Implementing Twitter in a Health Sciences Library

The NYU Health Sciences Libraries created an account on Twitter, a microblogging service, as a new outreach tool marketed to students, faculty, and staff. The team used Twitter to promote resources, events, and news. Twitter is a part of a pipeline of information that also includes the library's Web site and Facebook. Although it is difficult to measure the effectiveness of a social networking tool, the overhead of using Twitter is so low that it merits consideration.     

Can Twitter improve your health? An analysis of alcohol consumption guidelines on Twitter

This article is the first in the feature to highlight the social network site Twitter as a tool for health information and it reports on a study by Emma Hughes, who completed an MSc in information and library studies at Aberystwyth University in 2014. Emma's research investigated the quality of health information available on Twitter, in particular the information available on UK alcohol consumption guidelines. Her research suggests that users searching for this information would need certain literacy skills to interpret it correctly. However, there is no doubt that Twitter is an increasingly popular resource for information dissemination and health professionals, and organisations should be encouraged to use it frequently as a tool for sharing information. AM     

The use of twitter by mayors in Turkey: Tweets for better public services?

This article aims to provide an overall picture of the use of Twitter as a significant social media tool by mayors in Turkey and to investigate, using content analysis and tweet categorization, whether Twitter is used by mayors in Turkey to offer better public services. Thus, this study focuses on the impact of Twitter in Turkey on transparent, participatory and citizen-oriented local public services. Our analysis has revealed that mayors in Turkey use Twitter especially to share information, send personal messages and share their location and activities. The use of Twitter for transparent, participatory and citizen-oriented public service delivery is not common among mayors. Twitter is adopted and used by mayors mostly for the purposes of self-promotion and political marketing in Turkey.     

Mapping online social networks of Korean politicians

Korean politicians, particularly National Assembly members, have embraced the internet as a major means of communication for managing election campaigns and maintaining relationships with (potential) supporters during non-election periods. An increasing number of National Assembly members have become aware of the considerable influence that the internet has on their constituents, and thus, this study determines whether there are significant differences in online networks of National Assembly members and examines the relationship among National Assembly members and that between those members and their constituents to determine whether Twitter is used as a tool for communication as well as deliberation. The data were drawn from homepages, blogs, and Twitter pages of the members of the 18th National Assembly in April 2010. The results indicate that National Assembly members tended to have a more equal relationship in the Twitter network than in the homepage or blog network. More importantly, the members were linked mainly to fellow politicians in the same party, and thus, they used Twitter to communicate more with fellow politicians than with their constituents.     

Twitter as a tool for citizen engagement: An empirical study of the Andalusian municipalities

This paper provides a general overview of the way local governments use Twitter as a communication tool to engage with their citizens. More concretely, it tries to identify factors associated with both the channel activity and citizen engagement, to understand the relationship between media type and citizen engagement and to analyse whether different content generated different levels of engagement. A sample of the 29 most populated Andalusian local governments is examined. The results show that the majority of Andalusian local governments have an official corporate Twitter account with certain level of activity. There is no, however, a significant relationship between the population of a municipality and its citizen's engagement, and there is a significant negative relationship between audience and engagement and between activity and engagement. The findings of the study also show the particular media and content types generate higher engagement than others. This paper contributes to the literature on social media and has practical implications for local governments.     

A Little Birdie Told Me: Factors that Influence the Diffusion of Twitter in Newsrooms

Twitter has become a global, social media platform that is reshaping the way journalists communicate, gather information, and disseminate news. This study builds on the relatively young field of research by using diffusion of innovation theory to gauge what factors influence the spread and adoption of Twitter. Case-study and in-depth interview methods were used in collecting data from 50 journalists at 4 metropolitan newspapers. Results show that the adoption and implementation of Twitter relies on peer pressure and coaching to get reluctant journalists to try Twitter. Adoption is then immediate because journalists see how Twitter is a gateway to new sources of information and story tips. Ultimately, journalists embrace Twitter because it provides instant gratification from followers, allowing them to share stories with a broader, global audience.     

