Cultural maintenance within the Tamil minority in Kuching: spanning three generations

This paper intends to determine whether the minority Tamil immigrant community in Kuching, Sarawak still maintains its heritage culture or has assimilated it with the dominant cultures in Sarawak. Are the Tamils in Kuching still maintaining their cultural norms? The data comes from a set of questionnaires investigating language, social and cultural identity, and unstructured interviews spanning three generations. The results show that, while some assimilation has occurred, the community has maintained its cultural identity. The most interesting revelation is the growing number of the younger generation who are adapting their heritage and cultural norms, clearly demonstrating Gibson’s accommodation and acculturation without assimilation.     

Organizational Acceptance of Social Media Marketing: A Cross-Cultural Perspective

ABSTRACT

By surveying 115 social media marketing professionals in 17 different countries and regions, this study extends Technology Acceptance Model (TAM) and digital divide research at the organizational level in the cross-cultural context. There are three major findings. First, there are significant differences in perceived ease of use (PEU), perceived usefulness (PU), and behavioural intention (BI) among different types of organizations (U.S. vs. Non-U.S. and global vs. domestic). Second, cultural convergence and cultural divergences theories may complement, instead of contradict, with each other. Finally, second-level digital divide may exist between non-U.S. based domestic organizations and the other three types of organizations.     

Power Distance and Facework Strategies

The literature argues that in global business communication the concept of “national culture(s)” is becoming obsolete because globalization leads to cultural convergence. This article argues that “national cultures” are not obsolete in global organizations. Two focus group interviews were conducted in a global corporation using folk perceptions as a framework. Employees were asked to discuss their work practices and agreed that uniform standards could not be used across cultures. The article concludes that, despite globalization, we do not see evidence of cultural assimilation in global employees’ work practices, but rather that stereotypes of national cultures are used to provide orientation.     

Facilitating or Impeding Acculturation: A Qualitative Study on Mobile Social Messaging in First-Generation Chinese Immigrants’ Everyday Lives

ABSTRACT

Previous research indicated that communication through media has been intertwined into immigrants’ everyday lives and become an essential part of their acculturating practices. However, no research has been conducted to examine how innovative, ethnic social media play a role in Chinese immigrants’ acculturation process in terms of social capital. In order to fill the research gap, a qualitative study was conducted to explore how Chinese immigrants use social messaging to accumulate social capitals to facilitate their acculturation process. Thirty face-to-face in-depth interviews were conducted among Chinese immigrants to collect data. Findings revealed that Chinese immigrants tend to consider acculturation as a complex and long process in which they navigate through and position themselves in the unfamiliar cultural system. The ethnic social medium – WeChat, and in particular, its social messaging plays an essential role in shaping Chinese immigrants’ acculturation experiences by assisting them in garnering both bonding and bridging social capitals.     

News Consumption Habits of Culturally Diverse Australians in the Digital Era: Implications for Intercultural Relations

It is well-documented that news media (both traditional and social) have a significant impact on intercultural relations in contemporary societies. This paper compares results of two surveys where we asked Australians about their news sources. The study shows that Australian news consumers from diverse cultural backgrounds are alienated from Australian mainstream news media, increasingly relying on online and social media sources for their information. The paper situates this empirical research in the contemporary articulation of uses and gratification theory to understand audiences’ preferred media sources for news and information and the potential implications for intercultural relations in Australia.     

Lost in TransNation: Tokyo and the urban imaginary in the era of globalization

Abstract

The 2003 film Lost in Translation has attracted both acclaim and critique concerning its representation of the urban imaginary of Tokyo. Examining both the film representation and the critical responses to the imaginary, this paper discusses how they illuminate some of the emerging issues that Tokyo and Japan face in the era of globalization, such as the loss of the idiosyncratic status of non‐Western modernity that Japan has long enjoyed; post‐(self)Orientalist cultural othering; and the transnational alliance of media and cultural industries in a global cultural economy of branding the nation through media and consumer cultures, all at the expense of the issue of intensifying migration and multicultural situations in the urban space. It will be suggested that both the film and Japanese critiques of the film are lost in the actuality of Tokyo (indeed, of Japan) and its populace, which is being radically transformed by intensifying transnational flows of people, capital, and media imagery.     

