Planning the academic's workload: different approaches to allocating work to university academics

This paper examines workload planning of academic staff in UK university departments. Two case studies are presented and links made to a third, previously published, case. The first case is located in the department of, what was at the time, a polytechnic business school and describes a workload planning system based on teaching contact. The second, more recent, case is situated in an old university and features an approach to planning academic workloads in actual hours. The previously published case focuses on workload planning principles in a business school of an established university. Drawing from these cases discussions centre on a number of major areas. These include workload planning principles, computerised decision support, the institutional contexts, the political dimension of workload planning and the management of change. Some comments are made on further opportunities for research.     

Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding

For colleges and universities whose survival depends on external stakeholders, developing a strong brand should be an important component of their marketing strategy. University brand managers could benefit from developing a better understanding of how consumers interact with their brand in order to develop more effective recruiting material, advertisements, and other marketing efforts. The current study applies the concept of brand personality to university academic and athletic logos and examines subsequent relationships between the perceived brand personalities. Results of an online survey indicate that competence is a brand personality dimension mostly associated with academic logos, and excitement is the brand personality dimension mostly associated with athletic logos.     

Building commitment: an examination of learning climate congruence and the affective commitment of academics in an Australian university

The purpose of this study is to explore the relationship between learning climate congruence and the affective commitment of university academics. The strategy of inquiry for this research is quantitative, involving a non-experimental design for the survey research. A non-probability sample of 900 academics from a large Australian university was selected, with a response rate of 30.33%. The major conclusion drawn from this study was that the congruence between current and preferred learning climate was related to the affective commitment of university academics. More specifically, academics’ level of affective commitment was enhanced in a learning climate where they were encouraged to take risks, had plenty of time to learn new tasks and were encouraged to openly express their ideas and opinions. This study is important in a practical sense for academic managers and universities to build relationships and develop better connections with their academics.     

Professional loyalties of university academics: Four ideal types

University academics display a high degree of internal differentiation in terms of their professional interests, diverse roles and divided loyalties. Perceptions from academics at the University of Melbourne regarding these elements are used in this paper to construct a typology which distinguishes four different groups according to their levels of research and institutional commitment. Such typologies serve to highlight not only the essential nature of universities but also the importance of the research culture. Implications of emphasising research are seen to have possible detrimental effects on the functioning of a university and these are addressed.     

Engendering a culture of thinking in a culture of performativity: the challenge of mediating tensions in the Singaporean educational system

Among the major policies that have been implemented to ensure its continued success, Thinking Schools, Learning Nation (TSLN) has been described as the ‘big bang of educational reforms’ in Singapore. However, while the policy aims to develop critical thinkers in school leavers, the corporatisation of education in the shape of structures such as the school excellence model seems to be at odds with TSLN. This paper argues that these structures unwittingly engender a culture of performativity among schools, marginalising the central outcome of its initiative that entails developing a culture of thinking and thinkers. The tension is further exacerbated by the larger rationalities that have shaped Singapore and the pragmatic and instrumental philosophy which underpins its educational system. The tensions generated by the clash between intended (culture of thinking) and engendered culture (culture of performativity) present the challenge of mediation for the system on its path to realising TSLN.     

Faculty acceptance of a workload survey in one major university

The faculty survey or workload instrument becomes the focal point for both praise and criticism about measuring how faculty spend professional time. While research on the workload instrument often centers on the design and administration of the survey, NCHEMS has questioned how faculty react to such workload analysis, a researchable area seemingly overlooked. In a 1973 report, NCHEMS suggested that faculty reaction or acceptance may be related to the degree of faculty self-governance, experience in completing the survey, the positive use of data for departments, and the expectation that faculty are required to complete the survey for an external governing board. Faculty on one large state-supported midwestern university were asked how they felt about the workload survey administered on campus and whether the NCHEMS' factors were related to their acceptance of the survey. Multivariate analysis and a path model helped to analyze and interpret faculty responses to a questionnaire administered by this author. Results upheld one of the four NCHEMS relationships, namely, that a positive attitude toward a survey is related to perceived value of the data for allocating faculty resources and communication in the department. Several practical and methodological considerations are reviewed to extend research on faculty acceptance.     

The quest for an entrepreneurial university in East Asia: impact on academics and administrators in higher education

In the last decade, universities in East Asia have taken knowledge transfer more seriously, especially when the state funding for higher education was reduced while other private funding sources were diversified. Universities in East Asia collaborate with the industrial and business sectors on projects related to research, development, and knowledge transfer to enhance their global competitiveness. This article examines how the quest for an entrepreneurial university in East Asia has affected academics and administrators in higher education, with particular reference to the perceived impact of an entrepreneurial university on academic life.     

