The television text: spectatorship,ideology, and the organization of consent

–The problem with popular polarizations in television reception research is that either quantitative or qualitative methodologies considered separately fails to render a complete understanding. Television viewing is both individual and collective. Thus this paper proposes an analytical framework synthesized from alternate approaches not conventionally petitioned in reception research, among them Gramsci's consent theory, which identifies a logical and justifiable space for both considerations, a means of accounting for the ebbs and flows of both individual and collective forces continuously at work in culture and in television reception.     

Acknowledgment of victory and defeat: The reciprocal ritual

Acknowledgment of victory and defeat by presidential opponents is a reciprocal ritual that terminates the campaign for the mass audience. It is argued here that situational and substantive rules have evolved that govern these brief messages and that violation of these rules causes disruption in the transition of leadership. Rules are derived from examination of all presidential victory and concession statements from 1952–1976. These rules are then applied to the Carter‐Reagan statements made on election night, 1980.     

密苏里大学新闻学院的教育理念与教学模式

美国密苏里大学新闻学院是世界上第一所新闻学院,其创建者沃尔特·威廉姆斯(Walter williams)确立的"学习新闻最好的方式是动手实践", "新闻工作是一个世界化职业"的教育理念,以及贯彻其教育理念的教学模式"密苏里方法",百年来在世界新闻教育界享有盛誉.对中国新闻教育事业影响深远.当下,其搭建多层面多样化实践平台,坚持全球化教育视野,建设理论与实践互为支撑的师资队伍,从细微处入手促使学生确立诚信意识遵守诚信原则的做法,值得国内新闻教育界学习和借鉴.     

Radio Revisionism: Media Historiography and the KDKA Myth

Popular recountings of radio's past tend to begin with KDKA's November 2, 1920 broadcast of the Coolidge-Harding election returns, in effect deligitimizing the complex pre-commercial period in American broadcasting. The effects of this are apparent in the neglect of the pre-commercial period in popular and scholarly histories of radio. In contributing to the bourgeoning body of revisionist work in radio scholarship, this essay reexamines the historical role of KDKA, Pittsburgh. Primarily, I focus on the maintenance and reinforcement of what I call “the KDKA myth” to examine how KDKA has managed its primacy claim throughout the station's history.     

Myth and Photography in Advertising: A Semiotic Analysis

For 18 years, Kohler's "As I See It" ad campaign has delivered romanticized and fantasized portraits of high-end kitchen and bath fixtures. Drawing from semiotic and psychoanalytic theories and critical frameworks, this article examines 4 advertisements created by surrealist photographer Hugh Kretschmer. The visuals embody symbols, metaphors, and mythic allusions as signs of a transformative relationship between female models and products, connoting referents of human commodification, self-alienation, sexual activity, and desire. The study calls for public relations stewardship to act as a gatekeeper for ambiguous or unintended visual messages in corporate advertising.     

媒介文化全球化与当代意识形态的涵化

本文从“涵化理论”角度分析了全球化进程中的媒介与民众意识形态关系。文章从媒介文化的传播形式、经济和技术背景分析了产生涵化功能的物质前提条件。同时借助拉康精神分析理论与阿尔都塞的“主体召唤”理论系统分析了媒介影响意识形态生成与认同的机理。作者认为 ,文化他者侵入是以“球土化”的形式进行的 ,受众日益加深的对媒介长时间的依赖是文化“他者”对本土民众意识形态涵化的关键     

"政治家办报"思想的常与变

作为党性原则的重要组成部分,"政治家办报"思想体现了党对新闻工作者的政治要求,反映着政治与新闻的特殊关系.本文从分析历史语境的角度,在还原毛泽东提出"政治家办报"的背景之基础上,考察其思想脉络和主要所指;并沿着我国社会主义改革和发展轨迹,梳清邓小平、江泽民、胡锦涛等历届党的领导人在继承"政治家办报"思想的同时,赋予其时代创新元素和不同政治承载;坚持"政治家办报"思想,为全球化语境下营造有利的国际舆论环境提供一种新的思路.     

