我国公共体育服务产品的供给体制创新研究

我国的公共体育服务产品的供给难以满足大众体育需求,供给主体缺乏全面的体制性安排,政府对公共体育服务产品供给的主导体制不同程度地表现为部门化、地方化的局部行为,政府应当面向大众体育需求进行公共体育服务产品供给体制创新,运用市场经济原则发展公共体育服务产品供给主体,建立以增强全民族身体素质和提高大众健康水平为内核公共体育服务产品供给规划。     

以价值创新为导向的我国健身服务产品品牌建设研究

从分析产品品牌建设的根本途径人手,对我国体育健身服产品品牌建设存在的问题进行阐述;进一步对品牌建设存在问题的根源进行剖析,分别为全民健身中心和商业健身俱乐部提出品牌建设的具体建议.主要结论:以顾客为核心,以价值为导向.降低成本,提升功能,是体育健身服务产品品牌建设的重要路径;体育服务机构要重视价值管理与价值实现的理念;体育健身服务产品晶牌建设的实质是产品的价值创造;品牌建设核心问题就足围绕着产品价值创造来提升竞争力;体育健身服务机构要关注价值管理技术、学习相应方法,在变化的市场中练内功,从而提升应变能力,创造有竞争力的体育健身服务产品品牌.     

A study on tourist demand for Pahlevani and Zoorkhanei rituals as ancient Iranian sport

ABSTRACT

Nowadays sports, especially ancient sports, play an important role in promoting tourism. In recent decades, ancient Iranian Sport, especially Pahlevani and Zoorkhanei rituals as creative cultural products, attract many tourists to destinations and are well known as tourist attractions in Iran. Hence, the aims of this paper, which was conducted in the city of Isfahan, are: (1) to investigate the attitude of domestic tourists towards Pahlevani and Zoorkhanei rituals in Isfahan city; (2) to measure tourists’ awareness of Pahlevani and Zoorkhanei rituals as UNESCO intangible cultural heritage (ICH); and (3) to determine the priority given to attractions and activities around Pahlevani and Zoorkhanei rituals from the domestic tourists’ perspective. On the basis of the results of this study, it can be concluded that domestic tourists are interested in gaining experience and increasing their knowledge of Pahlevani and Zoorkhanei rituals. However, the level of awareness of these ancient sports among domestic tourists in the city of Isfahan is low. The results also illustrated that among the activities, visiting Zoorkhānehes in Isfahan, participating in Pahlevani and Zoorkhanei events and observing the live play of Pahlevani and Zoorkhanei rituals have high priority from the tourists’ perspective.     

The Mediation of Spectator Sport

Abstract

This study employs the theory of “media logic” and the method of hermeneutical criticism to demonstrate some effects of a major social institution, television, on the “text” of experiencing spectator sports. The study finds that the medium of television makes spectator sports into an experience which incorporates narrative, intimacy, commodification, and rigid time segmentation. The conventions imposed by television on spectator sports are presented here as powerfully affecting the meanings which televised sports have for their audiences.     

也论体育产品

体育是一个生产部门，属第三产业，也会生产出体育产品。目前，理论界对体育产品概念的认识，分歧显著，见诸书报杂志上的观点很多。为了明确什么是体育产品，划清体育产品与非体育产品的界限，需对体育产品的内涵和外延作出科学的明确的界定。     

Exploring the contribution of activity sports tourism to same-day visit expenditure and duration

