Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram

The purpose of this study was to examine Olympic athletes’ self-presentation on Instagram, a social media outlet on which users post photographs as their primary communication mechanism, in order to develop an understanding of the ways in which athletes use this medium as a communication and marketing tool to build their personal brand. Additionally, this research sought to understand whether differences existed between the utilisation of Instagram by male and female athletes. Drawing on Goffman's (1959) theory of self-presentation, this study examined eight purposively selected Olympic athletes’ Instagram photos. Findings revealed similarities to previous research on athletes’ use of written social media outlets such as Facebook and Twitter, as the majority of photos posted by athletes were personal in nature, thus reflecting backstage performance strategies according to self-presentation theory. The results indicated that female athletes were more likely to share photos of themselves and photos taken in private settings, but male athletes who posted a wider variety of photos encouraged greater engagement from their followers. Personal brand management implications for athletes and sport organisations are examined in greater detail in the discussion.     

Dialogue: Comment on “Effects of Grip and Forearm Position on Flexed-Arm Hang Performance”

Abstract

The majority of physical activity initiatives have been directed toward promoting cardiorespiratory fitness and general health. Far less attention has been devoted to encouraging or understanding muscular fitness-promoting behaviors. The purpose of this study was to determine if constructs from the Transtheoretical Model, a contemporary behavior change framework, could be adapted and applied to the study of muscular fitness-promoting behaviors. Participants were 429 college students who completed measures of stage of change, the behavioral and cognitive processes of change, and self-efficacy. All measures were modified to relate specifically to muscular fitness-promoting behaviors. Two direct discriminant function analyses were performed, revealing that the behavioral processes of change and self-efficacy were the major correlates of the stages of change for muscular fitness-promoting behaviors.     

Comment on “Influence of shaft length on golf driving performance”

A proficient serve is critical to successful tennis performance, and consequently coaches and players devote considerable time refining this stroke. In so doing, a wide variety of interventions are used or trialled, generally with very little empirical support. This study examined the efficacy of a commonly used service intervention, where players focus on exaggerating their finish (arabesque) position to promote specific changes in lower limb and trunk kinematics. The kinematics of eight high-performance junior players hitting flat serves were compared to the acute changes in kinematics elicited by the arabesque follow through position on serves using a 10-camera VICON MX motion analysis system. The significantly greater front (landing leg) hip flexion (p < 0.05) and forward trunk flexion (p < 0.05) confirmed the more exaggerated arabesque landing position following the arabesque instruction. The arabesque instruction resulted in increased frontal plane trunk range of motion and peak angular velocity in the forward swing, and increased leg drive during the drive phase. Practically, the results support the use of the arabesque instruction, effectively promoting the desired acute changes in trunk kinematics (i.e. increased frontal plane trunk rotation angular velocity) and leg drive (i.e. increased back knee extension angular velocity and front/back vertical hip velocity).     

Reply to Glazier: “Comment on ‘Influence of shaft length on golf driving performance’”

Abstract

In this study we compared the kinematic features of the throwing motion between young baseball players of different age groups. Forty‐four Japanese baseball players aged 6.1 to 12.3 years who regularly played baseball, including pitchers and position players, had their throwing actions analyzed three‐dimensionally using high speed videography. Of this sample, 26 players aged above 9 years of age were categorized as the senior group, while the remaining 18 were categorized as the junior group. Senior group throwers had greater height and body mass, and produced a greater ball speed than junior group throwers. The throwing arm movement of senior group throwers was similar to that of adult skilled players. However, in the junior group throwers, the shoulder horizontal adduction angle was larger during the arm acceleration phase, and the maximum angular velocities of elbow extension and shoulder internal rotation occurred later than in senior group throwers. These results indicate that players aged above 9 years can acquire a mature throwing arm movement, while players younger than that will use an immature motion. A possible reason why these differences were shown is that the official baseball is relatively heavy for junior group throwers; they would be better advised to use a lighter ball in throwing practice.     

The role of the athletes’ entourage on attitudes to doping

ABSTRACT

The present study investigated athletes’ and coaches’ beliefs about the role of athletes’ entourage in deterring or promoting doping. Competitive athletes and coaches in Greece and Australia took part in semi-structured interviews. Our analysis of the interviews produced five main themes: coach influence, peer influence, doping stance, doping stigma, and entourage’s culture. Overall, coaches and peers having a close and trusty relationship with the athletes were considered most influential with respect to doping-related decisions. The majority of the athletes held a strong anti-doping stance but could not articulate why they held this position. This inability could be ascribed to the stigmatization of doping which led to lack of knowledge and anti-doping education. Finally, an anti-doping culture in the athletes’ environment was considered central to an anti-doping stance. The study findings provide valuable information towards a comprehensive understanding of the role athletes’ entourage can play in shaping athletes’ attitudes and decision for doping.     

