Coming to America: need for acculturation and media use motives among indian sojourners in the US

Many uses and gratifications scholars have called for more research on media use within various cultural contexts as a means of extending the understanding of motivations for media use and the resulting patterns of exposure. This study of 99 Asian Indian graduate students at a US university differentiates the mass media that these predominantly young, urban males used in India (prior to coming to the US) and in the US (after their arrival in the US). Via principal components analysis, the study also identifies eight motives for Indian students’ use of American television, including the motives of acculturation and reflection on values. The data show that need for acculturation is strongly correlated with the motives of acculturation and surveillance and moderately correlated with reflection on values and learning. Overall, motives for American television viewing shared 45% of their variance with need for acculturation, indicating the importance of the new culture's media in the acculturation process of sojourners.     

Perceptions of social strategies in intercultural relations: The case of Ethiopian immigrants in Israel

Social strategies are a central component of intercultural competence, and are vital in understanding, theoretically and practically, the immigration and acculturation process. This study focused on an immigrant group experiencing identity threat, namely young Ethiopians in Israel, and examined their perceptions of social strategies in intergroup relations. Thematic analysis was performed on two types of qualitative data: (1) newspaper articles in which members of the Ethiopian community addressed aspects of their social strategies (31 reports collected from seven newspapers and magazines) and (2) data from two focus groups conducted afterwards with young adult members of the Ethiopian community (five to seven participants in each group). A major pattern emerging from the immigrants’ reports is the adoption of the hosts’ perspective and attitudes regarding the effective norms of social behavior. In their daily coping, on the other hand, the immigrant youth tended to exhibit a complex and at times ambivalent variety of behavioral patterns in their social interactions with members of the host culture. This spectrum of social strategies suggests dynamic processes of trial and error and reflects the unique complexity of intercultural competence. Findings were analyzed in terms of the immigrants’ perception of the threat to their identity and of their ways of coping with those threats.     

College Students’ Positive Strategic SNS Involvement and Stress Coping in the United States and China

Based on a self-administered online survey of undergraduate students, this study aimed to explore college students’ social media involvement in relation to their stress coping in the United States and China. A total of 262 survey responses were received from American participants and 265 survey responses were received from Chinese participants. Results indicated that American student users’ positive strategic social networking sites (SNS) involvement to a certain extent assisted in their adaptive coping with stress. However, the positive effect of positive strategic SNS involvement was not found as an adaptive coping strategy among Chinese student respondents. In addition, perceived support from friends on Facebook was the key mediator of positive strategic SNS involvement and adaptive coping for U.S. students.     

Constructions of Japanese national identity: Host views using a social markers of acceptance framework

Social markers of acceptance (SMA) are socially constructed criteria (e.g., language skills, shared genealogy, or adherence to social norms) that receiving society nationals use in deciding whether to view an immigrant as a member of the national ingroup. This study had two objectives: 1. to identify the markers considered important by Japanese to accept immigrants in Japanese society, and 2. to examine the type of intergroup conditions that may shape immigrant inclusion by influencing the degree of emphasis placed on SMA: specifically, perceived immigrant threat, contribution, and social status, as well as intergroup boundary permeability and strength of national identification. Native-born Japanese (n = 2000) completed an online survey, where two latent factors emerged representing ethnic and civic markers—suggesting that national identity may have changed in the past 25 years, with Japanese developing a distinct civic conceptualization in addition to a previously existing ethnic one. Multiple hierarchical regressions found significant main effects of perceived immigrant threat, contribution, status, and boundary permeability for both civic and ethnic dimensions, as well as interactions between threat x status and threat x permeability. As hypothesized, threat had positive effects on SMA emphasis, and contribution exerted negative effects—indicating more exclusive and inclusive attitudes among Japanese, respectively. Results for national identity were inconsistent, complementing social identity theory for ethnic markers but contradicting it for civic marker importance. Consistent with social identity theory, immigrants perceived as “low status” triggered endorsement of more restrictive civic and ethnic benchmarks; however, contrary to expectations, increased threat under less porous intergroup boundaries predicted more restrictive civic and ethnic marker utilization.     

