Between freedom and futility: on the political uses of corporate globalizing discourses

ABSTRACT

From frequent television advertisements to posters in jet bridges all over the globe, the public is continuously subjected to messages affirming the inception of a flat, borderless world. While these discourses suggest globalization is bringing humanity together into a globally connected, cosmopolitan world order, such corporate advertisements also seek to convey the desirability and inevitability of a borderless economy in which they may roam unfettered. To illustrate how these ideas are communicated, I investigate three emblematic cases: Emirates Airlines, HSBC, and Itaú. By interrogating their public discourses, this article elucidates how powerful actors seek to construct global (or regional–global) imaginaries for consumers by deploying esthetically pleasing (and, at times, seemingly ‘subversive’) advertisements. Their ultimate effect is to demonstrate the would-be futility of attempts to regulate the spread of global capitalism or their own profit-seeking behavior. Through showing how pop-culture artifacts attempt to ‘sell’ teleological global capitalism to audiences, this article contributes to the burgeoning literature on the cultural political economy of globalization. To conclude, I briefly explore how this analysis relates to important political debates concerning agency in globalization, the feasibility of state regulation of global capitalism, and the construction of alternative global imaginaries/orders.     

名城名校的文化教育社区综合体实践研究--以清华大学“苏世民学者项目(书院)”为例

在信息技术和现代社交网络转型的社会背景下,具有悠久历史文脉的著名大学已成为所在名城的文化遗产和景观资源。新时代的教育模式正转型为文化教育社区。提炼了国内外高等教育新的理论实践,以清华大学"苏世民书院"为研究对象,探讨文化教育综合体设计实践思路,即新型社交生态系统的文教社区模式。     

From Japanese otaku to Taiwanese zhainan: Understanding transcultural masculinity through a cultural term in Taiwan

ABSTRACT

A borrowed neologism can serve as a cultural term to understand personhood, communication, and relationship in a given speech community. For example, loaned from the Japanese term otaku, the Mandarin term zhainan not only carries the original Japanese meanings, but also generates localized meanings about masculinity among Taiwan Mandarin speakers. Over 4000 entries containing the term zhainan in an online news database were analyzed, and seven types of masculine identities emerged, with three contradictory representations: criminal vs. victim, solitary vs. group, and real-life vs. parasocial relationships. Findings highlight the transcultural connections between Taiwan and other East Asian cultures.     

Bridging mechanisms in multiethnic communities: Place-based communication,neighborhood belonging,and intergroup relations

Using communication infrastructure theory (CIT), this study examines how place-based communication, including neighborhood interpersonal discussion, geo-ethnic media, and local organizations, may have the potential to promote multiethnic intergroup relations through forging a sense of neighborhood belonging. Based on survey data consisting of 405 diverse community members, this study employs structural equation modeling to test the relationships among residents’ connection to place-based communication, their level of neighborhood belonging, out-group contact frequency, and perceived interaction quality across six interethnic dyads. Findings suggest that place-based communication does impact multiethnic intergroup interaction, but the direction and magnitude of such effects diverge along ethnic lines.     

The Opposition between Two Models of Labour Market Adjustment: The Case of Audiovisual and Performing Arts Activities in France and Great Britain over a Ten Year Period

The growth of employment in audiovisual andperforming arts activities during a ten year period(1981–1992) in France and in Great Britain was theresult of a double tendency: An increasing number ofindividuals with cultural occupations working incultural industries and structural changes in thelabour market (more flexible workforce, increasingfragmentation of work opportunities). Qualitativedifferences emerged between both countries, leading totwo different forms of flexibility. Full timeemployment decreased in France, while it increased inGreat Britain with, during the same period, aconsiderable growth of self-employment.This paper explores different hypotheses forexplaining such a divergence. It concedes that thestrategies of organisations, and especially the risingnumber of adhocracies (according to Mintzberg'stypology) rather the choices of workers trying tooptimise their earnings were responsible. Publicpolicies played also a central role. In Great Britainthe Enterprise Allowance Scheme, and in France, thespecific Social Security benefit for artistscontributed to the increase in self employment in thefirst case, and in temporary employment in the othercase.     

