A latent class model of theatre demand

This paper investigates market segments for theatre demand using a latent class model. The model is applied using data from a stated preference survey implemented in a regional theatre in England. Results allow three classes of theatregoers to be identified. The largest and ‘main class’ comprises mainly affluent people who show a strong preference for main theatre venues, consider reviews of the productions, whether the author is known, and like all types of shows. The second is a ‘popular class’, exhibiting the smallest willingness to pay and manifesting a strong preference for comedies, paying little attention to venues and disliking more sophisticated shows. The third is an ‘intellectual class’ of theatre goers, who exhibit the maximum willingness to pay, and show a strong interest for drama and adaptation of productions, and more independent aesthetic judgement. The study shows the usefulness of latent class models in identifying market segments, a procedure that is relevant to policy makers and theatre managers in setting prices, identifying different kinds of consumers to increase people’s engagement with theatre, and undertaking social analysis of performing arts.     

Willingness to pay: individual or household?

This paper considers how respondents model the open-ended willingness to pay question, what is your maximum willingness to pay? In the specific context of valuing Irish public service broadcasting, respondents were asked a follow-up question in order to explore whether the initial response was an individual or household bid. The results suggest the presence of significant ambiguity in how responses to standard willingness to pay questions should be interpreted and aggregated.     

Monitoring detaching murals in the convent of Müstair (Switzerland) by mirror micrometry

In a parallel study, it has been shown by comparison of successive TV-holography campaigns that murals in the convent of Müstair (Switzerland) have progressively detached from their substrate over a time interval of 5 years (J Cult Herit 2009). Here, we focus on the dynamics of the ongoing detachment processes. In order to regularly measure small surface displacements in situ over a long duration of several years, a new method that we call Mirror Micrometry (MM) has been designed and implemented. This method monitors the reflection of a light beam by a mirror that is mounted to the surface of interest for the duration of the experiment. The mirror is designed to rotate about a pivot as small displacements in the detaching surface occur, thus deflecting the reflected light beam. Measurements over more than three years in the Convent Church and in the Holy Cross Chapel reveal various types of surface displacement perpendicular to the wall surface. These are correlated with relative humidity (RH) changes in the room climate. Reversible short-term variations of approximately ±5–10 μm occur with periods of one to several weeks and relate primarily to weather changes. Reversible long-term variations of ±5–10 μm correspond to averaged seasonal humidity changes. Irregular and irreversible movements in increments of 20–30 μm record very localised progressive detachment steps. A semi-quantitative correlation of approximately 1 μm surface displacement per 1% RH change is calculated. Based on the fact that nearby measuring points can simultaneously move in opposite directions, a geometric model is drawn to explain deformation by hygric swelling and shrinking of different shapes of detached layers.     

Assessment of the state of conservation of stone artworks after laser cleaning: comparison with conventional cleaning results on a two-decade follow up

The utilization of laser light to produce fine and selective cleaning of superficial deposits and encrustation from stones was originally proposed more than 20 years ago by John Asmus who performed pioneering trials of laser cleaning on stone façades in Venice, Cremona and Padua. The opportunity to collect stone samples from these sites allowed us to carry out an original study aimed at evaluating the conservation state of stone surfaces cleaned 10–20 years ago by means of three different techniques: Nd:YAG laser radiation, micron sandblasting and chemical pads. Samples of various stone types, as Istria limestone, Botticino limestone and Nanto sandstone were collected and examined by means of optical and SEM microscopy, FT/IR, and EDAX analyses. The results provided preliminary indications that the state of conservation of stone surfaces previously subjected to laser cleaning is generally better in comparison with those which concurrently underwent mechanical and chemical cleaning.     

In situ analysis of biofilms on historic window glass using confocal laser scanning microscopy

Microbial colonization of the surface of historic glass panels and the subsequent biodeteroration of glass are well documented phenomena. Yet little is known about the composition of this microflora that has to be adapted to low nutrient conditions and a dry environment. The microbial community growing on glass window panels from four different locations and ages ranging from 30 to 600 years was analyzed in situ using confocal laser scanning microscopy with nucleic acid stains and fluorescently labeled rRNA-targeted oligonucleotide probes for the domains Bacteria and Eucarya. A typical biofilm of the studied glasses displayed a total thickness of approximately 10–60 μm. Microbial colonization of the glass surface was heterogeneous at 0.8–7% areal coverage. The dominant microbial group belonged to the filamentous fungi. A different attached microflora was found only on one glass surface. This sample was sparsely colonized with areal coverage of 0.8% and a thickness of 10–20 μm; the biofilm consisted of single bacterial cells and microcolonies. Chemical composition and durability of the glass samples and availability of an additional organic layer were important factors influencing the extent of microbial growth. Information about the thickness and microbial composition of biofilms offer an essential background to optimize cleaning procedures or conservation strategies for stained glass windows.     

