Radio Archives and Preservation in Latin America: A Preliminary Overview

This article surveys efforts at preservation and diffusion of archival radio in Latin America. The region’s largest radio archives are housed within large sound libraries in Brazil and Mexico. Mexico’s Fonoteca Nacional, for example, houses the archives of XEW/Televisa Radio, the nation’s most important radio network. In countries like Argentina and Chile, radio preservation and diffusion has been a component of efforts to document and preserve the public memory of revolution and dictatorship during the Cold War era. While much remains to be done to secure the region’s radio patrimony, Latin American radio preservation has advanced significantly in recent years.     

我国媒介广告市场集中度分析

市场集中度是通过市场参与者的数量和参与程度来反映市场的竞争或垄断程度的基本概念,通过对报业和电视媒介广告市场绝对集中度指数的计算,分析报业和电视媒介广告市场的市场结构和竞争状况。     

Market Competition and Programming Diversity: A Study on the TV Market in Taiwan

This article investigates the issue of the relation between market competition and programming diversity in Taiwan's TV market. For more than 20 years, Taiwan's TV market had an oligopolistic structure with 3 networks dominating the market. With the popularity of satellite TV during the 1990s, the oligopoly rapidly ended. This study examines how programming diversity was affected by the changing TV market structure in Taiwan. Programming diversity was measured by 3 methods using program data from the 3 networks operating in Taiwan: vertical programming diversity, horizontal programming diversity, and prime-time programming strategies. The results indicate a negative relation between market competition and programming diversity. Although the market competition increased from 1986 to 1996, this study discovered that the degree of programming diversity was reduced year by year.     

省级卫视广告市场竞争的经济模型分析

在全国电视广告市场上,央视与省级卫视究竟处于何种竞争状态很大程度上取决于双方的竞争决策,本文引入经济学的市场结构理论对全国的电视广告市场进行了动态分析,根据省级卫视参与市场竞争的不同决策来建立不同的市场模型。     

美国电视的新近印象

美国电视以私有私营的商业电视为主 ,也有少量公共电视。私营电视约占总体的 80 %以上 ,以追求利润为宗旨 ,全面实行商业化经营 ;公共电视注重文化教育 ,内容健康、格调较高 ,且广告极少。众多电视台和电视频道为争取观众、提高收视率 ,内容各有千秋 ,形式多种多样 ,各显其能 ,竞争激烈     

艺术美:电视剧的真正价值——以《美妙人生》为例

随着观众欣赏水平的提高和市场竞争的日益激烈,努力提高其自身的艺术价值已经电视剧作品在商业上取得成功的一个必不可少的要素,尤其是作品中对美的大量创造和呈现,更是提高作品艺术品味的一个至胜法宝。本文以《美妙人生》为例,论述电视剧中艺术之美的重要价值。     

A framework for assessing market entry opportunities for internet‐based TV

Abstract

The advent of the Internet alleviates the access bottleneck to TV distribution channels and softens licensing requirements. This lowers entry barriers to TV markets via the Internet in various forms. This paper takes the German TV sector as an example to analyse the attractiveness of TV markets for new entrants. A sequential framework for entering TV markets is introduced. The skills set of an Internet‐based TV provider for such an entry is examined. Technical feasibility, legal aspects, and potential sources of revenue are considered.

Potential above average profits due to the market's oligopolistic structure, as well as an increased contestability thanks to lower market entry barriers seem to render the German TV market attractive for new entrants. In early 2002, Internet‐based TV still faced severe technical and legal constraints. The analysis suggests that once these constraints have been overcome, the Internet could be an attractive additional distribution channel for some types of television content. While existing revenue sources from the TV sector are expected to be transferable to a certain degree, the value of innovative revenue sources based on online sales cannot yet be determined. This value will depend on the future acceptance of interactivity by the viewer (e. g. Owen 1999).     

Media Control: A Case for Privatization in Transitional Economies

The television market can be one of the most dynamic industries if country-specific regulations allow for private competitors to enter the market. The entry of competition changes the market from monopolistic to oligopolistic, which has positive performance implications for the industry. Our research analyzes the development of the Croatian TV market from the monopolistic stage to the current oligopolistic stage. Econometric models in this article aim to estimate the current trend of market concentration and its future potential. The authors’ research focusing on the industry from a market concentration perspective provides guidance for the practitioner in regard to profitable investment opportunities. They also illustrate for other transitional economies that to move toward a “free” society, media must be free from government control which will evolve rapidly once privatized.     