Exploring religiosity and attitudes towards Christians and non-believers among recent Muslim refugees to Finland

This study is among the first to investigate the religiosity patterns, identity motives and attitudes towards Christians and non-believers among recent Muslim refugees in Finland (N = 128). There are two novelties in this study. First, it applies the religious orientation framework to study religious identities among Muslim refugees in Europe. Second, it combines a variable- and person-centred approach to study religiosity in the context of intergroup relations. Using the variable-centred approach with a multiple mediation analysis, we found that refugees’ extrinsic religiosity was associated with more positive attitudes towards Christians. Neither intrinsic religiosity nor participants’ religious identity motives were associated with out-group attitudes. Using the person-centred approach with a Two-Step cluster analysis, we showed that individuals with higher levels of intrinsic as compared to extrinsic religiosity and those with pronounced religious identity motives were more biased towards non-believers than towards Christians. Attitudes towards Christians and non-believers were similarly positive in a group characterised by equal levels of intrinsic and extrinsic religiosity. We discuss these findings in light of the role of religiosity in understanding Muslim refugees’ attitudes towards receiving societies.     

Is active social media involvement associated with cross-culture adaption and academic integration among boundary-crossing students?

Social networking sites (SNSs) have become significant communication platforms for numerous international students and their acculturation process. However, the underlying mechanisms of how and to what extent certain types of social media could facilitate cross-cultural adaption are remain under-investigated. Drawing on cross-culture adaption theory, the article seeks to address this gap by investigating the potential influences of differentiated patterns of social media usage on international students’ social support from host and home countries, and acculturation process from both psychological and behavioural perspectives. Data were gathered through a web-based survey from 298 Chinese international students studying in German universities. The outcomes demonstrate that international students’ social media use, especially active use, is associated with increased level of perceived social support from both host and home countries. Additionally, the findings verify that the positive association between active use and cross-cultural adaption is mediated by these two types of social capital. The article may make meaningful contributions to present acculturation studies and managerial practice for universities which target overseas markets.     

What does it take to become “one of us?” Redefining ethnic-civic citizenship using markers of everyday nationhood

In this study we examined what are the markers of immigrant naturalisation as seen from the perspectives of recipient nationals. Social markers are perceptual signposts that receiving nationals use in deciding whether a non-native born is a member of the destination country. In short, what should immigrants do in order to be accepted by receiving nationals as “one of us”. Cross national data on 20 indicators of “everyday nationhood” were collected from five countries – Singapore, Japan, Australia, Finland, and Canada. The markers highlight common dispositions, activities, or social norms that are associated with citizenship. Exploratory factor analysis in each sample consistently demonstrated a two-factor structure model that supports the contemporary ethnic-civic distinction, but the markers that make up each of the two dimensions vary between countries. No metric equivalence was found, and that the markers have culture-specific meanings. The framework offers a novel insight to intercultural relations. The results suggest that adaptation and social inclusion need to consider the norms and values practised in the recipient society, and how immigration may redefine intergroup boundaries.     

Identities for Sale: How the Tobacco Industry Construed Asians,Asian Americans,and Pacific Islanders

Previous research has substantiated the targeting of various demographic subgroups by the tobacco industry through marketing practices. However, relatively little research has examined targeting of Asians and Pacific Islanders. Based on prior tobacco document research citing the use of identity-based marketing strategies, a content analytic scheme was developed to assess if these strategies were applied to the Asian and AAPI populations. The study was grounded in social identity theory and optimal distinctiveness theory paradigms in order to develop a coherent analytic framework. Keyword searches of documents were conducted and a random sample of the documents of interest was drawn. These data suggest that the tobacco industry targeted Asians and Pacific Islanders in the United States and abroad via interpersonal and commercial communication tactics. These strategies were carefully orchestrated and employed as a result of sophisticated analyses of the social identities and value systems of the source culture populations. Barriers to reaching this culturally and linguistically heterogeneous market were overcome via the construct of collectivism. At the same time, more Westernized Asians were targeted via advertisements that blended a hybrid Western style identity. For both source and immigrant cultures, the industry attempted to facilitate identity construction and maintenance through smoking.     

