Future School Administrators' Perceptions of the School Counselor's Role

The authors examined the perceptions of future school administrators regarding the role of the school counselor. The study was designed to assist counselor educators and school counselors in identifying potential barriers that could interfere with establishing comprehensive developmental counseling programs that are supervised by principals and superintendents. Future administrators rated crisis intervention, assisting with transitions, and personal counseling as the most important duties of school counselors; however, some respondents identified administrative and disciplinary duties as significant ones for the counselor.     

Institutional Researchers' Perceptions of Effectiveness

This article presents the results of a research study that investigated institutional researchers' perceptions regarding their effectiveness in influencing policy changes at their institution. Data were obtained from a mailed survey sent to 304 researchers in the Northeast; a response rate of 73 percent was achieved. Results revealed that those whose work is used in executive decision making, who include policy recommendations in reports, conduct follow-up studies on the impact of their work, have a doctorate, are part of a strong, professional network, and describe their positions as challenging perceive themselves as more effective. The discriminant function including these variables explained 48 percent of the variance and accurately predicted the perceived policy effectiveness for 84 percent of the participants.     

Perceptions Toward Marketing Higher Education:

The emphasis in marketing higher education has been on the promotion component of the marketing mix. The other three marketing mix components have been neglected for the most part. This paper deals with the product component. More specifically it presents the results of an exploratory study regarding academic deans' (a key participant in the product component) perceptions of marketing higher education.     

Integrating Strategic Marketing on an Institutional Level

ABSTRACT

Marketing of higher education has been approached mainly from the operational level as tools for student recruitment and income generation. Responsible marketing in higher education, as called for by its terms of reference, is concerned with how to effectively bring students into contact with programs that are both beneficial and rewarding from the broadest sense of personal as well as societal fulfillment. This paper proposes how the competencies of marketing contribute to integrating marketing strategies in institutional Strategic planning.     

Institutional Research: Knowledge,Skills, and Perceptions of Effectiveness

Terenzini (1993) approached the issue of institutional research effectiveness by articulating three tiers of organizational intelligence necessary for effective institutional researchers. Responses (n = 601) from a nationwide survey of AIR members provided for an empirical investigation based on this concept. The study examined the existence and acquisition of examples of institutional research knowledge and skills and how they relate to perceptions of effectiveness. Participants indicated that they were effective in their functions and reported that they possessed examples of the technical, issues, and (to a lesser extent) contextual knowledge and skills articulated by Terenzini. Multiple regression revealed the relationships between background characteristics, knowledge and skills in institutional research, and perceptions of effectiveness to be minimal, however. The authors conclude that an institutional researcher's effectiveness can perhaps only be adequately evaluated relative to institutional culture and expectations and leaders' personalities and orientation toward decision making.     

An Analytic Strategy to Assist Institutional Recruitment and Marketing Efforts

This article demonstrates how to fit a statistical model to historical data, test whether the model can accurately predict enrollment out-of-sample, and use the results to segment admitted students into groups so that different recruitment and marketing interventions can be applied. Conceptual and practical issues are discussed, as well as policy considerations.     

高校管理人员在职培训状况之调查研究

要提升我国高校管理人员的专业化水平,就需要完善高校管理人员的在职培训制度。通过对全国1182名高校管理人员的调查研究后发现:高校管理人员普遍认为以校本培训为主体的继续教育模式对于提升自身管理能力的帮助最大;高校开始重视对于管理人员的在职培训,但是不同类型高校的管理人员和不同职务的高校管理人员参加在职培训的机会差异很大,高校对管理人员所开展的在职培训活动相对不足。在调查研究的基础上,建议从关注高校管理人员尤其是基层管理人员的培训需求、高校为管理人员的在职培训提供制度保障、创新在职培训形式和拓展培训成果等四个方面改进高校管理人员的在职培训制度,从而不断提升高校管理人员的专业化水平。     

当前高校教务员工作中存在问题分析及解决对策

教务员工作是高校教务管理的前沿阵地,其工作直接影响着学校教育教学质量,关系着整个学校培养人才根本任务的实现.因此,教务员工作要坚持以服务师生为本,正确定位,认清职责,认真完成工作任务,使学校的教学系统正常运行,培养出社会需要的高质量人才.     

私营企业管理人员薪酬模式研究

通过对私营企业管理人员薪酬满意度的调查,从内部一致性、外部竞争性和行业特征等方面分析了私营企业管理人员薪酬满意度,并提出以组织战略、企业文化、组织结构、职位体系、体现个性化为基础设计企业管理人员薪酬模式的理念,构建适合我国私营企业管理人员的薪酬模式.     

Assessing a State-Mandated Institutional Accountability Program: The Perceptions of Selected Community College Leaders

ABSTRACT

In the spring of 2002 we conducted a structure-focused case study at 4 North Carolina community colleges to understand how selected senior campus leaders assessed a new legislatively-mandated institutional-accountability program. Using confidential interviews and document analysis we collected, analyzed, and interpreted data that revealed clear differences in how leaders regarded the accountability program. These distinct, campus-specific perspectives are characterized as “bureaucratic meddling,” “benign intrusion,” “an opportunity to demonstrate accountability,” and “the divided leaders.” Despite these distinct perspectives, however, we also found 2 overarching themes that illuminated common reactions to the accountability program. First, leaders at 3 of the 4 institutions reported that performance ratings under the accountability program were instrumental in prompting changes in instructional programs or staffing. Second, faculty leaders at 3 institutions exhibited an apathy or unawareness of state indicators, even though some state funding was linked to measures regarding student performance.     

