Lots of Fun,Not Much Work,and No Hassles: Marketing Images of Higher Education

ABSTRACT

The college viewbook has come to play an increasingly important role in the marketing of American colleges and universities. Offering appealing images of student life and campus activities, college viewbooks are potentially powerful segmenting tools when the visual symbolism used connects with the demands of the market niche. This segmentation is seen in the present study which content analyzed the visual material of college viewbooks from top- and lower-ranked American college and universities, as determined by the 1998 U.S. News and World Report. Drawing on advertising message strategy, the results of the analysis are interpreted in four parts: the “face” of the organization, the package, the promise, and the “Big Idea.”     

Academic Attitudes,Expectations, and Achievement

Scholars Who Teach: The Art of College Teaching: Edited by Steven M. Cahn: Nelson-Hall, Chicago, 1978, Cloth $14.95, Paper $7.95, 246 pages. Reviewed by Marilyn L. Schaefer.

Support for Teaching at Major Universities: Edited by Stanford C. Ericksen with John A. Cook.: Ann Arbor, Michigan: The Center for Research on Learning and Teaching, Fall, 1979. $3.00. Reviewed by Kurt F. Geisinger.     

Recruiting,Funding, and Hiring of Doctoral Students in Physical Education Teacher Education

ABSTRACT

This article examines trends and issues surrounding recruiting, funding, and hiring of doctoral physical education teacher education (D-PETE) students and graduates. Sources for this examination were background data collected by Boyce and her colleagues, the existing literature on these topics, and qualitative data gathered from 30 sport pedagogists during one round-table session at the National Association for Kinesiology in Higher Education (NAKHE) conference in January 2015. All three sources indicated the importance of recruiting and funding of students and hiring of graduates to the future of D-PETE programs. A number of paths were identified which sport pedagogists could follow in order to keep D-PETE programs safe and help them flourish. Unfortunately, agreement as to which of these paths the field should take was often in short supply. In the conclusions section, suggestions for future research of recruiting, funding, and hiring are made with the goal of providing data which could lead to sport pedagogists making more informed decisions regarding the future direction of D-PETE.     

Mapping points of interest: an analysis of students’ engagement with digital primary sources

ABSTRACT

The Digital Archival Advertisements Survey Process (DAASP) model is a collaborative active learning exercise designed to aid students in evaluating primary source documents of print-based advertisements. By deploying DAASP, the researchers were able to assess the students’ ability to evaluate their biases of the advertisements in a first-year composition course. This research attempts to answer the following research question: Do students perceive heatmap-centered collaboration as helpful with their evaluation of library-licensed digital primary sources? This research explored students’ experiences interacting with and reflecting on archival advertisements (mid-twentieth century) in a first-year composition class in Fall 2017 utilizing the DAASP model.     

College Choice in a Brand Elimination Framework: The High School Student's Perspective

ABSTRACT

Universities have belatedly recognized that they must consider their marketing strategies if they are to remain viable in the increasingly competitive market. In order to provide a logical framework through which to evaluate recruiting strategies, more needs to be known about the process which high school students utilize in college choice. This paper reports on two studies of high school students designed to examine college choice in a brand elimination framework. The paper then goes on to compare these results to what is known about the recruiting strategies of institutions of higher education. Recommendations are made to improve the effectiveness of these recruiting efforts.     

Impacts of perceived country image,institution image and self-image on students’ intention to study abroad: a study in Hanoi,Vietnam

ABSTRACT

This study examined high school students’ evaluations of a country image, institution image and self-image with regards to their intention to attend a foreign university. Using data gathered from students in Hanoi (n?=?403), this study found that the students have more positive perceptions of the host country, the host institution and their desired self-image if they choose to study abroad as compared to those of their home country (Vietnam). In addition, the perceived image of the host country and host institution can generate a significant impact on the formation of the students’ desired self-image. However, the most important antecedent of the students’ intention is the discrepancy between the perceived image of the host country and the perceived image of the home country. Based on these findings, implications for foreign institutions and home institutions in recruiting and retaining students are discussed.     

