Identifying paths to audience success of media products: the media decision-makers’ perspective

Research on media success factors is a fragmented field. Definitions, measures, and methods vary, and findings are often inconsistent. In an attempt to fill this perceived research gap, we distilled generic success factors of media products from the literature. Guided by theory and empirical findings, these factors were aggregated to complex concepts, building blocks of success that we further investigated in an exploratory qualitative study. We found that the building blocks are applicable to all types of media, independent of seriality and content types of media products. Subsequently the research question of this article is: Which building blocks of success are most important for media products? To answer this question, we conducted an online survey of 255 media professionals in print, audio-visual, and online media in Austria, Germany and Switzerland. To analyze our data, we deployed qualitative comparative analysis, a method based on set theory that is suitable to investigate complex causality. We conclude that four building blocks are necessary for success: “good” distribution, environmental orientation, form/design, and human resources are preconditions for achieving success in terms of audience market share. In addition, three patterns emerge in the sufficient paths (combinations of building blocks) to success. Which route to success a media product shows can be related to the width of its topical scope and the corresponding projected audience size.     

From the media of the periphery to peripheral media: The changing priorities of Brazil’s alternative ecology

ABSTRACT

This article proposes a new appraisal of Brazil’s alternative media. By investing in the concept of the periphery, this study draws on past literature, semistructured interviews, and data collected from across the country (n = 50) to propose a repertoire analysis of media producers’ views of the country’s popular notion of the periphery. Evidence shows that they have shown nuanced views of the periphery as a site of purpose, pluralism, and authorship. Despite crisis and turmoil, this study presents some paths that could help reorientate the priorities of alternative media research toward a closer consideration of the periphery as entity that appears much more in line with local realities and expectations than previous international debates.     

New media–new voices: satirical representations of Nigeria’s socio-politics in Ogas at the top

New media are increasingly providing spaces and opportunities for media houses and activist groups engaged in socio-political reform in Africa. In Nigeria, social media are becoming platforms for communicating messages of resistance against oppressive political and exploitative economic power structures. This study analyzed Ogas at the top (OATT), an online puppetry series by Buni TV, as a way of examining new platforms and message content in Nigeria’s rapidly changing media sphere. Relying on semiotics and critical discourse analysis perspectives, the study analyzed select episodes of the series, to gauge how producers constructed powerful visual and linguistic messages to boldly satirize social injustices perpetrated by Nigeria’s political elites.     

Pop-Up Library at the University of Birmingham: Extending the Reach of an Academic Library by Taking “The Library” to the Students

ABSTRACT

Aligning with student engagement and promotional strategies, a Pop-Up Library project was initiated at the University of Birmingham. This involved setting up temporary, staffed stalls in different locations across campus in order to informally communicate with students and effectively take “the Library” to them. This article discusses the planning and implementation of the Pop-Up Library, including the rationale for the initiative. Details are given of the stalls themselves, the wide range of staff involved, the many locations trialed, the promotional materials used, and the ways in which the venture was advertised and subsequently evaluated. Results of a questionnaire used on the stalls are presented. Conclusions are drawn as to the effectiveness of the Pop-Up Library as a communication tool, with particular emphasis on breaking down barriers between students and library staff, and proactively raising students' awareness of the many ways Library Services can enhance their learning.     

The University of Fort Hare’s (UFH) corporate memory in the spotlight: retracing the institution’s centenary history through visual documentation

University records constitute an integral element of an academic institution’s corporate memory. This business information needs to be well managed throughout its life cycle for the purpose of accountability, transparency, good governance and for reference purposes. This paper reports on a qualitative study that was undertaken at the University of Fort Hare in South Africa by examining an exhibition developed to mark the institution’s centenary. The purpose of the study was to evaluate and trace the provenance of the collections on display to gain an overall assessment of the extent of archival development at the UFH. It cannot be over-emphasized that organizations often struggle to write their centenary history due to lack of supporting documentation as the information is either incomplete, missing or misfiled, rendering it unusable. One of the key findings emanating from this study was that much of the material used for the displays is copyrighted to sister heritage institutions and private individuals, demonstrating the consequences of lack of development and preservation by the UFH of its own archives. Consequently, the need to revamp the institution’s records and archives management systems is mandatory. An encouraging development is that in 2018 there are plans to appoint a records manager, an institutional archivist and a manager of student records. The centenary exhibition has therefore been an opportunity to demonstrate the value of archives to the University of Fort Hare.     

