Memorable messages as guides to self‐assessment of behavior: a replication and extension diary study

An investigation of memorable messages as guides to self‐assessment of daily behavior was conducted. Respondents were asked to keep diaries for five days. Each day participants were asked to recall one behavior that violated and one behavior that exceeded their personal expectations for themselves. After recalling the situation, participants were asked to recall the memorable messages, if any, which came to mind when self‐assessing these behaviors. This method used the self‐assessment of prior behavior as the entry point to a feedback loop. Control theory predicts that within the feedback loop behaviors are compared with internal principles that come from memorable messages. This comparison is predicted to result in either a positively or negatively valenced evaluation of the behavior if it either exceeds or violates personal standards represented as internal principles. The findings include the categories of behaviors that exceeded or violated personal expectations, the memorable messages, and the primary sources of the memorable messages that were recalled during the comparison process. In addition, comparisons were made between this research effort and a previous study that asked participants to self‐assess more extreme cases of behavior and the memorable messages associated with that process.     

The relationship between computer‐mediated communication and communication related anxieties

This study examines how communication related anxieties are related to individuals' use of computer mediated communication (CMC). 225 respondents were given the PRCA‐24, WAT, and RAT tests. They were also given a measure of computer anxiety. Respondents were then asked to indicate the extent to which they used e‐mail, interactive messaging, or web browsers. The results indicate that there is no relationship between communication anxieties and CMC use. Computer anxiety appears to be the main predictor of e‐mail, chat, and web use.     

Message defensiveness,efficacy, and health‐related behavioral intentions

This study examined the effects of (response and self) efficacy on defensive message processing and behavioral intentions. Hypothesized predictions were generated from the extended parallel process model (Witte, 1992). The results suggest that people with low self‐efficacy will engage in greater defensive message processing in the form of counter‐arguing. In addition, people with low response and self‐efficacy will have lower behavioral intentions than people with high efficacy. Implications and limitations are discussed.     

Social perception and message awareness as correlates of person‐centered regulative messages

This study reports the extent to which four social and message perception abilities predict the use of person‐centered messages in regulative influence situations: construct differentiation, number of prosocial influence goals, awareness of message effects, and positive outcome predictions. Undergraduate students completed several message tasks along with the Role Category Questionnaire to measure interpersonal cognitive complexity. Construct differentiation and the message analysis variables accounted for 45% of the variance in person‐centered regulative messages. Each of the message knowledge and goal variables was a significant predictor of person‐centered regulative messages. Person‐centered regulative messages were more likely to be produced by people with highly differentiated construct systems, people who had prosocial influence goals, and people who had knowledge of and confidence about the effects their messages would have on their message recipients.     

The relationship of communication apprehension and interaction involvement to perceptions of computer‐mediated communication

This study investigated how the interpersonal traits of communication apprehension (CA) and interaction involvement (II) are related to one's attitudes toward and use of computer‐mediated communication (CMC). Data were collected by administering a self‐report survey to a sample of 133 participants, and results were analyzed with multiple regression. Findings revealed that CA and II failed to predict CMC attitudes. However, each trait predicted communication style during online interaction. Findings are interpreted within the context of current theories of CMC.     

Third‐person effect,gender differences,pornography exposure and support for restriction of pornography

The interrelationship of the factors that influence attitudes in support of restrictions on pornography are explored in this study. From data gathered in a survey of Taiwanese high school students, a model is constructed to depict these relationships. Although both male and females subjects perceived pornography to have greater negative influence on others than on themselves, females who had a lower level of past exposure to pornography perceived greater negative effects of pornography on others than did male respondents. Findings also supported the hypotheses that gender, lower level of past exposure and perceived negative effects all are related to an attitude that favours control of pornography.     

The influence of mode,sub‐mode,and speaker predilection on style

With four basic assumptions about the nature of style as orientation, this study focuses on six subjects across two general modes and six sub‐modes of discourse. After discussing “style markers” such as sentence length, word length, TTR, cloze scores, ratios related to extent of qualification, AVQ, PTQ, and psychogrammatical features across modes and sub‐modes, the study sketches a “stylistic profile” of the subjects including not only these style markers but editing behaviors as well. Although subjects appear to have been influenced by modal and sub‐modal dimensions of style, individual predilections appear also to have been heavily influenced by factors relating to “epistemic stance.”     

Models,methods, and assumptions: The usefulness of a multi‐method approach to the examination of influence in TV pricing

The author explores the use of different mathematical modelsin considering influences on prices of television advertising rates and concludes that significant variability exists between models due to assumptions and level of data employed. The author argues that existing research on advertising price influences should be reconsidered in like of the differences among models, assumptions, and data used.     

