China Chongqing Architectural Design Institute

China Chongqing Architectural Design Institute was founded in 1950 and is now an A-Class prospecting and architectural design unit.Since 1997, it has ranked among the top 100 national prospecting and design units each year and has won the Advanced Enterprise for the Quality and Benefit of Chongqing for the past threeyears.     

Users-friendly Industrial Design

The 21 st century embraces an era with diversity in design. In particular, users-friendly design has become a worldwide trend that highlights service for consumers,instead of the blind pursuit of hi-tech breakthroughs, and functionality and design aesthetics instead of the sole consideration of market shares.     

Fashion Week Dazzles Beijing：China International Fashion Week displays 2006 spring＆ summer collections

China International Fashion Week, an annual event for fashion people from across the globe, has wrapped up recently in Beijing.22 brand names, 25 celebrated designers as well as more than 100 young design talents have staged some 50 catwalk show of their new attires,demonstrating update trends of 2006 spring ＆ summer collections.     

New Concepts Give Life to Purple Sand Art

China New Concept Purple Sand Art Exhibition was held recently in Baiyefeng No. 5 Hall in Beijing. The one-month exhibition offered Beijing people an opportunity to appreciate vitality of the old purple sand art in modern times. Purple sand, unique to Yixing, Jiangsu Province, has become the ideal material for tea things since the Ming and Qing dynasties. The special techniques developed over several hundred years have helped to perfectly integrate material, design and function.     

Promote Urban Traditions through Architecture：An Interview with Master Architect Zhanq Jinqiu

Zhang Jinqiu, a celebrated woman architect in contemporary China, is known for her successful designs blending tradition and modernity. With a large number of modern creations featuring distinctive traditional styles designed for the ancient city of Xi＇an as well as many other historical cities in China, Zhang has contributed to diversity of urban planning concepts and made valuable explorations on cultural dimensions of architectural design.     

A Small Bridge Facilitating China-Vietnam Cultural Exchanges An interview with Au Viet Hung,cultural attache of the Vietnamese Embassy

The Vietnamese Embassy has made tremendous efforts to promote China-Vietnam cul- tural exchanges in recent years. Cultural events it has organized have been well received by an increasing number of Chinese people who show interest in Vietnamese culture. Our magazine reporter took an interview with Au Viet Hung, cultural attache of the Vietnamese Embassy, who reviewed the achievements that the embassy has scored in the field of culture.     

Guangzhou Design Institute

Guangzhou Design Institute was established in 1952 and is one of the first-class prospecting and design units in China. At present, the Institute has about 500 employees including one national design master, 10 experts eligible for special governmental allowance, 30 Ph.D.s and M.A.s, 101 registered engineers, and more than 400senior engineers and engineers.     

Chinese Folk Painting on Blue-and-White Porcelain

Painting on blue-and-white porcelain dates back to more than 700 years. Chinese elite painting is known for freehand brushwork,simplistic design and open-minded spirit, which are also characteristics of porcelain painting. In traditional Chinese painting, every brushwork is a design unit forming an integral whole while featuring independent aesthetic values. For porcelain painting, the painter uses the Chinese calligraphic brush to draw on the water-absorptive body before the porcelain is glazed.     

Review and Impression：Chinese Movies

The year of 2005 marked the centennial anniversary of Chinese film.Over the past century,film has changed people＇s ways of life,influenced their ideas and concepts and expanded their sphere of imagination.As a celebrated American critic said.film is the most typical art form of the time which has an integrated feature in both technology and society.Therefore,it takes an important responsibility to develop,restore and upgrade people＇s ability to feel and experience. The year of 2005 has passed and to review Chinese movies in the past year will fring us a delightful memory.     

＂Tailored Culture＂： a Solution to Supply- Demand Contradiction

Governments at various levels promote cultural development at the grassroots by planning and launching cultural projects. But it has remained a problem .for these cultural projects to effectively meet cultural demand of the general public. Therefore, we need to design tailored cultural projects as a solution to solve the contradiction between supply and demand.     

