MASS MEDIA AND POLITICAL OUTSPOKENNESS IN HONG KONG: LINKING THE THIRD-PERSON EFFECT AND THE SPIRAL OF SILENCE

This study analyzes the impact of perceptions of the opinionsof others on political outspokenness in Hong Kong. Two relatedtheories, the third-person effect and the spiral of silence,are tested in the context of public opinion regarding the Sino-Britishdispute over Hong Kong's political future. To estimate the potentialinfluence of perceived public opinion on political outspokennessduring this political crisis, a representative telephone surveyof 660 respondents in Hong Kong was conducted in November 1993. As hypothesized by the third-person effect, perceptions of theinfluence of media reports about the Sino-British dispute onothers were found to be consistently greater than perceptionsof influence on self. Similar to previous findings, respondentswith a higher level of education were more likely to believethat the mass media influence others more than themselves. Thestudy also found empirical support for the spiral of silencehypothesis. Politically unconcerned respondents were less willingto voice their political opinions publicly when they perceivedthe majority opinion not to be on their side. Findings alsoindicate that the third-person effect indirectly influencesthe spiral of silence process through its impact on perceptionsof public opinion.     

MASS MEDIA, THE ELECTORATE, AND THE BANDWAGON. A STUDY OF COMMUNICATION EFFECTS ON VOTE CHOICE IN GERMANY

The paper addresses two propositions: (1) that by publishingnews stories about the electoral strength of parties or candidates,the mass media contribute to shaping the voters' expectationsabout the likely outcome of an upcoming election; (2) that theseexpectations in turn stimulate a bandwagon effect, i.e. theyinfluence vote choice to the advantage of the apparent futurewinner of the election. Analyzing media content and survey datagathered during the campaign for the first all-German nationalelection of December 2, 1990, it can be shown that (1) interestin the media's political reporting as well as interpersonalpolitical communication contributed significantly to convertingvoters to the view of the election outcome that was constantlypresented by the mass media; (2) this belief in turn causedparticularly unsophisticated independent voters to vote forthe apparent winner of the election. Referring to the conceptualframework of ‘low information rationality’, thisbandwagon effect is interpreted as ‘majority-led proxyvoting’. Since public opinion polls play the key rolein its definition, the media portrayal of the competing parties'electoral prospects can be assumed to be fairly accurate, sothat voters relying on such information in casting their voteare not misled.     

MEDIA COVERAGE AND THE FLOW OF VOTERS IN MULTIPARTY SYSTEMS: THE 1994 NATIONAL ELECTIONS IN HOLLAND AND GERMANY

Positive news is advantageous for a party, but the effects ofnegative news are less obvious, especially in a multiparty system.One possibility is an indecisionmodel in which negative informationwould push voters to the undecided category. An alternativeis a proportional model in which voters would move to otherparties in proportion to their share of the vote. A third scenariowould correspond to a proximity model in which the shift wouldbe to parties holding viewpoints similar to those of the criticizedparty. The three models were tested using the ideodynamic modelor the 1994 elections in the Netherlands and Germany. The explanatoryvariables were content analysis data obtained daily for majorprint and electronic news media. The dependent variable wasweekly survey data of party preferences of voters. The analysisshowed the proportional model to be the least plausible withthe proximity model being promising. Campaign strategists startingfrom the proximity model will both promote negative news aboutother parties and adopt their issue positions.     

国别报告：肯尼亚共和国

一、政局现状 2002年12月，齐贝吉当选总统后，以恢复经济为执政要点，树立改革的良好形象，加大了反腐力度。不过，现执政党全盟缺乏共同的政策主张和施政纲领作为基础，内部斗争不断。总统和自由民主党间就权力分配问题争执不下，在修宪问题上的矛盾尤为突出。     

THE MEDIA AND ENVIRONMENTAL ISSUES IN HONG KONG 1983-95

This study tests the agenda-setting hypothesis for the environmentalissue in Hong Kong from 1983 to 1995. It was found that theagenda-setting hypothesis was supported for the initial periodof five and a half years. In the subsequent period of sevenand a half years, despite the increased media coverage of theissues, there was a significant drop in the perceived salienceof the environmental problem. This may be due to the dilutionof public attention as a result of diversity in the news agendaand reporting of local environmental problems as ‘soft’news. It was also found that the environmental issue failedto compete with other prominent issues directly affecting thepublic. The mass media played a much less important role inkeeping the environmental issue on the public agenda at thelater stage.     

