智慧文未闻

细节中的人生 杰克和汤姆经过一家五星级饭店,看到一辆豪华轿车停在门口。杰克不屑地对汤姆说:“据我所知,坐这种车的人,脑子里一定没有什么学问！”汤姆则轻描淡写地回答:“据我所知,说这种话的人,口袋里一定没有多少钱！” 评:因不同的人会有不同的立场,而不同的立场总是和不同     

跨学科书籍与系列丛书合理排架探究

根据跨学科书籍及系列丛书的特点,分析了这两类书籍分类排架存在的弊端,提出了排架方法的改进方案,以提高读者索书的成功率。     

Distributing quality-controlled software via the internet

We describe in this paper an archive of software which has been established and made available to users of the Internet. The archive was establishde initially as a collection of public domain software, made available to users at no cost. Use of the archive has grown rapidly: it now contains over 600 items, and withdrawals take place to some 50 countries world-wide at a rate of about 40,000 items each month. We describe here the organisation of the archive and summarise its contents. A particular aspect of this has been our aim to define qualitative criteria for the inclusion of software in this collection, and we discuss our approach to this and other issues.     

图书厄运史

由于社会原因,中华图书文献经历了15次重大的劫难.通过对"书厄"的剖析,昭示我们以史为鉴,跳出恶性循环的怪圈.     

New books

LANGUAGE ‐ MAN ‐ SOCIETY: READINGS IN COMMUNICATION. Ed. Harold E. Briggs. New York: Rinehart and Co., 1949; pp. xv + 707. $3.50.

THE ART OF FORCEFUL SPEAKING. By Richard C. Reager. New York: Grosset and Dunlap, 1949; pp. xvi + 302. $1.49.

HOW TO PUT YOUR IDEAS ACROSS. By Richard W. Wetherill. New York: D. Van Nostrand Company, 1949; pp. x + 435. $2.75.

PUBLIC SPEAKING WITHOUT FEAR AND TREMBLING. By Mark Hanna. New York: The Macmillan Co., 1949; pp. 166. $2.75.

BASIC PUBLIC SPEAKING. By Paul L. Soper. New York: Oxford University Press, 1949; pp. xxi + 394. $2.50.

HANDBOOK OF PUBLIC SPEAKING. Revised Edition. By A. R. Thompr son. New York: Harper and Brothers, 1949; pp. xix + 177. $1.50.

BASIC TRAINING IN SPEECH. Brief Edition. By Lester Thonssen and Howard Gilkinson. Boston: D. C. Heath and Co., 1949; pp. 249. $2.25

HOW TO TALK MORE EFFECTIVELY. By Jean Bordeaux and T. W. Tanaka. Chicago: American Technical Society, 1949; pp. x + 218. $2.75.

DEMOCRACY THROUGH DISCUSSION. By Bruno Lasker. New York: The W. H. Wilson Co., 1949; pp. xvii + 376. $3.50.

THE HUMAN NATURE OF PLAYWRITING. By Samson Raphaelson. New York: The Macmillan Co., 1949; pp. viii + 267. $4.00.

PLAY PRODUCTION AND DIRECTION. By C. Lowell Lees. New York: Prentice‐Hall, 1948; pp. xiii + 311. $5.00.

HOW TO SPEAK THE WRITTEN WORD. By Nedra Newkirk Lamar. New York: Fleming H. Revell Co., 1949; pp. 175. $2.50.

THE ART OF GOOD SPEECH. By Dwight Bolinger and Ralph Weiman. 4 v. Philadelphia: Russell Press, 1948; pp. 159. $9.50.

GENERAL SPEECH: AN INTRODUCTION. By A. Craig Baird and Franklin H. Knower. New York: McGraw‐Hill Book Co., 1949; pp. ix + 500. $3.50.

PUBLIC SPEAKING FOR BUSINESS. By William G. Hoffman. Third Edition, Revised and Enlarged. New York: McGraw‐Hill Book Co., 1949; pp. xiii + 412. $3.50.

THE LANGUAGE OF WISDOM AND FOLLY: BACKGROUND HEADINGS IN SEMANTICS. Ed. Irving J. Lee. New York; Harper and Brothers, 1949; pp. xxii + 361. $3.00.     

New books

PUBLIC SPEAKING: PRINCIPLES AND PRACTICE. By Giles Wilkeson Gray and Waldo W. Braden. New York: Harper and Brothers, 1951; pp. xiv + 581. $4.00.

THE FUNDAMENTALS OF SPEAKING. By Wilbur E. Gilman, Bower Aly, and Loren D. Reid. New York: The Macmillan Co., 1951; pp. vx + 608. $4.00.

BASIC EXPERIENCES IN SPEECH. By Seth A. Fessenden and Wayne N. Thompson. New York: Prentice‐Hall, Inc., 1951; pp. xii + 427. $3.75.

ARGUMENTATION AND DEBATE: TECHNIQUES OF A FREE SOCIETY. By James H. McBurney, James M. O'Neill, and Glen E. Mills. New York: The MacMillan Company, 1951; pp. vii + 336. $3.50.

