Perception of intensional and extensional meaning domains in a semantic differential application

Subjects were asked to rate five intensional and five extensional concepts on a battery of fifteen intensional and fifteen extensional semantic differential scales. An extra measurement was added to the usual semantic differential instrument so that subjects could indicate whether they were using each scale in an intensional or an extensional manner. Results supported previous findings that subjects have more difficulty rating scale‐concept pairs with mixed than with matched meaning domains, and indicated considerable subject‐scale interaction in the measuring instrument.     

Human information processing in four modes of response

This study investigated four discriminately different responses in information processing. Messages associated with neutral, supportive, and threatening communication climates served as the stimuli. Subjects’ responses were measured by (1) an information test; (2) a physiological measure of pupillary size; (3) a denotive measure using an oral questionnaire; and (4) a connotative measure employing a semantic differential. The results of the study were as follows: significant differences exist between information processing under a supportive climate and a threatening one on the first three measures; the fourth measure, the semantic differential, produced no significant differences between the three levels; the four tests gave significantly different results, a significant difference between treatment levels, and a significant interaction between test results and treatment levels.     

The use of semantic network analysis to manage customer complaints

Effective handling of customer complaints is obviously in the consumers’ interest, but analysis of the letters can also provide valuable information to the organization. Organizations can use customer complaints as a way of recording organizational information and tracking effectiveness of their consumer relationship management. In this paper, we argue that organizations should adopt the use of semantic network analysis as an efficient and effective means to track complaints ‐ and what customers are complaining about ‐ over time. We present an example of the use of semantic network analysis with the complete texts of all complaint letters sent to an organization during a one‐year period. The semantic network analysis of the text of the complaint letters identifies the central concerns of this customer group and suggests that the organization address these issues. Through the use of semantic network analysis, an organization can uncover trends and provide support for decision‐making regarding customer relationship management issues.     

A preliminary analysis of the misidentifications of nine American vowels

The first step in the investigation of the affective power of dramatic performances is the identification of those ways in which performances, either of the same or of different plays, differ from one another. Various studies have suggested that relatively few factors or dimensions account for the major portion of the variance among concepts. Using the general format of the semantic differential, the author has used audience reactions to dialogue, plot, acting, scenery, costumes, and lighting of filmed dramatic performances to identify paired adjective scales which define factors relevant to dramatic performances.     

Graduate theses—an index of graduate work in speech XVIII∗

This study attempts to summarize selected concepts from the theory of Kenneth Burke and test their applicability in a formal organization. Semantic differential scales and the paired‐comparison technique were used to gather data on “order,” “mystery,” and “identification” as perceived by members of all levels of the hierarchy within a university.     

A bibliography of rhetoric and public address for the year 1958

Drawing upon role theory, this essay examines Will Rogers’ use of rhetorical irony as a means of persuasive influence. Through dramatic and Socratic irony, this rhetor “coached” audience members in the assumption of the “god‐role” of superiority. With enactment of the role, audience members theoretically and momentarily transformed their perceptions and modified their adherence to American cultural values, including technological progress, fair play, support for the underdog, anti‐imperialism, self‐determination by small nations, democratic manners, individualism, and anti‐intellectualism. Although attitude change from such role assumption is theoretically fleeting because of the transitory, non‐pervasive nature of the role, more lasting effects may be produced by repeated role assumption and enactment.     

Political cartoons as rhetorical form: A taxonomy of graphic discourse

This essay is a taxonomic study of the available means of graphic persuasion as manifested in the art of political cartooning. The authors argue that the neo‐classical canons of rhetoric, slightly modified, provide an adequate superstructure for the production and criticism of graphic discourse. It is further argued that the specific techniques which grow out of the application of the canons reveal significant differences between the means of persuasion available to the graphic artist and those available to the oral persuader. These differences of technique arise from the nature of the medium and force a reconceptualization of the canons of memory and delivery as applied to non‐oratorical forms in general and graphic persuasion in particular.     

Body sensations of higher and lower anxiety sensitive speakers anticipating a public presentation

The purpose of this study was to determine if higher and lower anxiety sensitive speakers would exhibit differential levels of four types of body sensations (gastrointestinal, cardiopulmonary, disorientation, and numbness) while anticipating giving a public speech. The participants were eighty‐seven undergraduate students who gave five‐minute informative speeches. The Anxiety Sensitivity Index was used to measure anxiety sensitivity, and the Body Sensations Questionnaire was used to measure body sensations during the anticipatory period. The results showed a significant difference in body sensations between higher and lower anxiety sensitivity speakers for gastrointestinal, cardiopulmonary and numbness sensations. There were no significant differences found for disorientation between higher and lower anxiety sensitive speakers.     

