International Success: Selling Niche Titles Beyond the Prime Home Market

As the world becomes increasingly international and new markets open up for business, questions arise for small, niche publishers: what makes a book sell well internationally? Can niche titles sell well abroad? And, more importantly: How can I find and publish a book that will be a global success? To answer these questions in this article, Scottish publishing companies will be used as examples to illustrate the ways in which even region-specific niche publishers can successfully sell and market abroad.     

An “Accidental Profession”: Small Press Publishing in the Pacific Northwest

This research examines contemporary, independent publishing in the Pacific Northwest (USA and Canada). Through a series of interviews with small publishers in Seattle, Portland, and Vancouver, BC, this paper will investigate whether independent publishers, based outside of the major publishing hubs of New York and Toronto, believe they can: compete in the global publishing environment; help to promote and preserve regional cultures and identities; and maintain diversity in cultural output. It will also explore how independent presses see themselves situated in the national and international publishing arena and identify what structures are in place to support them to do so. Although the focus of the empirical research is the Pacific Northwest, this paper has been contextualised within national publishing discourse.     

The Sorry Tale of Contemporary Authorship: A Study of Scottish Authors

This paper gives a detailed overview of contemporary authorship in Scotland through the analysis of interviews with and a survey of Scottish authors. These results are compared to previous studies to highlight the changing nature of authorship over the years. Both the survey and interview results paint a pessimistic picture of authorship in the twenty-first century, with the majority of authors earning very little from their writing and depending on alternative avenues to improve their income. Additionally, Scottish authors are not benefiting from the numerous new platforms to exploit their work through, which could help to enhance their income. This is partly because many Scottish authors still have a traditional view of publishing and do not think about their work commercially, and partly because, in many cases, their rights are controlled by their publishers and not widely exploited. This survey also found that Scottish authors with London literary agents earned more income than their counterparts with Scottish agents; however, this was mainly because they were more likely to be published with London publishers. This shows that Scottish publishers are failing their authors by not fostering their rights efficiently and effectively: fostering these rights more effectively could help supplement authors’ income.     

科技期刊数字出版国际合作版权实践策略

在广泛梳理科技期刊数字出版国际合作3个不同阶段(合作前期、合作期间及合作期届满后)可能涉及的权利人、权利转让与许可授权事宜的基础上,结合中国科学院科技期刊国际合作实践以及国际出版商版权战略调研,从版权法理角度入手对科技期刊数字出版国际合作中涉及的重点版权谈判问题进行剖析,探讨并归纳出科技期刊出版单位开展数字出版国际合作时应当注意的版权谈判最佳实践策略。     

The Readiness of E-Publishing Among Malaysian Book Publishers

Advancements in digital technology are making waves in the publishing industry and e-publishing is starting to make its mark in the market. Although publishers view e-publishing as an opportunity to exploit products and new distribution channels, some of them are seeing this development as a risk rather than an opportunity, and thus are not willing to participate in these changes. This study was conducted to determine the readiness of e-publishing among Malaysian book publishers based on the E-Publishing Readiness Assessment Model. The results found that publishers in Malaysia are prepared in terms of infrastructure and human resources. However, only a small percentage of them are willing to practice e-publishing by publishing at least one e-book, while the majority is taking a wait and see approach before they start issuing e-books. Interviews with two companies displaying high levels of e-readiness and low e-readiness, showed a willingness depend on the decision of the company’s top management. In addition, external factors such as market demand, technological pressure, competition, consumer habits and police and government policies also affect the results of the top management to run e-publishing in their respective companies. Through these findings, the government and agencies involved in the publishing industry may be able to help find a solution when designing a strategy for improving e-publishing practices in Malaysia.     

Public policy and literary culture: Publishing subsidies in Scotland

Public subsidies of publishing have a number of goals, including the extension of both international cultural activities and national cultural enterprise. The Scottish publishing industry is described and its recent history is reviewed. The activities of the publishing subsidy program of the Scottish Arts Council are enumerated. Finally, the impact of subsidies on Scottish authors and publishers is evaluated.     

Scholarly publishing and open access in the Nordic countries

This study examines aspects of scholarly journal publishing in the Nordic countries. On average half of Nordic journals publish online. In most Nordic countries, commercial publishers predominate; however, in Finland the majority are society publishers. The number of open access journals is low, in line with international figures. There is concern to maintain local languages in journal publishing. A majority of the journals publishing in local languages are within social science, humanities, and arts; the STM sector publishes in English. English‐language publications are favoured in research assessments, international recognition, and impact, while the visibility of local‐language scholarly journals in international databases is low. The Nordbib program supports Nordic scholarly journals and fosters co‐operation with publishing companies and learned societies over migration to e‐publishing; it also supports open access. The article discusses future challenges for journal publishing, pointing out the problems of small journal publishers and the need for co‐operation between stakeholders.     