数字电视“整体平移”及可持续发展的机制分析

数字电视的"整体平移"工作是一项牵涉到千家万户利益的社会改革事业,只有按既遵循市场经济规律又保持数字电视基本公益性质的原则,才能保证"整体平移"的平稳营运。本文在"使用与满足理论"的基础上,建构了一个适应我国实际情况的数字电视平移的理论模型,并提出用精确传播的概念来把握数字电视的营运特性,以推动数字电视整体平移工作和数字电视产业的可持续发展。     

从受众角度寻找手机电视的市场增长点

本文从受众的角度对手记电视市场的增长点进行了分析.     

省级电视台与城市电视台差异化经营探微

本文从当前电视媒介竞争格局和理论层面上探讨了省级电视台与城市电视台之间的差异化经营策略。     

美国电视发展中的成功纵向整合

美国电视发展进程中出现三个重要的发展阶段:黑白电视、彩色电视和高清电视三个重要的阶段,每次转折都源于电视产业链条的三个环节同时启动,而启动的市场动力则是产业链环节的纵向整合。     

国内手机电视的生存境遇及其发展路径

国内手机电视业务的困境主要表现为主导权益归属不明、传播技术不够完善、消费市场疲软等几个方面.基于此,文章提出走“竞合“之路、培育内容市场、通过价格营销吸引受众等突围路径.     

Competition for Viewers and Advertisers in a TV Oligopoly

Abstract

This study considers a model of a TV oligopoly where TV channels transmit advertising and viewers dislike such commercials. It is shown that advertisers make a lower profit the larger the number of TV channels. If TV channels are sufficiently close substitutes, there will be underprovision of advertising relative to social optimum. This study also finds that the more viewers dislike ads, the more likely it is that welfare is increasing in the number of advertising-financed TV channels. A publicly owned TV channel can partly correct market distortions, in some cases, by having a larger amount of advertising than private TV channels. It may even have advertising in cases where advertising is wasteful per se.     

Development of the German Media Market: Opportunities and Challenges for U.S. Media Firms

Due to technological development and economic pressures, deregulation of the West European broadcasting market during the 1980s has led to an enormous increase in the number of television channels. The opening of the markets to commercial interests and the demand for TV software (programming material) at the same time give media companies diverse opportunities to become active across frontiers. Being the biggest broadcasting and advertising market in Western Europe, Germany has become an interesting target for foreign companies. The introduction of digital television in the summer of 1996 and further liberalization of ownership regulations have made entry into the German broadcasting market even more attractive. This article describes the development of the German TV sector and analyzes opportunities, restrictions, and consequences of international and particularly U.S. activities in the German market.     

依托现代网络技术在媒体竞争中抢占先机

现代网络技术的迅速普及,使报纸、广播、电视等传统媒体遭到了前所未有的挑战,媒体间依靠独家新闻来占领市场的可 能性越来越小,依托先进的技术手段来提升新闻传播效果,已成为越来越多电视台的一种选择。     

The Promise of Spanish Publishing in Mexico and the United States

The publishing industry in Mexico is a distinctive environment due to several elements: the role of the State government as the main publisher or buyer of books, the historic and central role of the Spanish publishing industry in the direction and influence of Mexican market through their affiliate companies, and the influence of the US book market concerning influences and trends. In a country of 120 million people, where the book reading rate is very low, as is the number of bookstores, I explore the changes that are taking place right now in the context of the crisis in the Spanish book market and why I see a promising future for the general interest publishing market in the Spanish language in Mexico and the US.     

什么是电视散文

认识电视散文必须在理解电视文学的基础之上。但当前对电视散文的认识仍然停留在文本主导论层次。文章通过对电视 散文作品的具体分析,认为电视散文不是散文的屏幕再现,而是用电视手段表现传统散文的美学意境和风格,是一次全新的电视文艺创 作。     

Rating competition and the patterns of South Korean public television programming, 1990–95

This research note presents an analysis of TV programming in south Korea over a period of five years. The paper is concerned with the changing face of public service broadcasting due to the effects of the new commercial situation. It includes a brief summary of Korea's TV history and a comparison of the programming strategies employed by the public broadcasting network and its commercial rivals. The author concludes by suggesting that Korean public broadcasting needs to reappraise its current response to the multi‐channel environment, and to develop a service aimed at promoting a sense of national community.