The impact of polices on government social media usage: Issues, challenges, and recommendations

Government agencies are increasingly using social media to connect with those they serve. These connections have the potential to extend government services, solicit new ideas, and improve decision-making and problem-solving. However, interacting via social media introduces new challenges related to privacy, security, data management, accessibility, social inclusion, governance, and other information policy issues. The rapid adoption of social media by the population and government agencies has outpaced the regulatory framework related to information, although the guiding principles behind many regulations are still relevant. This paper examines the existing regulatory framework and the ways in which it applies to social media use by the U.S. federal government, highlighting opportunities and challenges agencies face in implementing them, as well as possible approaches for addressing these challenges.     

Candidates’ use of informal communication on social media reduces credibility and support: Examining the consequences of expectancy violations

ABSTRACT

This experiment (N= 476) investigates how individuals evaluate political candidates who use informal communication on social media. We use expectancy violations theory (EVT) to predict that informal communication will lead to negative evaluations. Our results suggest that politicians’ use of informal communication on social media leads to expectancy violation, which decreases perceived credibility and lessens intention to support a candidate. This effect was not moderated by sex (male versus female) or age (young versus old) of the candidate, nor of participants being the same sex as the candidate. These findings suggest that political figures should use informal communication on social media with caution.     

Connecting social media use with gaps in knowledge and participation in a protest context: the case of candle light vigil in South Korea

This study sheds light on the recent use of social media for protests, with the 2016 South Korean candle light vigils as the case study. An extensive amount of literature has explored social media’s potential for informing and mobilizing the public to engage in protest activities. Previous research has mainly focused on the direct effect of social media on protest engagement. Moving beyond the direct effect, this paper sought a better understanding of social media’s role in the democratic process by examining how social media affects political knowledge and protest participation, depending on an individual’s political interest level. To test these relationships, this study used survey data collected in South Korea during the mass candlelight vigils in South Korea in 2016 (N?=?922). Findings suggest that the knowledge gap narrowed amongst those with high social media use, mainly due to a greater knowledge drop for those with high political interest. On the other hand, when it comes to participation, the participation gap widened amongst those with high social media use, largely due to a greater increase in participation for those with high political interest. Implications and directions for future research are discussed.     

Understanding government social media users: an analysis of interactions on Immigration,Refugees and Citizenship Canada Twitter and Facebook

Social media is being adopted at a rapid pace by governments around world and across different levels of government. In Canada, federal, provincial and municipal governments created social media accounts in 2000s and are now using them to interact with the public. Studies to date, however, focus primarily on social media strategies and practices of government agencies while government social media users' behaviors and perspectives remain understudied. This study analyzes experiences of government social media users and how they interact on Twitter and Facebook accounts maintained by a Canadian federal government agency – Immigration, Refugees and Citizenship Canada (IRCC). It also explores why users chose to interact on social media as well as their perspectives. The findings suggest that Canadian immigration agencies are using social media as a customer services tool, and migrant social media users are turning to government social media to hear directly from the government agencies and are expecting personalized answers.     

Social media use in local government: Linkage of technology,task, and organizational context

Social media technologies have begun to enter the governmental workplace as tools to accomplish improved public service and engagement. Widespread recognition of the potential of social media technology for achieving public outcomes does not match our understanding about how and why specific tools are being used for specific purposes. This paper makes use of newly collected national survey data from local government managers in five different agencies to address the questions: which social media tools are being used, for which tasks or purposes; and what organizational characteristics influence the coupling of task and technology. Findings reveal patterns of social media tool application for particular purposes, although organizations do not all use social media tools in the same way. Moreover, regression analysis shows that different organizational factors – work characteristics, innovativeness, technology and management capacity and stakeholder influence – predict each of the four technology–task couplings — social media for dissemination, social media for feedback on service quality, social media for participation, and social media for internal work collaboration. This study demonstrates that social media tools are not a monolithic group and calls for greater research attention to the complex interactions among social media technology, task and organizational context.     

The good,the bad and the ugly: Three faces of social media usage by local governments

This article explores the determinants of local governments' use of social networking sites. It does so by analysing the relative impact of institutional, political and social determinants, while controlling for the impact of mayors' traits and social characteristics of municipalities on local governments levels of activity on Facebook. Empirically, this article presents a within-case analysis of Portuguese municipalities' activity on social media, aiming to shed light on the strategic use of social media by local governments. A coherent picture associated with politically pro-active local governments emerges from the results: higher levels of social media activity appear in municipalities with more competitive local elections and higher commitment to transparency. Moreover, findings suggest that local governments tend to be concerned with the low levels of voter turnout, potentially resorting to social media as a powerful tool to increase civic engagement and (offline) political participation. Levels of Facebook activity are significantly higher in larger and wealthier municipalities. The results indicate that Facebook official pages of municipalities are part of a larger arsenal of tools to promote political engagement and activity levels signal a propensity to involve citizens pro-actively.     

When Corporate Social Responsibility Messages Enter the News: Examining the Effects of CSR-Framed News on Product Purchasing Intentions and the Mediating Role of Company and Product Attitudes

Journalists are frequently reporting about new and innovative products in news articles. Oftentimes, journalists use specific company and product information provided by enterprises that highlight a corporation’s social responsibility (CSR) activities. Based on framing theory and theory of reasoned action, an experiment was conducted to examine how types of CSR-framed news (either highlighting ethical, ecological, or philanthropic responsibilities of a company) affect news recipients’ product purchasing intentions. A mediation analysis showed that CSR-framed news indirectly and positively affected individuals’ purchasing intentions via company and product attitudes. No relevant differences could be detected for the specific type of CSR frame. Implications of the results are discussed.