Digital Publishing in Europe: a Focus on France,Germany, Italy and Spain

In this article we will provide a general overview of the situation of the digital publishing in Europe starting from the insights provided by the Editech conference, the international day of advanced study organized by the Italian Publishers Association and focused on the trends, perspectives and applications of technological innovation in publishing at an international level. It is the main Italian event dedicated to book publishing with the aim of helping publishers define their short- and medium-term digital strategies, while being aware of the opportunities and risks involved in the conversion to digital of their business model. The Editech 2010 main focus had been: the market and the national and international situation of digital publishing, the new buying and reading behaviors of consumers, e-books and content for e-readers and mobile devices, new production processes (XML, ePub, digital printing) and the distribution scenario and the diffusion of digital content.     

The Market for Publishers in Brazil

The Brazilian book publishing and bookselling market has been going through changes. To compete with international publishing corporations and to attract consumers—in a country with a very low reading rate—publishers and bookstores have been developing new business models and professional management in order to survive and grow.     

Publisher—library relationships in the digital environment

STM represents 250 publishing companies and learned societies, and recognizes that the advent of digital networks affects authors, publishers, librarians, and readers. Dialogue between publishers and librarians is essential to creating the sense of partnership and open-mindedness needed to meet the future needs of scholarship and research. Publishers and librarians have complementary roles and responsibilities, serving the same needs and facing similar challenges. The interests of publishers and librarians need to be rebalanced in order to seize the benefits of digital information flow. Legislation provides a framework of copyright, privacy, competition, and consumer law that protects against misuse while facilitating the flow of information from author to reader. If laws need to be amended, such changes should be made on the basis of the mutual agreement of all members of the community. There is much to be achieved without legislative change. Neither publishers nor librarians should shy away from the issues that divide them, especially the scope of fair use and the exchange of copyright information between libraries. A more detailed analysis of the impact of copyright exemptions is needed. The development of a predictable licensing environment and the testing of new business models requires co-operation between publishers and librarians, and leads to better mutual understanding. STM seeks dialogue with libraries and with other members of the research and scholarly communities in order to meet the challenges, opportunities, and expectations created by the digital environment.     

Electronic Books: How Digital Devices and Supplementary New Technologies are Changing the Face of the Publishing Industry

This paper explores the topic of electronic books (e-books) and the effect that these digital devices and other new technologies has on the publishing industry. Contemporary society often claims that the publishing industry is dying and that the innovation of the e-book will eventually sentence the printed book to death. But this study will show that such is not the case. While it is true that the world is undergoing a digital revolution, publishers today have not been left in the dust, because these firms have embraced electronic publishing (e-publishing). The invention of e-books opens a world of opportunities and since the e-book market is still in its growth stage, there is much work left to be done. As with any new venture, the industry faces certain challenges, such as piracy, but with tools like encryption, digital asset management (DAM), digital rights management (DRM), and digital object identifiers (DOI), publishers are well on the way to a solution. While it is safe to say that the digital revolution has forever changed the face of publishing, e-books could actually revitalize the industry. No one knows what the future of e-publishing will hold, but developments affect publishing houses, authors, and consumers alike. And while the ultimate fate of the printed book is yet unknown, for now, it is here to stay.     

2012年国际开放获取实践进展综述

通过跟踪2012年世界重要科研资助机构、科研机构、政府部门、出版机构的开放获取政策、研究报告和动态消息,从利益相关方的开放获取意识、科研资助机构和科研教育机构的开放获取政策、出版社的开放出版实践三个方面总结2012年国际开放获取实践方面的进展。     

Market Trends in the South Indian Publishing Region

This article aims to study the publishing trends in South India, including the states of Tamil Nadu, Kerala and Karnataka. It also gives an insight into the markets in South India for English and Regional language books. As many international publishers are moving towards the Indian book market, it is necessary to understand the culture and diversities of the country which prove to be the biggest hurdle in marketing and promotion. This article gives detailed information on General trade, Academic and School book markets. It also lists the key distributors, retailers and publishers in South India. The last page of the article details the entry barriers for international publishers and proven techniques adopted by other publishers. Partnership with Indian companies has worked well for many international publishers. All the statistics and data have been collected and referenced to the best knowledge of the author.     