Program of the 1962 convention of the central states speech association

This investigation explored the use of generalized semantic differential scales for measuring organizational credibility. Findings revealed that this use is questionable, but that such findings may be the product of factors such as ego‐involvement and knowledge of a specific organization.     

Science,Culture, and Empire: Eurasianism as a Modernist Movement

SUMMARY

The article explores the ideas of the Eurasianist movement on the unity and diversity of Eurasia, gives an overview of the role of non-Russian peoples in Russian history and culture as seen by the Eurasianists and describes the main characteristics of Eurasianist doctrine. It also discusses the semantic knot of the Eurasianist discourse, namely, the 1917 Revolution, which was accepted as the opening of a new era for Russia. In conclusion, Eurasianist views on art are introduced.     

Do young children think of television images as pictures or real objects?

Three studies investigated whether 3‐ and 4‐year‐olds interpret television images as mere pictorial representations of objects or as real, physically‐present objects. Four‐year‐olds gave clear evidence of making the former interpretation whereas 3‐year‐olds seemed to make the latter one. However, the data suggest that the younger children's errors reflect a failure to differentiate conceptually between television images and their referent objects rather than a conviction that real objects populate television sets.     

Ego‐involvement,self‐monitoring,and conformity in small groups: A communicative analysis

This investigation compared social judgment theory and the construct self‐monitoring as explanations of conformity behavior in small groups. Highly ego‐involved discussants communicated with greater emotionality and dominance and with less reasonableness than their low ego‐involved counterparts; but, the impact of ego‐involvement was partially mediated by self‐monitoring.     

Books and publishing

RECIPES FOR READING: COMMUNITY COOKBOOKS, STORIES, HISTORIES edited by Anne L. Bower (Amherst: University of Massachusetts Press, 1997‐$45.00, ISBN 1–558–49088–4, 271 pp., photographs, bibliographical references)

FROM A SINGLE WINDOW: MICHIGAN STATE UNIVERSITY AND ITS PRESS, 1947–1997 by Maurice Hungiville (East Lansing: Michigan State University Press, 1998‐no price available, ISBN 0–8701–3429–9, 150 pp., photos, notes, bibliography, index)

COLLECTION DEVELOPMENT: ACCESS IN THE VIRTUAL LIBRARY edited by Maureen Pastine (Binghamton, NY: Haworth Press, 1997–149.95, ISBN 0–7890–0385–6, 225 pp., bibliographies), is an uneven collection of contributed essays co‐published as a special issue of the journal Collection Management (22: 1–2, 1997).

SCHOLARLY PUBLISHING: THE ELECTRONIC FRONTIER edited by Robin P. Peek and Gregory B. Newby (Cambridge, MA: MIT Press, 1996‐price not given, ISBN 0–262–16157–5, 363 pp., notes, index)     

Communications policy

REGULATING CABLE TELEVISION RATES: AN ECONOMIC ANALYSIS by Thomas W. Hazlett (Program on Telecommunications Policy, Institute of Governmental Affairs, University of California, Davis— no price given, paper, no ISBN given, 231 pp.)

COMPETITION AND INTERCONNECTION: THE CASE OF PERSONAL COMMUNICATIONS SERVICES by Vivian Witkind Davis, et al. (Columbus, OH: National Regulatory Research Institute, July 1994 [NRRI94–11]—price not given, paper, 150 pp.)

ELECTRONIC MEDIA AND GOVERNMENT: THE REGULATION OF WIRELESS AND WIRED MASS COMMUNICATION IN THE UNITED STATES by F. Leslie Smith, Milan Meeske, and John W. Wright II (White Plains, NY: Longman, 1995—price not given, ISBN 0–8013–1498–4, 545 pp.)

INFORMATION SUPERHIGHWAY: ISSUES AFFECT‐ING DEVELOPMENT by the General Accounting Office (PO Box 6015, Gaithersburg, MD 20884–6015—single copy free, additional at $2.00 each, 76 pp.: ask for report GAO/RCED‐94–285)

BROADCASTERS' LAW AND REGULATION CONFERENCE PAPERS 1994 (National Association of Broadcasters, 1771 N St NW, Washington, DC 20036—price not given, paper, ISBN 0–89324–224–1, 433 pp.)

