行为变量对议程设置敏感度影响的实证研究

行为变量对议程设置敏感度的影响 ,是传播研究的重要课题。过去研究的结论尚待进一步检验。本文采取实证研究方法 ,从六个方面进行了数据分析 ,结论是 :行为变量对议程设置效果的影响并非总是显著的。它们在一种情况下可能显正效应 ,在另一种情况下可能会显负效应 ,因而其对议程设置影响的结果就可能不同     

国外档案学学科学位设置与科研发展领域分析--基于对国外55所院校的调查北大核心CSSCI

跟踪国外档案学学科发展的最新动向.可以为我国档案学发展提供参考。选取国外55所院校的档案学专业.运用网络调查和内容分析法,对其学科点设置、学位设置和重点科研发展领域进行分析。国外档案学具有注重学科融合发展、以职业教育为重要导向、学科独立性较弱、广泛开展跨机构合作和开阔的档案社会化研究视野等特征。提出我国档案学学科建设发展的建议:加强学科融合发展,强化综合能力培养;重视职业导向教育.打造多元融合的人才培养体系;发展中国特色档案学教育.加强国际合作交流;关注社会视角下的档案事业发展,增添人文关怀。     

简论大众传媒的议程设置功能

大众传媒的议程设置功能具有双面性,应用恰当,则会保护和体现公众利益,能够很好地解决社会问题,稳定社会的发展秩序,否则,就会产生负面效应,使本来并不严重的社会问题,危及公众的生命财产和阻碍社会问题的解决。因此,运用好大众传媒议程设置功能,对于正确把握报道议题的角度及倾向性极为重要。     

议题属性设置理论与突发事件报道

在突发事件频发的时代,媒体应充分考虑突发事件报道的社会影响。议题属性设置理论为媒体的突发事件报道提供了一个视角。媒体在报道突发事件时,通过对于事件属性的选择,可以引导人们正确认识突发事件带来的负面影响,充分发挥媒体的舆论导向作用。     

从议程设置到情绪设置:中美贸易摩擦期间《人民日报》的情绪引导北大核心CSSCI

媒体融合的不断深入推动着全媒体时代到来,这就要求党媒创新传播理念、内容、形式、方式和手段.近期,众多舆论反转事件印证了“情绪”已经成为舆论引导中的一个关键因素,议程设置向情绪设置转变成为必然趋势.党媒要提高舆论影响力需要做出相应的反应.在2018年3月至11月中美贸易摩擦期间,《人民日报》借助“中央厨房”全媒体中心,通过“报网端微”一体化平台,采用营造情绪环境、多角度叙述达到情绪感染、及时提供情绪发泄渠道、引导正向情绪极化等手段,对公众进行情绪引导,实现议程设置到情绪设置的变化.     

论陈列展览的看点及其设置

博物馆成功举办陈列展览的一个重要标准,就是要使展陈具有观赏性。展陈的观赏性既体现在其整体艺术品位上,更体现在承载其重点内容和信息的亮点即看点上。这种看点是展陈的点睛之笔,是整个展陈的精华之所在。举办展陈务求对其看点精心设计、精心布置,以使展陈更为观众认可和欢迎。     

从“二次元IP”阅读热看媒体“反议程设置”的衍生

“二次元IP”阅读热在2017年达到高潮,它的阅读主体是以90后、00后为核心的“网生代”.“二次元IP”阅读热折射出网络对信息传播中“反议程设置”进程的催化.“反议程设置”的实质是信息传播的主体由媒体演变成受众,受众成为议程的意见领袖,主导信息传播的全过程.“反议程设置”的出现是网络和自媒体发展的必然产物,也是未来信息传播的重要方式,媒体需要认识到“反议程设置”的利弊并对其进行合理利用,助力网络时代信息优质传播.     

引导舆论要避免对议程设置理论的误用

议程设置理论在实际使用过程中被很多人误用,有人认为可以通过主动设置议程来引导舆论,这种观点是错误的、亟待改正.文章主要从误用议程设置理论的表现、议程设置理论概述、主动设置议程是对议程设置理论的误用、如何避免议程设置理论的误用等几个方面展开,论证引导舆论要避免对议程设置理论的误用.     