Redefinition of the relationships between academics and their university

This paper primarily deals with the relationships between academics and their university in European countries. The aim of this paper is therefore not to produce new results but provide a synthesis of the main trends that can be identified from the literature and then suggest what can be borrowed from sociological theories to highlight the on-going evolutions. The first section of the paper reviews the main results to be drawn from previous research on this issue and focuses on the management of academic careers and the management of academic activities at the university level. The second section suggests alternative interpretative frameworks to be borrowed from sociological theory in order to complete the already existing research and develop new perspectives to explain and interpret these changes in the relationships between academics and their institutions. Four perspectives are successively explored particularly useful here: a sociology of work; a labor market perspective; an analysis in terms of careers and trajectories and finally considerations about the traditional tension between organizations and professions.     

Making sense of a teaching programme for university academics: Exploring the longer-term effects

To professionalise teaching in universities, certificated teaching programmes for academics are increasingly widespread and often mandatory for new lecturers. Evaluations of impact have escalated in the past decade. Existing studies show mixed results but few consider the differential effects on individuals over the longer term. This study examines narratives of course participants a number of years following completion to understand how lecturers made sense of formal teaching development. Powerful outcomes materialise for some individuals, highly focused by personal reference frames and career experiences. Findings are related to wider studies of teacher growth and individual orientations to teaching professional development.     

Exploring the hermeneutic foundations of university life: Deaf academics in a hybrid `community of practice'

This paper derives from a study oforganizational socialization and induction inuniversities. It uses some of the data fromthat study to critique social practice theoryand to further develop a model to illuminatethe characteristics of professionalknowledgeability and practices underpinningdaily life in universities. This is donethrough the analysis of a case study of oneunusual sub-departmental workgroup in anunchartered English university: one thatcomprises both Deaf and hearing academics.Using such a case study highlights factors thatare less evident in hearing-only situations,displaying important features in exaggeratedform which exist less palpably in mostmicro-social situations in universities. As aresult it offers a suitable locus for themodelling of the processes underlying muchwhich is taken for granted in universities'daily life. The structure of the paper is asfollows: it outlines the broader study fromwhich this is derived and makes some generalcomments about using `unusual' case studies. Itthen goes on to describe the characteristics ofworkgroups in university contexts through thecase study example and to explore theirtheoretical corollaries. Finally the paperconsiders the implications for aspects of themodel developed, particularly in terms of localleadership.     

A case example of assessment and evaluation: Building capability in a corporate university

One corporate university makes measurement a priority by dedicating resources and assigning responsibilities to a centralized analytics function: the assessment, measurement, and evaluation team. As more measurement became a focus for learning and business leaders alike, the more the team became motivated to take a critical look at how it was approaching assessment, measurement, and evaluation activities and how it could leverage its capabilities, technology, and processes to have a greater reach across the organization.     

Managing university culture: an analysis of the relationship between institutional culture and management approaches

Universities are complex social organizations with distinctive cultures. On the one hand, academic freedom and autonomy are inviolable values and, on the other hand, changing environmental conditions exert strong influence on the primary functions of universities. This paper analyzes the ability of university cultures to adapt to these changes and describes management approaches that mirror the specific culture of a university. Various methods for assessing culture are described, a typology for interpreting university culture is introduced, and management approaches are analyzed. For administrators as well as researchers this work helps to explain the implications of university culture for management processes. This integration steers university leadership in a new direction combining strategic and symbolic management actions.     

学院人的“癖好”与大学的制度安排

在研究型大学中,学院人是一个有着独特精神气质的群体,它反映了大学内部学术活动的特征和以学术为志业的人们的职业习性。也正是这种职业活动的特殊性,决定了大学制度安排中所存在的相对松散的倾向,以及对学者们带有典型的“个人主义”取向的宽容,没有对这种倾向的容忍,就很难有真正意义的学术创新。     

Fish-out-of-office: How managerialised university conditions make administrative knowledge inaccessible to academics

Academics report feeling unable to cope in the managerialised university. To confirm these feelings are symptoms of managerialism's tightening grip, we use Bourdieusian concepts of field and capital to compare academics and professional staff experiential statements in an Australian university. We compare their field conditions and examine how their differences enable or hinder the accumulation of capital that defines their field. Findings show that managerialism requires professional staff to share work tasks and be on-campus, which enables them to accumulate the capital they require. Managerialism also permits and resources academics to working out-of-office to accumulate their required capital. Consequentially though, university operational knowledge becomes informal and only accessible to professional staff who accumulate the required social capital to access it. Professional staff are thus fish-in-water; easily accumulating social capital through day-to-day activities. But academics become fish-out-of-water (office); they flounder to access operational knowledge, which leads to feelings of not coping.