Predictors of Audience Interest in Adopting Digital Television

Although the deadline for mandated digital transmission for broadcast television (DTV) is fast approaching, we still know relatively little about viewer knowledge about and interest in adopting the new, higher resolution television receivers. This study profiles likely DTV adopters in terms of social locators, media adoption, orientation toward adopting new media, and affective measures. The relative success of the latter in distinguishing between likely DTV adopters and nonadopters underscores the utility of a new set of attitudinal variables to supplement demographics and technology adoption measures. These elements were less successful in explaining DTV awareness levels, which were relatively low.     

Reaching a Moving Target: How Local TV Stations are Using Digital Tools to Connect With Generation C

Local television in the United States is experiencing dramatic changes due to shifts in viewership and digital technologies. This study examined the extent to which a sample of local television stations in the United States are meeting the demands and needs of Generation C/Millennials through the use of social media, mobile technology, and other online communication tools. The major finding of this study was that television stations have a growing repertoire of social media and other connectivity tools with which to engage their viewers, but that stations in larger markets are making fuller use of interactive technologies.     

论印度电视体制的转型

印度电视业1959年起步,几十年来一直是印度国家电视台独家垄断。上世纪80年代中期国家电视台DD实行改革,电视作为单一宣传教育工具的传统观念逐渐改变。到90年代后期,已然形成国家电视台、本土商业电视台和外国卫星电视共同参与市场竞争的三足鼎立格局。本文按大致的时间顺序,概述印度电视转型前后的几个发展阶段,并分析印度电视业格局变化的原因和产生的影响。     

Communicator in Chief: How Barak Obama Used New Media Technology to Win the White House

An exploratory content analysis examined 62 World Wide Web sites sponsored by English‐language commercial television stations in the United States. There was no relationship between the characteristics of station sites and either the degree of broadcast competition faced by the station or the extent of web sites operated by competing stations.     

Interactivity on Traditional Media Web Sites

This study compares the radio industry's use of interactivity to that of other traditional media on the Web such as newspapers and television stations, along the dimensions of audience-oriented interactivity and source-oriented interactivity. A content analysis of 112 traditional radio station Web sites, 282 traditional newspaper Web sites, and 128 traditional television station Web sites found that traditional radio station Web sites provided more audience-oriented interactivity compared to other traditional media Web sites, and traditional newspaper Web sites offered the most source-oriented interactivity. A general conclusion of this study is that although traditional radio stations were more likely to transmit live and archived sound than other media, all traditional media Web sites have held back from developing interactivity beyond e-mail, and have limited the transmission of streaming media, as well as archived audio and video content.     

Changing television in Greece the commercialization of creek TV and the historical,legal, economic and social environment

It was just seven years ago when a commercial television station broadcast on the Greek airwaves for the first time. Today, 1997, the number of these stations has risen to 160. The formation of hundreds of commercial TV and radio stations resulted in Greece being one of the most dense media environments on the planet.

Commercial television in Greece was born on 20 November 1989, when Mega Channel began broadcasting in the greater Athens area. By 1996 commercial television channels in Greece had captured approximately 90 per cent of the total viewing audience and 95 per cent of TV advertising revenue.

This paper investigates the historical, legal, economic, political, and international phenomena which led to the birth of commercial television in Greece, the changes that television itself went through, the effects of these changes on Greek society, and the future prospects for Greek TV.     

三网融合环境下数字图书馆的发展和服务模式探讨

三网融合是一种将广播电视网、电信网与互联网合为一体,从而实现三网互联,功能集成的技术。通过论述三网融合对图书馆发展的影响：转变传统管理方式、扩大服务范围、图书馆服务更加规范化、多样化,探析三网融合环境下数字图书馆的服务模式：数字电视服务、移动通信服务、按需要学习服务和流媒体服务。参考文献3。     

The FCC and the all‐channel receiver bill of 1962

After nearly a decade of pinning its hopes for an expanded television service to American homes on such concepts as good will and deintermixture, the members of the Federal Communications Commission who wished to break the vicious circle of UHF television broadcasting (no audience‐no sponsors‐no money for the station‐no good programs‐no reason for people to watch or buy receivers‐no audience, etc.) decided to support the principle of using legislative methods to ensure that all new television receivers would have the capability of receiving UHF as well as VHF. This would reduce the impact of technology, and would allow stations to compete on more equal footing. This decision took several years to make, and several more years of political wrangling before it could be implemented . . . the topic of this article. Dr. Longley, who has contributed to the Journal in the past, is assistant professor of government at Lawrence University in Appleton, Wisconsin.     

Visualizing a Non-Visual Medium through Social Media: The Semiotics of Radio Station Posts on Instagram

For decades, radio was primarily a hidden or unseen medium to listeners. In recent years, digital technologies have transformed radio to a medium that can both be seen and heard. In particular, visuals on social media have given audiences a real-time glimpse of broadcast operations and talent, while enhancing interaction with stations. This study examined how commercial stations across the United States portrayed themselves through posts on Instagram. Using a qualitative methodology and social semiotic theory, results of the study revealed two dominant themes of station posts—station promotion and community—that signified the essence of radio stations.     

What Children Watch When They Watch TV: Putting Theory Into Practice

If advertisers and programmers are to keep pace with the rapid structural and contextual changes in broadcast and cable television, and maintain their young audiences, they must gain a better understanding of children's viewing motives and viewing patterns. The authors assess the interrelatedness of television use motives and viewing patterns, and investigate perceptions of viewer loyalty network and station identification, and the generalizability of these perceptions to times when local television stations change network affiliation. This study profiles the child televiewing audience and expands the known parameters of television viewer uses and gratifications by identifying three distinctive viewer archetypes-medium- oriented viewers, network-oriented viewers, and station-oriented viewers.     

