The Attitude Base as a Moderator of the Effectiveness of Inoculation Strategy

This investigation introduced the attitude base (cognitive or affective) as a moderator in the resistance domain and effectively partitioned the role of affect from cognition by properly delineating its function. A three-phase experiment was conducted involving 290 participants. The results confirmed the role of the original elements in the process of resistance introduced by McGuire: threat and counterarguing output. Furthermore, the results indicated that inoculation messages were most effective when their content matched the attitude base. Cognitive inoculation messages generated greater resistance to counterattitudinal attacks when presented to individuals whose attitude base was primarily cognitive, rather than affective, in nature. The reverse was also found to be true as affective inoculation messages generated greater resistance to counterattitudinal attacks when presented to individuals whose attitude base was primarily affective, rather than cognitive, in nature.     

Apprehension or motivation to defend attitudes? Exploring the underlying threat mechanism in inoculation-induced resistance to persuasion

This study questions the traditional conceptualization of the threat component of inoculation and compares it to an alternative operationalization that was hypothesized to better capture the psychological function of threat according to inoculation theory, focusing less on an apprehensive response in favor of how inoculation treatments cognitively function to motivate resistance. Two measures of threat were contrasted by examining resistance to 9/11 Truth conspiracy propaganda. The results revealed motivational threat was conceptually distinct from the traditional threat measure, better predicted by inoculation treatments, less related to fear, more predictive of resistance to attitude change, and more supportive of inoculation theory when mediating the relationship between inoculation and resistance.     

Inoculation to resist attacks

The present study tested inoculation theory in international context. Core inoculation concepts and variables were examine, especially focusing on relationships among inoculation treatments, issue involvement, perceived threat, resistance to counter-attitudinal attack, attitudinal confidence, and change of attitude.

A two-wave telephone survey of 206 randomly sampled citizens was conducted in Taiwan. The method of field experiment in a context of the formation of public opinion regarding Taiwan's political future was performed. Results from the panel data supported major hypotheses of this study. Inoculation strategies elevated people's resistance to attitude change. People who identified themselves with higher party identification were more resistant to counter-attitudinal political attacks. In addition, people who received an inoculation pretreatment, as compared to those who did not, grew more confident in their attitudes over time. A partial support data also indicated that higher involved participants tended to be more resistant to counter-attitudinal messages. This study has provided international evidence for the robust inoculation theory and related strategies.     

Inoculation messages as a preemptive financial crisis communication strategy with inexperienced investors

This study focuses on the problem of collapsed ‘stay in the market’ (SIM) beliefs during financial crises. More specifically, the goal of this investigation was to ascertain whether or not inoculation messages are a viable preemptive crisis communication strategy to protect the SIM beliefs of inexperienced investors amidst a major stock market downturn. Inoculation messages were compared to both supportive messages and no-message controls to determine their effectiveness in protecting SIM beliefs. Additionally, the impact of inoculation messages on beliefs in the absence of a crisis and the impact of crisis message modality (i.e. video versus print) on inoculation-generated resistance were explored. A between-subjects factorial design (3?×?2 plus one additional condition) was designed to explore three hypotheses and two research questions. Results indicate that inoculation messages can serve as a viable preemptive financial crisis communication strategy and that inoculation messages did not harm SIM beliefs in the absence of a crisis.     

Nuances about the Role and Impact of Affect in Inoculation

This study examined the role and impact of affect in resistance. A three-phase experiment was conducted. The results indicated that inoculation treatments conferred resistance and exerted nuanced outcomes involving cognitive and affective responses to counterarguments and affect. The investigation also compared the effectiveness of cognitive, affective-positive, and affective-negative treatments. The results revealed that affective-negative messages were superior in eliciting threat, issue involvement, and cognitive counterarguing output and in enhancing the cognitive content of associative networks.     