科研图书馆与数字出版商融合共生发展路径研究——以中国科学院国家科学图书馆为例

数字出版产业的崛起在一定程度上撼动了科研图书馆的传统竞争优势。为促进科研图书馆与数字出版商协同发展,中国科学院国家科学图书馆打造了"全产业链"式融合共生策略:在产业链上游,开展面向数字资源长期保存协议与专题特色数字资源库的内容合作;在产业链中游,开展面向参与OA出版与数字出版生产性服务外包的技术合作;在产业链下游,开展面向提供数字出版增值服务的市场合作。以其为范本,我国科研图书馆可通过数字资源共建共享,加快建设统一的数字资源开发与利用规范,建立旨在保障数字版权利益相关者权益的数字资源市场化交易模式,实现科研图书馆与数字出版商的包容联动式发展。     

New Technology Research and Practices in Digital Publishing in China

Enjoying widespread government support and encouragement for the digital projects of publishers and media industry. The Chinese publishing business continues to show steady development in the past year. At the same time, significant changes are taking place in the structure of the publishing industry. The content production, marketing, operating, and consumption are not linear upstream–downstream related any more. Instead, they have fused together, and thus formed a new industrial ecosphere. In this paper, we investigate the new technology research and practice in the digital publishing industry. There is obvious indication that new technology plays an important role in the structural change of the publishing industry.     

University Presses in the Digital Age: How Pace University Press and Other University Presses Can Survive and Thrive

The age of information has made university presses more important than ever before. The Internet has placed knowledge at our fingertips, but limited budgets and reluctance to embrace digital technologies have left many university publishers struggling to prove their worth rather than gathering and disseminating that knowledge. To demonstrate how a university publishing house can make it in this changing climate, this report will analyze the industry by using a specific publisher as an example, however this analysis can be applied to any small press. Pace University Press, an extremely small press, but one with the potential to survive and grow, can do so by implementing new practices in marketing, distribution, and digital content that will not only bring it into the twenty-first century, but ensure its continued role in the communication of scholars for years to come. These strategies can be beneficial to any university press.     

2013年国际开放获取实践进展

通过跟踪2013年世界重要科研资助机构、科研机构、政府部门、出版机构的开放获取政策、研究报告和动态消息,从开放获取政策、开放出版实践、开放获取知识库的发展趋势以及新的开放获取学术信息交流模式（如开放数据和开放获取图书）等方面总结2013年国际开放获取实践方面的具体进展。     

The harsh world of publishing in emerging regions and implications for editors and publishers: The case of Vietnam

This article discusses the emergence of academic publishing in a fast‐growing transition economy, Vietnam, where the race has heated up to publish in international journals, preferably with a high impact factor, and to accelerate the indexing of domestic journals. Within the fields of SSH alone, the publication output grew by 17% a year in the 2008–2018 period, encouraged by government policies and financial incentives for researchers. This review demonstrates an environment where there is sufficient financial growth to support increased R&D but limited skills and knowledge of how to increase quality publication output, either within national or international journals. The article highlights the drivers of increasing scientific publication output, as well as the traps and pitfalls that follow this competition. It suggests that there are opportunities for publishers and other organizations to improve ethical and practical publishing issues and to develop co‐publishing agreements that will increase the visibility of the country in international academia. The article indicates the harsh reality of pursuing higher publishing standards in academia, a world that has long been dominated by authors and publishers from industrialized countries.     

Editech 2011: ebooks and Much More in Europe

The Editech 2011 conference identified that publishers need to follow new paths and experiment more rapidly in all the areas of business related to a growing number of new digital publishing activities. Most important they need to rethink all the relationships actually in place with all the other factors in the publishing value chain and then radically reinvent their role in the quickly changing digital and ebook businesses. It is clear that now most of the changes are driven by the big three Google, Amazon, Apple and the publishers are following. However, especially in Europe the publishers have different approaches based on a brief review of selected key papers presented from different countries and sectors of the digital publishing industry.     

Managing the Progressive Publishing Company During Market and Technology Transitions

As new media technologies and platforms emerge and take hold in our society, traditional publishers are wondering: What’s in this new content climate for me? The simple answer is: a lot. The digital world, mobile content delivery mechanisms and the public’s increasing comfort—even preference for—a media menu from which they can pick and choose what they want and how they want to receive it, brings exciting and potentially lucrative opportunities. For publishers who understand how to leverage their brand and create authentic, identifiable value in the eyes of the customer, risk can be reduced and new revenue streams built. Here are four best practices to position your publishing company for growth.