ASYMMETRIC DEREGULATION: THE DYNAMICS OF TELECOMMUNICATIONS POLICY IN EUROPE AND THE UNITED STATES edited by Eli M. Noam and Gerard Pogorel (Norwood, NJ: Ablex, 1994—$52.50/26.00, ISBN 0–89391–696‐X hard, 1–56750–003‐X paper, 272 pp.)

TOWARD COMPETITION IN LOCAL TELEPHONY by William J. Baumol and J. Gregory Sidak (Cambridge, MA: MIT Press—$27.50, ISBN 0–262–02369–5. 169 pp.)

THE POLITICS OF TELECOMMUNICATIONS REGULATION: THE STATES AND THE DIVESTITURE OF AT&T by Jeffrey E. Cohen (Armonk, NY: M.E. Sharpe Inc., 1992—$45.00, ISBN 1–56324–050–5, 177 pp.)

POST‐COLD WAR SECRECY POLICY by Greg S. Elkmann (P‐94–1, June 1994, ISBN 1–879716–07‐), 172 pp.)

GLOBAL TELECOMMUNICATIONS: MYTH OR REALITY? by Akira Shimizu (P‐94–2, June 1994, ISBN 1–879716–06–2, 72 pp.)

MIKHAIL AND THE MULTIPLYING MEDIA by Gladys D. Ganley (P‐93–3, June 1994, ISBN 1–879716–09–7, 224 pp.)

INFORMATION THEORY AS A BASIS FOR RATIONAL‐KING REGULATION OF THE COMMUNICATIONS INDUSTRY by Patricia Hirl Longstaff (P‐94–4, June 1994, ISBN 1–879716–08–9,44 pp.)

COMPUTERS AND LITERACY: REDEFINING EACH OTHER by Martin L. Ernst (P‐94–5, August 1994, ISBN 1–879716–11–9, 85 pp.)

INCIDENTAL PAPER: TELLING RIPE FROM HYPE IN MULTIMEDIA: THE ECSTASY AND THE AGONY by Anthony Oettinger (1–94–2, July 1994, ISBN 1–879716–14–3,27 pp.)

INCIDENTAL PAPER: CELLULAR PHONES: IS THERE REALLY COMPETITION? (1–94–3, August 1994, ISBN 1–879716–13–5, 57 pp.)

COMMUNICATIONS TECHNOLOGY FOR EVERYONE: IMPLICATIONS FOR THE CLASSROOM AND BEYOND by Peter David Blanck (1994, 24 pp.)

VIOLENCE, PUBLIC HEALTH, AND THE MEDIA by Margaret Gerteis (1994, 23 pp.)

CHARTING A COURSE FOR THE 21st CENTURY: U.S. FOREIGN AFFAIRS IN THE NEW INFORMATION AGE by Alvin Snyder (1994, 23 pp.)

INTERNATIONAL DISASTER COMMUNICATIONS: HARNESSING THE POWER OF COMMUNICATIONS TO AVERT DISASTERS AND SAVE LIVES edited by Fred Cate (1994, 62 pp.)

UPDATING UNIVERSAL TELEPHONE SERVICE by Peter K. Pitsch and David P. Teolis (Hudson Institute, PO Box 26–919, Indianapolis, IN 46226—apparently free on request, paper, 12 pp.)

1993 USER'S MANUAL by R. Michael Senkowski and Jeffrey S. Linder (Tele‐Communications Association, 701 North Haven Ave., Suite 200, Ontario, CA 91764–4925—price not given, paper, 100 pp.)

UTILIZATION OF THE U.S. TELEPHONE NETWORK by Bridger M. Mitchell and Tenzing Donyo (Santa Monica, CA: Rand, 1994—no price given, paper, ISBN 0–8330–1535–4, Rand Paper MR‐436‐EAC/WIK, 52 pp.)

MASS MEDIA LAW: CASES AND MATERIALS: 1994 SUPPLEMENT by Marc Franklin and David Anderson (Westbury, NY: Foundation Press, 1994— price not given, paper, ISBN 1–56662–220–4, 220 pp.)

WARREN'S CABLE REGULATION MANUAL (Warren Publishing, 2115 Ward Court Ct. NW, Washington, DC 20037—$295, 3‐ring notebook, no ISBN given.)     

