Is anybody listening?

Proposes for Asian customers a supplement to the conventional Western model of marketing by placing relationships at the centre and emphasising systems and attitudes.     

关于大学英语听力教学的几点建议

听力在英语教学中具有极为重要的地位,是英语学习中至关重要的一个内容,而且听力水平又直接影响到学习英语的兴趣、热情和效果。激发学生学习的兴趣,坚持听说相结合,充分利用语言实验室的电教设备,及适当组织课外活动,是提高大学英语听力教学的有效手段。     

Correlates between communication apprehension and listening style preferences

Research suggests that initial impressions are important and set the tone for future interactions; however, little is known about which teacher communication behaviors create positive initial judgments by students. The purpose of this study was to examine the relationships among a set of teacher relational communication behaviors and students' early judgments about the future outcomes of the course. Specifically, students reported perceptions of their instructors' use of power, confirmation, nonverbal immediacy, and communication skills in the beginning of a semester and their predictions about future interactions with that instructor. Results indicated that teachers' use of coercive and legitimate power were negatively related to students' predicted outcome value (POV) judgments, whereas the use of reward, referent, and expert power, along with confirmation and communication skills, were positively correlated with students' POV judgments. Hierarchical regression further revealed unique relational message predictors of these judgments.     

The influence of irritating commercials on radio listening habits

This study tracks station‐switching behavior in a controlled setting and combines results from in‐depth personal interviews to assess reaction to radio commercials, particularly those commercials that cause irritation. Attitude toward the ad models were used to predict how listeners would react to exposure to irritating commercials. Results showed participants changed stations an average of once every minute and a half during the experiment. These changes took place two to three times more often during commercials than during music segments. The overall finding was that high levels of station changing occurred during all commercials, not just irritating ones. This research was made possible in part by a grant from the National Association of Broadcasters.     

The relationship between listening styles and conversational sensitivity

This study examines the relationship between the listening styles people tend to employ habitually and related levels of conversational sensitivity. Conversational sensitivity deals with the extent to which people enjoy listening in social interaction, can identify hidden meaning in conversations, and generally are highly aware of implicit messages that may be gained from conversations. One way in which conversational sensitivity might be apparent is in the listening styles which people rely on habitually. Conversationally sensitive receivers may favor one or two listening styles over others. The results indicate a positive relationship between the People listening style and conversational sensitivity, as well as weaker positive relationships between the Content and Action styles and sensitivity. Conversationally sensitive people are most likely to employ the People listening style. The results illustrate the conversational advantages of employing a People listening style.     

Effects of anticipating listening (state) anxiety on the stability of receiver apprehension scores

The concept of stability is an important criterion for trait anxiety measures. In the present study the stability of the Receiver Apprehension Test (RAT) was investigated.     

An investigation in measuring and improving listening ability of college freshmen 1

Previous research indicates that data yielded by the method of ordered alternatives are not suitable for univariate parametric analysis. As an alternative to the measurement of latitudes of rejection, acceptance, and noncommitment by frequencies of rejected, accepted, and unchecked stands on social issues, a scalar distance index is proposed. Under the scalar distance model, a ratio‐scaled map of the alternative stands is derived from multidimensional scale analysis. Latitude of rejection is defined as the absolute difference of the distance from the subject's own position to the rejected stand. A FORTRAN IV program, LATSCAL, is available to compute scalar distance measures of the three latitudes.     

Impact of Motivation,Attraction, and Parasocial Interaction on Talk Radio listening

We examined the impact of motivation, interpersonal attraction, and parasocial interaction (PSI) on listening to public affairs talk radio. Hierarchical regression identified several results. PSI and exciting entertainment motivation predicted intentional and frequent listening to a favorite host. PSI, task attraction, and information motivation predicted regarding a host as an important source of information. PSI, information motivation, task attraction, and pass time/habit motivation predicted feeling that a host influenced attitudes. PSI, information motivation, and pass time/habit motivation predicted following a host's advice to act on societal concerns.     

追忆译界三老

2021年6月17日,骤见许渊冲老归于道山的讣闻,颇感意外.许老素来体健,虽说已臻百龄,也未承料想竞走得这样匆促.文学翻译原是在寂寞的文字里讨生涯,平居不过只二三知己和编辑相往还,交际的圈子一般不大.可是,电视里举办的一档读书栏目让许老蓦然成为妇孺皆知的闻人,因而我已有些时候未便前去打扰了.许老耳朵又聋,先前老伴照君在日还方便些,三年前照君走了,上门就更觉不便.一次,上海的一位朋友来北京采访,我们足足敲了一小时门,也没见门里有一丝动静.无奈之下只得放弃,转至燕园与乐黛云先生晤谈一夕.有了这一次的经验,此后就益发谨慎,轻易不敢登门,孰料遽尔至于永诀.     

Listening in organizations: An analysis of error structures in models of listening competency

Who do organizational members perceive as competent listeners? The Organizational Listening Survey was used to recall listening behaviors and attitudes through self‐ and other‐reports of typical interactions of employees participating in communication training. Using confirmatory factor analysis, a single General factor model was proposed. While the results were defensible, analysis of the error structures suggested that three additional factors were reliably discriminable and somewhat predictive of impressions of listening effectiveness and satisfaction with the work relationship. Similarly, a General factor plus two “error factors” was seen to be useful in describing perceptions of co‐workers.     

社庆三题

近期以来,欢度50华诞的单位和部门越来越多,各种庆祝活动也形成一种定式,给人以千篇一律的感觉,使人少了几分兴奋和激动,但不久前人民文学出版社举办的庆祝活动却使人感到颇有新意,耐人回味.     

Social media listening and Title IX training crisis: Implications for discourse of renewal

Courses: Undergraduate or graduate organizational/crisis communication or public relations courses

Objective: The goal for this single class activity is for students to apply discourse of renewal to an organizational crisis fueled through social media.     

论文献评价的三个层次

传统馆藏评价理论的缺陷包括藏书结构理论对文献选择的误导,机械地理解馆藏比例,事后评价与事前评价的脱节,非辨证地看待读者的使用状况.因此,它不能有效指导文献采访工作,可引入文献评价理论来指导馆藏文献的选择.文献评价有三个层次:可用性、相似性和实用性.评价人员有学科专家与学科馆员、采访馆员、读者.本文在阐述文献评价理论的同时,提出了图书馆进行文献评价的参考方案.     

论知识组织的三个层次

知识组织的概念和理论都具有微观、中观和宏观三个层次.微观知识组织是对知识节点与知识关联的组织.中观知识组织是对文献与电子文档的组织.宏观知识组织是对数据库、机构和社会知识工程的组织.微观、中观和宏观知识组织通过知识发现、知识描述最终实现知识的表达、共享与创新.     

略论文献概念的三大类型

本文认为，迄今的文献概念已经形成狭义与广义、操作性定义与基本定义、名词定义与名动二义性定义三大类型系列，而名动二义性定义将是最具前瞻性的研究取向。     

数字图书馆建设三题

本文就数字图书馆建设中共同关注的问题择出三个方面，即数字图书馆的理解、数字图书馆资源建设和知识产品的合理使用等进行深入地研究，并提出一些新的见解。     

Rule of Three

In cases where more than three authors share responsibility for the creation of a work, the so-called Rule of Three dictates that the catalog should provide added entry under only the first author named. This practlce discriminates unfairly against the authors whose names are not included and hampers those patrons who only recall the name of one or more of those authors overlooked by the catalog. Taking a historical perspective, this paper traces the origins of this Rule and exposes it as a form of censorship.