THE MATERIAL FORM OF THE TELEVISION SET

This article offers a unique study of the material form of the television receiver between the 1930s and 1960s. Very little has been written to date on the history of the television set as an artefact. Yet its design and appearance played a major role in the acceptance of television in the home. The meanings of television sets are explored, from the design of wooden cabinets as family furniture to the shaping of portable sets as symbols of progress. A case study of British events is conducted, with reference made to American and other nations’ developments in so far as they relate to Britain's television receiver history. The article confirms that the material form of the television receiver contributed to a narrative of domesticity and progress by reconfiguring the relationship between home and communication technology. The fusion of craft and futurist ideas in design reflected tensions about the receiver as an expression of traditional domestic values, of progress and modernity, and as an icon.     

The American Filter

This study explored the television viewing habits of a cohort of Asian Indians who migrated to the US more than 40 years ago. This cohort eventually became acculturated into watching Indian television via the satellite dish. The study used the integrative communication theory and examined how two concepts of the theory relate to adaptation: enculturation and acculturation. The study produced findings that described how these Asian Indians used American television to acculturate to the US, but used American television as a filter through which they judged Indian television and distinguished between what they believed to be good and bad programming.     

Representations of Race in Television Commercials: A Content Analysis of Prime-Time Advertising

Given the paucity of contemporary examinations of racial/ethnic minority portrayals in television advertisements, this study analyzed the frequency, context, and quality of 2,3 15 speaking characters in a one-week sample of prime-time television commercials. Results reveal different patterns of portrayals when African American, Asian American, Latino, Native American, and White characters are featured in television advertisements. The implications of these images are examined from the perspective of social cognitive theory to provide insights into their possible impact on audience members' self-perceptions.     

Attention-Getting and Comprehension-Raising Attributes in Visuals in Dutch and American,Public and Private Television News about Violence

This content analysis of 251 Dutch and American, public and private, television newscasts draws on empirical research to measure whether elements of visuals, identified in other studies as aiding in recall, are used in news about violence. A literature review on the contributions of visuals to television news learning pointed to a paradox: although getting attention is necessary for comprehension, over-emphasizing attention attributes may impede comprehension. This study concludes that although visuals from public broadcasters contain more elements identified as increasing the comprehensibility of a news item, visuals primarily have attention- gaining attributes, regardless of country or broadcast system.     

Doctoral dissertations in radio and television

The perceived social realism of television series featuring families with children and adolescents was studied. For the two family series they watched the most, 460 2nd, 6th, and 10th graders indicated the percentage of real‐life American families they believed were like the television family on 13 different characteristics. Findings suggest that perceived social realism judgments are sensitive to content, as are developmental patterns in judgment. They further suggest that disparate findings among previous studies of age changes in perceived social realism may be explained by age, the content judged, the realism criterion used for judgment, and familiarity with both the content and its real‐life referents.     

Socio-Demographic Differences in Parental Monitoring of Children in Late Childhood and Adolescents’ Screen-Based Media Use

According to a social cognitive theory, children may learn to function through processes of modeling and observational learning, with parents and the media being the significant sources of socialization and learning in the home environment. Adolescence is a period when children progressively look for autonomy and independence. One of the important research questions is whether adolescents utilize screen-based media with or without parental monitoring and limit-setting. This exploratory study examines socio-demographic factors associated with parenting (i.e., co-using, limit setting on the amount, limit setting on contents, and active mediation) in regards to television and video game usage during adolescence. Participants were 799 adolescents (5^th to 12th graders) and their parents. Results indicate no gender differences in parental monitoring, but age/grade differences were found with less parental monitoring (more autonomy or independence) of older children. Parental monitoring also differed by ethnicity and by household income. Asian parents were the most restrictive while Hispanic parents were the least restrictive. Parents also reported more active mediation or engagement in families with higher household income. Findings initiate consideration of parenting styles in adolescent media usage, which have implications for adolescent adjustment and developmental outcomes.     

Media Effects on Acculturation and Biculturalism: A Case Study of Korean Immigrants in Los Angeles' Koreatown

Given the assumption that mass media reflect the cultural values of a society, this study investigates the effects of American and Korean mass media on Korean immigrants' acculturation process. Structural equation modeling and hierarchical regression modeling were used to evaluate how exposure to mass media is related to the acculturation process. The survey results from the two different analyses were consistent with each other, in that exposure to American mass media was a significant positive predictor for the acceptance of American cultural values and a significant negative predictor of the affinity for Korean cultural identity. However, exposure to Korean mass media was related to neither immigrant's affinity for Korean cultural identity nor acceptance of American cultural values. Thus, we surmise that even though Korean immigrants are frequently exposed to both American and Korean mass media, they tend to be Americanized instead of bicultural due to the strong effects of the American media.     