GROUP LEADERSHIP AND DEMOCRATIC ACTION. By Franklyn S. Haiman. Boston: Houghton Mifflin Company, 1951; pp. vii + 309. $2.50.

DISCUSSION AND DEBATE. By Henry Lee Ewbank and J. Jeffry Auer. Second Edition. New York: Appleton‐Century‐Crofts, 1951; pp. x + 492. $3.50.

DISCUSSION METHODS: By J. V. Garland. Third Edition Revised. New York: H. W. Wilson Co., 1951; pp. 376. $3.00.

CREATIVE BROADCASTING With Twelve Scripts for Broadcast. By H. J. Skornia, Robert H. Lee, and Fred Brewer. New York: Prentice‐Hall, Inc., 1950; pp.x + 407. $4.50.

TEACHING SPEECH IN THE SECONDARY SCHOOL. By Karl F. Robinson. New York: Longmans, Green and Co., 1951; pp. vii + 438. $4.00.

GERRIT J. DIEKEMA, ORATOR. By William Schrier. Grand Rapids: Wm. B. Eerdmans Publishing Company, 1950; pp. xix + 269. $3.50.

A TREASURY OF THE THEATRE: From Agamemnon to A Month in the County. Edited by John Gassner. New York: Simon and Schuster, 1951; pp. xvii + 718. $4.50.     

How to Engage with Younger Users on Instagram: A Comparative Analysis of HBO and Netflix in the Spanish and US Markets

ABSTRACT

Social media have become useful tools for audiovisual promotion, especially to reach niche audiences. Twitter promotional strategies have been widely studied, yet other growing platforms such as Instagram have been less analyzed. This paper examines the Instagram promotional strategies of two pay-per-view platforms (HBO and Netflix) in two markets (the USA and Spain). A total of 731 messages, posted between May and November 2017, were analyzed to identify their formal features, objectives, and their content’s emotional and cognitive elements posted on HBO and Netflix’s Spanish and US accounts. The results showed acute differences between how HBO and Netflix use their Instagram accounts in the two markets (Spain and the USA). The Spanish accounts mostly provided information, while the US accounts both provided information and promoted program content. Posts from US accounts more frequently included links to social media, particularly to celebrity accounts. Spanish accounts relied more on diegetic images, whereas US accounts emphasized non-diegetic and off-set images. Netflix used humor more than HBO did, and a stronger focus on celebrities. Humor and positive tone were found to be linked to higher engagement.     

中小学教材发行投标博弈策略

教材发行招标投标试点工作已于今年在安徽省、福建省、重庆市先期进行;从2003年开始,全国各省、自治区、直辖市都要进行面向本地区的招标投标试点工作;从2004年起,中小学教材的发行招标投标面向全国进行。这一部署反映了竞争将从一个地区向全国范围内延伸,同时,也将从新华书店向邮政、教育等社会各系统延伸。新闻出版总署正式确认了邮政系统的中小学教材发行投标者资格,无疑,一个强大的竞争对手真真正正地站立在了新华书店面前,其雄心壮志决不单单是要与新华书店分一杯羹而已。“市场经济不相信眼泪”,抱怨、胆怯、等待、观望,以及一大堆呼吁,都将是徒劳的;惟有利用我们传统的优势、现代的强项,加之科学的分析、缜密的策划,制定出完备的实施细则和实施标准,在竞标中掌握主动权,才是当务之急,才是行业生存之道。本文的刊发意在对即将在全国范围内展开的中小学教材发行招标投标工作有所启迪。     

现代图书分类法及中医图书分类

本文阐述了现代图书分类法的特点,分析了中医图书分类及发展方向,论述了中医图书得到充分利用的有效途径.     

招标采购对高校图书馆藏书建设的影响与对策

本文从高校图书馆贯彻政府采购制度,实行图书集中采购招标的必要性,应遵循的原则,操作的程序等方面进行了探讨,对影响馆藏资源建设和存在问题进行了分析,提出了一些措施和做法。     

Selling American books in Japan

Publishers who wish to participate in the Japanese market may distribute their English-language editions, sell Japanese rights to a Japanese publisher, or set up a company in Japan. This article discusses the first and third choices. It describes the U.S. companies with Japanese operations and the basic rules for success in such endeavors. The export process—especially promotion and distribution—is also discribed. *** DIRECT SUPPORT *** A05BB001 00002     

关于民族古籍数字化的思考

本文对现阶段民族古籍数字化建设的障碍进行了分析，并提出了相应的发展对策。     

略谈古籍采访的几个问题

本文从古籍图书的管理、经费使用、数字化、人员素质等方面探讨古籍文献采访工作中存在的一些问题。     

商代甲骨文与古西亚粘板书比较研究

我国古代的“甲骨文”和古西亚的“粘板书”，是处于古代相近时期不同地域的两种文化记录方式。文章通过对两者在记录介质与加工过程、记录内容与传播功能、分类和编目方式、传承意识及管理手段等诸方面进行比较，详细分析了两者的异同点及各自特色，并初步探讨了其对图书馆成型及发展的影响。