Developing a Virtual Library for 44,000 chemists

This article describes how the Royal Society of Chemistry's library is making the transition from being a largely traditional print‐based library to one that offers remote‐access resources to its widespread membership. Key to its strategy is working with publishers and other content providers in a proactive and innovative way. Examples, case studies and difficulties faced are outlined alongside some of the solutions employed to facilitate the delivery of content.     

A Look at Global Expansion for e-Books

Forecasts indicate a growing demand for digital content around the world. Converting to digital content can open up countless new revenue possibilities. Adding alternate channels may be worth consideration, but what are the options and what does it take to utilize them effectively? This article explores the opportunities that potentially exist for publishers with content that may be digitized and distributed to global markets. A brief review of the current marketplace is also incorporated, including current players and trends. Finally, an analysis of some of the potential issues, challenges and pitfalls is presented in context of delving into a new international digital content distribution strategy.     

Accessibility requirements take on new significance for publishers

Conclusion Publishers may wish to ignore disabilities legislation since it doesn’t apply directly to them, but their customers will not be able ignore the new laws when making purchasing decisions. Thus, as a practical matter each publisher must develop a game plan for how it will position itself to remain competitive in a marketplace where the timely availability of their print works in digital formats is becoming a Sine qua non on purchasing checklists. How individual publishers choose to tackle the new challenges will be determined by a number of variables including the type of content they publish (humanities, math, science, technical), the production systems they use, the length of their press runs, the shelf-life of their products, the level of service they are prepared to provide, the risks they are willing to take, and the dynamics of the markets they serve. A publisher’s strategy will need frequent review and modification because the variables involved in the accessibility environment are changing rapidly. New developments are occurring all the time in the legal environment, in production technologies, in assistive technologies, in distribution technologies, in digital rights management technologies, as well as in file standards. Solutions will need frequent tuning. For publishers, accessibility challenges do not stop with providing alternate formats for printed works. Those delivering their content over private networks via course management systems and over the Internet find that there are other accessibility requirements and standards to be met. It will behoove publishers to develop and implement informed operating policies and protocols that assure that onan ongoing basis its products and services meet applicable accessibility requirements and thus can fully compete in an increasingly demanding marketplace.     

The Readiness of E-Publishing Among Malaysian Book Publishers

Advancements in digital technology are making waves in the publishing industry and e-publishing is starting to make its mark in the market. Although publishers view e-publishing as an opportunity to exploit products and new distribution channels, some of them are seeing this development as a risk rather than an opportunity, and thus are not willing to participate in these changes. This study was conducted to determine the readiness of e-publishing among Malaysian book publishers based on the E-Publishing Readiness Assessment Model. The results found that publishers in Malaysia are prepared in terms of infrastructure and human resources. However, only a small percentage of them are willing to practice e-publishing by publishing at least one e-book, while the majority is taking a wait and see approach before they start issuing e-books. Interviews with two companies displaying high levels of e-readiness and low e-readiness, showed a willingness depend on the decision of the company’s top management. In addition, external factors such as market demand, technological pressure, competition, consumer habits and police and government policies also affect the results of the top management to run e-publishing in their respective companies. Through these findings, the government and agencies involved in the publishing industry may be able to help find a solution when designing a strategy for improving e-publishing practices in Malaysia.     

美国出版企业版权战略管理探究

版权资源是出版产业的生命之源,因此出版企业应该重视版权业务的战略化管理。本文以部分美国出版企业作为研究对象,从版权获取、版权运营、版权保护三个层面分析其经验,以期对我国出版企业版权战略管理有所启示。     

Content management for journal publishers

Despite the dot‐com downturn, content management software continues to grow in popularity. What began as a niche product for publishers, or as a means of managing large websites, has become touted as a universal panacea for every kind of organization that creates, holds or disseminates content – and since a website is a form of publication, this means pretty much any organization. How relevant is content management to journal publishers? With over 150 competing content management products available in the UK, content and document management systems are not difficult to find (although perhaps difficult to choose). But do they meet a need? Do they provide a clear return on investment? Or are they simply the latest in a long line of management and business fads, the next big thing? To answer these questions, the author created a questionnaire for journal publishers, and then carried out follow‐up interviews with key people in the relevant organization. His aim was to discover if content management software was felt relevant to journal publishers, and exactly what their interest was.     

Access management: the overlooked but critical enabler

• Access management (AM) is a critical, but often overlooked, enabler for publishers looking to expand the appeal of their online resources.
• This article examines why publishers underinvest in AM, and provides practical examples of how this impacts productivity and growth across the organization.
• Three AM trends that offer new growth opportunities are also explored: (i) enabling a wider range of customer types and business models, (ii) supporting a more diverse range of access scenarios, and (iii) facilitating greater personalization through identity management.
• Publishers need to review their AM strategy in light of these opportunities. In particular, publishers that currently support AM in‐house should outsource to specialist vendors if they are not fully committed to investing the expertise and time needed to support this increasing sophistication.

     

Selling to the BRIC: China — understanding and improving your footprint

This article starts with a consideration of the demographic and economic background to China's development. It then goes on to clarify and explain unique factors of the Chinese academic journals market which publishers need to know about and consider. It looks at this from a sales market perspective and also from that of authorship and content creation. It helps give a roadmap and outline to publishers who want to understand and improve their local footprint.     

Using Company Blogs to Win over Decision Makers

Company blogs offer publishers a media platform to build online communities around issues of interest to customers and prospects. Web 2.0 represents the fundamental shift from “old” marketing where publishers engaged in one-directional push messaging and “new” marketing where customers and prospects are also creators of content and key messages in response to their individual experiences. Whether companies decide to participate in the online conversation or not, they and their products are being discussed. To maintain credibility and support their brands, publishers must engage their audiences online. Creating a company blog as the centerpiece of a Social Media strategy can be a meaningful investment in a publisher’s longevity.     