Multiple proximities and national identities: Turkish audiences’ perception of advertising adaptations

This article examines how commercials are adapted to appeal to a sense of national and cultural belonging within the overlapping contexts of global formats, national media, and local identities by comparing the American and the Turkish versions of television commercials arising from a Snickers global advertising campaign: “You are not you when you are hungry.” Using interviews with focus groups and an advertising practitioner, the article questions relevance of the concept of cultural proximity to understand the complexity of politics of identity construction through consumption of media products. I argue that the audiences reflexively negotiate localization strategies of the advertising agency to articulate three different strata of cultural proximity: national, global, and subcultural. The reception that demonstrates cultural hybridity, in which the antinomy between the global and the local/national resolves, is created through the multilayered structure and the multiplicity of cultural proximities in advertising adaptations.     

Complex but integrated: Exploring social and cultural identities of women Third Culture Kids (TCK) and factors predicting life satisfaction

The 21 st century, defined by cultural diversity and global mobility, has triggered an unprecedented increase in multicultural individuals, defined as people who internalised more than one culture. Contrasting evidence related to multiculturalism calls for more explorative research to understand cross-cultural identities. The present study explored social and cultural identities of adult female Third Culture Kids (TCKs) (n = 122), multicultural individuals who live mobile lives, and adjustment factors of a global mindset, social inclusiveness and essentialism to find predictors of life satisfaction. We classified social identity into four we-concepts: we-group, we-category, we-attributive and we-axiological, and cultural identity into three configurations: integration, categorisation and compartmentalisation. Our results suggested that TCK define social identity predominantly based on passport country (we-category) and relationships with family and friends (we-group). We indicated that axiological (value-based) social identification and global mindset buffered essentialism and categorisation known to disturb cross-cultural relationships. There was a general tendency for integrated cultural identity, with cultural configurations of categorisation and compartmentalisation correlating positively with essentialism. Hierarchical regression analysis evidenced that integrated multicultural identity, global mindset, and social inclusiveness were significant positive predictors of life satisfaction for female TCK. These results feed into a better understanding of the TCK configurations of collective identities and highlighted new factors related to TCK well-being.     

Creative labor as moral and ethical subjects and its limitation: Creative City Yokohama,Japan

This study aims to reconsider and re-evaluate the rapid circulation of global creative city policy from the viewpoint of its creative workforce by focusing on the case of Yokohama, Japan. To shed light on this workforce’s everyday experiences and labor subjectivity, this investigation draws ideas from recent research trends of “creative labor” from the field of media and cultural studies, sociology of work, and political economy of communication. Based on in-depth interviews and participant observations, this research focuses on how the ethical and moral dimensions of labor subjectivity in creative work are prominently important in explaining Yokohama workers’ everyday living and working experiences as creative labor. Unexpectedly, this study found that these moral and ethical sentiments and actions, which take on the role of retaining their labor motivation, actually limit the development of political subjects who can resist given precarious working conditions and thereby hinder them from building a collective solidarity as “workers.” Thus this investigation concludes that the creative worker’s subjectivity retreats to solely a moral dimension rather than to a political one. Through this finding, this study explores whether the articulation of moral-political and social values in the course of cultural work can evolve from creative workers’ moral and ethical sensitivities and actions.     

Coping with cultural differences in healthcare: Chinese immigrant mothers’ health information sharing via WeChat

Immigrants face the challenge of obtaining culturally specific health information and adapting to a new healthcare system. Through qualitative content analysis, this study explores how Chinese immigrant mothers use the ethnic social media—WeChat to engage in health information sharing and coping with cultural differences in healthcare between the U.S. and China. Based on the data collected from one WeChat group in a metropolitan city in the northeastern U.S., Chinese immigrant mothers frequently discuss the topics of “doctors and hospitals,” “insurance and cost,” “medicine and treatment,” and “alternative health care.” They constantly compare Chinese health care beliefs and practices with western ones. They adopt various acculturation strategies to manage the cultural differences in healthcare beliefs, practices, and systems. We call for future research to further examine immigrants’ health information sharing via social media and consider acculturation as coping strategies or processes in the health communication context.     

Daejanggeum as ‘affective mobilization’: lessons for (transnational) popular culture and civil society