Transnational audience reception as a theater of struggle: young Filipino women's reception of Korean television dramas

This study examines the ‘theater of struggle’ in young Filipino women's reception of Korean television dramas in view of the American cultural imperialism that is deeply entrenched in the Philippine society. Mainly anchored on Gramsci's concept of hegemony and Stuart Hall's encoding-decoding theory, the researcher conducted a reception analysis through a textual analysis of selected Korean television comedy-dramas and focus group discussions with young Filipino women in different colleges. The young Filipino women expressed cultural affinity with the culture, storylines, values, and environment in Korean and other Asian television dramas that have invaded the Philippines in the twenty-first century. ‘Negotiation, resistance, and struggle’, in Hall's sense, against both the liberalism in American dramas and the pre-modern themes in local dramas were manifested in the young women's discourses. Consequently, American cultural imperialism in the Philippines was undermined, challenged, and to some extent subverted. The study also looked into the young women's dominant, negotiated, and oppositional readings of the dominant capitalist patriarchal values and ideologies that were embedded in selected Korean dramas. While there were young female participants who subscribed to global capitalist values showing their cooptation within Western cultural hegemonic domains, the young women largely articulated negotiated readings of capitalist values and oppositional readings with regard to the dominant ideology of capitalist patriarchy. In reading the selected Korean dramas reflexively, the young women identified social pathologies of poverty, class inequality, and capitalist patriarchal values and constructed emancipatory discourses with regard to these.     

A cross‐cultural analysis of children's television use

This study compared uses of U.S. television by foreign children residing in the U.S. and their American counterparts in light of theories of acculturation, cultivation, and uses and gratifications. Compared with U.S. children, foreign children: used television more for learning purposes, were relatively more interested in television programs, spent more time watching television, identified more frequently with television characters, and expressed stronger beliefs in the social reality portrayed by television.     

EARLY MULTI-PLATFORMING

Early examples of the re-purposing of material from one medium to one or several others are examined through various cases of television cooking programmes and associated print materials. The presenter was the key property uniting the materials and the first television cook to be examined here is Philip Harben, who started on the BBC in 1946 and whose first spin-off book appeared in 1951. A small discussion of Julia Child's American work precedes the main focus, which is on the British-born Graham Kerr, from his first television work in New Zealand in 1961, through his period in Australia from 1965, to his move to Canada in 1969. During this period the serious hardcover publications were not directly associated with television, while those which stressed the televisual relationship had lower production values and needed to justify their existence with explicit commentary on the service they were providing to viewers. It is these latter however which provide valuable information about the early everyday experiences of watching television.     

Cohort Trends in Media Use in the United States

In this study, I replicate recent research conducted in Germany (Peiser, 1996) on differential effects of television on birth cohorts' media use in the first 2 decades after the diffusion of television. Cohort analyses of television viewing, attitude toward television, and newspaper reading were conducted using secondary data from the corresponding decades in the United States. Unlike in Germany, the American television generation apparently developed a closer relation with television than the preceding cohorts. As in Germany, newspaper reading was lower among the younger cohorts. The study's results point to a displacement process in the United States, and they suggest that the effects of growing up with television may depend on a country's television system.     

Media and Occupational Aspirations: The Effect of Television on Career Aspirations of Adolescents

Vocational decisions are important decisions for adolescents. This article takes television effects into account. A literature review for the occupational world in TV programs reveals a strong focus on some occupations as well as small cultivation effects plus learning effects from mediated role models. A secondary analysis of 2 panel waves was undertaken to study the effect of media role models on occupational aspiration. Television usage in a program segment correlated with corresponding aspirations. A process models showed a strong effect of career aspiration in 1 panel wave on related television usage and career aspirations in the following panel wave.     

A TV in the Bedroom: Implications for Viewing Habits and Risk Behaviors During Early Adolescence

This study examined associations between bedroom television, media use, and adolescents' health risk behaviors. A sample of 1,017 12- to 14-year-old adolescents completed computer-assisted interviews at baseline and 2-year follow-up. Among White adolescents, having a bedroom television predicted risk-promoting media use practices and significantly greater odds of initiating health risk behaviors—cigarette smoking and sexual intercourse—over 2 years. Although significantly more Black than White adolescents had a bedroom television, bedroom television was unrelated to Black adolescents' media use practices or health risk behaviors. Research is needed to understand ethnic differences in family media use and consequences for adolescent development.     

