传媒结构与舆论生态

当代中国社会是一个利益主体不断分化的社会，出现了很多利益有别的社会群体，从而存在表达不同利益要求和不同舆论观点的欲求。而大众传媒结构在体现这种利益和舆论多样性上具有关键意义。我国目前的传媒结构，表面上比较平衡、合理，但是各种传媒不同程度存在的歧视，影响了这种舆论表达的多样性，出现了高度同质化的舆论传播。目前，我国正提出建设和谐社会的目标。和谐社会，也应该包含利益及其舆论表达的和谐。维持一定程度的舆论多样性和异质化，体现正常的舆论生态，应该成为建设和谐社会的目标之一。     

论主流媒体与舆论监督职责

舆论监督是媒体的应有之义,它是决定一个媒体能否为主流媒体的关键要素;当然,舆论监督的开展要注意方式方法,要有利于解决实际问题.     

媒体公信力:提高媒体舆论引导能力的前提

在社会转型和数字媒体兴起的双重语境下,舆论环境和舆论格局发生了很大改变。多个舆论场并存,社会舆论的不确定性、不可控性因素增多,舆论引导的难度和复杂性也随之增大。新闻媒体在营造社会主流价值观、营造社会主流舆论方面发挥作用,应进一步提高舆论引导能力,而提高媒体的公信力是媒体引导舆论的前提。构成媒体公信力的因素有很多,本文从信源可信度(source credibility)和媒介可信度(media credibility)这两个范畴,提出当前提高我国媒体公信力的针对性建议。     

国际舆论与大众传媒关系探讨

本文就媒介技术、媒介信息以及媒体言论和报道倾向与国际舆论的关系进行了分析.     

Media Bias,Public Opinion,and Policy Liberalism from 1956 to 2004: A Second-Level Agenda-Setting Study

This study aims to explore second-level agenda-setting at the national level. In particular, it examines the relationships among the citation bias of the New York Times, national level public opinion, and Congressional policies from 1956 to 2004 in order to better understand mass media's role in national policymaking. In addition, it also tests one important intervening variable of the relationships among the three attribute agendas (the media agenda, the public agenda, and the policy agenda)—the president's policy liberalism.     

KILLER AND VICTIM ISSUES: ISSUE COMPETITION IN THE AGENDA-SETTING PROCESS OF GERMAN TELEVISION

The capacity of the mass media to cover issues as well as thecapacity of recipients to be concerned about issues is limited.The coverage on and the concern about new issues will consequentlyremove old issues from the agenda of both the mass media andthe general public. The present study investigates two modelsof this process of issue competition. The equal-displacementmodel assumes that a rise of one issue in the media by a givennumber of stories is matched by an equal fall in all other issuessumming up to a similar number of issues. The restructuringmodel assumes that unexpected, surprising or otherwise newsworthyevents create killer issues that move several other issues completelyoff the agenda and leave others untouched. A content analysisof all news shows of the two major TV stations in Germany and53 weekly surveys regarding 16 different issues covering thewhole year 1986 shows that—within the media agenda—therewere no killer issues affecting the coverage of the TV stations.In the public agenda, however, some killer issues could be identified.Coverage of these issues increased public concern about themand decreased concerns about other issues. Consequences of theseresults for agenda-setting theory and for politics are discussed.     

舆论形成中的媒体、公众和政府互动关系研究

网络媒介的崛起,为媒体、公众和政府三者之间实现良性互动,构建富有生命力的主流舆论提供了技术上的可能性.参与舆论构成的各方,应努力实现社会意见相互交换的畅通,媒体从业行为的高专业标准以及意见表达的成熟与理性,为和谐社会的构建奠定基础.     

The Role of Communication in Public Opinion Processes: Understanding the Impacts of Intrapersonal, Media, and Social Filters

This study examined multiple factors associated with the processof public opinion including relevant predispositions, mediause, interpersonal discussion, and perceptions of communityopinion in order to test a theoretical model of public opinion.We conceptualized these factors as intrapersonal, media, andsocial ‘filters’ within the public opinion process.To test the impact of these filters, we conducted a survey withtwo independent samples—the first sample was collectedduring the introduction phase of a community ballot issue andthe second just a week before the issue vote. Findings indicateall three filters impacted public opinion regarding the ballotissue. Within these filters, important subprocesses were analyzedto better understand each filter's contribution to the formationof public opinion. Ordinary least squares (OLS) regression equationsused to test the proposed process model revealed that the intrapersonalfilter accounted for a substantial amount of the overall variancein public opinion, but that media and social filters were alsoimportant predictors. Results highlight the importance of communicationvariables in the formation of public opinion. Received for publication May 4, 2006. Accepted for publication April 19, 2007.     

