Self‐Perceptions of communication effectiveness: An exploratory study

With increasing evidence of non‐maximal communication skills, an investigation of variables that could impact the inclination of students to continue development was undertaken. This study initiates exploration of student perceptions of communication effectiveness relative to self peers and people‐in‐general. Results indicate that most students perceive themselves to he very effective communicators and perceive others to be less effective. A reverse pattern was evidenced by high apprehensive students. The challenge for communication education is discussed. Potential action paths are elaborated.     

An investigation of the relationship between cognitive complexity and listener‐adapted communication

This study investigated the hypothesis that dyads composed of two cognitively complex individuals would be more successful at a communication task than would dyads composed of two individuals who are both noncomplex. Another hypothesis was that mixed dyads (one person complex, one noncomplex) would be more effective than noncomplex dyads but not as effective as complex dyads. The data supported the hypotheses. When both members of a dyad were complex or when the complex member of a mixed dyad was the person giving directions, the directions were more effective than when both members are noncomplex or when the noncomplex member of a mixed dyad was giving directions.     

An exploratory study of word‐of‐mouth communication in a hierarchy of effects context

Word‐of‐mouth (WOM) communication is introduced within a hierarchy‐of‐effects context. The results of a laboratory experiment suggest that amount of WOM information about products is less important than valence of that information. Counter to previous research implying a disproportionate influence of negative information on product evaluation, negative WOM information in the experiment reported resulted in less familiarity with the mentioned brand. Further, a somewhat surprising finding indicated that brand‐specific negative WOM communication can have the effect of decreasing primary demand for an entire product category.     

Sibling communication satisfaction as a function of interpersonal solidarity,individualized trust,and self‐disclosure

The purpose of this study was to examine sibling communication satisfaction, with a specific focus on interpersonal solidarity, individualized trust, and self‐disclosure. Respondents (N = 360) were asked to report on a relationship with either an older sister, younger sister, older brother, or younger brother. Results indicate that interpersonal solidarity is the largest predictor of sibling communication satisfaction, followed by individualized trust, and self‐disclosure.     

Measures of communication‐bound anxiety

This study tested the hypothesis that individuals with different attachment styles vary in the degree to which they display intimacy and nonverbal involvement to their romantic partners. Eighty dyads currently involved in enduring romantic relationships participated in an observational study, with one partner from each dyad representing one of Bartholomew's (1990) four attachment styles. A team of coders viewed videotapes of the dyads' conversations and rated the degree of intimacy and involvement exhibited. Preoccupieds and Secures surpassed Dismissives and Fearful Avoidants on measures of trust/receptivity, gaze, facial pleasantness, vocal pleasantness, general interest, and attentiveness. Preoccupieds engaged in more in‐depth conversation than Dismissives. Fearful Avoidants sat farthest from their partners and displayed the least fluency and longest response latencies. Finally, Preoccupieds and Fearful Avoidants were the most vocally anxious. These findings, which provide preliminary behavioral validation of Bartholomew's four‐category model of attachment, are interpreted in light of the dimensions underlying attachment styles and the principle that communication reinforces mental models of self and others.     

Public speaking procrastination as a correlate of public speaking communication apprehension and self‐perceived public speaking competence

In the present study, the relationship between public speaking procrastination and communication apprehension, and the relationship between public speaking procrastination and self‐perceived public speaking competence were investigated. A significant, positive correlation was found between public speaking procrastination and communication apprehension. A significant, negative correlation was found between public speaking procrastination and self‐perceived public speaking competence. The implications of public speaking procrastination for students and their instructors are discussed along with “anti‐procrastination “ pedagogical strategies.     

Perceived confidence as a function of self‐image

The hypothesis that a speaker's perceived confidence is a function of his self‐image was studied in this investigation. Seventeen matched pairs of subjects were picked on the basis of a pretest of the Personal Report of Confidence as a Speaker index. The experimental subjects were given indirect suggestion that their audiences viewed them as confident speakers. Posttest differences between treatments was significant at the 5% level of confidence.     

Self‐report as an approach to measuring communication competence

Approaches to measurement of communication competence are reviewed. The self‐report approach to measurement of communication competence is examined. It is concluded that self‐reports have little validity as indicants of competent communicative performances but may serve as useful measures of self‐perceptions which may function as precursors of communicative choices. The Self‐Perceived Communication Competence scale is suggested as a measure which can he used for such purposes.     