Communications

CONGLOMERATES AND THE MEDIA by Erik Barnouw, et al. (New York: The New Press, 1998‐$23.00, ISBN 1–56584–386‐X, 190 pp., photos, notes)

THE MEDIA IN QUESTION: POPULAR CULTURES AND PUBLIC INTERESTS by Kees Brants, Joke Hermes, and Liesbet van Zoonen (London: Sage, 1998‐$26.50, paper, ISBN 0–7619–5723–5, 184 pp., references, index)

POLITICS IN WIRED NATIONS: SELECTED WRITINGS OF ITHIEL DE SOLA POOL edited by Lloyd S. Etheredge (New Brunswick, NJ: Transaction Publishers, 1998‐$44.95, ISBN 1–56000–344–8, 395 pp., tables, figures, notes, bibliography of Pool's works, index)

FREE EXPRESSION AND CENSORSHIP IN AMERICA: AN ENCYCLOPEDIA by Herbert N. Foerstel (Westport, CT: Greenwood, 1997‐$65.00, ISBN 0–313–29231–0, 260 pp., table of cases, bibliography, index)

BANNED IN THE MEDIA: A REFERENCE GUIDE TO CENSORSHIP IN THE PRESS, MOTION PICTURES, BROADCASTING, AND THE INTERNET by Herbert N. Foerstel (Westport, CT: Greenwood Press, 1998‐price not given, ISBN 0–313–30245–6, 252 pp., notes, appendices, bibliography, index)

MEDIAMAKING: MASS MEDIA IN A POPULAR CULTURE by Lawrence Grossberg, Ellen Wartella, and D. Charles Whitney (Thousand Oaks, CA: Sage, 1998‐$31.95, ISBN 0–7619–1177–4, paper, 442 pp., diagrams, boxed features, references, index)

SEMINAR ON INTELLIGENCE, COMMAND, AND CONTROL: GUEST PRESENTATIONS, SPRING 1997 (Incidental paper 1–98–2, April 1998, ISBN 1–879716–47‐X, 220 pp.)

AT THE HEART OF EVOLVING LITERACY: A FRAMEWORK FOR ACTION by Morris L. Ernst (Publication P‐97–3, December 1997, ISBN 1–879716–44–5, 115 pp.)

STANDARDS FOR PERSONAL COMMUNICATIONS IN EUROPE AND THE UNITED STATES by David J. Goodman (Publication P‐98–1, April 1998, ISBN 1–879716–46–1, 64 pp.)

CONTEXT FOR DECISIONS: GLOBAL AND LOCAL INFORMATION TECHNOLOGY ISSUES by Anthony Oettinger (Incidental Paper I‐98–1, January 1998, ISBN 1–879716–3, 23 pp.)

PLUNKETT'S ENTERTAINMENT & MEDIA INDUSTRY ALMANAC by Jack W. Plunkett (Houston, TX: Plunkett Research, 1998‐$149.99, ISBN 0–9638268–6‐7, 626 pp., tables, index)

MEDIA LITERACY by W. James Potter (Thousand Oaks, CA: Sage, 1998‐price not given, paper, ISBN 0–7619–0925–7, 406 pp., tables, boxed features, references, annotated chapter guides to further reading, index)

MEDIA MANAGEMENT REVIEW edited by Charles Warner (Mahwah, NJ: Lawrence Erlbaum Associates, 1997‐$39.50/22.50, ISBN 0–8058–1787–5 hard, 0–8058–1788–3 paper; 197 pp., tables, notes, index)     

8. TELECOMMUNICATIONS AND INFORMATION

ON THE HISTORY OF FILM STYLE by David Bordwell (Cambridge: Harvard University Press, 1997‐$60.00/24.95, ISBN 0–674–63428–4 hard, 0–674–63429–2 paper, 322 pp., photographs, chapter notes, index)

MASKED MEN: MASCULINITY AND THE MOVIES IN THE FIFTIES by Steven Cohan (Bloomington: Indiana University Press “Arts and Politics of the Everyday,”; 1997‐$39.95/8.95, ISBN 0–253–33297–4 hard, 0–253–21127–1 paper, 376 pp., photographs, selected filmography, chapter notes, references, index)