“互联网总统”的迷思——2008美国总统大选中的互联网应用分析

不少人将奥巴马称为互联网总统,强调其胜利归功于善用互联网。这种说法容易导致将社会变迁简单归因于某种媒介技术的采纳与应用。本文通过一系列实证数据的分析,破除有关的迷思(myth),说明互联网应用并非奥巴马取胜的决定因素。进而分析了奥巴马在选举过程中主要采纳了哪些互联网应用,以及从哪些方面来认识互联网给奥巴马带来的帮助,给美国总统选举带来的变革。     

辨章学术 考镜源流——陈祖武《清代学术源流》评介

清代学术是对数千年来中国传统文化所进行的整理和总结。近代以来,有关清代学术的研究一直是个热点问题。陈祖武先生用力于此数十年,著述丰硕,尤其《清代学术源流》一书,爬梳文献,探源溯本,理清了一代学术发展的清晰脉络,挖掘出其蕴涵的历史与现实价值,这对当下弘扬传统文化,建设实事求是学风,都具有重要的参考意义。     

流动的信息网络:反思社交媒体大数据研究的迷思与问题

社交媒体上的人类活动形成了大数据资料库,吸引了社会科学研究的注意力,造就了大量的研究和讨论.本文针对社交媒体大数据分析在方法上和概念上所面对的迷思和挑战,提出大数据具有其技术存有论之基础,参与了现实的构造,进而造就了当下的社会人类.文章进一步提出可探讨的关键议题,如“数据需要海量的大吗”“数据分析是量化研究方法吗”以及“传播研究应该如何用数据来说故事”等等,进一步厘清究竟应该如何通过社交媒体上的流动数据来进行社会科学研究,以实际行动来增进研究者在这一领域的分析能力.     

高校学报三封”空白现象调查分析与建议

最近,笔者在翻阅期刊时,注意到很大一部分高校自然科学学报类期刊没有将封二、封三和封四(下称三封”)很好地利用起来,空白现象较为普遍.于是,笔者专门就三封”的编排利用情况,调查了分布在全国各地的100家高校自然科学学报1999年的最后一期.其结果如表1所示.     

回顾与展望:近十年我国档案学研究全景透视

将CSSCI作为数据源,利用可视化工具,以时间为主线,全景、动态展示近十年来中国档案学研究主题及变迁、知识来源、机构合作网络。档案学研究热点集中在电子文件、档案学、档案法、安全等方面;知识基础主要来自于基础性理论研究、电子文件、档案保护、档案史、档案法等领域的论著;研究机构间合作较为紧密,且具有地缘性特点。     

He may not be a liberal,but he plays one on TV: Imagining the ideology of president Clinton*

This study focuses on questions of knowledge and belief in terms of public assumptions about President Clinton. Data from a national survey reveal the widespread assumption that Clinton is more liberal than his record would indicate. The data suggest that while people may not structure their own beliefs along conventional ideological lines, many interpret contemporary politics in terms of broad ideological frameworks, even if those frameworks lead to misleading conclusions. Thus while Clinton's liberal side is well‐known (or correctly assumed), his conservative side is not: indeed, most respondents associate him with liberal indicators in nearly every area. This point is explored in the context of the relation between traditional indicators of political knowledge and ideological assumptions. The authors conclude by speculating how the notion of a uniformly “liberal” Clinton may have its origins in media coverage.     

网络环境下高校图书馆过刊的开发与利用

本文分析了印刷型过刊的特点与作用,以及影响其利用率的一些因素。阐述了网络环境下印刷型过刊再开发的必要性,并提出和论述了开发过刊一系列新的措施:可从转化、编辑、管理、服务等方面进行重新开发。     

俄苏在华办报追溯

本文对近代俄苏在华办报进行了分阶段探索 ,展示了俄苏在华报刊活动的色彩纷呈的图景。以 1 91 7年“十月革命”、1 93 1年“九·一八事变”、1 945年抗战胜利为分界 ,按不同的政治色彩、刊行地点 ,对在华俄文报刊的开创期、繁荣期、削减期、战后期进行了立体式的系统研究     

Reintroducing taboo topics: Antecedents and consequences of putting topics back on the table

Relational partners often experience intractable disagreements. When confronting such arguments, they sometimes declare the topic taboo and thereby remove it from further discussion. However, research does not inform as to whether or how such topics can be reintroduced for discussion. We argued that topics are most likely to be reintroduced when the conditions that led to their banishment are no longer relevant. We also anticipated that reintroducing the topic through a planned interaction rather than an unplanned conversation or event would be more common when the topic concerned some aspect of the relationship. However, a planned interaction would be less likely when the topic focused on extra‐relational activities, prior relationships, or attitudinal differences between partners. We also posited that reinstating the topic would create more positive reactions when the reason for reintroduction flowed from changed conditions and was planned than when not. A survey of individuals involved in dating relationships indicates that most could report topics that were once taboo and then reinstated. Our hypotheses were generally supported. Future directions for research are discussed.