A meta‐analysis of the cross‐situational consistency of communication apprehension

Parks’ (1980) criticism of the cross‐situational consistency of communication apprehension produced several studies that replicated the measures and procedures, hut found different results. A meta‐analysis of 17 studies was conducted to determine what conclusions are warranted given the available data. The meta‐analysis disclosed a large effect (combined z = 17.48, p < .0001) for cross‐situational consistency. The average r between trait‐CA and state/situational anxiety was .473. Further analysis of the “file drawer problem” showed that over 96 non‐significant tests must be unpublished in various file drawers to reduce the combined z to statistical non‐significance. Thus, the meta‐analysis warrants a strong claim for the cross‐situational consistency of communication apprehension     

The relationship of communication apprehension and interaction involvement to perceptions of computer‐mediated communication

This study investigated how the interpersonal traits of communication apprehension (CA) and interaction involvement (II) are related to one's attitudes toward and use of computer‐mediated communication (CMC). Data were collected by administering a self‐report survey to a sample of 133 participants, and results were analyzed with multiple regression. Findings revealed that CA and II failed to predict CMC attitudes. However, each trait predicted communication style during online interaction. Findings are interpreted within the context of current theories of CMC.     

Sensation seeking as a moderator of the processing of anti‐heroin PSAs

Anti‐drug media campaigns have changed the drug‐consumption behaviors of high sensation seekers in part through a campaign strategy called SENTAR. This strategy relies largely on high sensation value messages, which contain structural and content features that elicit sensory, affective, and arousal responses. To learn more about the persuasiveness of high sensation value ads, this investigation focused on the processing of anti‐heroin PSAs by 200 young adults. Of specific interest was the influence of perceived message sensation value on three types of processing (argument‐based, narrative, and sensory), two affect variables (sympathetic distress and stimulated excitation), and anti‐heroin attitudes. Sensation seeking was examined as a moderator of these effects. In general, sensation seeking moderated the effects of perceived message sensation value and sensory processing on sympathetic distress and anti‐heroin attitudes. Additionally, high sensation seekers’ anti‐heroin attitudes were largely influenced by narrative and sensory processing, while low sensation seekers’ anti‐heroin attitudes were relatively unaffected by the anti‐heroin ads.     

The impact of a communication intervention on work‐unit productivity and employee satisfaction

This study investigated the impact of a 10‐week program, designed to communicate job‐specific and general company information, on levels of worker satisfaction and work‐unit productivity. Data were collected from assembly line workers in a large health care industrial plant. Differences between scores on a general satisfaction measure administered before and after the program were observed suggesting that attitudes about the organization did improve after the program. When compared with a control period, work‐unit productivity also improved after the program. Implications of these findings for future organizational communication research were discussed.     

A test of a cultural model of patients' motivation for verbal communication in patient‐doctor interactions

In theory, two‐way communication between patient and physician is desirable. However, there is a dearth of research that has explored the effects of patients’ culture and cultural orientations on patients’ ability to actively participate in the medical encounter. The purpose of this paper was to test the effects of patients’ culture and cultural orientations on assertiveness and communication apprehension during medical interviews. According to the proposed model, culture and self‐construals are causal antecedents to patients’ beliefs about verbal communicativeness. Our model suggests that cultural values (self‐construals) are determined in part by culture. In regards to the mediation process, the model proposes that the greater the patient's construal‐of‐self as independent, the more positive her/his beliefs regarding patient participation, which, in turn, leads to a higher degree of motivations to communicate verbally with a physician. Our model also suggests that the greater the patient's construal‐of‐self as interdependent, the more negative her/his beliefs regarding patient participation, which, in turn, leads to a higher degree of communication avoidance and apprehension during medical interview. The data were partially consistent with the theoretical predictions made. The implications of the model for theory and practice are discussed.     

Trait anticipatory public speaking anxiety as a function of self‐efficacy expectations and self‐handicapping strategies

The purpose of this study was to determine if the independent variables of self‐efficacy expectations and self‐handicapping strategies would predict trait anticipatory public speaking anxiety. A model was proposed and tested in which self‐efficacy expectations were found to be significant independent predictors of trait anticipatory public speaking anxiety. Self‐handicapping was not a significant predictor. Implications for future research are discussed.     

Management style and nature‐of‐problems as predictors of information source importance

The research reported here describes aligning talk in simulated employment interviews. Alignment talk is used metacommunicatively by speakers to bracket, transform, or qualify other talk, hence it assumes great importance in how communicators define and evaluate situations. Four features of alignment talk appear both in the scholarly literature and in the speech of interview participants in our data: accounts, meta‐talk, formulations, and qualifiers. Each of these features are described in the present report, and their uses in job interviews are explored. It is concluded that these devices serve to accentuate role differences between interviewer and applicant, and to enforce rather stringent norms of how one talks in the job interview. Implications for interviewing practice are discussed.