Willingness to Pay for Submerged Maritime Cultural Resources

Many consider salvage value and tourism expenditures as the only economic values of a historic shipwreck. This paper looks at one alternative, the non-market value generated by management of shipwrecks as submerged maritime cultural resources. We consider the question: How much are people willing to pay to maintain shipwrecks in their pristine state? The contingent valuation method was implemented during summer 2001 as part of a telephone survey to households in eastern North Carolina. We find that households are willing to pay about $35 in a one-time increase in state taxes. Willingness to payis internally validated by expected relationships with prices and income but fails to pass the scope test. We speculate that we inadvertently succumbed to the well-known “birds” problem. The double-bounded willingness to pay questions are not incentive compatible and are subject to starting point bias, despite efforts to minimize these effects.     

Valuing historic battlefields: an application of the travel cost method to three American Civil War battlefields

This paper presents individual demand models for three historic battlefield sites maintained by the US National Park Service. Preserved battlefields are valuable cultural resources that make up a significant portion of the US National Park system, but have received scant attention from economists. The demand for trips is modeled as a count data process. Visitor data for these battlefields were collected on-site, so the models account for truncation in the observed number of trips and endogenous stratification. The travel cost method, which is seeing increasing application in cultural heritage research, is used to estimate the use value of each battlefield. The results indicate an average individual willingness to pay for a battlefield trip ranging from about $8–$25, depending on the site.     

Application of a new laser cleaning procedure to the mausoleum of Theodoric

Within the conservation programme of the mausoleum of Theodoric, located in Ravenna, Italy, we applied a new cleaning procedure based on the use of a recently developed Nd:YAG laser system, suitably equipped in this case with long optical fibre cables for the transmission of laser radiation to work sites on the façade. The intervention of the laser technique was required to complete the cleaning of a decoration surrounding the monolithic dome, after conventional cleaning methods had been applied with unsatisfactory results. Preliminary laboratory analyses on stone samples collected from the dome and subjected to laser treatment indicated that this technique was effective and could fully preserve the lime–Ca oxalate film existing below the thick layer of black crusts. Before starting the operative phase on the mausoleum, it was necessary to solve the practical problem of keeping free access to the monument during cleaning operations, which hindered the location of the laser in close proximity to the sites to be cleaned. This was achieved by preparing long fibre cables (up to 50 m) which permitted the successful completion of the cleaning while leaving the laser body far away from the dome.     

A new family of high viscosity polymeric dispersions for cleaning easel paintings

The procedures for making and applying a new family of high viscosity aqueous polymeric dispersions based on poly(vinyl alcohol)-borax (PVA-borax) matrices are presented. A specific system of this type has been used to remove an oxidized varnish coating from the surface of “Coronation of the Virgin with Saints”, a 15th century egg tempera painting on wood by Neri di Bicci (Florence, 1418–1492). FTIR spectra showed that the oxidized varnish was constituted of highly aged shellac resin. Good cleaning performance was attained when the liquid portion of the dispersion consisted of a mixture of water and acetone. Rheological investigations indicate that the acetone content does not affect the mechanical properties of the polymeric dispersion. Those mechanical properties permit easy removal of the cleaning agent simply by peeling it from the surface by means of a forceps or spatula once it has carried out its cleaning function. Optical microscopic and FTIR investigations show that the cleaning agent is able to remove the oxidized varnish coating from the surface of the Neri di Bicci painting without leaving detectable residues.     

Femtosecond laser cleaning of historical paper with sizing

Lasers have served as cleaning tools for historical objects and artworks for about 40 years. In many cases, superior results of laser cleaning were achieved with respect to traditional methods. In this technique, contaminations on the surface of the object are ablated by laser irradiation. In order to apply laser cleaning method to fragile materials such as paper made of cellulose or parchment, heat deposition to the bulk should be minimal, to prevent damage. In this work, it is demonstrated that laser pulses with femtosecond (fs) duration can exhibit non-thermal ablation of contaminants on paper samples. In particular, laser cleaning studies are concentrated on paper samples with sizing. Fs laser cleaning is performed on artificially soiled and aged samples, as well as on historical ones. The laser used in the experiments has pulse duration of 550 fs and 1030 nm center wavelength. The fluence of the laser is varied and the post-cleaning statuses of samples are investigated. The analyses are color changes, fiber integrity, chemical composition changes and mechanical strengths. These results show that fs lasers can be very efficient in cleaning paper samples, yielding minimal discoloration and no damage to fibers distinguishable on microscopic examination. The presence of sizing also provides further protection against possible side effects.     

