“Supply Chain—Marketing Shark Tank” Experiential Lab Game in Interdisciplinary Business Education: Qualitative and Quantitative Analyses

This article provides educators in business schools with a new interdisciplinary experiential lab game called Supply Chain—Marketing (SC‐Mark) Shark Tank game, which can be implemented in both Supply Chain Management (SCM) and Marketing courses. The SC‐Mark experiential lab game is a real‐life business environment simulation that explores complexities in advertising industry service supply chains. One hundred sixty‐one undergraduate students participated in the game at two business schools over two semesters. The effectiveness of the game was measured and analyzed, qualitatively and quantitatively, based on text analysis of the feedback received from participating students. The results revealed five themes that helped student teams understand how advertising companies integrate and improve their service supply chains—buyer‐supplier relationships, supply chain functions and operations, consumer focus and orientation, community focus, and overall risk management.     

广告英语中祈使句的功能分析

广告,作为商界一种首选的商品推介和信息传播模式已渗透到人们生活的各个方面。经济日趋全球化,使广告中重要的信息载体之一——广告文字日益国际化。英语,因其独具的国际性,尤如一个语言明星,在各类广告中可谓出尽风头。由此,从英语家族中催生出一种新的文体——广告英语。广告英语别样的风格已激起广告学家、语言学家和社会学家们对它的关注和研究兴趣。在广告英语中,祈使句使用频度很高,占有非常重要和注目的地位。本文从系统功能语言学出发,对广告英语中的祈使句的人际功能、经验功能和语篇功能进行分析,以求揭示广告英语中祈使句的语言魅力。     

化妆品广告的批判话语分析

广告用语作为一种最为流行和普遍的公共话语,在当代社会中扮演的角色越来越重要。化妆品广告用语的目的是为了宣传产品从而刺激消费者购买,然而生活中也有很多关于化妆品广告用语的讨论,如真诚性,逻辑性……从批判话语分析的角度来揭示化妆品广告在哪些方面怎样误导消费者是具有现实意义的。以“批评话语分析”理论为依据,从体裁分析和意识形态两大方面进行分析,使消费者在欣赏此类广告时,能采取更加明智的消费行为并提高他们的批判意识。     

A distance education contribution to a social strategy to combat poverty: Open University Community Education courses in Glasgow

Attacking widespread under‐education with limited resources in the scattered, oppressed adult population of South Africa is a formidable challenge. One way of meeting this challenge could be to develop adults’ critical thinking skills, using their own experience as their main educational resource. Experiential learning technology, facilitated from a distance, could provide a means of achieving this aim. Research carried out at a conference on experiential learning at Natal University, Durban, provided an opportunity to assess the viability, desirability and usefulness of this educational method and aim. Participants’ responses indicate that the method is promising, although further experiment and development are necessary, particularly with different groups.

Three issues are discussed in this paper: the nature of the South African educational context, the promotion of critical thinking skills as an adult education aim, and the potential of employing experiential learning technology, facilitated from a distance, as a method of developing critical thinking skills.     

Views of Specialists Should Be Respected in Assigning Work to Graduate Students

Toward the end of the last century and in the 1920s and 1930s, females in the West and in China were made to participate in advertising. From that time on to this very day there has been endless debate over the image of women in advertisements. The early women's rights activists Emma Goldman and Simone De Beauvoir protested against films and commercials presenting women merely as female animals who did the washing and cooking and looked after children and the aged; in the 1950s and 1960s American feminists went on the streets to demand that the government stop the advertising businesses from using sexy, lewdly posturing models to promote sales; in the 1970s, women in Singapore protested against females appearing half naked in advertisements and compelled the government to promulgate corresponding laws and regulations. And not so long ago similar issues became the subject of widespread discussion in Hong Kong, and ten advertisements were chosen as being the most prejudicial to women.     

几种所与论及其评析

知识论领域长久以来广泛讨论的主题是,是否存在像"所与"这样的东西。刘易斯等基础主义者都认为存在"所与"这样的东西,而且它在基础知识论中起重要作用。尽管在基础主义内部关于"所与"的表述形式各异,但核心思想都是把基础信念看做是作为材料"所与"我们的,因此我们一般把基础主义的这一理论称为"所与论"。然而,我们的重点不在所与论的差异而在于它们之间的共同点,为此,我们要先阐明一些有代表性的哲学家关于所与的观点,再进一步讨论所与在经验主义知识论中究竟有何作用。     

Experiential Groups in Counselor Education: Student Attitudes and Instructor Participation

Students in master's‐level courses in group work were surveyed regarding their attitudes toward the use of an experiential group activity as a component of their training, as well as the level of instructor involvement in these experiential groups. Students agreed that the experiential group was an effective and necessary teaching tool; however, a substantial minority indicated discomfort with the activity. Also, although the majority of instructors did not directly lead the experiential group, most either observed or received feedback on participation.     

The knowledge gap: examining the rhetoric and implementation of peer education for HIV prevention in Myanmar

In this paper, I report on an examination of the rhetoric and implementation of peer education in Myanmar. I demonstrate that while there was widespread consistency on interviewees' views of what peer education should involve, there was a significant gap between this rhetoric and the ways in which peer education was implemented, particularly in relation to the training of peer educators. It is my argument that this gap occurred because of failure to utilise, or even recognise, a particular form of knowledge: knowledge as phronesis, which is most commonly translated as ‘practical wisdom’ and incorporates factual, emotional and experiential knowledge. Instead, as I show, the pedagogic processes in use in peer education practice in Myanmar drew on an (unexpressed) understanding of knowledge as episteme: a form of knowledge that is facts-based, technical and presumed objective.     