Revealing a Double Jeopardy Effect in Radio Station Audience Behavior

Scores of consumer behavior studies have confirmed what has been called a double jeopardy effect, whereby brands earning small market shares attract fewer customers but also experience less customer loyalty than more popular brands. This two-fold plight of the small brand has also been detected among consumers of media, such as newspapers and television programs. This study hypothesized a similar double jeopardy behavior among radio station audiences. Using ratings-based turnover ratio and exclusive cume as operationalizations for listener loyalty, an analysis of over 1,600 stations revealed that, despite radio's emphasis on niche marketing, a significant double jeopardy effect can still be found. Furthermore, station competition and program format were tested as intervening variables.     

Live Reporting in Television News: Breaking News or Black Holes?

In the early days of television, it was thought that live coverage of news events would be extremely rare. Instead, live coverage has become pervasive. Results from this study showed that stations in sampled-markets aired more stories containing a live element than they aired standard reporter packages. Most of the time, there was no apparent journalistic justification for going live, adding evidence to the contention that technology drives journalism in television newsrooms today.     

Cross‐media response to digital manipulation of still and moving images

This investigation provides survey data for a cross‐media comparison between newspaper photo editors and television news directors to assess the ethical response to digital image processing and enhancement technology. The results indicate that television news directors tend toward less strict ethical standards in application of the technology. However, the television people showed more sensitivity to aspects of the technology that relate to long‐standing themes of TV critics.     

Interactivity in Television: Use and Impact of an Interactive Program Guide

This study is designed to examine the uses and impact of interactive program guides (IPGs), a television technology that enables viewer inter- activity. Data were obtained from a television survey of 365 IPG users in a medium-sized Midwestern community. Results showed that age, premium channel subscribership, perceived IPG utility, and IPG complexity were significant predictors for IPG use. Further, the study found evidence that the IPG has influenced users' viewing behaviors. IPG use was related to watching more television, viewing enriched program types, and having a larger digital cable channel repertoire.     

Regulatory Changes and Impacts on Media Management in the United States: A Look at Early Research

The increasing consolidation of radio and television stations in the United States as a result of changing regulatory policies is having a direct impact on the role of the media manager. This article reviews the regulatory changes that have taken place regarding media ownership, and how it brought about changes in management practices. A summary of 2 research studies undertaken to examine the impact of regulatory changes on media management of radio and television stations is presented. Managers of radio clusters (at least 3 stations) and television duopolies were surveyed to ascertain how consolidation was affecting the way stations are managed. The data and findings in this article are discussed in terms of broader implications for media management outside the United States in an era of increasing globalization.     

世纪之交电影艺术的特征

世纪之交,数字技术迅速介入影视领域,网络不断对影视媒体产生冲击,如何在新的形势中总结经验,把握规律以求得更好的发展,是电影工作者面临的课题之一。     

基于3G技术的移动数字图书馆研究

第三代移动通信技术（3G）的发展给人们的生活带来了巨大的影响,数字图书馆利用3G技术能为用户提供更多的便利。分析了3G技术应用于移动数字图书馆的优势,论述了3G移动数字图书馆的架构体系,并对建设3G移动数字图书馆面临的问题进行了探讨。     

泛在服务模式下的电视图书馆研究

近些年来,图书馆领域不断更新服务理念、创新服务模式,泛在服务模式应运而生。电视图书馆作为一种泛在服务模式,正在悄然兴起。常州电视图书馆对泛在服务模式进行了有益探索,在技术方面。形成了以数字电视网页和多媒体视频为主的表现形式;在内容方面,充分挖掘图书馆资源,结合地域、文化、馆藏等特点制作精彩电视节目,并有针对性地提供服务,在一定程度上实现了图书馆泛在服务。     

浅谈有线数字电视的网络维护问题

随着广播电视技术的发展,有线电视逐步从模拟向数字平移,现有的HFC网络担负着模拟和数字电视信号共同传输的任务,大多采用多级光纤链路级联和树型电缆分配的环一星一树型网络拓扑结构,所有信号都由前端通过光纤和同轴电缆向下传输,这种模式的网络结构复杂,可靠性不高,维护困难,如何保证数字电视高质量、不间断地传输,对有线电视整体向数字化平稳过渡具有十分重要的意义。本文就有线数字电视网络维护中需注意的问题做简单的分析。     

The Alternative Platform: Kenya’s Television Stations Navigation During the Switch Off of Raila Odinga’s “Swearing-In”

ABSTRACT

The role of communication technologies in Kenyan newsrooms particularly from print media perspective has been investigated. However, how these technologies aid television journalism practice in Kenyan context is understudied. Using the government ban of selected television stations in Kenya during and after the symbolic “swearing-in” of opposition presidential candidate in the 2017 general election, this study investigated the influence of communication technologies by the affected television stations to circumvent government crackdown. Interview was used as the primary method for data collection. The findings of the study revealed that throughout the switch off period the newsrooms remained operational but forced to develop alternative strategies fundamentally buoyed by new media technologies to disseminate contents. Though the strategies produced unintended and unexpected effects as the findings indicated. The main challenge with technology, was news verification, since the stations were using guerrilla tactics to source news which was not easily forthcoming. In addition, there was economic implication, some advertisers demanded for a refund and potential advertisers refused to patronise the stations which according to one of the editors was hinged on fear of being targeted by government.