Effects of Covid-19 on the Online Library and Information Science Degree at the University of León (Spain)

The Degree in Library Science and Documentation of the University of León started during the 1990–1991 academic year. This first curriculum suffered from a strong presence of subjects from the humanities, with a low fraction of experimental work in many subjects because of its inclusion within the Faculty of Philosophy and Letters. The first years attracted large numbers of students. However, the subsequent decrease in the number of students pursuing the degree drove us to initiate a change toward blended and online modalities.The Librarianship and Documentation Area of the University of León (ULe) already has a long history in blended teaching, starting with the Degree in Librarianship and Documentation, which has used the platform aul@unileon since the 2006–2007 academic year; the Degree of Information and Documentation has used the blended modality since the 2010–2011 academic year, and it has been offered in the distance learning modality since the 2014–2015 academic year.These new technologies have been fully introduced into university education and have facilitated the teaching–learning process through the use of interactive programs via the Internet.The main objective of this column is to determine and study the kind of multimedia tools used by professors of the Bachelor of Information and Documentation at the University of León during the teaching–learning process and in virtual teaching before the COVID-19 pandemic, as well as to report which new tools were introduced by the university for this reason. We study the student–teacher and student–student interactions to help promote communication and participatory learning through chats, forums, email, hangouts, Skype, Meet, videoconferences, etc.To carry out this study, two types of methodology were applied: satisfaction surveys implemented by the Quality Office of the ULe to determine the degree of satisfaction of students and teachers, and a study of annual reports.     

How to respond to journalists’ questions? A new perspective on Chinese premiers’ aggressiveness at press conferences (1993–2015)

This study extends the framework describing journalists’ aggressiveness at politicians’ press conference and develops five dimensions to measure politicians’ aggressiveness in response to journalists’ questions (initiative, directness, assertiveness, adversarialness, and accountability). Using the records from Chinese premiers’ press conferences (1993–2015), this research investigates five factors which might affect premiers’ aggressiveness: the administrative life cycle, economic conditions, journalists’ country of origin, the topic of questions, and number of questions. The results show that premiers exhibit less assertiveness during honeymoon periods and more assertiveness in other years. Premiers are more adversarial amid good economic growth but less adversarial during poor economic growth. They are more assertive and adversarial in response to questions related to politics and the military and less so in response to questions related to other areas. Premiers display more initiative and accountability toward journalists who ask more questions and less toward those who ask fewer questions. Premiers are more assertive and adversarial toward journalists from developed countries but less so toward those from developing countries. Over the past 23 years, premiers’ initiative, directness, and adversarialness have decreased while their accountability has gradually increased. The theoretical contributions of this research are discussed.     

Constructing narratives of success in the introductory communication course: Using written self-assessments to understand students’ perceptions of learning

Learning outcomes assessments are an important aspect of course administration. However, these efforts tend to prioritize the perspective of instructors/administrators. This study seeks to understand how students perceive their learning gains after taking the introductory communication course. In qualitatively analyzing a sample of more than 2,500 student self-assessments, we found that students crafted narratives of success that focused on verbal and nonverbal improvements, provided accounts of growth in confidence, and demonstrated mastery of course principles. These findings incorporated student perceptions of learning and closed the assessment loop by highlighting learning outcomes that need to be better emphasized in the introductory course.     

Pepper Spray Cop and the American Dream: Using Synecdoche and Metaphor to Unlock Internet Memes’ Visual Political Rhetoric

Social media are increasingly important in protest movements for communication and organization. As such, scholars should consider these ephemeral messages as a tool for understanding such movements’ rhetoric. This article draws on Kjeldsen’s method for the critique of visual political rhetoric and adds consideration of intertextuality, synecdoche, and metaphor to demonstrate a method for the rhetorical analysis and a critique of Internet memes as visual, political rhetoric. The Pepper Spray Cop meme arising from Occupy Wall Street is presented as a case-study example. The article considers the centrality of the intertextual nature of memes as a unique form of visual rhetoric in activist contexts and contributes to the literature on user-generated and activist rhetoric.     

Applying Self-Determination Theory to College Students’ Physical-Activity Behavior: Understanding the Motivators for Physical (In)Activity

Physical activity is necessary for college students as only 20%–40% engage in the recommended amounts (Office of Disease Prevention and Health Promotion, 2010). This article qualitatively examines college-student motivators and hindrances for physical activity in order to develop effective interventions. Although a primary theory in psychology, Self-Determination Theory relies heavily upon social contexts as catalysts for motivation. Communication can cause both within- and between-person differences in motivation. Findings suggest that college-student motivation is greatly influenced by the communication between themselves, their important relationships (e.g., friends, family, and significant other), and societal pressures. Moreover, findings reveal that college students seem to be more motivated through extrinsic means rather than more autonomous forms of motivation.     