THE INFLUENCE OF PERCEPTIONS OF MEDIA INFLUENCE: THIRD PERSON EFFECTS AND THE PUBLIC EXPRESSION OF OPINIONS

This paper explores the role of perceptions of the opinionsof others as they relate to the formation of public opinion.Two interrelated theories involving such perceptions, the thirdperson effect and the spiral of silence, are tested in the contextof public opinion regarding divestment of financial interestsin South Africa. As hypothesized by the third person effect, perceptions of theinfluence of media reports on others were found to be consistentlygreater than perceptions of influence on self. Findings werestrongly supportive of this component of the ‘third personeffect’ hypothesis. Perceptions of the opinions of otherswere also explored in relation to respondents' willingness toexpress their opinions publicly. As suggested by the spiralof silence theory, respondents were found to be more willingto express their opinions publicly when they perceived a trendin support of their viewpoint, or when there was a greater perceivedlikelihood of achieving success for their issue position. The size of the effect produced from joining these two processesis moderated by the role of issue salience. People perceivingdivestment as a highly important issue are more likely to ascribegreater media influence to others than to themselves, but theirwillingness to express their opinions publicly is least likelyto be influenced by perceptions of the climate of opinion.     

新中国证券市场诞生纪实

1984年8月中国人民银行上海市分行制订《关于发行股票的暂行管理办法》经上海市人民政府批准试行,就此迈出了新中国证券市场的第一步。在国务院、上海市人民政府、中国人民银行总行的支持关怀下,以中国人民银行上海市分行为主,在上海经济体制改革办公室、市经委、市计委、市财政局、市工商行政管理局及市社会科学院、部分大专院校、媒体、金融机构等单位的共同努力下,经过六年的探索,为新中国证券市场的健康发展打下了良好的基础。     

THE RISE OF POSTMATERIALIST VALUES AND CHANGING RELIGIOUS ORIENTATIONS, GENDER ROLES AND SEXUAL NORMS

This article investigates the relationship between Materialistand Postmaterialist values, and attitudes towards religiousand social norms as well as behavioral indicators in industrialsocieties. It focusses on the question whether Postmaterialistvalues—indicated through a greater emphasis on such goalsas self-expression, quality of life and belonging—arerelated to a decline of traditional orientations. The empiricalpart is based on the data of a unique cross-national dataset,the World Values Survey 1981–1982, which compares religiousand moral beliefs of populations of sixteen countries with variouspolitical, cultural and ethnic characteristics. It also takesinto account behavioral indicators related to these norms, e.g.birth and divorce rates in these countries. According to theresults, Post-materialist values are closely related to a declineof traditional values. There also exist strong linkages betweenindividual-level values and the actual behavior of the peoplesin the given societies. But besides their detachment from traditionalreligion, Postmaterialists are significantly more likely thanMaterialists to spend time thinking about the meaning of lifeand, thus, may even have more potential interest in religion.     

中国历史上的档案趣话二则

戳穿阴谋 齐王命取先帝时留中章奏千余道,皆斜封一抹,果得延鲁疏。然以遗诏已行,竞不之改。     

THE EDITORIAL PRODUCTION PROCESS AND EDITORIAL VALUES AS INFLUENCES ON THE OPINIONS OF THE BRITISH PRESS TOWARDS EUROPE

British newspapers have been criticised for their coverage of the European Union and accused of contributing to the strength of anti-European opinion in the United Kingdom. Despite these claims, research by media sociologists and political communications scholars has commonly focused on news reporting, overlooking editorial opinions on European issues. This article addresses this gap by presenting a sociological analysis of editorial journalism in relation to European integration at 10 British national newspapers. The findings show that newspapers vary widely in the resources and roles they have assigned for editorialising on Europe, and provide an original insight into the common routines employed for producing editorial opinion. A model, entitled the editorial production process, is developed to illustrate the key stages of this routine. The specialist practices of editorial journalism are discussed through the identification of a set of editorial values used to select issues for comment.     

TIME-LAG DIFFERENCES IN THE AGENDA-SETTING PROCESS: AN EXAMINATION OF FIVE NEWS MEDIA

Five news media in the U.S. were examined to determine the optimaltime-lag for agenda-setting effects to occur for each. Publicresponses to an open-ended question ‘What is the numberone problem facing our country today?’ were compared tomedia coverage from one to 26 weeks earlier. A number of differenceswere found across the five media. The results show that televisioncoverage had a shorter optimal time-lag than newspapers. Themore immediate effect of television news, however, quickly deteriorated,and newspapers had a stronger long-term agenda-setting effect.National and regional media also had a more immediate impactthan local media. All media, generally, had slightly shorteroptimal time-lags than previous research would suggest.     