Zhang A Singer Mi: with Everlasting Charm

Zhang Mi's experience:From a singer to an actress, from an actress to a model, she is always changing;From a pure girl to a gorgeous star to a mature lady, she is improving herself all the time.From the very beginning, music has been changing her. It is music that has unleashed her hidden beauty and     

A Mysterious Blue Box：＂Water Cube＂ for Beijing Olympics

The National Aquatics Center, or more popularly known as ＂Water Cube＂, stands on the opposite of ＂Bird＇s Nest＂ in the Olympic Green. This miraculous building features a mysterious transparent blue appearance and an innovative structure, perfectly mixing architectural concepts and cutting-edge technologies. Based on the traditions of Chinese culture and architectural design, Water Cube stands out in a simplistic and streamlined form, creating a harmonious co-existence with Bird＇s Nest while distinguishing itself from the grandeur of the latter. The building＇s design is inspired by the traditional concept of Chinese philosophy, ＂integral unity and harmony between the round heaven and the square earth＂, which are respectively represented by Bird＇s Nest and Water Cube. While meeting functional needs for international competitions, this square blue box is considered an outstanding example integrating traditional culture with modern functional facilities.     

Pang Zhu：An Accomplished Artist

Pang Zhu, or named Shan Zhu, born in Changchun, Jilin Province in 1945, is currently member of the Artists Association of Sichuan Province, executive council member of the Photographers Association of Chengdu City and professor with the department of art and design of Chengdu University of Science and Engineering. With the degrees in painting, photography, and advertising and decoration, Pang has dedicated himself to art education and painting for forty years or so. As a retired professor, he now offers advice on graduation design and thesis defense and organizes academic workshops in CUSE.     

Ode to Joy： Beijing＇s Axis Line Rebuilt

The evolution of Beijing into a world capital has been largely based on a clearly defined plan, of which the most outstanding feature is its axis line design that dates back to the Yuan Dynasty 800 years ago. The city‘s growth and modern development have both extended the axis line and brought significant changes to the     

Beijing New Era Architectural Design Co.,Ltd.

Beijing New Era Architectural Design Co.,Ltd., an A-Class design enterprise approved by the Ministry of Construction, provides services of industrial and civil architectural design, interior decoration, consultation for real estate development,     

The Internet Bar Phenonm:China''''s Double-edged Sword

High school and college students in some of China's biggest cities are spending more time online than on their schoolwork, according to a recent survey. Conducted in Beijing, Shanghai, and Wuhan, the survey showed 42 percent of the high school students questioned spend an average of 30 minutes daily surfing the Internet, while college kids may go online for up to an hour and a half. Clearly, the Internet has become an     

A Market-oriented and Global Strategy for Performing Arts Industry

Since being restructured as an enterprise in a modern sense in 2004, China Arts and Entertainment Group （CAEG） has made constant efforts to run for-the- profit performances abroad. Overseas performances have so far accounted for 70% of the company＇s business. In 2013, CAEG has presented 5,500 performances in 300 cities around the world, receiving 10 million audiences. These performances were staged by 1,928 performers from companies of 17 provinces of the country, with an aim to access the mainstream international market with outstanding performing art creations bearing Chinese core value.     

A Low-Carbon Tour around Qujiang Theme Park

<正>Qujiang, a beautiful lake area in the southern suburb of Xi’an, has long been an attractive tourist destination since ancient times. Its fascinating sceneries     

China Hosts Young Overseas Sinologists

Sinology is an academic discipline on the study of China, Chinese people and Chinese culture. Today, the scope of sinology has widened extensively to establish itself as a knowledge system on the study of Chinese philosophy, history, language, literature, arts, politics, economy and society. Sinology development relies on sinologists and translators who play an indispensible role in helping the rest of the world know more about China.     

Culture to Take the Lead in the Building of the Belt and the Road

The Silk Road has played an important role in facilitating intellectual exchanges and cultural integration between East and West, economic globalization and diversity of human civilizations. In the new era, thanks to ever-closer economic and cultural ties between China and other countries along the Silk Road, this ancient route has been rejuvenated and embraced new development opportunities. Building the Belt and the Road is therefore our inevitable choice following the trend of the development ofthe time.