The influence of fear appeals,message design,and masculinity on men's motivation to perform the testicular self‐exam

Despite the significant threat men face for contracting testicular cancer, most men remain completely unaware of this risk. Moreover, men are not regularly performing the testicular self‐exam (TSE) in order to detect this form of cancer in their bodies. The current study attempted to assess whether fear appeals targeted at men will motivate them to begin regular performance of the TSE. Additionally, the influence of message design and masculinity was also tested. Results indicate messages that follow the direction of Witte's (1992, 1994) Extended Parallel Process Model and promote both high threat and high efficacy are successful in increasing men's intentions to perform the TSE. Implications of these findings are discussed.     

Trait anticipatory public speaking anxiety as a function of self‐efficacy expectations and self‐handicapping strategies

The purpose of this study was to determine if the independent variables of self‐efficacy expectations and self‐handicapping strategies would predict trait anticipatory public speaking anxiety. A model was proposed and tested in which self‐efficacy expectations were found to be significant independent predictors of trait anticipatory public speaking anxiety. Self‐handicapping was not a significant predictor. Implications for future research are discussed.     

Male/female language differences and effects in same‐sex and mixed‐sex dyads: The gender‐linked language effect

Ninety‐six university students (48 males, 48 females) were randomly assigned a partner (whom they did not know well), forming two dyad conditions: (a) same‐sex, and (b) mixed‐sex. The 48 dyads were audiotape‐recorded in 20‐minute problem solving interactions, from which 300‐word language samples were transcribed for analysis. In Study 1, 9 trained observers coded 12 language variables previously shown to distinguish male from female language use. Discriminant analysis results demonstrated that a weighted combination of 8 variables could differentiate male from female interactants: male indicators—interruptions, directives, and conjunctions/ fillers begin sentence; female indicators—questions, justifiers, intensive adverbs, personal pronouns, and adverbials begin sentence. An analysis of variance of individuals’ gender discriminant function scores showed greater differences in gender‐linked language behavior in same‐sex than in mixed‐sex dyads. In Study 2, 231 naive observers rated the 96 interactants, using the Speech Dialect Attitudinal Scale. MANOVA results showed that in same‐sex dyads, female interactants were rated higher on Socio‐Intellectual Status and Aesthetic Quality, but no gender difference was found on Dynamism. However, in mixed‐sex dyads, men were rated higher on Aesthetic Quality, whereas women were rated higher on Dynamism. Taken together, the analyses of the objective language data and the subjective attributional data provide partial support for the Gender‐Linked Language Effect in same‐sex dyads and for the attenuation of that effect in mixed‐sex dyads.     

Communcating emotional support and its relationship to feelings of being understood,trust, and self‐disclosure

The communicating of emotional support would seem to be an aspect of any successful relationship. Additionally, it would seem to reason that how one communicates emotional support would be an aspect of a relationship pertinent to communication research. Unfortunately, there is very little empirical evidence that illuminates how this is related to other relational outcomes such as trust. Weber and Patterson (1996) first developed a measure that taps into how much emotional support one receives from a specific other. In their initial scale development piece the authors validate the Communication Based Emotional Support Scale (CBESS) by finding positive correlations with both relationship solidarity and relationship satisfaction. This current study aimed to further validate the CBESS by exploring its relationship to trust, self‐disclosure, and feelings of being understood.     

Televised violence and related variables as predictors of self‐reported verbal aggression

This study explored the relationship among several predictors of verbally aggressive behavior. Of these, the exposure to televised models of verbal and physical aggression were thought to be of greatest importance. The results of the study confirmed recent theoretical and research evidence concerning predictors of aggression such as predisposition for aggressive behavior, sex, and exposure to real life aggression. The study did not, however, find any support for an association between exposure to televised violence and aggressive behavior.     

The effect of interactivity on initial interactions: the influence of information valence and modality and information richness on computer‐mediated interaction

Research investigating relationship development through computer‐mediated channels has failed to acknowledge the importance of initial interactions. Increasingly, multimodal forms of communication, such as audio‐ and videoconferencing, in addition to text‐only formats have emerged on socially oriented websites designed for relationship initiation. Utilizing the principle of interactivity as a conceptual framework, the present study investigates whether increased structural interactivity provided by the additional aural and visual modalities influences initial interaction processes and outcomes online. The results indicate that increased availability of nonverbal modalities, combined with the valence of the information acquired, significantly affected interaction involvement and mutuality, which are markers of processual interactivity, as well as the interaction outcomes of uncertainty, predicted outcome value, and information seeking. Additional analysis revealed that mutuality mediated the effect of richness on postinteraction uncertainty level and the evaluations of future relationship potential.     

A comparison of award‐winning radio commercials and their day‐to‐day counterparts

Children's programming

Children and the Faces of Television: Teaching, Violence. Selling, Edited by Edward L. Palmer and Aimée Dorr (New York: Academic Press, 1980).