ABSTRACT

Drawing upon a unique large-scale data source (n=5,004) and motivated by the time allocation model of consumer demand in economics, this paper critically analyses the relationship between the expenditure from, and duration of, same-day visits that comprise a large component of the domestic tourism market in England. It focusses on the contribution of activity sports tourism as a component of same-day visits. Three-stage least squares (3SLS) instrumental variable estimation is employed to account for the simultaneous determination of duration and expenditure as implied by economic theory. Controlling for socio-economic characteristics and general trip behaviours, the research identifies that although total expenditures and trip durations are positively related, there are trade-offs between these when focussing on the direct effects of the activities undertaken. However, accounting for the interrelationship between the duration of visits and the expenditures on them, it is found that walking reduces the expenditures on trips and their duration. Field sports increase them both. No effects are identified for running and cycling, as land-based activity sports tourism, or swimming and water sports, as water-based activity sports tourism. The key drivers of expenditure, which also increase the duration of trips, are visiting attractions and hospitality. The research provides a theoretically informed and empirically robust foundation for a more nuanced and targeted activity sports tourism strategy, which might have implications for how activity sports tourism may contribute to health and well-being and local economic development to better inform tourism planning and policy.     

The 2012 Olympic Badminton Scandal: Match-Fixing,Code of Conduct Documents,and Women’s Sport

Abstract

At the 2012 Olympic Games, eight badminton players were disqualified from the women’s doubles tournament for intentionally losing matches in the group stage. The incident marks the largest mass disqualification of athletes from multiple countries for match-fixing at the Olympic Games in the twenty-first century. Significantly, it is also the first time that female athletes have been disqualified from a Summer Olympic Games for match-fixing not related to betting or gambling. This essay weaves together two interdependent arguments. First, it is suggested that the incident can be understood through the lens of three separate but interconnected issues: the history of match-fixing, the growth of code of conduct documents in sports, and the regulation of women’s bodies in sports. Second, it is argued that the athletes’ gender is a critical element of the incident. The primary aims of the article are to position the 2012 badminton scandal as a key moment in the history of match-fixing and to suggest that the incident is important for future research and policy creation.     

Sport,how people choose it: A network analysis approach

Abstract

In order to investigate the behaviour of athletes in choosing sports, we analyse data from part of the We-Sport^® database, a vertical social network that links athletes through sports. In particular, we explore connections between people sharing common sports and the role of age and gender by applying “network science” approaches and methods. The results show a disassortative tendency of athletes in choosing sports, a negative correlation between age and number of chosen sports and a positive correlation between age of connected athletes. Some interesting patterns of connection between age classes are depicted. In addition, we propose a method to classify sports, based on the analyses of the behaviour of people practising them. Thanks to this brand new classifications, we highlight the links of class of sports and their unexpected features. We emphasise some gender dependency affinity in choosing sport classes.     

Developing participation opportunities for young people with disabilities? Policy enactment and social inclusion in Australian junior sport

Abstract

Interventions aimed at increasing the participation of young people with disabilities in recreational sport have had mixed success. The authors draw on in-depth interviews with representatives from State Sporting Associations, local government officers and volunteers within community sports clubs in Victoria, Australia, to examine why some sports clubs are unable or unwilling to translate policy ambitions into practice. The findings indicate how by framing disability provision as ‘too difficult’, ‘not core business’ and antithetical to competitive success, community sports clubs are able to resist policy ambitions to modify existing structures and develop more inclusive practice. Greater priority needs to be given to transformational inclusion objectives and challenging ableism if clubs are to structurally progress the development of participation opportunities for young people with disabilities.     

媒介体育——一种美学共同体

美学共同体聚集的是寻求个人意义和身份认同的消费人群,是以偶像、品牌或事件为中心。对现代体育而言,媒介体育最鲜明地凸显了美学共同体的特征。在这个由体育产品、体育消费者和媒介构成的美学共同体中,体育产品是核心,体育消费者是成员,而媒介则是构造者和放大器。具有易碎的稳定性、虚假的归属感和内在的矛盾性等特征。认为媒介体育不是体育的一切,美学共同体无法代替真实的共同体。它的庞大、热闹和喧嚣也许可以成为资本有利可图的资源,但却值得冷静的研究者从另一个视角对体育及媒介的种种进行思考。     

Small Nation,Big Sport: Basque Ball – Its Past and Present Cultural Meanings for the Basques

Abstract

The Basques are a nation living in the Basque Country – a territory that is divided between two states – France and Spain. Isolated in the mountainous terrain they have preserved their original culture and collective identity. However, they still need to struggle for recognition, using some elements of their own culture to promote their identity and reject their status as a peripheral region of Spain or France. One of such elements is sport, especially so-called ‘traditional sports’ which this nation has preserved over centuries. The aim of this paper is thus to analyze one example of such a sport – Basque ball and its historical and present situation, connections with other elements of culture and its socio-cultural importance for the Basques.     