Conflict Management Styles: The Role of Ethnic Identity and Self-Construal among Young Male Arabs and Americans

This cross-cultural study compared young male Arabs’ and young male Americans’ perceptions of their ethnic identity, self-construal, and conflict management styles. Findings indicated that Arabs had stronger ethnic identity than Americans. Arabs were both more independent and interdependent than American participants. Conflict style comparisons demonstrated that Americans chose the emotional expression, dominating, and neglect styles more than Arabs, and Arabs chose the integrating, third-party help, and avoiding styles more than Americans. Participants did not differ in their preference of the compromising and obliging conflict management styles. In terms of the relationships among ethnic identity, self-construal, and conflict styles, little difference was found between the two cultural groups. The integrating, compromising, avoiding, and neglect conflict management styles were predicted by both independent and interdependent self construal for both cultural groups. The obliging and third-party conflict styles were positively predicted by interdependent self-construal. The dominating style was predicted by independent self-construal and ethnic identity. The only conflict style that was predicted differently among Arab and American participants was the emotional expression style. Among American participants, interdependent self-construal and ethnic identity predicted emotional expression style. For Arabs, independent self-construal predicted the emotional expression style.     

Ideal selves as identity management strategies

This research addresses the relationship between ideal selves and social context from a social identity perspective. Based on Social Identity Theory (Tajfel and Turner, 1979, Tajfel and Turner, 1986) and related research, it is argued that ideal selves stand in a functional relationship with identity management strategies and that, consequently, shared beliefs about relevant intergroup relations influence the preferences for ideal selves. Three studies conducted with black and white adolescent and adult South Africans tested the assumption. The overall results of the studies confirmed that whether ideal selves corresponding to social change, social mobility or social creativity were preferred depended on whether the intergroup relations between black and white South Africans were perceived as secure or insecure.     

Cultural Differences in Garnering Social Capital on Facebook: French People Prefer Close Ties and Americans Prefer Distant Ties

The link between social capital (SC) and Facebook has been widely studied in the U.S., and less is known about how students from different cultures use the site to garner SC. We measured network composition, communication on Facebook, and SC via questionnaires in France and the U.S. We found that American students have a greater proportion of distant to close ties in their networks and higher levels of bridging SC than French, the latter preferring bonding SC. A stronger relationship between SC and communication via Facebook was observed in the U.S. These findings are explained by cultural differences in relatedness.     

Native American identity work in settler colonial context

In U.S. society, Native Americans face invisibility, stereotypes, discrimination, and structural barriers. In this article, we employ a symbolic interactionist approach, embedded in critical analysis, to explore how this social context impacts the conveyance and interpretation of Native American identity among people who are not Native American. Participants, 213 White American and 104 Native American people, replied to open-ended questions about Native American identity conveyance and interpretation. We employed an inductive thematic approach to analyze their written replies. The majority of Native American participants discussed their identity in the context of limited public knowledge of, and/or oppression faced by, Native Americans. For most Native American participants, this context generated strain and struggle associated with conveyance and interpretation of their identities. Despite this, some Native American participants engaged in identity work to educate others and reduce oppression. Without prompting, some White participants expressed positive attitudes toward Native Americans and their identity revelation. These positive attitudes evidence both hope for social change and problematic fetishization based on romantic stereotypes of Native Americans. We argue that society-wide change is necessary to reduce strain in, and enhance the effectiveness of, identity work by Native American people.     

Networks of Passing: Experiences of Undocumented Latin American Immigrants’ Identity Negotiation

Undocumented Latin American immigrants are one of the fastest-growing populations in the United States, and they are one of the most vulnerable. Due to constant fear of deportation, these immigrants have to communicatively “pass” for documented in a variety of situations, and they might be likely to use informal network ties (social capital) to do so. Through eight diverse focus group interviews of undocumented immigrants, this study explores how this population passes. Undocumented immigrants used talk, the body, or documents to pass either individually or through network members. Implications for both theory and practice are discussed.     

An exploration of social representations of the Roma woman in Italy and Brazil: Psychosocial anchoring to emotional reactions

This study investigates the content of the system of representations of Roma women as they emerge from a free-association task, collected from a sample of university students in Italy and Brazil. Available data on the situation of Roma women show that they experience greater social exclusion than the Roma men and the women of the majority community, especially in accessing employment, education, health and social services.The sample consists of 643 participants (mean age 22.9), 50.4% of whom are Italians and 74.3% female. Data were collected via a free-association task, the prompt word being “Gypsy woman”. SPAD-T software ran a lexical correspondence analysis, extracting two factors. We defined the first axis: “The mysterious Roma woman vs. The Outcast Roma woman”, and the second axis: “The seer Roma woman vs. Different sides of Roma woman”.Moreover, psychosocial anchoring to the emotional reactions towards Roma people was studied, showing how different groups of individuals, characterized by specific emotional reactions to Roma people, were attuned to certain social representations of the Roma woman.The implications of these results are discussed in terms of the role played by Roma women in traditional Roma and western societies.     