Examining the “Blanket of Protection” Conferred by Inoculation: The Effects of Inoculation Messages on the Cross-protection of Related Attitudes

Although the effectiveness of inoculation as a strategy for promoting resistance to attitude change is fairly well established, the potential of inoculation messages to offer cross-protection for related, but untreated, attitudes warrants additional attention from scholars. The reported study tested the “blanket of protection” conferred by inoculation. Participants (N = 118) were randomly assigned to read an inoculation message addressing a target topic and subsequently had their attitudes toward three related, but untreated, topics attacked. The results offer some evidence that inoculation messages can confer cross-protection for related attitudes. Participants in the inoculation condition reported greater perceptions of threat, greater counterarguing, and less attitude change in response to attacks than participants in the control condition for two of the three untreated topics. Counterarguing in response to attacks on untreated attitudes appears to be primarily responsible for cross-protection.     

Inoculating Against Pro-Plagiarism Justifications: Rational and Affective Strategies

Student plagiarism continues to threaten academic integrity. This investigation assessed whether an inoculation message strategy could combat university plagiarism by protecting student attitudes against pro-plagiarism justification arguments. Additionally, we sought theoretical confirmation of previous findings on involvement and accessibility in inoculation, examined the effects on vested interest, and evaluated matching and mismatching strategies in terms of affect- and rationality-based inoculation treatment messages and subsequent attack messages. A total of 225 students participated in three sessions spanning six weeks. Results indicated that none of the inoculation treatments conferred resistance as measured in attitude toward plagiarism, but all treatments enhanced involvement and attitude accessibility, and the fear- and rationality-based treatments enhanced vested interest. Additionally, fear-based treatments derogated the source of the message. Results also suggest that a matching strategy is superior with both affect- and rationality-based attack messages, such that inoculation treatments are most effective when using the same argument bases (e.g., affective or rational) as the attack message. These results offer guidance for crafting communication campaign strategies to reduce the occurrence of student plagiarism offenses.     

Inoculating Against Pro-Plagiarism Justifications: Rational and Affective Strategies

Student plagiarism continues to threaten academic integrity. This investigation assessed whether an inoculation message strategy could combat university plagiarism by protecting student attitudes against pro-plagiarism justification arguments. Additionally, we sought theoretical confirmation of previous findings on involvement and accessibility in inoculation, examined the effects on vested interest, and evaluated matching and mismatching strategies in terms of affect- and rationality-based inoculation treatment messages and subsequent attack messages. A total of 225 students participated in three sessions spanning six weeks. Results indicated that none of the inoculation treatments conferred resistance as measured in attitude toward plagiarism, but all treatments enhanced involvement and attitude accessibility, and the fear- and rationality-based treatments enhanced vested interest. Additionally, fear-based treatments derogated the source of the message. Results also suggest that a matching strategy is superior with both affect- and rationality-based attack messages, such that inoculation treatments are most effective when using the same argument bases (e.g., affective or rational) as the attack message. These results offer guidance for crafting communication campaign strategies to reduce the occurrence of student plagiarism offenses.     

Irony and Language Expectancy Theory: Evaluations of Expectancy Violation Outcomes

Language expectancy theory (LET) provides the basis for a study of the relationship of ironic and literal messages in terms of persuasiveness and expectedness. The experimental design was a 2 (literal vs. ironic) × 2 (compliment vs. criticism) factor design. The expectation was that literal messages would be more expected and criticisms less preferred to compliments. The results indicated that the ironic messages tended to be negative, unexpected, and attributed to the situation as opposed to the sender. Compliments were associated with fewer behavioral intentions than were criticisms. The interaction also revealed that the ironic messages were a safe middle ground between literal criticisms and compliments in terms of fostering behavioral changes.     

Use of inoculation to foster resistance to credit card marketing targeting college students

Student credit card debt is a growing problem. This study explores the effectiveness of the inoculation strategy to foster resistance to credit card marketing targeting college students. In order to explore further the medical analogy on which the inoculation strategy is based, this study was the first systematically to alter the argument strength of both the counterarguments and refutations in the inoculation pretreatment message to determine whether argument strengths impact effectiveness of inoculation treatments. In addition, this investigation explored whether inoculation spreads from person to person via social channels, similar to the marketing concept of viral marketing. Results indicated that conventional inoculation treatment messages successfully inoculated college students against credit card advertisements, manifested in attitude valence and behavioral intentions, and that matching argument strength is the most effective inoculation strategy.     