Abstract

(Transnationalized) popular culture and (global) social movement are often seen as unrelated, if not mutually exclusive. Popular culture is entertaining, consensual but trivial; social movement is serious, idealized and oppositional. Yet the WTO Ministerial Conference, held in Hong Kong in December 2005, saw the Korean protesters' adoption of the theme‐song of a popular Korean television drama, Daejanggeum, as their protest strategy. The Korean protesters had been framed by mainstream Hong Kong media as ‘violent rioters’, but the inclusion of the drama elements helped the protesters advance their cause by gaining instant rapport with the local Hong Kong news media and public/fans (of Korean wave). The impact of celebrity involvement in the WTO was also about an immediate transferal of fan affect, from celebrities to the movement, and to the Korean protesters. This ‘affect mobilization’, becomes important as movement capital, as the effective manipulation of emotions is a key to ‘getting the message across’ as movement strategies. The case of WTO Hong Kong reveals the possibility of a symbiotic relationship between transnational popular culture and globalized social movements. The ‘use’ of (Korean) popular cultural products enriches and complicates the affect subjectivities within the social movement, and arranges fan affect into multiple layers of emotion hierarchies/spheres. It remains to be seen, however, if this would set a precedence to protesters in future WTO rounds as they are keen to mobilize their causes in different locales. More research is needed, too, to demonstrate if the success of the Korean wave fosters the emergence of a transnational Asian ‘public’ or civil society. Yet, for now, the success of Korean protesters in the mobilization of Hong Kong public's affect epitomizes the hegemonic flow, or soft power, of Korean TV dramas in the Asian popular.     

The Uses and Gratifications of Language in Social Media among the Indian Subcontinental Diaspora in the U.S.

This study examines the uses and gratifications of language in social media among the Indian subcontinental diaspora in the United States, based on data collected from an online survey of 535 adult immigrants following a snowballing technique. Results showed the use of native language is related to the use of home country media, while the use of English language is related to emotional adjustment. This study contributes to the literature on social media, community, and language preference by opening avenues for conducting further research on the usage of language in social media among the Indian subcontinental diaspora in the United States. The findings of this study contribute to an understanding of the influence of social media on language preference.     

Complicating cosmopolitanism: Ethno-cultural and sexual connections among gay migrants

ABSTRACT

Contemporary migrants are described as “connected migrants,” as they maintain multiple connections using digital and social media. This article explores how this leads to processes of cosmopolitanism and/or encapsulation in a particular group, voluntary gay migrants in Belgium, focusing on the intersection between ethno-cultural and sexual identifications and connections. Drawing on in-depth interviews, the cosmopolitan outlook of the participants becomes clear, as their national and ethno-cultural connections are relatively weak while they identify more strongly with cosmopolitan LGBTQ (lesbian, gay, bisexual, transgender, and queer) culture. However, while more salient, sexuality is not all-defining either, bespeaking their rather privileged position as a group of migrants who are self dependent and not strongly encapsulated in ethno-cultural nor sexual communities, with neither minority identity causing excessive stigmatization. As a consequence, they use digital and social media to simultaneously connect to different social spheres, although most do manage their self-presentation to avoid the clash or “collapse” of different social contexts online.     

The Cultural Construction of the Girl “Teen”: A Cross-cultural Analysis of Feminine Adolescence Portrayed in Popular Culture

The social category of “teen” has become ubiquitous in Western English-speaking popular culture. Also, with the global success of cultural products from the United States of America, such as music, movies and television programs featuring teens, the word “teen” is being employed in other cultures and languages. However, a comparison of the girl teen—often portrayed as a vulnerable stage of human development—with other cultural representations of developing womanhood (the Japanese shoujo and the French jeune fille en fleur) shows the representation of the “teen” to be a construction of its cultural context and questions its universal applicability.     

Chinese university students’ mediated contact and global competence: Moderation of direct contact and mediation of intergroup anxiety

In recent years, popularity of social media and influx of international students have provided Chinese domestic students ample opportunities to contact with alien cultures both directly and indirectly. To understand impact of the new environment, the present study focused on Chinese domestic undergraduates and proposed a moderated mediation research model examining the relationships between mediated contact (through foreign TV series and movies) and the three dimensions of global competence (global attitudes, skills, and knowledge). We also explored mediation of intergroup anxiety and moderation of direct contact (with international students) underlying these relationships. Results from a multi-group structural equation modeling analysis revealed direct contact as a moderator, modifying the relationship between mediated contact and intergroup anxiety. Specifically, this negative relationship was significant at low, rather than at high levels of direct contact. Further, at low, rather than at high levels of direct contact, mediated contact had indirect relationships with all three dimensions of global competence via the mediator of intergroup anxiety.     