Art for the Masses? Justification for the Public Support of the Arts in Developing Countries – Two Arts Festivals in South Africa

In the New South Africa, as in other developing countries, the equitable distribution of public resources is a priority. The case for public support of the arts is thus difficult to make because it has been shown and borne out by South African research, that arts audiences tend to represent the better educated, more prosperous minority of society, not the majority of the very poor, mainly African-origin population. Using data from willingness to pay studies conducted at two South African arts festivals, this paper shows that, when the positive externalities provided by the arts are included in their valuation, it can be shown that both high and low income earners benefit. However, as suggested by Seaman (2003), it is also found that some of what the WTP figure is capturing is current and expected future economic benefit from the event.     

Excimer laser removal of beeswax from galician granite monuments

The paper presents the use of laser radiation for cleaning of beeswax treated granite stone. In the early sixties, prestigious restorers decided to apply molten beeswax on the granite surface of valuable monuments with the aim of preventing the erosive action of atmospheric agents. An interesting example of this treatment is the Renaissance Frieze in the Cloister of the Cathedral of Santiago de Compostela in Galicia (Northwest Spain). With time, salt accumulation beneath the beeswax layer has caused an intense surface disintegration of granite. Conventional cleaning methods can destroy sculptured details of these emblematic monuments. For this reason, excimer laser cleaning has been chosen as a promising non contact, selective and environmentally friendly cleaning technique to be studied.The cleaning tests have been carried out using an excimer laser (ArF, 193 nm), with fluences between 0.5 and 2 J cm⁻² pulse⁻¹ and a spot area of 0.025 cm². Samples representing beeswax films over Roan granite have been irradiated and their degree of cleaning has been studied as a function of the number of pulses and the laser fluence.Cleaning efficiency has been evaluated by FT-Raman Spectroscopy, allowing to establish the beeswax ablation threshold and the ablation rate.Excimer laser cleaning allows a progressive and controlled removal of a few tenths of micrometers of beeswax per pulse without damaging the underlying granite stone.     

The scientific approach to the restoration and monitoring of mural paintings at S. Girolamo Chapel – SS. Annunziata Church in Florence

The scientific approach to the restoration and monitoring of mural paintings, at S. Girolamo Chapel – SS. Annunziata Church in Florence, is reported as a fruitful example of the synergic collaboration between restorers and scientists in the planning and development of conservative interventions. Before restoration, the painting technique and the state of preservation of the pictorial cycle have been investigated firstly by close examination of the painted surfaces and then by optical and/or SEM-EDS microscopy and μFT-IR spectroscopy on appropriately selected samples. In particular, the original constituent materials and those belonging to subsequent restorations were characterized together with those originating from decay processes. In this mural painting cycle, a peculiar “fresco” technique has been used although an auxiliary binder for pigment distemper has been also employed. The use of this technique, sometimes in an improper way together with uncorrected restoration interventions, are the main responsible of the unsatisfactory state of conservation of many painted areas. Preliminary conservation trials and scientific studies were carried out to design the most convenient restoration intervention and to verify the correctness and non-invasive of the necessary operations. Special attention was devoted to cleaning procedures, continuously monitored by a physico-chemical methodology, mainly based on microinvasive, microscopic and spectroscopic investigations, to evaluate the efficiency, advantages and drawbacks of the proposed cleaning procedures and define the most appropriate ones. Finally, specific decay markers have been recognized, by a comparison of the results obtained from the detached samples with those deriving from artificially aged models, to be used for a correct future monitoring and maintenance of the wall paintings.     

Experimental tests used for treatment of red weathering crusts in disintegrated granite – Egypt

Rock weathering is defined as the process of rocks alteration as a result of the adjustment of its internal constituents by the action of physical, chemical and biological factors, to the prevailing conditions of the atmosphere and in the environment. In humid polluted areas “red weathering” is one of the major deterioration forms that characterize most granitic rocks. Several intervention steps are required to remove and treat all surfaces affected by this form. It is one of the most aggressive forms of deterioration which are essentially composed of some complex species of clay minerals “Kaolinite, Illite, Montmorillonite and Tosudite”, in addition to some species of salts as “Gypsum” pigmented by “Hematite” as a colorant. After several investigatin techniques, these crusts need several intervention and conservation steps to remove and eliminate the aggressive effects resulted from the red crusts through three essential steps: “cleaning, gap filling and strengthening and stabilizing”. After evaluating all materials and methods that were performed by “DBN, SEM, EDX, and AAS”, the present study suggests that the most suitable cleaning methods are composed of three essential steps “dry and vacuum cleaning (DVC), ultra-sonic cleaning (USC), poultice cleaning (PC)”. Furthermore, the elected gap filling material composed of “Araldite AY-103” mixed with “Granite powder as petro-filler.” Finally, different evaluation methods proved that “Wacker H” is the most suitable strengthening and stabilizing material for consolidation purpose.     