迈向多元取径：公众舆论、公共领域与公共性再辨析

李普曼的经典作品Public Opinion近来被再度重译,书名从《公众舆论》变成《舆论》,因为"舆论"被认为天然就来自"公众"。然而,哈贝马斯对于作为历史过程的"公众舆论"早有论证。对此新译书名的理解实际上反映出了长久以来中文学界对核心概念在语境和脉络上的混淆。因此,紧扣原典重读被广泛征引的哈贝马斯似仍有必要。该文立足于当前研究现状,更指出在数字媒介革命与公共生活议题甚嚣尘上的今天,我们还应竭力追求理论概念与观察视角的多样性,广泛汲取诸如言谈公共性、视觉公共性、具身公共性等路径。研究指出,就公众舆论、公共领域、公共性等议题而言,对其历史范畴的丰富性不加辨析当然不可取,而固执守定某一种公共性的倾向同样值得反思。     

新媒体时代中国舆论监督的新议题:网络揭黑

网络揭黑指网民通过网络平台,借助网络舆论的力量,为维护社会公平正义,揭露事实真相,引起社会关注,从而引起政府相关部门重视并使事件得到迅速合理解决的行为。在我国传统媒体舆论监督功能缺失的情况下,网络揭黑是舆论监督开辟的一种新途径。实践证明,网络揭黑发挥出了摧枯拉朽的威力,不仅把一个个社会事件的真相揭发出来,而且促进政府对公共突发事件的重视,并在处理和应对公共突发事件中提高自己的执政能力。由于网民揭黑者置身新闻业外,缺少必要的新闻专业精神与媒介素养,不可避免地存在各种不规范的地方,对于这些问题必须引起重视,从自律和他律两个方面加以解决。     

社会化媒体舆论生成及传播机制研究

当前,社会化媒体舆论的涌现和爆发,深刻改变了传统舆论的生成及运行模式.文章主要研究社会化媒体舆论生成、传播机制与动员模式,探讨社会化媒体舆论生产背后的独特性和传播机制的复杂性,并提炼和概括出社会化媒体舆论的运行机制及模式.     

A TIME-SERIES ANALYSIS OF THE DRUG ISSUE, 1985-1990: THE PRESS, THE PRESIDENT AND PUBLIC OPINIO

This study examines the triangular relationship of the press,the president and public opinion about the drug issue in theUnited States from 1985 to 1990. Agenda-setting theory servesas the theoretical foundation for the ARIMA time-series analysis,which attempts to address who is driving the public opinionformation process about drugs: the press, the president, orthe public. The study employs a unique method in that ‘mostimportant problem’ survey results from nine organizationsare quilted into a time-series of 70 monthly points to measurethe public agenda. The press agenda is based on a computerizedcontent analysis of the frequency of coverage of the drug issue,and the presidential agenda is based on a similar analysis ofthe presidents’ public relations agendas. The three univariatetime-series are identified, estimated, and diagnosed. Then thewhite-noise component of each is used in a cross-correlationanalysis to address the research question. The results indicatethat public opinion mirrors or immediately follows the press,though public opinion also drives the press agenda. Second,the study suggests that the president is following the publicagenda, though the president also has strong immediate influenceon public opinion. And, finally it suggests the president mirrorsand follows the media, in addition to following public opinion.The trend of opinion, when viewed in relation to the historyof events surrounding the issue, suggests that the public opinionformation process, as measured through the lens of public opinionpolls, may be a matter of public perceptions of the realityof the issue and of the pseudo-realities of information campaignsand presidential and press attention, which may have their originsback in the heart of the public concern.     

媒体融合:广播电视舆论引导能力提升的新途径

本文认为,以科学发展观为统领,坚持观点立台,信息及时透明,进行议程设置,与公民媒体联动,拓展传播渠道,等等手段与方法,是全面提升广电媒体舆论引导能力的重要保障.     

媒体舆论与全民动员--中国传媒抗击非典报道全景透视

本文以详实的资料和抽样统计结果为依据 ,分三个阶段对中国传媒抗击非典报道进行了全景透视 ,深入分析了每一个阶段的是非得失 ,并从整个抗击非典报道引发了关于媒介的角色回归、体制改革、环境监测、生态平衡、报道方式等问题的思考     

政府机构微博与官民交流创新

诞生于2006年的微博,凭借手机传播的即时性、随身性和拥有人群的广泛性,已成为最快捷的信息传播渠道和舆论发生器.刚刚过去的2010年,由于微博市场群雄逐鹿,用户数量激增,在社会公益活动中作用凸显,被称为"中国微博元年".     

A COMPARISON OF FACTORS INFLUENCING ISSUE DIVERSITY IN THE U.S. AND TAIWAN

The study extends agenda-setting research by examining issuediversity as a consequence of media exposure. Results from twosurveys—one conducted in the United States, the otherin Taiwan—illustrate differences in the cultures of thetwo samples. In general, older individuals who find low utilityin advertising information but who read a variety of newspapersand feel a strong civic duty to keep informed believe thereare many important issues facing the United States. Younger,highly educated individuals who have a high interest in politicalnews and who read a variety of newspapers believe there aremany important issues facing Taiwan.