Successfully Mentoring Undergraduates in Research: A How To Guide for Mathematicians

Abstract

Undergraduate research occurs in a variety of mathematical fields and in diverse settings, but all mentors of undergraduates face a number of common considerations. This article is a brief guide to help faculty with various levels of previous mentoring experience lead students in research projects. In particular, we discuss the issues of picking appropriate research problems, recruiting students, setting expectations, moving research forward, and helping students to communicate their work.     

Teaching on the internet: Lessons learned from a substantive criminal law class

Universities across the United States offer classes taught entirely over the Internet. Teaching with this medium, however, is still relatively new so faculty and administrators need to understand the salient issues that attend to course offerings in a “virtual classroom.” This paper discusses the benefits and challenges that arose when a Substantive Criminal Law course was developed and taught on the Internet in the Fall of 1997. Pedagogical and technical issues that arose during the development and implementation of the course are addressed. Policy recommendations are also suggested.     

Utilizing Actors to Simulate Clients in Social Work Student Role Plays

Abstract

The social work education literature contains limited discussion of the use of role play in the classroom. This article discusses the logistics of recruiting and utilizing professionally-trained actors to simulate clients in social work role plays. Promising results from assessments of BSW and MSW students with actor-simulated clients are presented. Students described their experiences with the actor-simulated clients in very positive terms. These responses did not statistically vary by program, age, gender, or race.     

Learning to allow temporary failure: potential benefits,supportive practices and teacher concerns

The main problems faced by Russian education and consequently by trainers of school teachers are the question of values, along with finance and the legacy of Soviet power and of the Russian tradition. These problems are illustrated by the position in Petrozavodsk, Republic of Karelia. Methods of recruiting young teachers, their supply and the institutions in which they are trained are described, and a significant mismatch is discovered between training and the employment patterns of graduates. Deep-seated cultural attitudes towards the status of institutions, training methodology, curricula and workload are revealed which would inhibit the adoption of procedures common in W estern countries, even if that were thought desirable. A need for the considerable extension of joint activities, most of all extended work placements for teacher-trainers, is perceived; the aim of this would be to build up 'global' attitudes in Russia and extend Western understanding of the Russian tradition.     

The Australian national exceptional teaching for disadvantaged schools programme: a reflection on its first 8 years

ABSTRACT

This paper describes the aims, origins and principles of the Australian National Exceptional Teaching for Disadvantaged Schools programme and reflects on findings from its first eight years. As a well-established, mainstream university-based initial teacher-education programme designed to prepare social justice teachers for low socio-economic or high-poverty schools, NETDS has had significant impact on recruiting and retaining high-performing teachers in the schools that need them most. In this paper we discuss how it works, but also outline some of the complexities that arose in trying to design a teacher-education programme with equity at the centre and some of the changes we made along the way.     

Mindfulness and trauma symptoms predict child abuse potential in risk-exposed,men and women during pregnancy

BackgroundNearly a third of adults report childhood trauma in their youth and approximately 700,000 cases of child maltreatment were reported in 2016. Both history of childhood trauma and current trauma symptoms in adults are linked to child maltreatment, although many trauma-exposed individuals are warm and nurturing parents. Identifying resiliency factors in adults with risk factors for harsh parenting may illuminate new pathways to sensitive parenting. Mindfulness is reported to improve trauma and mental health symptoms but the relationship between mindfulness, trauma, and child abuse potential is not yet understood.ObjectiveThis cross-sectional study investigated the relationship between mindfulness, childhood trauma experiences, trauma symptoms and child abuse potential.Participants and settingOur participants were 102 expectant parents recruiting from obstetric clinics and agencies Detroit, MI (58.8% African American, 27.5% Caucasian).MethodBivariate correlations were examined using validated, self-report questionnaires. Significant variables were included in a hierarchical linear regression to identify predicting factors that contribute to child abuse potential scores.ResultsSignificant correlations between child abuse potential with current trauma symptoms (r = .53, p < .01) and mindfulness (r = −.32, p < .01) were found, but no link with past childhood trauma experiences and child abuse potential were identified. The model significantly predicts child abuse potential (ΔR² = .10, F(5, 96), = 12.48, p < .001). Trauma symptoms (B = .09, p < .001, 95% confidence interval [CI][−.40, −.07]) and mindfulness nonreactivity (B = −.24, p < .01, 95% CI[.05, .14]) predicted higher potential for child abuse scores.ConclusionFindings suggest increased mindfulness, especially nonreactivity to one’s own thoughts, may be an important factor to protect against child abuse potential. Interventions to increase parental mindfulness may reduce child abuse potential and improve child well-being, but further mechanistic research is needed to determine this.     