Strategic communication? Measurement and evaluation of Twitter use among municipal governments

Government entities utilize social media to communicate with primary, secondary, and tertiary constituents. The microblog Twitter serves as a rapid and inexpensive means of communication, allowing municipal governments to reach a large and diverse audience with limited time or resource costs. Lacking in the existing research are examinations of whether governments are using social media outlets like Twitter as strategic communication tools or merely as ad-hoc communication outlets. By applying the Barcelona Principles 3.0 as the theoretical framework, this study explores whether U.S. municipalities measure and evaluate their Twitter activity as part of a formal communications process informed by modern public relations standards, an whether differences in municipal resources and demographics predict the integration of social media measurement and evaluation. The results suggest that while formal communication plans are reported to exist, there is not a sufficient presence of goals, policies, procedures, and metrics to consider Twitter a formal, strategic communication tool for participating municipalities. Total population and the administrative role of the social media account manager were also found to impact the perception of defined procedures and specific assessment metrics. Though these results suggest a lack of formal integration of social media measurement and evaluation, more research is needed to explore the factors which may impact this situation.     

图书情报领域文献的Altmetrics指标分析

[目的/意义]通过分析某个学科领域中Altmetrics指标的特征,为该领域文献影响力评价提供更加科学合理的指标体系。[方法/过程]定位于图书情报领域,选取Scopus、Altmetric.com进行文献被引频次及Altmetrics指标值的采集,对数据进行统计分析、聚类分析和内容分析。[结果/结论]在众多Altmetrics指标中,Mendeley和Twitter更适合于对图书情报领域文献的影响力做出评价;Mendeley和Twitter中文献的使用群体、文献主题、内容和期刊分布都存在明显的差异性;Twitter适合对文献的社会影响力做出判断,Mendeley更适用于文献的学术影响力评价;不同工具的流行程度存在地域差异,利用Altmetrics指标时应考虑该指标对文献影响力的评价是否存在地域缺失。     

Deconstructing Social Media: An Analysis of Twitter and Facebook Use in the Publishing Industry

The article analyses the social media activity around two genre fiction titles published in the UK. The research is focused on the platforms Twitter and Facebook as they are the sites currently most used as marketing tools by the publishing industry. Over 10,000 social media posts were collected and categorised to create a timeline of social media activity for two case studies. The findings were then compared to sales data from Nielsen BookScan to give an understanding to the value of social media marketing in the publishing industry. The findings show that social media is most effective as a marketing platform when there is already an established community, allowing publishers to converse with readers. While social media is less effective at marketing new books written by debut authors with no existing readership, it is none the less an important tool in the marketing plan as it provides a platform to engage with readers around significant events.     

AMERICAN SPORTS WRITERS’ SOCIAL MEDIA USE AND ITS INFLUENCE ON PROFESSIONALISM

American sports writers' use of social media as a newsgathering tool has influenced journalism practice, further complicating the industry's abstract definition of “professionalism.” This study builds on a pilot study published in the fall 2011 issue of Journal of Sports Media, which assessed print sports journalists' use of social media. In the current study, a survey was administered to 77 full-time print sports journalists who cover professional sports. This paper seeks to extend the pilot study and previous professional research in two ways: firstly, to assess how this specific subgroup of sports writers use Facebook and Twitter to gather information; and secondly, to analyze how these sports writers define “professionalism” and what industry factors correlate with chosen definitions, such as newspaper circulation and work superiors' attitudes toward social media. Cross-tabulations and chi-square tests were used to test hypotheses. Cramer's V or Phi, depending upon the cross-tabulation, were used to measure relationship strength. Results suggest this subset of sports writers more often uses Twitter for newsgathering purposing than Facebook. There is also a strong relationship between the frequency of Twitter usage and the definition of professionalism chosen; circulation size and instances of directly quoting from athletes' social media accounts; and age and Twitter usage.     

