Strategic CRM: Improving the Business of Academic Libraries

An argument can be made that libraries are businesses, with users as their customers. Given the increasing scarcity of funding and pressure for proving value, academic libraries could benefit from leveraging certain business practices to increase user satisfaction. Creating a comprehensive strategy for building long-term user relationships can solidify support for libraries by engaging with all stakeholders to improve their library experiences. The Customer Relationship Management philosophy described here provides an opportunity for institutions to show their total value to all users and stakeholders and in doing so, improve the business of academic libraries.     

国外大学图书馆战略规划模式解析

解析国外大学图书馆战略规划的五种模式,即“总－分馆”模式、“总－分目标”模式、“关键领域-评估”模式、“目标-战略-资源需求”模式、“短期-中期-长期战略目标”模式,着重分析每种模式的运行框架、案例与优势,为如何制定国内大学图书馆战略规划提供参考。     

Generating and Framing Content: Strategic Multi-Platform Content Marketing in Academic Libraries

This column is adapted from a presentation given at the 2018 Library Marketing and Communications Conference. In it, we describe our marketing team’s approach to developing sustainable marketing practices with our library’s strategic goals in mind. In an effort to create reusable, platform-flexible content, we developed social media posts that highlighted concepts from the ACRL Framework for Information Literacy. Our success on social media inspired us to consider how this content could be implemented on additional platforms. With this column, we invite you to engage with new ways of developing content for use on multiple marketing platforms.     

高校合并后文献资源整合战略研究

本文通过对全国近76所合并高校文献资源配置现状进行调查，找出了存在的共性问题，分析了影响文献资源整合的成因，提出了整合的思路及模式。     

University Libraries and Academic Strategic Planning at the University of Cincinnati

As part of a broadly defined academic strategic planning initiative at the University of Cincinnati, the Libraries developed a five-year plan. This article describes the process including its successes and failures, documents the most positive outcomes resulting from the process, and raises several issues related to university-wide planning processes.     

The Nevada Academic Libraries Information System:

The libraries of the six campuses of the University and Community College System of Nevada (UCCSN), in collaboration with UCCSN System computing Services, have developed and implemented a service that provides local and remote networked information resources to faculty, students, and citizens of Nevada through a single point of access. The service, called the Nevada Academic Libraries Information System (NALIS), uses the existing telecommunications infrastructure on the campuses and builds on the library automation programs already present in the libraries. This article explains how the NALIS system evolved through a combination of local circumstances and funding opportunities, describes the components of NALIS, and discusses ongoing issues and future planning related to providing networked information resources.     

学术图书馆战略规划编制十大关键问题

[目的/意义] 总结和探讨学术图书馆战略规划编制所需要关注和解决的关键问题，为学术图书馆"十四五"及未来战略规划编制建言献策。[方法/过程] 基于对当代信息技术发展、高等教育变革与学术研究发展趋势的预判，针对我国学术图书馆战略规划编制的意义、主要矛盾、要素关系、用户需求、资源建设、技术应用、空间再造、用户服务、能力提升、管理效能10个关键问题展开讨论，科学谋划学术图书馆未来的发展之路。[结果/结论] 图书馆在"十四五"以及未来的发展中，其根本的驱动力是用户需求，为此，需要处理好各要素的关系：资源是基础，技术是手段，服务是根本，管理是保障，创新是引擎。     

Nonusers of Academic Libraries:

This essay proposes the identification and study of nonusers of academic library reference services. Using the techniques previously applied to different classes of public library users, researchers could benefit from information already available, as well as undertake survey research on lifestyles in academe. The discussion puts forth the claim that nonusers of academic libraries are potential users belonging to the same three groups as current users: faculty, staff, and students. A brief overview of the results of the application of lifestyles research to public library user groups is provided. Finally, the article describes some lifestyle characteristics of each of the three groups and their possible implications for academic library reference services.     

The Academic Libraries in China

Academic libraries in China have gone through enormous changes since 1980's. This artical summarizes their administrative system, information services, user education, library automation and networks.     

高校图书馆管理创新探讨

信息时代,高校图书馆在管理上要不断创新,以适应信息技术的发展,以满足高等教育的需要.本文分析了高校图书馆管理现状,指出管理创新的必要性,对高校图书馆管理创新思路进行了探讨.结合实际提出了从图书馆管理的观念、机制、内容、方式等进行创新.参考文献4.     

网络环境下高校图书馆的走向

论文着重分析了高校图书馆在网络环境下所面临的挑战和冲击,提出了应从思想观念、资源建设、管理手段、服务方式、馆员角色等方面进行深刻的变革,以适应网络信息时代发展的要求.     

The Information File in Academic Libraries

Information or vertical files in academic libraries are an often neglected resource. This is in part owing to the fact that such files are frequently neither current nor adequately accessible. Yet they have the potential of providing valuable resources and data not found elsewhere in the library. The position taken in this article is that the information file can serve a vital role in the information finding process if it is managed according to standards similar to those generally applied in the academic library for collection building and access. The paper discusses questions that need to be con sidered in developing a collection policy for the information file, looks at appropriate selection tools, and briefly outlines various methods of ensuring adequate access. The appendix contains a list of newsletters dealing with current or controversial issues that are suitable for addition to an academic library information file.     

馆员素质:制约高校图书馆发展的主体因素

论述了目前高校图书馆馆员的素质不能满足知识经济时代需求的状况,提出在新形势下图书馆员应该具备良好的思想道德品质,不断更新自身的知识结构,加强信息意识与信息能力的培养,以适应知识经济时代信息急剧增长、知识迅猛更新的需求,更好地为高校的教学、科研服务。提出了一系列有针对性的措施,如实现管理的制度化、规范化,努力向人本主义管理转化等,对如何提高馆员的素质作了深入的探讨。