Starting and Sustaining an Undergraduate Research Program: The SURIEM Experience at Michigan State University

Abstract

Mentoring undergraduate students in research is both rewarding and challenging. In this paper we present how we established a summer Research Experience for Undergraduates (REU) program in the mathematical sciences at Michigan State University. A goal of our REU is to include students who are at an early stage of their study of mathematics. We share our experiences in recruiting students, designing research projects, and mentoring our participants. We discuss the challenges we faced and the solutions we found while working with a diverse group of undergraduate students from across the nation.     

INNOVATIONS IN TEACHING COMPUTER LITERACY: A CLASSROOM RESEARCH PROJECT

In Fall 1989, the author revamped his coursse syllabus for Computer Literacy by introducing individualized learning contracts, along with journal writing and journal sharing. This self‐study summarizes the author's experiences with that new syllabus, examines student outcomes in terms of student satisfaction and student success rates, and compares these results with those obtained by the same instructor in the same course the previous year. The results suggest that students are more satisfied with the new format and that some student subgroups, especially females and blacks, were more successful.     

A Combinatorics Course with One Goal: Authentic Mathematical Inquiry

Abstract

This article shares an example of a course in Combinatorics, taught at Adelphi University in Fall 2012, designed with a primary goal of engaging students in pursuing mathematics as mathematicians do. The course went beyond usual applications of inquiry-based learning in that students were also charged with the responsibility of posing the mathematical statements that would be examined as part of the course. In this way, students decided what was interesting to study and were responsible for the creation of mathematics within their classroom community.

This article looks at the syllabus policies for the course, describes some of the work that students did as part of the course, and reflects upon the outcomes of the course.     

Work-based Learning,Action Learning and the Virtual Paradigm

Action learning is a central part of many work-based learning programmes, and, to be effective, requires the learner to engage in reflective learning. This article looks at how the reflective learning cycle can be integrated with action learning processes to create the dynamic of enhanced business effectiveness and individual understanding. Through a case study of a university‐corporate partnership, the article explores how a virtual learning environment (web-based materials and interactive forum) can be integrated effectively into the action learning-reflection cycle. It is suggested that the combination of action learning and virtual technology has the potential for enhancing learning, providing data for interactive discussions, and a means of disseminating new knowledge and management best practice within organisations.     

Campus Recruiting: What the Recruiters Are Looking For

ABSTRACT

This article reviews findings from a survey of 111 campus recruiters concerning their perceptions and practices of campus recruiting activities. The results show that campus recruiters seem to agree that the interview is the most important method for their selection practices; verbal communication skills as well as character, work experience, and academic performance are the most important personal characteristics for selecting applicants. Campus recruiters of the present study also indicate that work-related expectations and attitudes are the most significant deficiency in applicants. These findings will enable placement and employment centers of colleges and universities to market their students effectively in the competitive labor market.     

A Path to Designing Inquiry Activities in Mathematics

Abstract

This paper aims to illustrate a design cycle of inquiry-based mathematics activities. We highlight a series of questions that we use when creating inquiry-based materials, testing and evaluating those materials, and revising the materials following this evaluation. These questions highlight the many decisions necessary to find just the right tasks for our students. Throughout the paper the use of multiple representations (graphical, numerical, symbolic, and narrative) and the distinction between facts, skills, methods, and conceptual understanding is explained and illustrated with examples. Additionally, we present evidence of student learning through excerpts from student journals and exam analysis.