FROM FEAR OF TELEVISION TO FEAR FOR TELEVISION

New media technologies are often met with political and public ambivalence, as they are perceived to threaten established activities, values and institutions, as well as bring progress and improve political, cultural and social life. Taking the Norwegian history of television as an empirical case study, this article relates to an international research agenda focusing on the cultural political debates in the early phases of broadcast media. The article is structured according to five key conjunctures where significant new media and technologies were introduced with corresponding political debates: the introduction of television (1940s–1950s), of colour television (1960s–1970s), of satellite, cable and commercial television (1980s), of digital distribution (1990s–2000s) and the expansion of television to new platforms (2000s). The article addresses the key arguments and dividing lines in these political debates, as well as the change in the perception of television when the medium is no longer new, but has become an integrated part of people's everyday life.     

Public opinion and political outspokenness in pre‐1997 Hong Kong: Two tests of the spiral of silence theory

This study analyses the impact of perceptions of the opinions of others on political outspokenness in Hong Kong. Based on the results of two representative telephone surveys conducted in Hong Kong in 1993 and 1995, the spiral of silence theory is tested in the context of public opinion regarding the Sino‐British dispute over Hong Kong's political future and the 1995 Legislative Council election. As hypothesized, respondents in both surveys were more willing to voice their political opinions publicly when they perceived the majority opinion to be on their side, or when they perceived a trend in support of their own political viewpoint. However, this effect was observed only for respondents who were not much concerned about either issue. People's political outspokenness was primarily boosted by higher issue salience, more exposure and attention to television news and news magazines, and higher political interest and efficacy.     

Testing Components of Confirmation: How Acceptance and Challenge from Mothers,Fathers, and Siblings are Related to Adolescent Self-Concept

The current study assessed how confirmation from family members (mothers, fathers, siblings) was related to adolescents' (ages 13–22) self-concepts. To extend confirmation theory, two components of confirmation were distinguished—acceptance and challenge—to understand their unique and combined contribution to predicting adolescent sense of self. 206 adolescents completed a general questionnaire, and a subset (n=60) completed daily diaries regarding conversations with family members. Analyses of the general perceptions of family interactions suggested the roles of acceptance and challenge in predicting adolescent sense of self varied by family member, whereas analyses of adolescents' reports of daily conversations suggested acceptance and challenge were strong predictors of sense of self regardless of family member. In addition, although the combination of acceptance and challenge was hypothesized to predict the strongest levels of sense of self, analyses suggested the effects of acceptance and challenge were additive. Adolescent participation in conversations, as hypothesized, also mediated the relationship between confirmation and sense of self. Overall, analyses provide partial support for the theoretical extensions, and directions for further theory development and future research are discussed.     

Attitudes and parental factors as intervening variables in the television violence‐aggression relation

This study examines the relationship of cognitive and parental factors affecting adolescents viewing of television violence. Participants in the study were 422 adolescents and 298 of their parents who were surveyed for their viewing behaviors, perceptions of violent portrayals, and aggressive behavioral tendencies. Regression analysis indicated that attitude was the strongest predictor of aggression. The more adolescents reported liking television violence, the more aggressive were their intentions. Results suggested that while exposure to violence and parental factors both play a part in mediating subsequent aggression, viewing violence is less important than liking violence.     

Television and Political Participation Among Adolescents: The Impact of Television Viewing,Entertainment and Information Preferences

Although sweeping statements about the effect of television viewing on political participation could still be found in the literature in the 1990s, it is now commonly held that the effect of television should be studied as a multidimensional phenomenon. Not only the time spent watching television but also the kinds of programs being watched and even the preference for particular stations are assumed to have an effect. In this article, we report on a survey among 6,330 Belgian adolescents allowing for a comprehensive analysis of the relationship between various dimensions of television viewing and political participation. We focus on adolescents, because research suggests that the decline in participation levels clearly manifests itself in this age group. The results of the analysis confirm a negative impact of the amount of television viewing, which is partly counterbalanced by a positive impact of a preference for information and for public broadcasting. We discuss the implications of these findings among adolescents for adult participation behavior.     

Network Revenues and African American Broadcast Television Programs

This article explores factors explaining program cast racial composition on television broadcast network programs. The roles of program type, cast composition, and viewer income on advertising revenue are examined. The analysis of the data yields several key findings. First, there is no bias against African Americans on the part of viewers or television networks when adjusting for viewer income and age. Second, African Americans have lower incomes and show a strong intensity of preference for programming featuring African American cast members. Therefore, despite the absence of bias, the advertiser-supported broadcast market likely produces less than the socially optimal amount of African American programming. This article provides policy recommendations to increase viewer benefits.