Will You Listen? An Examination of Parasocial Interaction and Credibility in Radio

A quasi-experiment was designed to examine the effects of social media on parasocial relationships and credibility for on-air radio hosts. Hypotheses and research questions were tested using 4 experimental conditions. A sample of 240 participants were randomly assigned to a condition and then asked to complete a survey. Results showed that social media appeared to have a negative effect on the strength of a parasocial relationship as well as on credibility.     

An Examination of Coursera as an Information Environment: Does Coursera Fulfill its Mission to Provide Open Education to All?

In terms of international education, the concept of online education seems to be a growing trend. Edxonline.org, Minervaproject.com, and Udacity.com are all new massive online open courses (MOOCs)—education websites similar to Coursera offering students the ability to receive the best education from elite universities entirely online. The most tantalizing promise of a company like Coursera is the role it might play in improving education for the world's have-nots: high school dropouts, the global poor, and those less able to self-teach.     

Is It Necessary to be Clear? An Examination of Strategic Ambiguity in Family Business Mission Statements

Family businesses comprise the largest portion of organizations in the United States. Although much is known about how individuals interact in these businesses, little is known about how family businesses function at an organizational level. Family businesses are likely to use strategic ambiguity in their mission statements to allow for multiple interpretations of the same message by their stakeholders. This study analyzed the mission statements of the 20 largest family businesses in the United States to explore their use of strategic ambiguity. Family businesses used strategic ambiguity for the purposes of unified diversity, promoting varied understandings of goals, and for facilitating organizational change, but not for the purposes of deniability. This research begins to provide an explanation of the potential driving factors of family business mission statements.     

Does the Music Matter? Examining Differential Effects of Music Genre on Support for Ethnic Groups

Using data from a post-test only experiment with random assignment, this article examines whether differing music genres influence socially relevant decisions made by listeners. A sample of White college students was exposed to1 of 3 music genres during an ostensible waiting period, and was then asked to allocate funding to projects for different ethnic groups. Three music conditions—radical White power rock, mainstream rock, and Top 40 pop music—were examined to determine whether differential allocations to ethnic groups would emerge following music exposure. As expected, Top 40 pop music exposure led to equal allocations to the various ethnic groups. After listening to mainstream rock, participants allocated significantly higher budgets to White Americans compared to all other race groups. After listening to radical White power rock music, participants also allocated significantly higher budgets to White Americans, but changes in allocations to ethnic minority groups also emerged. Namely, African Americans and Arab Americans received particularly low funding from participants exposed to radical White power rock music.     

How Do We React When Our Favorite Characters Are Taken Away? An Examination of a Temporary Parasocial Breakup

This study examined reactions to a temporary parasocial breakup situation during the television writers’ strike of 2007–2008 when many television shows stopped airing new episodes. Past research on parasocial breakups and uses and gratifications theory was used to predict emotional and behavioral reactions. Questionnaire results revealed that participants with stronger parasocial relationships experienced greater distress—even after controlling for the number of favorite programs that went off the air. Moreover, those with greater television affinity reported greater distress when their favorite show was disrupted, although television viewing motives also played a role in this process. Finally, when their favorite shows were no longer airing new episodes, viewers primarily replaced television viewing time with other media exposure rather than increasing nonmedia activities such as social interaction. However, a number of these activities varied by gender.     

Does e-government reduce the administrative burden of businesses? An assessment of business-to-government systems usage in the Netherlands

The reduction of the administrative burden on businesses is an important governmental policy objective. Electronic government is presented as a promising reduction strategy in many countries. Underlying assumptions and mechanisms are hardly ever made explicit and scientific evidence of successful implementations is scarce. This paper presents an assessment of business-to-government systems in use in the Netherlands. Results show that organizational characteristics are the most influencing factors of perceived burden reduction and implementation effectiveness. Whereas perceived organizational benefits positively relate to the overall confirmation of the former system adoption decision. Surprisingly the quantitative, usage related characteristics do not present any statistical relevance. These findings help us understand existing differences in appreciation between business and governmental representatives on the successfulness of e-government projects in reducing the administrative burden on businesses. Furthermore, research results can help to enhance the effectiveness of e-government policy and measurement instruments.     