WHEN THE MEDIA MEET CROWDS OF WISDOM

In an increasingly digital world where many are predicting the demise of the traditional newspaper, the media are turning to the masses to report and help report through the power of Internet journalism. Taking their cues from other areas such as photography and science, news organizations are employing the increasingly popular concept of “crowdsourcing” where tasks traditionally performed by employees are outsourced to a large network of people, recruited through an open call. This paper examines five different cases of crowdsourced journalism, classified on the basis of type of coverage and audience demographic. The study explores the strategies employed in each case, analyzes the benefits and pitfalls, and offers suggestions and ideas for future ventures. Observations and insights from journalists in different organizations are used to evaluate how crowdsourcing is blurring the lines between journalists as reporters and citizens as consumers.     

VALUE-FRAMING ABORTION IN THE UNITED STATES: AN APPLICATION OF MEDIA SYSTEM DEPENDENCY THEORY

This paper is in the tradition of social analysis aimed at creatingframeworks to join mass media and public opinion processes (e.g.Clarke and Evans, 1983; Gamson, 1975; Gitlin, 1980; Hall, 1977;Iyengar and Kinder, 1987; Lang and Lang, 1968, 1983; Lippman,1922; Mollotch and Lester, 1974; Noelle-Neuman, 1974; Paletzand Entman, 1981; Shaw and McCombs, 1977; Turner and Paz, 1986).After a brief review of media system dependency (MSD) theory,we illustrate how it may apply to public opinion processes thatentail contested issue ‘value-frames’ (Ball-Rokeachand Rokeach, 1987). In such cases, the media system is directlyimplicated in the negotiation of legitimacy of opposing positionson an issue. Our illustrative case is the abortion issue asit has been played out in the United States over recent decades(Luker, 1984). We focus upon the respective capacities of pro-and anti-abortion movements to control the value-frame of mediacoverage of the issue (Guthrie, 1989). A value-frame may beconceived as ‘... the main substantive theme of a moralityplay’ (Ball-Rokeach and Tallman, 1979) wherein the distinctionbetween ‘good’ and ‘bad’ hangs in thebalance; in this case, between positions on abortion. We suggestthat change in the value-frame of media coverage and publicdiscourse may be understood, at least in part, as an outcomeof change in contestants' MSD relations.     

“小飞乐”开创新中国股份制先河始末

偶然提议,竟然就成为现实 上世纪八十年代,静安区税务局某检查大队来我们企业,说我们股份制企业在私分国家财产,并要我写检查时,我不会想到今天,我们的国家股份制企业已经成为一种发展方向了。当时,税务局的同志一直坚持说,我们股份制企业分配给股民的红利,就是在私分国家财产,是让国家资产流失。     

OCCUPATIONAL STRESS AND JOB SATISFACTION IN MEDIA PERSONNEL ASSIGNED TO THE IRAQ WAR (2003)

This paper investigates occupational stressors amongst media personnel assigned to work on covering the Iraq War via interviews with 54 journalists from the BBC and Reuters, who worked in Iraq between February and April 2003. A range of stressors were identified that could be categorized into three main themes, control over the situation, support from management and grief from the death of colleagues. Journalists not embedded with military units were more likely to report negative physical and emotional health outcomes. The study concludes that hazardous work environments do not, by themselves, cause stress and poor job satisfaction. Rather, organizational factors, the imbalance between the ability to make decisions about how to carry out their job effectively and the perceived rewards of working in such environments appear to have a greater impact on work related stress.     

MEDIA TONE AND PUBLIC OPINION: A LONGITUDINAL STUDY OF MEDIA COVERAGE AND PUBLIC OPINION ON CHANCELLOR KOHL

This study investigates the relationship between media coverageof Helmut Kohl in seven leading German print media and the opinionsof the German general public about the politician between 1975and 1984. For the content analysis evaluative assessments aboutHelmut Kohl on six different dimensions of characteristics werecoded. The analysis of public opinion is based on 72 representativesurveys in which respondents expressed their evaluations ofthe politician. The two time series were compared by means ofcross-lagged correlations. The whole period was first examinedwith aggregations of three-months-intervals; then closer attentionwas paid to the time period since Helmut Kohl took office aschancellor on the basis of monthly intervals. In both cases,the results show that evaluation shifts in the media precedesimilar evaluation shifts in public opinion with a time lagof about three to six months for the whole period of investigation,and a somewhat shorter time lag for the time of his chancellorship.Evaluation shifts in the political magazines Der Spiegel andStern were more closely related to public opinion than evaluationshifts in the national dailies.