发达国家农村公共体育产品供给制度模式及启示

本文对国外三种典型类型的农村体育公共产品供给制度模式进行分析,从体育学、管理学等学科角度出发,对我国农村体育公共产品给制度的启示及创新策略进行深入系统的理论与实践探讨。从而为促进我国农村体育事业的繁荣发展提供有力保障,并为政府决策和制定有关方针政策提供参考依据。     

Players' Perceptions of Accountability Factors in Secondary School Sports Settings

Abstract

The purpose of this study was to gauge the extent to which students believed that the accountability strategies employed by their coaches had significant effects on their involvement in sports training sessions. Questionnaire data from 235 secondary school athletes were analyzed using linear structural relations to test a model of accountability hypothesized as operating in these coaching settings. The accountability strategy of active instruction was found to be a variable that significantly affected the students' valuing of their coaches as well as their task involvement. However, the rewards/consequences variable was not found to be a predictor of valuing or task involvement, suggesting that these athletes seemed more task oriented than reliant on external sanctions. The results of this study can only be generalized to team sport settings. Detailed examination needs to be made of the processes through which accountability factors operate for other contexts, including individual sports and competitive levels. Further research could also be undertaken into gender differences, especially in relation to the gender of coaches.     

1787: An Eighteenth Century Sporting Year

Abstract

In later eighteenth-century England the old communal folk play may have been in decline but newer, organized sports were on the rise. The review of a single year shows regular contests, particularly in pugilism, cock fighting, horse racing, and cricket, through the summer season. The systematic and popular nature of much sport in 1787 suggests a questioning of any notion that organized sport was a product of nineteenth century industrialization.     

The correlates of sports participation in Europe

Abstract

Based on the Eurobarometer data from 2009 (N = 26,788), this paper investigates the correlates of sports participation. In addition to examining standard socio-demographic, economic and lifestyle factors, the paper also focuses on the impact of motivational factors, the availability of sports infrastructure and government support, for the first time collectively at the European level. A further contribution of the paper is that it simultaneously investigates both the decision to participate in sport and the frequency of sports participation in this context. This is made possible through the application of a Zero-Inflated Ordered Probit estimator. This estimator also takes into account two types of non-participants: those who have never participated in sport and those who did not participate at the time of the survey. The results show that the decision to participate in sports and the frequency of sports participation of males and females are affected by different factors, therefore distinct government policies should be applied to attract new, and retain the existing, participants. For example, women are affected more by a need to improve self-esteem, while the men to produce social integration. The provision of sports facilities is of more importance for males, which may indicate a male-oriented nature of the sports facilities, for example, the gym. However, the number of adults and the number of children in the household reduce the probability of sports participation by females. Therefore, higher provision of childcare may be important if female participation is to be increased.     

Shame and the sports fan

ABSTRACT

Sports fans sometimes feel shame for their team’s moral transgressions. In this paper, we investigate this phenomenon. We offer an account of sports fan shame in terms of collective shame. We argue that this account is superior to accounts of sports fan shame in terms of shame for others and shame for oneself. We then argue that accepting the role that sports stars play in bringing about the collective shame amongst their fans provides a new way of justifying the claim that sport stars are subject to special moral obligations.     