Tweeting the Viewer—Use of Twitter in a Talk Show Context

Twitter is currently one of the most popular outlets of so-called social media, Internet services that allow their users to communicate and share content in a variety of ways. As with the Internet itself, Twitter has been heralded to hold interesting possibilities within the context of journalism—potentially bringing journalists and their respective audiences closer to each other through supposedly common Twitter practices like @ messages and retweeting. This article presents a large-scale empirical study on Twitter use in the journalistic context. The aim is to assess patterns of journalist-audience interaction on Twitter. Specifically, the article outlines a structural analysis of Twitter use pertaining to the first season of the current events talk show Hübinette, which aired on Swedish public service television during the fall of 2011. Employing state-of-the-art approaches for data collection and analysis, the article shows that while traditional patterns of journalist-reader relationships are most common, some users are employing the Twitter platform in somewhat unforeseen ways.     

Comparing Disaster News on Twitter and Television: an Intermedia Agenda Setting Perspective

Intermedia agenda setting predicts a high degree of convergence between news media agendas. However, the rise of social media forces a re-examination of this expectation. Using the 8.8-earthquake of February 27, 2010 in Chile as a case study, this article compares which topics were covered by professional journalists on broadcast news and Twitter, analyzing both cross-sectional and longitudinal trends. A positive, reinforcing influence was found among the journalistic agendas of TV and Twitter. However, counter to the idea that social media are echo chambers of traditional media, it was found that Twitter influences TV news more so than the other way around. Thus, the study provides an early lens into the agenda setting function of social media among television news professionals, and its findings are consistent with Twitter succeeding among journalists due to its provision of valuable information.     

Assessing social media use in Dutch municipalities: Political,institutional, and socio-economic determinants

Social media enables public sector organizations to connect with citizens. Next to this, it can help organizations provide more detailed and useful information. But to what extent is social media used by local governments for interaction purposes, and what factors influence this? In this article, we study how Dutch local governments use Twitter for interaction, linking this to political, institutional, and socio-economic determinants. We find that politically fragmented municipalities use Twitter more for interaction, suggesting that political multiplicity forms a stimulus for more online engagement. Moreover, municipalities that have a Twitter account for a longer time make more advanced use of its functions, implying that municipalities with longer experience are better acquainted with a platform's strengths and weaknesses. Finally, municipalities with a higher presence of people in the age group 20–65 as well as municipalities with more higher-educated people use their social media more for interaction. The same counts for municipalities with more ICT workers.     

Routinizing a New Technology in the Newsroom: Twitter as a News Source in Mainstream Media

This study examined how news organizations employed Twitter as a news source, based on information subsidy and gatekeeping perspectives. News content analysis from 7 major media entities in 2010–2011 demonstrated that journalists embraced Twitter as a new channel for information gathering. TV frequently cited Twitter as a sole or a primary source. However, despite active usage of Twitter overall, journalists in both TV and newspapers maintained conventional routines by relying primarily on Twitter accounts of official sources. The popularity of Twitter accounts, as indicated by the number of followers, did not contribute to attracting more attention from journalists.     

Setting a Non-Agenda: Effects of a Perceived Lack of Problems in Recent News or Twitter

The mere perception that news has given certain problems more coverage can lead the audience to assume that those problems are more important. Given that the news media, at times, obsesses over relatively trivial matters, and given that the audience is increasingly able to filter media exposure, it is worth asking what happens when audience members perceive that recent media coverage has not emphasized any very important problems. In such cases, audience members might assume that any problems facing the nation must not be particularly important. We explicate this attitude of political complacency, test whether perceived media agendas lacking important problems can influence it, and explore whether complacency helps explain political disengagement. We also explore whether these effects generalize beyond news, to new media gatekeepers such as Twitter. Two experiments tested effects of a perceived absence of important problems in recent news or Twitter content. In the case of news, but not Twitter, this increased complacency in both studies. Study 2 added a no-exposure control and found that effects on complacency were driven by the cueing of nonproblem stories, not by the absence of problem story cues. Both studies validated complacency as a predictor of political disengagement.     