THE EXPLODING EYE: A RE‐VISIONARY HISTORY OF 1960s AMERICAN EXPERIMENTAL CINEMA by Wheeler Winston Dixon (Albany: State University of New York Press “SUNY Series, Cultural Studies in Cinema/Video,”; 1997‐$57.50/18.95, ISBN 0–7914–3565–2 hard, 0–7914–3566–0 paper, 250 pp., photos, bibliography, index)

THE KING OF THE MOVIES: FILM PIONEER SIEGMUND LUBIN by Joseph P. Eckhardt (Madison, NJ: Fairleigh Dickinson University Press, 1997‐$55.00, ISBN 0–8386–3728–0, 286 pp., B&;.W photos, notes, bibliography, index)

WITHIN OUR GATES: ETHNICITY IN AMERICAN FEATURE FILMS, 1911–1960: AMERICAN FILM INSTITUTE CATALOG edited by Alan Gevinson (Berkeley: University of California Press, 1997‐$150.00, ISBN 0–520–20964–833, 1571 pp., abbreviations list, indexes, bibliography)

FRAME BY FRAME II: A FILMOGRAPHY OF THE AFRICAN AMERICAN IMAGE, 1978–1994 by Phyllis R. Kotman and Gloria J. Gibson (Bloomington: Indiana University Press, 1997‐$49.95/29.95, ISBN 0–253–33280‐X hard, 0–253–21120–4 paper, 771 pp., bibliography, indexes)

FILMMAKERS AND FINANCING: BUSINESS PLANS FOR INDEPENDENTS by Louise Levison (Boston: Focal Press, 1998 [2nd ed.]‐$22.95, paper, ISBN 0–240–80300–0, 190 pp., tables, index)

FEMINISM, FILM, FASCISM: WOMEN'S AUTO/BIOGRAPHICAL FILM IN POSTWAR GERMANY by Susan E. Linville (Austin: University of Texas Press, 1998‐$30.00/14.95, ISBN 0–292–74696–2 hard, 0–292–74697–0 paper, 208 pp., photos, chapter notes, bibliography, index)

THE MOTION PICTURE MEGA‐INDUSTRY by Barry R. Litman (Boston: Allyn &; Bacon “Series in Mass Communication,”; 1998‐$24.00, paper, ISBN 0–205–20026–5, 321 pp., charts, tables, notes, references, index)

FROM HEADLINE HUNTER TO SUPERMAN: A JOURNALISM FIL‐MOGRAPHY by Richard R. Ness (Lanham, MD: Scarecrow Press, 1997‐$89.50, ISBN 0–8108–3291–7, 787 pp., references, appendices, black‐and‐white photographs, index)

Chile v/s Hollywood / CHILE vs HOLLYWOOD by Daniel Olave (Santiago, Chile: Editorial Grijalbo, 1997‐no price available, ISBN 956–258–051–2, 208 pp., photographs)

TRIANGULATED VISIONS: WOMEN IN RECENT GERMAN CINEMA edited by Ingeborg Majer O'Sickey and Ingeborg von Zadow (Albany: State University of New York Press “SUNY Series in Feminist Criticism and Theory,”; and “SUNY Series, Cultural Studies in Cinema/Video,”; 1998‐$65.50/21.95, ISBN 0–7914–3717–5 hard, 0–7914–3718–3 paper, 290 pp., photos, chapter notes, index)

FILM AND THE NUCLEAR AGE: REPRESENTING CULTURAL ANXIETY by Toni A. Perrine (New York: Garland “Garland Studies in American Popular History and Culture,”; 1998‐$68.00, ISBN 0–8153–2932–6, 304 pp., index, bibliography, chronology, filmography)

CONTEMPORARY CINEMATOGRAPHERS ON THEIR ART by Pauline Rogers (Boston: Focal Press, 1998‐$19.95, paper, ISBN 0–240–80309–4, 223 pp.)