A two-way process? A qualitative and quantitative investigation of majority members’ acculturation

Acculturation refers to changes that result from intercultural contact. Although it is commonly defined as a two-way process with changes occurring among both minority members and majority members, surprisingly little research has focused on the acculturation of majority members. Using a combination of qualitative and quantitative data, the present study attempted to fill this gap by exploring how and how much majority members change because of exposure to immigrant cultures. In the first part, using an open-response format, majority members reported positive as well as negative cultural change across a broad range of life domains. Most changes were reported in the private as compared to public sphere, and in terms of behaviours rather than values. Second, based on their responses to quantitative acculturation scales, the majority-group participants could meaningfully be clustered into three acculturation strategies commonly used to describe minority-group members’ acculturation, namely a separation, integration and undifferentiated acculturation cluster. No evidence for an assimilation cluster was found. Separated majority members (i.e., who maintain their majority culture but do not adopt immigrant cultures) reported significantly more identity threat and perceived ethnic discrimination, but also higher self-esteem. Interestingly, integrated majority members (i.e., who both maintain their majority culture and adopt immigrant cultures) were three times less likely to live in multi-ethnic neighbourhoods as compared to separated participants. The results of this study offer important insights into majority members’ acculturation experiences and their psychological importance. Implications for culturally plural societies and future research are discussed.     

Acculturation attitudes and adaptation among South Korean residents in Japan: The mediating role of coping strategies

Acculturation processes and intergroup experiences of minority groups have been little studied in East Asian societies, including Japan. The number of migrants in Japanese society is steadily increasing, suggesting that the country is a new immigration destination in the 21st century. Therefore, further research on the acculturation processes of immigrants in Japan is warranted. This study examined the relationships among acculturation attitudes, coping strategies, and psychological adjustment in a sample of South Korean newcomers living in Japan. The results of this study support the integration hypothesis, which states that balanced acculturation attitudes that favor engagement in both the host and home cultures lead to higher levels of psychological and sociocultural adaptation. Assimilation attitudes did not contribute significantly to adaptation. Different coping strategies employed by individuals during interethnic discrimination mediated the links between individual acculturation attitudes and the two aspects of adaptation. By linking acculturation attitudes and relevant social behaviors, this study sheds light on the role of coping strategies as mediators of the relationships between acculturation attitudes and psychological and sociocultural adjustment in ethnic minority groups.     

National cultural indicators in New Zealand

New Zealand was one of the first countries in the world to report national cultural indicators – specifically choosing to use a conceptually based framework which was broadly underpinned by theories of culture, industry and political economy. One of the essential elements of this work was the incorporation of a Māori perspective in recognition of the Treaty of Waitangi and the importance of the indigenous Māori culture. Manatū Taonga Ministry for Culture and Heritage has primary central government responsibility for cultural policy and advice and the reporting of national cultural indicators. The term “culture” in this context broadly refers to Māori culture and the cultures of all New Zealanders, and to endeavours relating to arts, heritage, media, and sport and recreation. The Ministry is currently scoping a programme of research that aims to refine the indicators; relate indicators more clearly to the cultural policy role of government (and in turn their related cultural agencies); and more clearly articulate the relationship that cultural sector indicators have with those of other sectors. Cultural sector consultation to identify and clarify perspectives and reconfirm a common terminology (if not understanding) will be an essential and important part of this work. Better contextualising the national indicators will make them more meaningful and useful for reinforcing the importance and value of the cultural sector; monitoring the “health” and performance of the cultural sector over time; providing useful quality information; measuring the effectiveness of policy interventions and connecting across the cultural sector and to other sectors. This paper outlines the New Zealand context and the development and reporting of national indicators; reflects on the usefulness of reporting national indicators to date; and describes and discusses the intended direction of further work.     

Re-imagining the local in national cultural policy formulation – the case of the Anglophone Caribbean

ABSTRACT

The formulation of cultural policies in the Anglophone Caribbean constantly straddles the demands of global, regional and national imperatives as a function of its position as a region of post-colonial, small-island states. This paper will argue that the role these factors play in the art of policy making problematises conventions in the current global/local (glocal) debate circulating in the arena of Cultural Policy Studies. The paper shows that cultural policy making in the Caribbean constitutes a mélange of approaches that are in a constant state of contestation during the policy-making process. It employs content analysis of cultural policy texts from selected Caribbean states, as well as an analysis of stakeholder views from the national cultural policy consultations in Trinidad and Tobago to derive its findings. A Five Factor framework was developed to illustrate the range of responses that guide and shape local actors and activities in the national cultural policy domain. The research concludes that the relationship between the national and local (nocal) actors has to be re-imagined if cultural policy is to deliver on its promise of social transformation in the Caribbean.     

The Mutual Symbiosis Between Inclusive Bi-lingual Education and Multicultural Education

In this article the authors postulate a mutual symbiosis between multicultural and inclusive bi-lingual education. Combining bi-lingual and multicultural education to create a symbiotic relationship can stimulate reform in schools and can promote inclusive educational systems, thereby keeping native languages and cultures alive for minority students and enhancing native English speakers’ language and cultural understandings.