The Subsidized Muse: Government and the Arts in Western Europe and the United States

Using the neo-classical justifications for government support of the arts that Dick Netzer discussed in The Subsidized Muse as a starting point, the article contends that market failure is not an useful concept to understand and explain cultural policies and the degree of government involvement, particularly when viewed from a comparative perspective. The basic fault is that historical- institutional arrangements and the role of non-state actors in the formation of cultural policies are not taken into account. Discussing some aspects of the institutional framework in the development of French, Swedish and U.S. cultural policies, the article concludes with a call for the use of neo-institutionalist perspectives in analyzing government intervention in the arts field.     

基于数字技术的历史街区空间更新与文化价值活化设计 ——以南京南捕厅历史街区为例

以南京市南捕厅历史街区为例,通过综合运用三维地理信息系统、多元异构时空数据分析、历史信息比对等技术手段,展示了复合历史空间导向的数字化保护与更新实践.通过无人机倾斜摄影测量技术,对历史街区的大场景进行纹理数据采集,构建整个历史街区的三维数据模型.在历史研究的基础上,为历史街区更新构建合理的历史空间形态框架,并对历史街巷...     

立足中国、面向世界的宗教学

习近平总书记在《在哲学社会科学工作座谈会上的讲话》(2016年5月17日)中首次把宗教学列为11个需要"加快完善对哲学社会科学具有支撑作用的学科"之一。宗教学在"国家学科分类"里早已是"一级学科",但在"高校学位授予和人才培养学科目录"里却迟迟难以升格,这显然与我国教育界对宗教学的学科建设、特别是高校宗教学教育的认识程度有关。鉴此,在充分论证高校宗教学建设的必要性与重要性的基础上,笔者着重阐发了加强我国高校宗教学建设的"三大着力点",即坚持与发展马克思主义宗教观、扎根并弘扬中国文化传统以及宗教学建设的国际学术视野。本文最后一部分论及的北京大学宗教学专业探索经验,或许也对推进我国高校的宗教学建设有借鉴意义。     

Moving beyond the anthropos and reclaiming the geo in intercultural communication: The transculturation of the martial art practice of Aikido

This ethnographic study examines the practice of Aikido, a martial art style originating from Japan, by a community of non-Japanese practitioners in the southwestern region of the United States. This paper recounts the second nature-making of the art's skillful responsiveness as a thing to be explained from the ground, rather than leaving its cultural dynamics and their appropriative relations unchallenged as a relatively homogenous process of globalization and increased contact. In the case of Shining Energy (a pseudonym), the “taking” of another's cultural elements and “making” it a fully habituated and naturalized way of moving and being (second nature) are predicated on geo-making, the production of ontologizing resources (first nature) that enable culturally sanctioned modes of somatic engagements with the world. The process of appropriating Aikido entails an inversion between the figure and ground that foregrounds the geo-making of the ground/field for activity itself.     

超大城市中的公共空间生活意象 ——夜市从纯商业向文创活力方向发展研究

中国城市的公共空间中一直存在群众自发形成商业活动的传统.在超大城市拥挤且有限的公共空间里,如何创造群众自发参与的公共空间,形成积极的城市生活意象,是值得深入思考的问题.中国有很多"草根夜市",是大城市作为"不夜城"的重要组成部分.但随着城市的发展,传统的夜市形式逐渐被取缔.以上海、武汉等超大城市为研究对象,调研夜市发展...     

The Impact of the National Endowment for the Arts in the United States: Institutional and Sectoral Effects on Private Funding

This paper examines the impact of the National Endowment for the Arts on private donations to the arts. The aim of the analysis is to assess whether public funding generates a crowding effect on private giving. We distinguish between institutional and sectoral crowding phenomena and discuss their possible implications.We used both a qualitative approach and an econometric model to estimate the effect of NEA introduction and appropriations on donations. Our results suggest that at the institutional level NEA grants do not generally induce donations to recipients while at the sectoral level appropriations and private giving are independent. The introduction of the agency appears to have caused a decrease in donations.