A Review and Meta-Analysis of Person-Centered Messages and Social Support Outcomes

Person-centered messages are a form of social support that has been theoretically and empirically linked to a variety of outcomes. Scholars would benefit by recognizing the influence of person-centered messages across a number of studies in the absence of statistical artifacts. This article reports a meta-analysis testing the association between person-centered messages and social support outcomes across 23 studies. Our results demonstrate a positive linear association between person-centeredness and actual effectiveness, and an even stronger linear relationship between person-centeredness and perceived effectiveness. The association between person-centeredness and support outcomes was attenuated in confederate-based methodologies. Moreover, the data suggest that scholars need to more precisely conceptualize and empirically assess the differences between the nine levels of the person-centered hierarchy.     

Affectionate expressions as face‐threatening acts: Receiver assessments

Although expressions of affection may be regarded as a form of support between relational partners, affectionate communication has the potential also to be threatening to senders’ and receivers’ face needs, especially in nonromantic relationships. On the premise that a given communicative act can support positive face needs while simultaneously threatening negative face needs, this study applied politeness theory to the task of predicting receivers’ responses to affectionate messages from adult platonic friends. Results indicated that direct, unequivocal affectionate messages were the most supportive of positive face and also the most threatening to negative face, while indirect, equivocal messages supported positive face and threatened negative face the least. A curvilinear relationship emerged between the directness of affectionate messages and receivers’ intentions to reciprocate them, with the most direct and most indirect messages being most likely to be reciprocated. The implications of these findings both for affection research and for politeness theory are discussed.     

Meta-Analysis of the Persuasive Effects of Metaphorical vs. Literal Messages

This study uses meta-analysis to compare the persuasive effects of metaphorical and literal messages and assess various theoretical explanations for the relatively greater persuasiveness of metaphor. The meta-analysis includes studies from 2001 to 2015 that use various message formats and topics. Results indicate an overall effect size of r = 0.09, p < .001, 95% CI [0.06, 0.12], which supports the conclusion that metaphorical messages are more persuasive than literal messages. Moderator analyses indicate differences in effect sizes based on metaphor target familiarity, message topic, and message format. A meta-regression using the theoretical moderators indicates that message format was the strongest predictor of variation in effect size. This study provides implications related to the theoretical mechanism behind the greater persuasive effects of metaphor.     

Unwanted escalation of sexual intimacy: Male and female perceptions of connotations and relational consequences of resistance messages

In heterosexual dating situations, males sometimes attempt levels of sexual intimacy that exceed the threshold desired by the female partner. For the woman, these situations often are extremely unpleasant. Most explanations of these episodes assume that the offending male has ignored or disregarded the messages by which his partner has indicated her resistance to escalated intimacy. The present study supports an explanation whereby males do not understand certain sexual resistance messages to indicate resistance. Indeed, it appears that the resistance messages most often used by some women are the least understood by most men. This suggests that unwanted sexual escalation efforts might be minimized if men were to better understand women's resistance messages, and/or if women were to use the clearer messages. Ironically, the resistance messages that males understand best happen to be messages that often are avoided by women because of anticipated relational consequences. The study suggests, however, that males perceive these relational consequences as very unlikely outcomes of resistance messages. The study has implications for a communication‐based explanation of unwanted sexual escalation behaviors, and has pragmatic implications for reducing the frequency of these episodes via the reduction of certain male/female misunderstandings.     