体验式教学在道德与法治课堂的运用探研

文章简述体验式教学在道德与法治课堂实施的重要性,分析体验式教学在道德与法治课堂存在的问题,并从从传统式教学过渡到体验式教学、提高教师的综合素质和能力、贴近生活实际开展体验式教学、完善体验式教学的多元化评价体系等方面,对体验式教学在道德与法治课堂的应用策略进行探讨。     

谈广告词的写作

广告起源于商品生产和商品交换。随着计划经济向市场经济的转化,商战日趋激烈,广告业蓬勃发展,形成了商业文化的一大景观。论述广告词在广告中的地位和作用,广告词写作的基本要求,并分析其优劣。     

“I shop therefore I am”——Life Is Styled under Businss Advertisement

Advertising,considered as one of the most widespread manifestations of modern popular culture is taking effect in framing the identity of people.It is not only has been counted as an aid to the marketing and selling of goods,but also actively act function in the field of economic,social,and cultural utility.Business advertising is influencing the modern consumerist society.In contemporary consumerist society,person’s identity and subjectivity constructed,performed,and presented through the act of consumption.In this essay,it tries to address the relationships among meaning of goods,the consumption culture;and explain how advertisement convey the messages of need,desire,taste,and social status.     

广告传播的文化语境

以我国的广告传播实践为背景,从广告主、广告人、广告媒体三个视角,探讨广告传播的文化语境的成因与特定内涵。认为广告语境是与人的一种对话性的存在,是一个不断建构、扩张的耗散结构。我国现代广告作为一种商品信息传播符号,其文化语境已经形成。     

An Analysis on Advertising Language from the Perspective of Memetics

Memetics is a new theory to explain the formation and development of language. It is of great importance in the development of advertising language. The paper is going to study advertising language from the perspective of memetics and at the same time try to study and summarize the sources of advertising language as well as the characteristics of language use. The study will provide the advertising designers with a strong theoretical basis for advertising creation and help us understand memetics deeply.     

广告宣传与抗战时期大后方工矿企业的发展

抗战时期,大后方许多企业通过《资源委员会公报》等刊物大力开展广告宣传活动。这些活动虽然是为了提高企业的经济效益,但是由于受战争因素的制约,并不是一种纯经济行为。大后方工矿企业的迅速发展为广告宣传奠定了基础,国内外市场的需求为广告业的发展提供了动力。广告宣传使企业赢得了较大市场,同时,市场因素也对企业广告产生了较大影响。     

多媒体技术在网络广告中的应用研究

在网络广告中运用多媒体技术已然是个非常普遍的现象。多媒体以及网络广告的制作等两种技术相辅相成,共同发展。领先的多媒体技术不单单是网络广告设计以及制作的技术核心,更是可以吸引大众目光,提升浏览率以及占有大范围网络广告市场所必不可少的方法。网络广告从最初的超连接方式发展到现在的GIF图像,从文字链接发展到Flash动画的应用,从静态网页的模式发展到自动弹出以及变化的网页显示形式,每出现一种新的媒体形式都会让网络有新的发展。     

铸就新时代闽西广告人才队伍

振兴闽西广告业,必须造就一支优秀的广告人才队伍,从闽西广告业的现状出发,对树立尊重、重用广告人才的观念及广告人才的培养等方面作了一些探讨。     

行业大赛是高职广告设计与制作专业工学结合人才培养的重要路径

文本分析了目前天津市广告行业与高职广告设计与制作专业的教学资源状况、广告大赛对＂工学结合＂人才培养的作用,结合专业教育教学改革实践,提出了广告大赛是当前高职广告设计与制作专业＂工学结合＂人才培养的重要路径的观点。     

浅谈中小企业如何做好售点广告

售点广告是市场经济条件下商业经营交易中应用最为广泛、灵活、普及的一类广告.中小企业不如大企业那样有着雄厚的资金作为广告宣传的后盾,在广告投资分配上.优先保证售点广告的投入应是中小企业主要的广告策略.     

我国广告专业教育的现状及发展策略

从目前中国广告教育发展的现状、专业设置入手,分析了广告教育中存在的问题以及解决的必要性,通过借鉴学界关于广告教育的争论和对业界需求的分析,提出了如何解决这些问题,以期使广告专业的学生更能适应社会的需求和发展,同时也使广告学学科建设走向健康和科学的发展道路.     

中国古代传统医药广告形式探源

中国传统医药行业很早就进入市场并且有自己的广告传播方式,在医药广告时间和空间的历史演进中经历了由动态到静态,从实物到抽象的各种演变过程,其广告形式也有招幌广告、印刷广告等主要方式．图画广告、名人广告、对联广告、市声广告也在其传播过程中发挥了积极的作用和有益的补充。古代中医药广告形式的探究,对深入研究中国古代医药广告文化、医药商业文化,推动现代医药广告的发展会有积极的作用和帮助。