HOLLYWOOD'S WORLD WAR I: MOTION PICTURE IMAGES edited by Peter C. Rollins and John E. O'Connor (Bowling Green, OH: Bowling Green State University Popular Press, 1998‐$49.95/19.95, ISBN 0–87972–755–1 hard, 0–87972–756‐X paper, 304 pp., illustrations, notes, general index, film/TV index)

DOCUMENTING OURSELVES: FILM, VIDEO, AND CULTURE by Sharon R. Sherman (Lexington: University Press of Kentucky, 1998‐$22.95, paper, ISBN 0–8131–0934–5, 336 pp., photographs, filmography, chapter notes, references, index)

JAMES WILLIAMSON: STUDIES AND DOCUMENTS OF A PIONEER IN THE FILM NARRATIVE by Martin Sopocy (Cranbury, NJ: Fairleigh Dickinson University Press, 1998‐$52.50, ISBN 0–8386–3716–7, 337 pp., photographs, chapter notes, bibliography, index)

HISTORY BY HOLLYWOOD: THE USE AND ABUSE OF THE AMERICAN PAST by Robert Brent Toplin (Urbana: University of Illinois Press, 1996— 288 pp., $36.95/16.95, ISBN 0–252–02073–1, 0–252–06536–0 paper, photos, chapter notes, selected bibliography, index)     

Developmental problems of speech retarded children

Viewpoints concerning the social thought of Ralph Waldo Emerson have been many and varied, but among the most prominent has been his idealization as the philosopher of democracy in America. This study, primarily of his addresses and lectures, attempts to show him in a newer, truer, and perhaps more definitive light. As such it reveals much that was anti‐egalitarian and hence anti‐democratic, as part of his world view.     

International communication

COOL WORDS, COLD WAR: A NEW LOOK AT USIA'S PREMISES FOR PROPAGANDA by Leo Bogart, abridged by Agnes Bogart (Washington, DC: American University Press, 1995: distribution by University Publishing Associates, 4720 Boston Way, Lanham, MD 20706—prices not given, ISBN 1–879383–34–9 hard, 0–879383–41–1 paper, 250 pp.)

RADIO HOLE‐IN‐THE‐HEAD: RADIO LIBERTY—AN INSIDER'S STORY OF COLD WAR BROADCASTING by James Critchlow (Washington: American University Press with distribution as with title above, 1995—$21.95, paper ISBN 1–879383–48–9, 192 pp.)

MARSHALING TECHNOLOGY FOR DEVELOPMENT: PROCEEDINGS OF A SYMPOSIUM by the World Bank and National Research Council (Washington: National Academy Press, 1995—price not given, paper, ISBN 0–309–05349–8, 250 pp.)     

Technology and culture

INTERFACE CULTURE: HOW NEW TECHNOLOGY TRANSFORMS THE WAY WE CREATE AND COMMUNICATE by Steven Johnson (San Francisco: HarperEdge, 1997‐$24.00, ISBN 0–06–251433–4, 272 pp., index)

IMMERSED IN TECHNOLOGY: ART AND VIRTUAL ENVIRONMENTS edited by Mary Anne Moser with Douglas MacLeod (Cambridge, MA: MIT Press, 1997‐$22.50, ISBN 0–262–63183–0, 368 pp., technical glossary, 64 illustrations, 18 in color)

INTERNET DREAMS: ARCHETYPES, MYTHS, AND METAPHORS by Mark Stefik (Cambridge, MA: MIT Press, 1996‐$30.00/$15.00, ISBN 0–262–19373–6 hard, 0–262–69202–3 paper, 412 pp., further reading, sources, contributors, index)

POSTMORTEM FOR A POSTMODERNIST by Arthur Asa Berger (Walnut Creek, CA: AltaMira Press/Sage, 1997‐$36.00/17.95, ISBN 0–8039–8910–2 hard, 0–8039–8911–0 paper, 184 pp., cartoons, bibliography, index)

THE NETWORKED SOCIETY: HOW TECHNOLOGIES ARE TRANSFORMING MARKETS, ORGANIZATIONS, AND SOCIAL RELATIONSHIPS: A Report of The Fifth Annual Aspen Institute Roundtable on Information Technology, Aspen, Colorado, August 15–18, 1996 by David Bollier and Charles M. Firestone (Washington: The Aspen Institute, 1997‐$10.00, ISBN 0–89843–213–8, 43 pp., endnotes, appendix)

THE McDONALDIZATION OF SOCIETY: AN INVESTIGATION INTO THE CHANGING CHARACTER OF CONTEMPORARY SOCIAL LIFE by George Ritzer (Thousand Oaks, CA: Pine Forge Press, 1997 [2nd ed.]—$17.95, paper, ISBN 0–8039–9076–6 hard, 0–8039–9077–4 paper, 265 pp., bibliography, index)