Teaching Television: How to Use TV to Your Children's Advantage, Dorothy G. Singer, Jerome L. Singer and Diana M. Zuckerman (New York: The Dial Press, 1981).

Audio In Media, Stanley R. Alten (Belmont, California: Wadsworth Publishing Company, 1981).

Thirty Seconds, Michael Arlen (New York: Farrar, Straus &; Giroux, 1980).

To Serve the Public Interest: Educational Broadcasting in the United States, Robert J. Blakely (Syracuse, New York: Syracuse University Press, 1979).     

The effects of gain versus loss framing and issue involvement on publics’ responses to nuclear energy messages in South Korea

This study investigates how the public’s perceptions of nuclear power, one of the modern technologies at the center of public debate on risk issues, are influenced by gain versus loss framing in the volatile context of nuclear energy applications in South Korea. Drawing upon prospect theory as its conceptual framework, this experiment using 566 adult participants found that loss-framed messages (i.e. emphasizing the negative outcomes of not using nuclear power) were more effective in increasing participants’ message credibility perceptions as compared to gain-framed messages (i.e. emphasizing the positive outcomes of using nuclear power). Additionally, the results found issue involvement to be a significant moderator of the framing effect, by demonstrating that the advantage of loss framing was stronger for participants who were highly involved in nuclear energy issue, as compared to those who were less involved in the issue. The theoretical and practical implications of these findings are discussed.     

The value of goodness‐of‐fit indices in meta‐analysis: A comment on Hall and Rosenthal

In a useful article regarding testing for moderator variables in meta‐analysis, Hall and Rosenthal (1991) suggest, among other things, that when the sample of studies is large enough, it is acceptable to use ordinary inferential statistics such as the analysis of variance to test for moderator variables. However, because meta‐analytic data points (effect sizes) differ in important ways from those for which ordinary inferential statistics were designed, we recommend that analysts use conventional meta‐analytic statistics, which are at least potentially more informative about the literature in question. Hall and Rosenthal also suggest that tests of effect size variability should play a minimal role in meta‐analytic model tests. We concur that these tests of homogeneity cannot alone test for moderator variables and that at least tests between mean effect sizes should be performed. However, consistent with Hedges and Olkin's (1985) meta‐analytic framework, we show how homogeneity tests provide additional and valuable information regarding how completely a moderator (or set of moderators) explains the variation of effect sizes. Therefore, these goodness‐of‐fit statistics may prove quite valuable, especially in meta‐analyses of highly variable study outcomes. We further recommend that in meta‐analyses for which study outcomes are already consistent, analysts should continue to perform model tests if they have theoretical expectations about moderators. We discuss these and other meta‐analytic model testing concerns.     

The experience and expression of romantic jealousy in same‐sex and opposite‐sex romantic relationships

This study examines and compares how males and females in same‐sex and opposite‐sex romantic relationships experience and express romantic jealousy. Undergraduates at a large, southern university and visitors at a metropolitan Pride Celebration (N = 149) completed measures assessing cognitive and emotional jealousy experience, jealousy expression, and demographic information. The reported usage of two of Guerrero, Andersen, Jorgensen, Spitzberg, and Eloy's (1995) communicative responses to jealousy typology significantly varied by sexual orientation and sex. Specifically, gay males were significantly more likely to use violent communication/ threats than were heterosexual males. Further, lesbians reported using manipulation attempts to a significantly lesser degree than did heterosexual participants and gay males. In contrast, levels of cognitive and emotional jealousy experience did not significantly differ by sexual orientation or sex. Implications for these findings are presented in light of the broader study of close opposite‐sex and same‐sex romantic relationships.     

The persuasive effects of delaying identification of high‐and low‐credibility communicators: A meta‐analytic review

A review of extant research evidence indicates that when source identification is delayed until after the message has been presented, the differential effectiveness of high‐ and low‐credibility communicators is reduced. In particular, those combinations of credibility level and advocated position that are ordinarily (i.e., with pre‐message identification) relatively advantageous (a low‐credibility source with a proattitudinal position, or a high‐credibility source with a non‐proattitudinal position) have persuasive effectiveness reduced by delayed identification, whereas those combinations that are ordinarily relatively disadvantageous (a high‐credibility source with a proattitudinal position, or a low‐credibility source with a non‐proattitudinal position) enjoy enhanced effectiveness with delayed identification. The magnitude of the effects associated with identification‐timing variations is quite large (mean absolute value of d = .753), at least by comparison to other factors for which quantitative estimates of persuasive effect are available. The observed effects place constraints on explanations of credibility's effects; in particular, credibility's effects cannot be explained through the mere association of a given communicator with a particular position.