Does an image facilitate the sharing of negative news on social media? An experimental investigation

Negative news on social media is always disseminated promptly and widely which leads to negative economic and social outcomes that render a practical research agenda necessary to understand user sharing decisions. Moreover, news posted on social media usually includes images, but little is known about the role of such images in shaping user decisions to share negative news. To fill this gap, the humans' affective–cognitive model of information processing (HACIP) was developed to explore the effects of images on the sharing of negative news and to investigate the contingent role of images in the sharing decision. To test the model and hypotheses, a scenario-based online experiment was conducted, which yielded 285 valid responses. Analysis results indicate that images in negative news induce users' negative emotion and arousal, which influence their sharing decision. Further, the presence of images strengthens the effect of negative emotion and weakens the effect of information uniqueness. Thus, this study contributes to the literature by identifying the distinct role of images in information processing and by proposing a brand-new framework to explore user sharing of negative news.     

Appropriate for All Viewing Audiences? An Examination of Violent and Sexual Portrayals in Movie Previews Featured on Video Rentals

A content analysis of movie previews on video rentals was conducted to examine the prevalence of violence and sexuality. The majority of previews contained violence, and these portrayals were common across MPAA ratings (G/PG, PG-13, and R). Sexuality was also prevalent, though less frequent than violence, and most likely to appear in PG-13 and R-rated previews. Rates of aggression in previews were positively associated with increased marketing and distribution costs for the previewed films. Results are discussed in terms of the marketing of violent entertainment to youth and in terms of the use of violence to increase viewers' anticipated enjoyment.     

Chronemics in Instructor–Student E-Mail Communication: An Experimental Examination of Student Evaluations of Instructor Response Speeds

Text-based computer-mediated communication (e.g., e-mail) lacks nonverbal cues afforded by traditional face-to-face interaction in the classroom. A lack of cues may cause students to place increased importance on elements that are still present, such as how long it takes an instructor to respond to a message. This study experimentally explored how instructor e-mail response speed and message content interact to influence student perceptions of instructor interpersonal attraction and credibility. Results (N = 385) suggested that the quicker an instructor responds to a student e-mail message, the more positively s/he is evaluated in terms of social attractiveness, task attractiveness, competence, character, and caring. However, the content of the message did not significantly influence student perceptions of the instructor. These findings offer practical implications for instructor e-mail communication in the classroom and extend what is known about chronemics in computer-mediated communication to the instructional setting.     

Does modified mobile government satisfy elders' needs? An empirical study of China's Zhejiang and Jiangxi provinces

In light of the accelerated growth of an aging population, coupled with the massive diffusion of Information and Communication Technologies (ICTs), research on whether ICTs meet the needs of elderly users is important and timely. Despite the popularity of self-determination theory, few studies have adopted this theoretical framework to explain need satisfaction among this group. The continuous use of mobile government (m-government) relies on the satisfaction of citizens' needs. Through the theoretical lens of self-determination theory, we developed a research model of m-government for elders' intrinsic need satisfaction. In this model, the design factors, performance factors, and individuals' ability factors are incorporated. Based on data from 366 m-government-for-elders users in China's Zhejiang and Jiangxi provinces, and through the use of structural equation modeling, the results show that complexity has a negative correlation with autonomy need satisfaction and competence need satisfaction. Visual appeal positively affects all dimensions of intrinsic need satisfaction. Information quality has a positive relationship with relatedness need satisfaction. The effects of personalization on relatedness need satisfaction and the influence of personalization on competence need satisfaction were significant. Information literacy moderates the relationship between complexity and autonomy need satisfaction, as well as between complexity and competence need satisfaction. The findings of this article enrich existing m-government research and provide practical implications for policymakers and m-government developers in China.     

An Examination of Library and Information Science Undergraduate Students’ Career Aspirations in Entrepreneurship and Self-Employment

This study examined Library and Information Science (LIS) undergraduate students’ career aspirations in entrepreneurship and self-employment opportunities. A total of 155 students constituted the sample for the study. A self-designed questionnaire was used for the collection of data. The results demonstrate that 20.3% aspire to set up a small business, 39.2% prefer company employment, 30.4% prefer self-employment, and 20.3% prefer government employment. Forming partnerships, loans from banks and friends, grants from private foundations and personal savings and cash, private stock, and angel investors were identified as sources of funding. Careers available in LIS were identified to include librarian, abstracter, lecturer, web designer, database manager, archivist, information broker, publisher, and researcher. Hindrances to careers in entrepreneurship and self-employment were identified to include lack of access to financial services, access to physical infrastructure, and basic services. The study makes recommendations based on the findings.     

Does Mendeley provide evidence of the educational value of journal articles?

Research articles seem to have direct value for students in some subject areas, even though scholars may be their target audience. If this can be proven to be true, then subject areas with this type of educational impact could justify claims for enhanced funding. To seek evidence of disciplinary differences in the direct educational uptake of journal articles, but ignoring books, conference papers, and other scholarly outputs, this paper assesses the total number and proportions of student readers of academic articles in Mendeley across 12 different subjects. The results suggest that whilst few students read mathematics research articles, in other areas, the number of student readers is broadly proportional to the number of research readers. Although the differences in the average numbers of undergraduate readers of articles varies by up to 50 times between subjects, this could be explained by the differing levels of uptake of Mendeley rather than the differing educational value of disciplinary research. Overall, then, the results do not support the claim that journal articles in some areas have substantially more educational value than average for academia, compared with their research value.     