PARCHMENT, PRINTING, AND HYPERMEDIA: COMMUNICATION IN WORLD ORDER TRANSFORMATION by Ronald J. Deibert (New York: Columbia University Press “New Directions in World Politics,”; 1997‐$49.50/$ 17.50, paper, ISBN 0–231–10712–9 hard, 0–231–10713–7 paper, 329 pp., illustrations, charts, index)

BEYOND THE HORIZON: COMMUNICATIONS TECHNOLOGIES PAST, PRESENT, AND FUTURE by Stephen Lax (Luton, England: John Libbey Media/University of Luton Press, 1997—price not given, ISBN 1–860–20514–3 paper, 133 pp., technical illustrations, index)

CYBERSCHOOLS: AN EDUCATION RENAISSANCE by Glenn R. Jones (Englewood, MA: Jones Digital Century, Inc., 1997—$19.95, ISBN 1–885400–60–8, 180 pp., appendices, index)

THE ORYX GUIDE TO DISTANCE LEARNING: A COMPREHENSIVE LISTING OF ELECTRONIC AND OTHER MEDIA‐ASSISTED COURSES by William E. Burgess (Phoenix, AZ: Oryx Press, 1997 [2nd ed.]—$98.50, ISBN 1–57356–073–1, 497 pp.)

THE U.S. ALL MEDIA E‐MAIL DIRECTORY: COMMUNICATE VIA ELECTRONIC MAIL WITH MAGAZINE, NEWSPAPER, TV AND RADIO MEDIA AND CONTACTS NATIONWIDE by Paul J. Krupin (Kennewick, WA: Direct Contact Publishing, 1997‐$49.00, ISBN 1–885035–03–9, 229 pp., index)

THE RISE, DECLINE, AND RENEWAL OF SILICON VALLEY'S HIGH TECHNOLOGY INDUSTRY by Dan M. Khanna (New York: Garland “Garland Studies on Industrial Productivity,”; 1997‐$52.00, ISBN 0–8153–2724–2, 182 pp., tables, notes, bibliography, index)

THE COMPETITIVE ADVANTAGE OF KNOWLEDGE‐BASED RESOURCES IN THE SEMICONDUCTOR INDUSTRY by Russell W. Wright (New York: Garland “Garland Studies on Industrial Productivity,”; 1997‐$37.00, ISBN 0–8153–2785–4, 108 pp., tables, diagrams, bibliography, index)

MOTHS TO THE FLAME: THE SEDUCTIONS OF COMPUTER TECHNOLOGY by Gregory J. E. Rawlins (Cambridge, MA: MIT Press, 1997‐$10.00, paper, ISBN 0–262–68097–1, 184 pp., subject index)

TIME DETECTIVES: HOW SCIENTISTS USE MODERN TECHNOLOGY TO UNRAVEL THE SECRETS OF THE PAST by Brian Fagan (New York: Touchstone/Simon & Schuster, 1995‐$14.00, paper, ISBN 0–684–81828–0, 288 pp., index)

COMMUNICATION, TECHNOLOGY, AND POLITICS IN THE INFORMATION AGE by Gerald Sussman (Thousand Oaks, CA: Sage Publications, 1997‐$56.00/$27.95, ISBN 0–8039–5139–6 hard, 0–8039–5140‐x paper, 317 pp., tables, references, subject index)

THE NEW COMMUNICATIONS TECHNOLOGIES by Michael M.A. Mirabito with contributions by Barbara Morgenstern (Boston, MA: Focal Press, 1997 [3rd ed.]—$32.95, paper, ISBN 0–240–80258–6, 256 pp., index)

COORDINATING THE INTERNET edited by Brian Kahin and James H. Keller (Cambridge, MA: MIT Press “Publication of the Harvard Information Infrastructure Project,”; 1997‐$25.00, paper, ISBN 0–262–11230–2 hard, 0–262–61136–8 paper, 491 pp., glossary of acronyms, tables, charts, notes, index)

THE INTERNET & WORLD WIDE WEB: THE ROUGH GUIDE by Angus J. Kennedy (London and New York: Rough Guides [distribution by Penguin Group], 1997‐$8.95, paper, ISBN 1–85828–288–8, 432 pp., illustrations, index)

TELECOMMUTING: MODELING THE EMPLOYER'S AND THE EMPLOYEE'S DECISION‐MAKING PROCESS by Adriana Bernardino (New York: Garland “Garland Studies on Industrial Productivity,”; 1996‐$46.00, ISBN 0–8153–2723–4, 169 pp., tables, charts, references survey instruments, index)