近观美国报业(四)美国报纸板块及内容设置

一、报纸板块化的好处美国的报纸从大小尺寸上可分为两种 ,一种是对开大报 ,美国人称“大开本报纸”(Ｂｒｏａｄｓｈｅｅｔ) ;另一种是４开小报 (Ｔａｂｌｏｉｄ)。这种尺寸上的区分 ,并不等同于报纸规模上的划分。小型报社可以办对开日报 ,而大型报社也可以４开报纸为主。如发行量在全美排行第六的纽约《每日新闻》就是４开报纸 ,但这并不妨碍其成为一家在纽约具有很大影响的权威日报。在第二次世界大战结束之后 ,该报的发行量一度超过２４０万份 ,居全国之首 ,远远超过《纽约时报》等著名报纸。在美国拥有１００多家报纸的霍林格集团 ,也…     

浅析微博的议题设置过程

微博是近两年来继BBS、博客新兴起的一种最具诱惑的新媒体交流平台。微博这种集新闻与社交于一体的新兴传播交流渠道急剧地改变着人们的交流方式,其对传统的大众传播媒介包括互联网在内都产生了巨大的影响。由于微博具有一些不同于传统大众媒体及互联网其他媒体的传播特点,微博的议题设置过程也就具有其自身的独特性。     

Serials Management at the University of Illinois at Urbana-Champaign Library

Serials management at the University of Illinois at Urbana-Champaign Library today reflects many of the trends evident in academic librarianship over the last decade, as well as internal trends toward decentralization and a regrouping of professional and nonprofessional tasks. New challenges for serials control face the Library's staff and its administration in an era of financial retrenchment.     

The IAIMS initiative at the University of Maryland at Baltimore

With support from the National Library of Medicine, the University of Maryland at Baltimore is creating an Integrated Academic Information Management System (IAIMS) that will serve as a prototype for academic health centers. A campus-wide undertaking, the IAIMS initiative at Maryland is characterized by its functional comprehensiveness and its planning model. The resulting strategic plan is serving as a guide in the ongoing model development within an interdisciplinary Hypertension Center.     

The Prague Spring Archive at the University of Texas at Austin

ABSTRACT

There is a noted lack of primary historical documents related to the Prague Spring, one of the key moments in the Cold War, available online. As such, there is a need for an online resource that presents these primary documents in their entirety, allowing researchers and the public to engage with these materials in a user-friendly, open access format. The Prague Spring Archive, a new project at The University of Texas at Austin, fills this gap. This article addresses the development, promotion, and future steps of the project.     

Workbooks for information skills teaching at the University of Northumbria at Newcastle

Moves towards student centred learning and the growth in student numbers require less staff intensive methods of information skills teaching than those usually used. Funding from an Enterprise in Higher Education programme at the University of Northumbria at Newcastle allowed production of self‐teaching workbooks in a number of areas. A subsequent evaluation showed the books to be reasonably effective and helped in developing wider use of the books, including production of some in new subjects aided by further special funding. The need for close collaboration with academic staff, integration into the curriculum and the use of appropriate assessment was demonstrated.     

Cost analysis of the LIBRIS II automated acquisitions system at the university of Texas at Dallas library

The costs of using the LIBRIS automated acquisitions system at the University of Texas at Dallas Library are analyzed for three fiscal years during the mid-1980s. Expenditures are tabulated for the monthly fee, equipment rental, unit charges, communications and supplies, while the division between fixed and variable costs is calculated. The top-down method is used to determine the average cost per order. The paper concludes that because the incremental costs of additional orders is always less than the average cost per order, LIBRIS becomes more cost effective at higher levels of ordering.     

IAIMS and the library at the University of Utah

The formal creation of an Integrated Academic Information Management System (IAIMS) at the University of Utah began in the fall of 1983. The keystone of the IAIMS effort is the HELP hospital information system. IAIMS at the University of Utah is a broad-based program extending across the Health Sciences Center and beyond to health professionals throughout the inter-mountain area. This paper describes the background that led to IAIMS, the IAIMS planning process, and the library's participation in this effort.     

Offering Assistance at the OPACs

Summary

As technology races forward, public library OPACs have established a barrier to access. Computer literacy is required of the patron to access the collection through the OPAC. This barrier may be addressed with more active service. Rather than the librarian at the reference desk waiting to be asked, go to the patron. But will the patron accept? This study looks at who did accept and how often. Patrons heading towards the OPAC were greeted by an individual and offered assistance. Conducted at the Guilderland Public Library, a suburb of Albany, NY, in the fall of 1996, this study compares the responses of these patrons grouped by sex and approximate age. In 20 hours over five consecutive days, 189 patrons were recorded. Additionally the study touches upon other factors such as sex, race, dress, and more effective wording for the approach and offer.     

1968-convention at the top of the nation

The first dwellers in the territory now known as Colorado are thought to have been Folsom Men 15,000 years ago. Denver, "Queen City of the Rockies," was founded by gold-seekers in 1858 at the confluence of the South Platte River and Cherry Creek. Members of the Medical Library Association are invited to come to the 1968 Annual Convention to absorb a little of the Old West and enjoy the New West in a growing modern city.     

关于我国基层图书馆的竞争性话语比较

文章列举对我国基层图书馆的意义和现实具有建构作用的不同话语,比较它们所建构的基层图书馆意义,分析不同意义可能产生的现实前景.指出:覆盖全社会的公共图书馆服务体系能否实现,将在很大程度上取决于这几种话语竞争的结果.