Obesity prevention and health promotion during early periods of growth and development

Current problems of health - related fitness promotion in children and adolescents- economic, social, cultural and other environmental factors. A relationship between the environment and the child, beginning dining the gestation period that influences both positive and negative, health outcomes later in life.[第一段]     

Roller ski rolling resistance and its effects on elite athletes’ performance

Modern ski-treadmills allow cross-country skiers, biathletes and ski-orienteers to test their physical fitness in a laboratory environment whilst performing classical and freestyle (skating) techniques on roller skis. For elite athletes, the differences in performance between test occasions are quite small, thus emphasising the importance of knowing the roller skis’ rolling resistance in order to allow the correct comparison between the results of different test occasions. In this study, the roller skis’ rolling resistance was measured on the ski-treadmill’s surface using a roller ski rolling resistance measurement system specially produced for this purpose. The study investigated the influence of significant changes in rolling resistance on physiological variables. The results showed that during submaximal exercise, power, oxygen uptake, heart rate and blood lactate were significantly changed by different rolling resistances, while there were no significant or only small changes to cycle rate, cycle length and ratings of perceived exertion. Incremental maximal tests showed that time to exhaustion was significantly changed by different rolling resistances and this occurred without significant changes in maximal power, maximal oxygen uptake, maximal heart rate and blood lactate, and that the influence on ratings of perceived exertion were insignificant or small.     

The Development of Social Media and its Impact on the Intercultural Exchange of the Olympic Movement, 2004–2012

Abstract

The development of social media, in the form of Internet and mobile platforms, has rapidly flourished in the early twenty-first century. The changes in broadcasting forms of the first three Olympic Games of the twenty-first century, Athens 2004, Beijing 2008 and London 2012, have corresponded and reflected the speedy expansion of this social media. This phenomenon invites not only attention to the historical transformation of the roles of media for the Olympic Games but also reflection on the concept of culture and intercultural exchange based on this phenomenon. This paper studies the relationships between social media, cultural exchange and the Olympic Games in the context of globalization. It argues that the characteristics of social media as ‘participation; openness; conversation; communities; connectedness’ will meet up with the goal of the Olympic Movement and aid the realization of the Olympic Ideal.     

A comparison of well-peer mentored and non-peer mentored athletes’ perceptions of satisfaction

The purpose of the present study was to compare well-peer mentored and non-peer mentored athletes’ perceptions of satisfaction. A total of 444 intercollegiate athletes (272 well-peer mentored and 172 non-peer mentored) from a variety of sport teams participated in the study. Athletes from both well-peer mentored and non-peer mentored groups reported their satisfaction levels using the Athlete Satisfaction Questionnaire. The results of a MANOVA and follow-up post hoc ANOVAs showed that well-peer mentored athletes were significantly more satisfied than their non-peer mentored counterparts in terms of individual performance, personal dedication, team task contribution, team social contribution, team integration, ethics, ability utilisation and training and instruction. Overall, the findings suggest that athletes who are well-peer mentored by a teammate perceive higher satisfaction levels with various aspects of their athletic experience than athletes who are not peer mentored by a teammate. Given these positive findings, practitioners (i.e., coaches, sport psychology consultants) should inform athletes on the benefits of peer-to-peer mentoring. The practical implications of the results and strategies to promote peer athlete mentoring relationships in sport are highlighted.     

Influence of team identification,game outcome,and game process on sport consumers’ happiness

The purpose of the study is to examine the relative effects of game process (i.e., boring versus exciting) and outcome (i.e., losing versus winning) on sport consumers’ happiness depending on their level of team identification. The authors investigated how sport consumers’ levels of happiness are different after recalling (Study 1) and imagining (Study 2) a game when the positivity of the game process and the outcome contradict each other. Results indicate that sport consumers with high team identification exhibited greater degrees of happiness after recalling and imagining a boring win game compared to an exciting loss game. Meanwhile, sport consumers with low team identification exhibited similar degrees of happiness between a boring win game and an exciting loss game.