Valuing the Arts: A Contingent Valuation Approach

Government funding of the arts has received considerable attention in the United States in recent years. Efforts to cut funding to the National Endowment for the Arts and declining budgets for state arts agencies have raised questions about how much individuals value the arts. This paper applies the contingent valuation method to assess this value, using surveys of random households and of arts patrons. Our analysis estimated a mean willingness to pay (WTP) among all Kentucky households from $6 to$27, depending on the estimation technique used and on whether the scenario discussed is to increase arts performances by 25 per cent, or to avoid a 25per cent or 50 per cent decrease in the number of performances. Among arts patron households, the mean WTP ranges from $61 to $132.Consumer demand for arts performances in large part follows a predictable pattern. The likelihood of respondents agreeing to make the donation that is requested rises as the size of the donation decreases. The likelihood is higher to avoid a 50 per cent decline in performances than to avoid a 25 percent decline in performances. The mean WTP rises with income, and arts patron households have a much higher WTP than all households. WTP rises with on-site use factors such as frequency of attendance. The WTP also rises for arts patrons households with off-site use such as watching arts events on television or reading about the arts in newspapers and magazines.     

Expulsion, compensation, and the legacy of the Kaiser Wilhelm Society

This article examines the treatment accorded by the Max Planck Society to scientists who were dismissed from the Kaiser Wilhelm Society during the years of National Socialism, 1933–1945. Legal claims for compensation reveal a lack of understanding between the majority of German scientists and their persecuted colleagues after 1945. In respect to the Max Planck Society, they also reveal a lack of willingness to accept moral responsibility.     

Experimental investigations of stained paper documents cleaned by the Nd:YAG laser pulses

The historical paper samples from XIII–XIX c. are characterised by means of techniques of the optical spectroscopy. The influence of pulsed laser cleaning by means of the Q-switched Nd:YAG laser at 532 nm on the spectra and also cleaning results of stained paper documents are reported and considered. In the absorption spectra, the minima around 280 and 370 nm are identified and luminescence reveals a characteristic band centred around 430 nm. The laser cleaning diagnosed by the recording of the LIF spectra with 266 nm excitation shows a profile of increasing intensity and preserved structure. The LIPS spectra reveal sharp emission lines recorded at 612.5, 644.2, 646.5, 671, 714.9, 720.2 nm (Ca I), 589.4, 616.4, 780 nm (Na I), and 766.5: 769.9 nm (Mg I) which are ascribed to the surface contaminations. The intensity decrease of these peaks is in accordance with successive laser pulses and monitors the cleaning progress of the stained paper.     

SMART CLEAN: a new laser system with improved emission characteristics and transmission through long optical fibres

SMART CLEAN is an innovative Nd:YAG laser system that has been designed to optimize laser cleaning procedures, especially for the treatment of altered stone surfaces. The project, originated by the co-operation of researchers and enterprises involved in optoelectronics system development, was aimed at improving the intrinsic features of the laser source, as well as some practical aspects, in order to facilitate laser application in the restoration yard. Emission characteristics were suitably tailored to obtain effective removal of alteration layers, and to minimize possible side effects. In particular, the pulse duration of the SMART CLEAN laser was set at 20 μs, by means of a proprietary design of the power supply. This was in order to reduce the risk of both mechanical and thermal damage to the artwork substrate, which is more likely to occur with short and long laser pulses, respectively. Moreover, this pulse duration permitted a reliable transmission of high laser energy through long optical fibres (50 m), which allowed easy cleaning operations on façades. The laser system was tested on a large variety of lithotypes and in operative cleaning interventions on Italian monuments.     

Investigating how the attributes of live theatre productions influence consumption choices using conjoint analysis: the example of the National Arts Festival,South Africa

While there is a fair amount of work on determinants of demand for the live performing arts, results have often been contradictory with little explanatory power. This may be because of the difficulty in describing the attributes of a performance, particularly in terms of its quality, and the heterogeneity of consumer preferences. This article uses conjoint analysis, also called choice experiments, to investigate the impact of the attributes of live theatre performances on demand, using data collected from 483 randomly chosen attenders at live theatre performances at the 2008 South African National Arts Festival. Attributes include the type of cast (professional, semi-professional or amateur), reputation of the producer/director, the context or setting, production type and ticket price of the show. Results largely support the a priori expectations based on the results of other demand studies. For example, it is found that the age of consumers affects the type of show chosen, that utility and willingness to pay increase for shows with professional and semi-professional casts and that 93% of the potential audience prefer shows with a South African context. It is concluded that the method could prove useful to both event organisers and policy makers, especially where the goal is to broaden access to the arts.