Using a World Café to Explore New Spaces and New Models for Front Line Services: A Case Study from the Irish University Library Sector

World Café, sometimes termed Knowledge Café, is now an established method of facilitating productive dialogue between a group or groups of people around an issue that matters to the group as a whole. Now a world movement, the methodology is straightforward and uses conversation as a key process to connect people, who may be from different organizations, age groups, cultures, continents, and so forth. Café conversations draw on the wisdom and creativity of the participants to explore issues of concern to them and to confront real life challenges. Following some background information and a brief review of the literature relating to the World Café, this article presents a case study of the application of the model to facilitate discussion and learning around a topic of common concern, frontline desk services, for 61 staff from 11 Irish academic libraries at Maynooth University (MU) Library in October 2015. This was part of a one-day staff development event: MU Library Innovation Day. The application of the World Café methodology is described. The results of the evaluation of the event are presented and discussed. Actions and outcomes are provided. Limitations of the case study are presented.     

Multilingual Information Access (MLIA) Tools on Google and WorldCat: Bi/Multilingual University Students’ Experience and Perceptions

Abstract

This article reports on the results of an exploratory user-centered study that examined how technological advancements in natural language processing (NLP) such as the availability of multilingual information access (MLIA) tools impact the information searching behavior of bi/multilingual academic users. Thirty-one bi/multilingual students participated in a controlled lab-based user experiment in which they carried out two assigned tasks each on Google and WorldCat for a total of four tasks, and then completed a post experiment questionnaire. The captures from the experiment showed 86.7% of the participants using multilingual information access tools. Further analyses of the captures also showed that participants were more likely to use MLIA tools when the instructions for the task were stated in their native language. An independent samples t-test revealed that participants spent less time on their searches when they used MLIA tools. The study revealed considerable diversity in the information searching behavior of the participants, even within the same pair of languages, and even for the same user. Diversity was noted for instance, on which tasks MLIA tools were used and in how these tools were used. User-centered designed, personalized multilingual information retrieval (PMLIR) models could hold promise for best representing the information searching behavior of bi/multilingual users.     

Only with your permission: how rights holders respond (or don’t respond) to requests to display archival materials online

Archival repositories are increasingly considering mass digitization as a means of meeting user expectations that materials be available online, remotely. Copyright is frequently noted as a significant obstacle to these efforts, but little empirical data exist on the copyright permissions process in archives. This article reports the findings of a study of the copyright permissions process for the Jon Cohen AIDS Research Collection at the University of Michigan. Specifically, the study sought to reveal how much effort is required to seek copyright permissions, what the results of those efforts would be, and whether or not there were traits of documents or copyright holders that were associated with accept or denial status. The study found that significant time is required to contact and negotiate with rights holders and that the biggest obstacle to getting permission is non-response. Of those requests that get a response, the vast majority are to grant permission. While few of the requests were met with denial, the data suggest that commercial copyright holders are much more likely to deny permission than other types of copyright holders. The data also show that adherence to the common policy of only displaying online those documents with explicit permission will likely result in substantially incomplete online collections.     

Issues Related to the Restoration of Mirrors of the Wooden paliotto della chiesa del Santissimo Crocifisso all’Albergheria,Sicily (Italy)

In this work, the decision-making process involved in the restoration of the eighteenth century paliotto ligneo (wooden altar frontal) della chiesa del Santissimo Crocifisso all’Albergheria of Palermo is presented. Earlier research concerning mirror restoration was based on only a few case studies and the proposed techniques were not suitable for the artwork here. As a consequence, it was necessary to re-examine theories and protocols of modern restoration to plan an appropriate intervention of the altar frontal. Since in this artwork the role of mirrors is not to give back images, as usual, but rather to create special light effects and play of lights, this work aims to find an approach to the restoration of the altar frontal and its decorations that allows a homogeneous overview of the piece. Thus, the mirrors were not substituted or re-created. Only a visual integration of the damaged ancient mirrors was proposed, with the use of metallic-polymeric films, permitting a completely reversible restoration.     

Content analysis of selective dissemination of information service (SDI) adoption by academics: The experience at redeemer’s university

ABSTRACT

The increase in information explosion has left information users with the option of adopting the best means to access and make ethical use of the right information. The role information plays in the society cannot be overemphasized. Information is required for individual, institution and societal development. Hence, efforts must be expended to acquire the right information in a world where information is being produced exponentially with almost no control. Accessing the right information is vital for any form of development hence the academic libraries’ role in ensuring an effective delivery of the right information to their users. Selective Dissemination of Information (SDI) service is one of the means through which libraries achieve this. The study investigates SDI service adoption and use by academics at Redeemer’s University, Nigeria. Statistics kept in the Reference Unit of the library were used to elicit information used for analysis. Sixty-sis (66) out of a total of 135 academics working in the institution at the time the statistics were taken were used for analysis. The study reveals that majority of the academics who sought SDI service were staff of the college of Management Sciences. The study reveals that majority of the academics sought SDI service for the purpose of research. Comments of users from records kept in the unit shows that users’ information needs were adequately satisfied. Users’ comments also reveal areas of improvement on the service. Recommendations geared towards the improvement of SDI service in the university library were given based on the conclusion drawn.