Re3data中我国科学数据仓储发展的SWOT-PEST分析

科学数据仓储为科学数据提供存储、管理和共享等服务,有利于促进我国科学数据战略的实施。通过调研我国在re3data中注册的科学数据仓储,运用SWOT分析法并融合PEST模型,分析re3data中我国科学数据仓储的发展现状并从政府、科研机构和高校图书馆以及学术出版商等建设主体的角度提出适合我国国情的科学数据仓储发展策略,以推进我国科学数据仓储高质量发展。     

How Digital Content Resellers are Impacting Trade Book Publishing

Some key questions for publishers in today’s market are: Could Amazon’s recent merger and acquisitions strategy create a disruptive or paradigm shifting business model in the publishing industry? Do their recent actions post mergers and acquisitions illustrate a predicable pattern of behaviour that publishers can strategize around? This paper will explore these questions and look at some of the possible reasons behind Amazon’s business practices and the possible consequences to publishers.     

Production and content management implications for archival projects: a snapshot in May 2005

The British Library, under the auspices of the Joint Committee on Legal Deposit's sub‐committee for e‐journals, is conducting a pilot project to lay the groundwork for possible legislation for the legal deposit of electronic journals. One component of the project has been to understand the production environment that governs the creation of the published data, the content management systems that publishers have deployed and the ways in which publishers are able to distribute content to their partners. This work is a snapshot of a cross‐section of the UK journal‐publishing industry taken in May 2005.     

DON'T FEED THE TROLLS!

“Trolling” and other negative behaviour on magazine websites is widespread, ranging from subtly provocative behaviour to outright abuse. Publishers have sought to develop lively online communities, with high levels of user-generated content. Methods of building sites have developed quickly, but methods of managing them have lagged behind. Some publishers have then felt overwhelmed by the size and behaviour of the communities they have created. This paper considers the reasons behind trolling and the tools digital editors have developed to manage their communities, taking up the role of Zygmunt Bauman's gardeners in what they sometimes refer to as “walled gardens” within the Internet's wild domains. Interviews were conducted with online editors at the front line of site management at Bauer, Giraffe, IPC, Natmags, RBI and the Times. This article shows how publishers are designing sites that encourage constructive posting, and taking a more active part in site management. Web 2.0 and the spread of broadband, which have made management of fast-growing communities difficult, may themselves bring positive change. As uploading material becomes technically easier, “ordinary” citizens can outnumber those who, lacking social skills or with little regard for social norms, originally made the Internet their natural habitat.     

SUSHI: simplifying the delivery of usage statistics

In 2005, SUSHI became the latest buzzword in the library community. This article (and this kind of SUSHI) refers to usage data, not raw fish. The growth of online collections has resulted in libraries demanding that publishers provide detailed usage data to allow them to better manage their collections and purchases. The Project COUNTER Code of Practice was created in response to this need; however, it did not address the painstaking task of collection and management of the usage data. SUSHI is a new protocol developed to allow for automated retrieval of COUNTER usage reports from publishers and other content providers.     

The benefits of resource discovery for publishers: a librarian's view

A core goal of librarians is to maximize usage of the content to which their libraries subscribe. Webscale or resource discovery systems offer a single search box for library users to access subscribed content. This article examines usage data at the University of Huddersfield to show how resource discovery has helped to increase the usage of publisher content that has been made available to discovery vendors, and considers the implications for publishers who are yet to do this. The article concludes that resource discovery systems have effectively levelled the playing field, allowing small to medium‐sized publishers to make content discoverable to users, and encourages publishers who do not have their content indexed in resource discovery systems to speak to discovery service vendors in order to do so at the earliest opportunity.     

CrossRef and the research experience

CrossRef is an independent membership association for building collaborative publishing technologies. Its mission is to provide services that enable the scholar to reach source material easily; it focuses on methods that are best achieved through collective agreement among publishers. The CrossRef network now covers millions of journal articles and other content items from hundreds of publishers. This article looks at CrossRef's significance for the online research experience, four years after the launch of the CrossRef initiative.     

Library Collections for the Support of Academic Sport Management Programs

Sport management is a relatively new and rapidly growing academic discipline. Despite the proliferation of sport management programs in the United States, a review of the library literature reveals few publications concerning library support for such programs. In addition to providing background knowledge about the sport management discipline, this article provides practical information for academic librarians by recommending essential databases, journals, academic publishers, industry publishers, and associations in the arena of sport management.     

数字出版时代科技期刊利用电子商务平台营销的构想

科技期刊出版业由传统的出版与经营管理转变为数字化出版,利用电子商务平台进行数字化、网络化营销已成为科技期刊的发展方向.认为:可开展基于科技期刊自建网站的电子商务营销;通过专业的电子商务平台开通科技期刊的旗舰营销店,实现科技期刊的多元化、多渠道的电子商务营销;通过手机付费平台进行科技期刊的网络化营销.科技期刊利用电子商务平台营销过程中需重视多方合作并加强管理,加强电子商务平台的内容建设及服务营销,加大培养电子商务专业化营销与管理人才的力度,不断扩大科技期刊的社会效益与经济效益.     

Managing rights: The core of every future publishing business?

A surprisingly large proportion of publishers believe that their businesses will move over the next five years from the creation, marketing and distribution of physical products toward the management of rights and royalties. Neither the industry nor individual publishers are ready for such a transition. Although publishing is and has been a rights business, few publishers methodically manage the rights that they own or control in ways that fully reflect this. If the future lies in rights management, publishers’ systems will need to develop rapidly to accommodate new demands that this will place on them. Address for correspondence