评估。     

把握方向更新观念服务社会

首先,我代表中国档案报社祝贺<北京档案>杂志出版一百期.下面我主要谈两点意见.     

基于在线服务视角的中美英澳国家档案馆网站比较研究

介绍了档案在线服务涵义及其分类和中美英澳四国的国家级档案馆网站,通过对四个国家档案馆网站在线服务比较,给出了我国档案网站提高在线服务的发展建议.     

Higher Education,the Production Function,and the Library

No abstract available for this article.     

On synthetic technologies: the book,the university,the Internet

This article examines the ‘synthetic’ – i.e. constructed and recombinant – histories of the book, the university and the Internet to argue that the vitality of the institution that links them all, the university press, will depend on yet further syntheses. These will include, in particular, an increasing commitment to the collaborative development of innovative digital technologies.     

Shaw,Caesar, and the critics

This study examined the extent to which the destruction of trust of one group member by another, influenced the quality of communication in a small group discussion. A nonfluency category system was applied to verbal data. Under trust‐destroying conditions, results indicated substantial decreases in verbal fluency of a naive subject, as well as the remaining group members.     

Retrieving the irretrievable; or the editor, the author, and the machine

Present day programs of computerized information retrieval overvalue the importance of retrieving "facts" without either attaching a scale of importance to the material with which they deal or ordering information in any way which corresponds to the order of human thought. The limitations of classification by subject heading become especially apparent when a body of information becomes, through new insight, pertinent to a new area of thought. That body of information thereby acquires new subject headings: thus one sees that the system of retrieval by subject heading can never serve to aid fundamental discovery. The dangers of the present approach lie in their devaluation of traditional methods. Critical reviews are devalued, personal knowledge of the literature is devalued, and a false impression is created that knowledge is the same thing as retrievable information. This diminishes respect for that sort of personal organization of knowledge which alone can serve creative insight.     

Directories,Universities, Medical Middleware,and the Real World

Recent developments in high-speed network initiatives have raised awareness of an increased potential for sharing information among institutions. At the core of current plans to take advantage of this potential is the use of standards-based directory servers as repositories of authentication and authorization data. Such repositories can be used to regulate and facilitate access to network resources between persons associated with institutions or with cooperating institutions. Included in these plans is provision for storing and using certificates to establish trust relationships between partners communicating over the network. When the environment is medical, other information such as credentials or access paths to patient data may also be stored in directories. The question has been raised whether, in emergencies, a mechanism for bypassing the more rigorous authentication and/or authorization requirements be provided to allow access to information essential to treating the emergency by individuals who would otherwise not be allowed such access. There is an increasing awareness of the fundamental conflict between a patient's right to privacy and the patient's right to receive medical treatment in a complete and efficient manner.