Sport injuries as the main cause of sport career termination among Finnish top-level athletes

Abstract

Injuries are common among athletes, and are sometimes so severe that they affect an athlete's career in sport. As studies on sport career termination are few, we conducted a study to investigate the role of injuries as a reason for ending a sport career. The study group consisted of 574 male and female top-level cross-country skiers, swimmers, long-distance runners and soccer players who responded to a retrospective postal questionnaire in 2006. Twenty-seven athletes (4.9%, 27/548) reported ending their sport career because of injury. A follow-up interview was conducted by telephone in 2007 (n=20 volunteered to be interviewed) to confirm sport career termination and the reasons for this. Fifteen of the interviewed athletes terminated and five continued their sport on the same level as earlier. Female athletes (12/15) terminated their sport career more frequently than male athletes (3/15). Athletes who reported terminating their sport career because of injury were on average two and a half years older (24.1 years vs. 21.6 years, P=0.006) than athletes who continued the sport. All the swimmers (n=5) who were interviewed terminated their career because of a shoulder injury. All the soccer players who ended their career (n=4) were female and had a severe knee injury, such as anterior cruciate ligament injury. Most of the athletes who terminated their sport career (70.4%, 19/27) reported that the injury caused them mild or moderate permanent disability. We found that sports injuries play a significant role in terminating a career in sport, and in some sports events injuries may commonly be the main reason for sport career termination. Injury prevention and adequate treatment and rehabilitation of injuries are thus essential to avoid the long-term consequences of severe sport injuries.     

Variations of Experience in Formal and Informal Sport

Abstract

The premise of this paper is that an important component of the value of sport is the experience it provides: the moods, feelings, and self-perceptions that occur in sports contexts. The Experience Sampling Method (ESM) was used to monitor the ongoing experience of 75 adolescents. Sport was compared with other activities in terms of concentration, mood, self-consciousness and sense of skill, challenge and control. Three different sport contexts were distinguished and compared—organized sport, informal sport, and physical education class. These three contexts were contrasted, and results interpreted in terms of the “flow model” of enjoyment and optimal experience (Csikszentmihalyi, 1975). Sport was experienced as substantially more positive than the rest of everyday life. Sense of control was highest in gym class and lowest in informal sport; sense of skill was highest in informal sport and lowest in gym class; and significantly more was perceived to be at stake in organized sport than in informal sport or gym class. Finally it was shown how the structure of the activity impacts the relationship between sense of skill and other subjective variables.     

Negotiating the cultural and economic outcomes of sport heritage attractions: the case of the National Baseball Hall of Fame

ABSTRACT

Contemporary museums must balance their roles as commercial entities and repositories of various, and often dissonant, heritages and histories. Sports museums in particular often have clear commercial and nostalgic aims, particularly through tourist visitation, though the extent to which they represent more challenging narratives remains unclear. This paper examines how one of the most famous sports museums in the world, the National Baseball Hall of Fame (NBHF) in Cooperstown, New York, balances its dual role as tourist attraction and repository of baseball's sometimes checkered past. It was found that different sections of the museum provide greater or lesser degrees of engagement with more controversial issues, although the commercial outputs and appeal of the museum remains clear throughout. Utlimately, the NBHF demonstrates that balancing veneration and critique in collections can be commercially prosperous, and can provide a template for other sport and popular culture museums who may be wary of incorporating more challenging narratives in their exhibits. Furthermore, the symbiotic relationship between the Hall of Fame and the village of Cooperstown, particularly in creating and maintaining cultural and economic outputs, requires further exploration.     

‘Defnyddiwch y Gymraeg’1: community sport as a vehicle for encouraging the use of the Welsh language

Abstract

Despite cultural and statutory changes, including significant investment in Welsh medium education, latest census data show a drop in the percentage of Welsh speakers. Moreover there is a concern that many of those who are able to speak Welsh are not using it – the language is not ‘alive’. The Welsh Language Commissioner has identified sport as a space where Welsh can be used, encouraged and promoted. The aim of this study was to investigate whether community sport clubs can provide a space to encourage the use of Welsh. Using qualitative methods we found that strategies to promote Welsh in sports clubs are potentially divisive. The dominant and ‘operational’ language of many community sport clubs is English. Increasing the use of Welsh in these clubs risks excluding non-Welsh speakers, but ignoring the language denies Welsh speakers the opportunity to participate in Welsh.