The power of circulation: digital technologies and the online Chinese fans of Japanese TV drama

Focusing on the online Chinese fans of Japanese TV drama, this paper explores the way in which the fan subculture, in connection with digital technologies, has carved out alternative practices in the circulation, production and consumption of Japanese TV drama. As ‘minority audiences’ who are not targeted as the objects of capitalist interests, online Chinese fans invent spaces for Chinese transnational networking with self‐help and sharing, as a way of resisting the aloofness from marketing strategies of Japanese TV distributors in Asia. This case study reveals that the online Chinese fan clubs, the websites for downloads, pirated VCD markets, digital file conversion, and private VCD burning – all of these have linked endless networks for the digitalized circulation and consumption of Japanese TV drama. The online Chinese fans are guerrilla fighters in the politics of autonomy, network and low‐cost digital technology; they are attempting to break down time–space constraints and the official distribution hierarchy. Such fan practices shed light on the new trends of audio‐visual consumption via digitalization.     

Demographic and Religious Differences in the Dimensions of Self-Disclosure Among Hindus and Muslims in India

This paper discusses a survey, carried out by the authors, of Hindu and Muslim men and women in six Indian states to determine if social/cultural identities influenced self-disclosure. Specifically, an individual's sex, religious, and state identity were investigated. Results indicated that across religions, women disclosed more than men. Comparisons based on religious identification and state of birth revealed significant differences between Hindus and Muslims and between states of birth on self-disclosure. Results also suggest the predictive power of religious identification and state of birth vary dependent upon the dimensions of self-disclosure. Implications for future research include further examination of aspects of identity related to self-disclosure.     

Paths to the Practices of Citizenship: Political Discussion and Socialization among Mexican-heritage Immigrants in the US

Building on research on immigrant political socialization and social connections in politics, I advance a theoretical model for how immigrants develop their sense of political discussion in a new nation. This model, the Social Contact Model of Immigrant Political Socialization, focuses on the influences coming from close-knit social groups and wider-ranging social networks. I apply the model through a qualitative study of Mexican-heritage immigrants in the US and the likely sources of socialization that influence their political discussion behavior. The findings provide some support for the theoretical model and suggest there are important differences between Latino immigrants and native-born Whites in how they learn to engage in political discussion.     

Minority Cultures and Social Media: Magnifying Garifuna

This paper looks at social media use by the Garifuna people. It explores how they are using social media to create a supraterritorial cyberscape. Despite the claim that global media is marginalising minority cultures and causing global homogenisation, this research found that newer forms of social media are in fact creating virtual cultural cyberscapes that are extending minority cultures. The Garifuna cultural response to social media can be demonstrative of the positive impact of social media minority perspectives. The larger implication, though, is that traditional geographical models of cultural space are becoming obsolete. In this research, a total of 60 Garifuna in locations all across the United States and Honduras were selected for participation. Their access to and use of media were examined.     

Media Usage and Acculturation: Asian Indian Professionals in Silicon Valley*

We examine connections between media use, intergroup contact, and acculturation in 237 Asian Indian professionals in Silicon Valley, drawing on theories of immigrant acculturation, intergroup contact, and media effects. Quality of host contact positively predicted acculturation. Indian (ethnic) media consumption negatively predicted acculturation, and American (host) media consumption was positively related to acculturation. Ethnic television viewing exacerbated the effects of negative intergroup contact on acculturation. Respondents used social networking websites to maintain both host and ethnic ties. Host cultural/informational capital was positively related to acculturation. Host media consumption was positively related to political engagement and loneliness.     

Making American Friends: The Effects of Musical Tastes and English Proficiency on Chinese International Students’ Social Networks in the United States

This study investigated the relationship between Chinese international students’ social networks in the United States and their musical tastes. Based on concept of homophily, this study used a self-reported Social Network Analysis (SNA) survey to examine whether sharing similar musical tastes affected Chinese international students’ relationship, their musical tastes, and music consumption. The results showed that having high musical taste similarity predicted closer relationship between respondents and their alters, and higher likelihood of new music consumption. This study also found that frequent American English-language songs listeners were more likely to have Americans in their social network than less-frequent American English-language songs listeners.