A social identity approach to understanding the impact of television messages

Based on the postulates of social identity theory (SIT), this study examined the relationship between exposure to stereotypical media messages regarding race/ethnicity and subsequent social judgments. Specifically, the association between Whites' evaluations of self and other (Latino) as a result of varying media content pertaining to criminality stereotypes was investigated. The findings were partially consistent with the posited relationships. As predicted, negatively stereotypical racial depictions in mediated messages were found to be significantly associated with social judgments. Only limited support, however, was provided for the predictions that increasing levels of racial identification would be related to increased ingroup favoritism, or that esteem would be enhanced from this mediated process of intergroup comparison.     

Culturally tailored narrative evidence about family health history: a moderated mediation analysis

This study tests a theoretical model named the Extended Elaboration Likelihood Model for Narrative Evidence Processing (EELM-NEP) to investigate associations between message processing, message outcomes, and behavioral intentions (BI) in the context of family health history communication. Furthermore, to investigate the role of cultural tailoring within these associations, this study explores how the type of culturally tailored narrative evidence and participants’ cultural identity moderate the relationships between message processing, message outcomes, and BI. A percentile bootstrap method and pairwise comparison tests in structural equation modeling (SEM) were employed. According to the results, identification significantly predicted engagement, and engagement had significant and positive effects on perceived message quality (PMQ), comprehension, perceived message effectiveness (PME), and BI. PME and resistance to counter-arguing significantly and positively affected BI. Importantly, the EELM-ENP model as well as pairwise comparison tests revealed that the messages were more effective when the participants read culturally distant messages. Findings suggest that cultural novelty might be more effective than cultural closeness in narrative persuasion.     

Confirmation in Parent–Adolescent Relationships and Adolescent Openness: Toward Extending Confirmation Theory

Using self-report and observational data from parent and mid-adolescent dyads, this study examined the role of confirmation in parent–adolescent relationships regarding adolescents’ openness with their parents. Results from the self-report data suggest a positive link between parental confirmation and adolescent openness. The observational data revealed a more complex picture, particularly highlighting adolescents’ role in parent–adolescent communication as well as in their own openness. Adolescents’ confirmation was positively related to their openness, particularly for females. Sequential analyses further revealed that adolescents reporting less openness exhibited a greater mix of confirming and disconfirming messages towards parents, whereas adolescents reporting more openness exhibited more reciprocation of confirmation. The results suggest theory regarding confirmation in family relationships should incorporate a transactional perspective.     

Cognitive complexity‐simplicity as a determinant of communication effectiveness

This study hypothesized that cognitively complex individuals would be more effective than cognitively simple individuals at accomplishing a communication dependent task. Analysis revealed that messages (generated by an exercise with tinker toy models and a password game) of complex individuals were more effective than the messages of comparatively simple individuals.     

Listening styles and their correspondence with second guessing

This study examined the correspondence between four different styles of listening (people, action, content, and time) and their relationship to second‐guessing theory. Individuals often question the veracity of messages that they receive from second‐hand sources. Individuals may doubt the second‐hand source as well as the “primary” source. We explored whether different styles of listening were associated with a tendency to second guess was explained. A regression analysis revealed that two listening styles predicted second guessing, accounting for 17% of the variance. Results are discussed in terms of listener profiles and second‐guessing motivation.     

The role of hurtful and healing messages on eating disorder symptomology and recovery

This study analyzed how clinically diagnosed women with eating disorders described the hurtful messages from parents, siblings, and peers that triggered eating disorder symptomology as well as the healing messages that assisted with coping and recovery. Three themes overlapping across all groups were revealed for hurtful messages: 1) critical, 2) social modeling, and 3) direct comparison. Our findings show that fathers, siblings, and peers similarly used teasing. Other points of distinction were uncovered for fathers: aggressive messages and denial of eating disorder. Competition with female siblings and friends was also a triggering factor for young females with eating disorders. Four distinct categories of healing messages were identified: 1) emotional, 2) instrumental, 3) informational, and 4) appraisal. Point of distinction for friends’ and siblings’ healing messages was absence of negative comments about weight and appearance. Results were able to encapsulate both helpful/supportive and hurtful/unsupportive messages, and these findings will be helpful for treatment centers who may incorporate them in recovery programs.