Programmatic choices and the demand for theatre: the case of Flemish theatres

Theatre experts generally agree that the Flemish theatre has flourished artistically over the period 1980–2000. Attendance, on the other hand, has declined significantly. Following Lancaster’s characteristics approach, we identify several output characteristics of individual theatre productions. Using a panel of 59 Flemish theatres, we examine the impact on demand of both these output characteristics and of traditional determinants such as own price, income and the price of substitutes. Differences in the relevant geographical market for touring and non-touring theatres are considered. We find that the nature of the artistic output affects demand. Theatregoers prefer large productions (in terms of cast size), plays by Dutch-speaking playwrights and revivals of old productions. Own price and consumer income have the expected negative and positive effects on attendance. Observed trends toward a decreasing proportion of new plays, an increasing presence of plays by Dutch-speaking playwrights, and increasing consumer income had a stimulating effect on attendance. These trends have been offset, however, by trends toward smaller cast sizes and higher ticket prices as well as by unobserved factors captured by time dummies. The net result has been a considerable drop in attendance.

The Determinants of Artistic Innovation: Bringing in the Role of Organizations

This article deals with the determinants of artistic innovation by arts organizations. First, we define artistic innovation. Second, we review the literature on its determinants, identifying some gaps. In particular, we observe that existing research mostly focuses on macro-environmental factors and tends to ignore the role of the organizations themselves. Thus, drawing from the organizational literature on innovation we formulate testable propositions that relate organizational factors to artistic innovation. We hope that our focus on organizational factors contributes to a more comprehensive framework on the determinants of artistic innovation in particular and programming in general.     

Perception of quality in demand for the theatre

Conclusion In this paper some of the problems and prospects in studying the role of quality in demand for the theatre have been discussed. A set of criteria for evaluating quality judgments in the performing arts has been proposed, and in a limited way some of these criteria have been used in estimating demand and utility functions. Although results are tentative and qualified, they do confirm unambiguously the importance of qualitative variables in influencing both demand and supply decisions in the performing arts.Macquarie University Editor's Note. Because several persons have suggested it and noted its quality, this paper is being reprinted. It was originally printed in one of the Maastricht proceedings volumes for the Second International Conference on Economics and the Arts,Markets for the Arts (1982). That volume is no longer in print.     

Determinants of music copyright violations on the university campus

The protection of copyrights in the music industry has been of paramount concern as the popularity of digital music players, personal websites, and file-sharing continues to grow, each of which subsequently contributes to the persistence of Internet music piracy. While the Recording Industry Association of America (RIAA) links file-sharing to copyright piracy, others argue that file-sharing allows maximum exposure of artists’ music which in turn increases its value. While this debate continues, little empirical research has specifically addressed the behavioral aspects of the consumer. In this paper, we use survey data on university students to study how attitudes toward copyright law along with economic and demographic factors affect the extent of music copyright violations. We find that while students are responsive to economic incentives and perceptions of risk, the extent of these incentives has not reversed the overall propensity to engage in file-sharing.

Determinants of cultural and popular celebration attendance: the case study of Seville Spring Fiestas

The Spring Fiestas in Seville (Spain) (SFS) are the most important cultural events in the city each year. The present paper pursues two aims. The first is to characterize the SFS as a new prototype of a complex cultural good that expresses the link between the people and the place in which they live based on material and immaterial cultural heritage represented through popular celebrations. The second goal is to conduct an empirical analysis of the determinants that shape attendance intensity by estimating a zero-truncated count data model using a unique dataset of attendees at the SFS in 2009. Findings indicate that attendance is strongly associated with variables reflecting knowledge, institutional links, past experiences, and the perceived external benefits generated by the existence of the SFS. The article contributes to the literature by exploring participation in popular celebrations, a field of inquiry that to date is extremely limited in cultural economics.     

Investigating how the attributes of live theatre productions influence consumption choices using conjoint analysis: the example of the National Arts Festival,South Africa

While there is a fair amount of work on determinants of demand for the live performing arts, results have often been contradictory with little explanatory power. This may be because of the difficulty in describing the attributes of a performance, particularly in terms of its quality, and the heterogeneity of consumer preferences. This article uses conjoint analysis, also called choice experiments, to investigate the impact of the attributes of live theatre performances on demand, using data collected from 483 randomly chosen attenders at live theatre performances at the 2008 South African National Arts Festival. Attributes include the type of cast (professional, semi-professional or amateur), reputation of the producer/director, the context or setting, production type and ticket price of the show. Results largely support the a priori expectations based on the results of other demand studies. For example, it is found that the age of consumers affects the type of show chosen, that utility and willingness to pay increase for shows with professional and semi-professional casts and that 93% of the potential audience prefer shows with a South African context. It is concluded that the method could prove useful to both event organisers and policy makers, especially where the goal is to broaden access to the arts.

A discrete choice model of consumption of cultural goods: the case of music

In this article we present an empirical analysis of the ‘patterns of cultural choice’ in the musical domain in Italy. The main goal of the article is to verify whether musical tastes in Italy are diversified, with the presence of a group of ‘cultural omnivores’. Our study is based on the theoretical model of the demand for cultural goods proposed by Lévy-Garboua and Montmarquette (1996). In the empirical analysis we simultaneously evaluate the probability of choosing different musical genres. Through the specification of the set of alternatives into three groupings of musical genres —“only classical music”, “only popular music” and “all music”—we were able to detect the relative impact of several socio-economic characteristics on the probability of having “univorous” or “omnivorous” musical likings. In addition, our approach allows us to verify the existence of different patterns of music consumption by testing the significance of differences among the estimated coefficients of the probability functions related to the three groupings of musical genres. We find that age, gender and education are important predictors of an omnivorous taste.