From Silence to #WhyIStayed: Locating Our Stories and Finding Our Voices

Domestic violence is a serious public health issue in the United States. In the digital age, social media platforms like Twitter provide users with the opportunity to anonymously share short, 140-character narratives. Following the Ray Rice domestic violence scandal, thousands of women took to Twitter to share their abuse stories using the hashtag #WhyIStayed. Building on existing domestic violence research, we conduct what is, to our knowledge, the first assessment of women utilizing Twitter to share their lived experiences with abusive relationships and reasons for staying. Findings revealed four themes: (lack of) resources, responsibility for abuse, fear, and gender-linked power. The results suggest that Twitter functions as a space where women can share lived experiences about domestic violence, which then fosters discussion about a stigmatized topic. Thus, Twitter functions as a connective mechanism where women can understand the lived experiences of domestic violence and access a large community where information and support can be exchanged.     

Uses and Gratifications,Journalists’ Twitter Use,and Relational Satisfaction with the Public

This study employed the uses and gratification approach to investigate how journalists perceive relational satisfaction with the public on Twitter, specifically the associations between journalists’ motivations to use Twitter, their Twitter use, and their relational satisfaction with the public. Through a survey of South Korean journalists, this study revealed that journalists’ motivations for Twitter use are positively related to their job-related activities on Twitter (e.g., posting/sharing their news and interacting with audience), which consequently influences perceived relational satisfaction with the public. The findings provide new insight into an increasingly important part of the public’s engagement and news/information flows in the digital media environment. This study expands upon the literature by analyzing how journalists’ motivations for using Twitter and their job-related activities on Twitter are associated with relational satisfaction with the public.     

The age of Twitter: Donald J. Trump and the politics of debasement

This essay explores the changing character of public discourse in the Age of Twitter. Adopting the perspective of media ecology, the essay highlights how Twitter privileges discourse that is simple, impulsive, and uncivil. This effect is demonstrated through a case study of Donald J. Trump's Twitter feed. The essay concludes with a brief reflection on the end times: a post-truth, post-news, President Trump, Twitter-world.     

Training Versus Monitoring: A Qualitative Examination of Athletic Department Practices Regarding Student-Athletes and Twitter

Twitter has created a number of issues for collegiate athletic programs. Via their tweets, student-athletes have sparked public relations issues for athletic departments and educational institutions. This research examined the messages student-athletes receive from athletic department officials and coaches about Twitter. Semi-structured interviews with 20 student-athletes at a Division I school were conducted. Results revealed that these messages occurred in 1 of 3 areas: (a) (non)training, (b) surveillance/monitoring, and (c) reactive training. The results indicate that student-athletes are left to their interpretations of what constitutes inappropriate Twitter content while also being subjected to monitoring. Education about Twitter typically occurs after a violation of an unclear or unknown policy. This reactionary and ambiguous approach to Twitter appears to be doing little to mitigate controversial tweets. Athletic administrators are encouraged to devote resources to front-end, rather than back-end, training and to define clear boundaries for Twitter usage.     

Tsunami early warnings via Twitter in government: Net-savvy citizens' co-production of time-critical public information services

Governments aim to mitigate natural hazards' impacts through a disaster early warning system. Drawing on citizen co-production theory and resilient information infrastructures framework, we empirically examined government use of Twitter Tsunami Early Warning Civic Network and citizens' roles in co-providing timely and actionable information. The Indonesian government issued its tsunami early warning Tweet, which was “re-tweeted” without delay by its followers to their own followers to warn tsunami hazards during the 2012 earthquake. Within 15 min it reached over 4 million Twitter users. Based on our case study and social network analysis of Twitter information flows and exchanges within the network, we found that the speed and enormous reach of the government's Twitter tsunami early warnings would be significantly less without citizens' direct participation in re-tweeting, hence influencing greater control of the network. We present evidence for net-savvy citizens' co-production effects on increased government efficiency in providing time-critical public information services.