University Marketing: Perceptions,Practices and Prospects in the Less Developed World

ABSTRACT

The article reports on research conducted in Zimbabwe's 11 universities between 2001 and 2003. The research was aimed at finding how vice chancellors and internal marketers perceived the marketing concept and its organization within the universities including the extent to which prospective university customers considered the arrangements for marketing as meeting their expectations for choice and decision making. It is argued that the new university environment in the developing world replicates that which has driven Higher Education institutions in the developed world to embrace marketing as a key strategic option. However, even in the developed world, marketing in Higher Education continues to be based on imported wisdom from the business sector. The article argues that for marketing to occupy its rightful place in Higher Education, it has to be based on a new axis which reflects the core business of universities. It proposes a theoretical basis for considering a curriculum-focused marketing orientation for Higher Education.     

高校管理者权威缺失与重建研究

高校管理者权威对提高高校管理效能具有重要作用.鉴于目前高校管理者权威在学校师生和社会中有所缺失,本文针对种种缺失现象,分析了管理者权威缺失的成因,并从行政权威、学术权威和道德权威三个方面着手,提出高校管理者权威的重建对策.     

信息化管理系统应用过程中管理者管理行为的变化

学校管理环境在信息化系统应用中发生了一系列的变化,因此,在学校信息化建设过程中,除了信息化系统设计上要有比较科学的规划外,更重要的是学校信息化系统建设要有一个科学的统筹规划,注重解决信息化系统应用过程中的非技术问题,以促进信息管理行为的变化,提高信息化管理系统的应用效率。     

Administrators' Roles in Helping Teachers Use Formative Assessment Information

Research on formative classroom assessment practices and professional development is richer at the classroom/teacher level than at the building/administrator level. Yet administrator leadership is known to be critical for school reforms, including a change to more formative, learning-oriented assessment practices. The researchers conducted an exploratory study using two years of data from a large, rural school district to describe administrators' learning as they participated in a professional development project designed to increase their knowledge and leadership of formative assessment. Teachers skilled at formative assessment, in the view of their administrators, shared learning targets with students in multiple ways and before, during, and after the lesson. The leadership of administrators was critical to the implementation of formative classroom assessment in their buildings. Administrators who became the leading learner focused their observations in classrooms more intently than before on what the students (not just the teachers) were doing. They understood formative assessment themselves, and their schools were the ones that made progress implementing formative assessment.     

我国台湾地区成人教育管理者继续教育的经验与启示

我国台湾地区通过学位教育和短期培训为成人教育管理者提供专业化的继续教育,推动了成人教育活动的推广普及和绩效提高。借鉴其成功经验,我国大陆应重视成人教育管理者的继续教育问题,以成人教育专业化为指引,推动实施主体多元化,完善课程结构,改革教学方式,同时加强专业化理论研究,最终提高成人教育管理者的专业发展意识和教育服务水平。     

A Multi‐Institutional Web‐Based Undergraduate Food Product Innovation and Marketing Course

ABSTRACT: Food product development courses at The Pennsylvania State University and Saint Joseph's University were combined into a single course with a common faculty, syllabus, and web‐based course management system. Industry specialists made weekly presentations on critical aspects of the product development and marketing process, via compressed video conferencing and the Web, to students at both locations. Cross‐institutional interdisciplinary student teams completed a comprehensive plan for developing, evaluating, and launching a new product. Assessment of student learning revealed an enhanced understanding of all aspects of the product innovation, development, and marketing processes. The net result is a model learning system transcending disciplines, place, and time.     

Critical Success Factors in the Marketing of an Educational Institution: A Comparison of Institutional and Student Perspectives

This article analyzes the use and effectiveness of marketing techniques in the higher education environment, concentrating specifically on the lack of consistency in the application of different techniques. Questionnaires were sent to the 2,039 members of the American Association of Collegiate Registrars and Admissions Officers (AA-CRAO). The admissions officers were asked to report the use and perceived effectiveness of the following fifteen marketing techniques: publicity, target marketing, market segmentation, advertising, program development, market positioning, market research, access, marketing plan, pricing, marketing committee, advertising research, consultants, marketing audit, and marketing director. The results clearly indicate and increase in the acceptance, use and perceived effectiveness of the fifteen techniques. However, the data also indicate that many institutions are not consistent in their use of the marketing techniques. For example, many institutions use target marketing without first applying market segmentation, and then neglect to develop a positioning strategy vis-á-vis their competition. The very low use of developing marketing plans, using marketing directors, committees, or consultant's points to a lack of integration of marketing throughout the organization as well as a lack of a strategic marketing focus. While marketing certainly had become more accepted, it is still in its infancy at many institutions. Marketing is viewed as an excellent way to attract students and yet is not commonly seen as a way to increase student satisfaction, lower attrition, and develop strategic and competitive advantages in the marketplace. For many institutions it remains caught in the admissions office, and fulfills strictly a sales and promotional function.     

做好高校图书馆流通分析，倡导馆员职业精神

根据高校图书馆师生的阅读规律,认真做好图书流通服务分析,用馆员的职业精神、用科学的流通方式为读者服务。以读者为中心,使之在现有的条件下“满足读者的需求”。     

Administrators' ratings of competencies needed to prepare preservice teachers for oral deaf education programs

Deaf education teacher preparation programs must prepare teachers to staff an increasing number of oral programs. A survey was conducted to determine which competencies administrators of deaf education programs rate as important for teachers in oral programs and to compare ratings of these competencies by oral school administrators to ratings made by administrators of comprehensive deaf and hard of hearing programs. Between the two groups of administrators, six areas of agreement about competencies were found. There were notable differences in the range of ratings between the two groups. These differences were attributed to the roles teachers assume in the two types of programs and the focus of instruction in each type of program.