But Does It Work?: The Influence of Presumed Goal Attainment Effectiveness on Willingness to Use Legalistic and Restorative Responses to Offensive Behavior

Although victim-offender conferences (VOCs) ostensibly enable victims to pursue justice goals not achieved through conventional trials, not all victims wish to participate in them. The purpose of this study was to examine how victims’ presumptions regarding the effectiveness of VOCs and trials in accomplishing justice goals influence their willingness to participate in a VOC and their preference for a case to be managed solely by the courts. Study results indicated that participants believed VOCs and trials to be effective at accomplishing different goals and that such influenced how they wanted cases to be managed. This influence was moderated by desires for particular justice goals. These findings have implications for restorative justice researchers and practitioners interested in victims’ motivations to participate in a VOC.     

Does the Digital Divide Matter More? Comparing the Effects of New Media and Old Media Use on the Education-Based Knowledge Gap

As the Internet has become increasingly widespread in the world, some researchers suggested a conceptual shift of the digital divide from material access to actual use. Although this shift has been incorporated into the more broad social inclusion agenda, the social consequences of the digital divide have not yet received adequate attention. Recognizing that political knowledge is a critical social resource associated with power and inclusion, this study empirically examines the relationship between the digital divide and the knowledge gap. Based on the 2008–2009 American National Election Studies panel data, this research found that, supporting the shift of the academic agenda, socioeconomic status is more closely associated with the informational use of the Internet than with access to the Internet. In addition, socioeconomic status is more strongly related to the informational use of the Internet than with that of the traditional media, particularly newspapers and television. More importantly, the differential use of the Internet is associated with a greater knowledge gap than that of the traditional media. These findings suggest that the digital divide, which can be better defined as inequalities in the meaningful use of information and communication technologies, matters more than its traditional counterpart.     

Does Ownership Matter?

Does media ownership affect the editorial page? Scholars such as Tim Groseclose, Jeffrey Milyo, and Tim Groeling have offered recent empirical tests for media bias in political news coverage. This article focuses on the editorial content of newspapers to examine whether a change in publishers affects a newspaper's editorial page's support for government action on public policy questions, the attention given to the major political parties, and the tone of coverage of the parties. Our content analyses compare the Wall Street Journal's editorial page before and after Rupert Murdoch's News Corporation purchased the paper with two newspapers that did not change ownership structures over the same time period (New York Times and Washington Times). We show that Murdoch's Wall Street Journal is far less supportive of government intervention in the economy, much more negative to Democrats, and much more positive to Republicans than the paper's editorial page was under Bancroft family ownership. We also show that the Wall Street Journal's changes were unique as the New York Times and Washington Times generally did not exhibit similar changes to their own editorial pages.     

Can Inoculation Work Against the Spiral of Silence? A Study of Public Opinion on the Future of Taiwan

This study explores the relationships between inoculation andthe spiral of silence theories. Inoculation strategies wereemployed to mitigate the process of the spiral of silence, especiallyfocusing on resistance to counter-attitudinal attack, attitudinalconfidence, willingness to speak out, fear of isolation, andchange of attitude. A field experiment was conducted in a two-wavesurvey of randomly sampled citizens in Taiwan. The issue employedwas Taiwan's political future in relation to the People's Republicof China. Results are consistent with major inoculation findingsand support the study's core hypotheses: Inoculation treatmentsenhanced people's resistance to attitude change. People whoreceived an inoculation pre-treatment, as compared with thosewho did not, became more confident in their attitude over time,more willing to speak out on behalf of one's attitudes, andmore likely to overtly resist the counter-attitudinal attemptsof others to influence oneself. Received for publication November 21, 2002. Revision received August 14, 2006. Accepted for publication November 28, 2004.     

How Do We Market to Distance Populations,and Does It Work?: Results From a Longitudinal Study and a Survey of the Profession

This article discusses the results of a longitudinal survey conducted by Kansas State University Libraries to assess the marketing of library services to the university's distance education population. The latest implementation of the survey revealed overall similar or increased awareness of and satisfaction with library services compared to the previous survey. Also included are results of a survey of library professionals on best practices for distance education librarians. Findings include the importance of developing relationships with campus distance education offices and faculty and the need to be persistent with marketing efforts to a changing population.