An Explorative Study on the Market Relation Between Online and Print Newspapers

A random-sample telephone survey was conducted in Austin, Texas, to investigate the public's response to local, regional, and national newspapers' print and online editions. Print readership was strongest among readers of that same newspaper's online edition. The substantial overlap of online and print readerships for the local daily suggests the potential of a complementary product relation. The print format was preferred-even among Internet users-when compared with the online edition, other things being equal.     

Dual Screening: Examining Social Predictors and Impact on Online and Offline Political Participation Among Taiwanese Internet Users

This study investigates how social factors affect Taiwanese Internet users’ dual screening use and its impact on online and offline political participation. The Web survey recruits 961 dual screen users. Structural equation modeling results show that bridging social capital and perceived social presence are significantly associated with dual screening use. Dual screening is positively related to online and offline political participation. Dual screening use strongly influences offline political participation when mediated by online political participation. Moreover, alternative media trust is positively related to online political participation, whereas mainstream media trust shows a negative association.     

网络媒体与传统媒体话语分层研究

本文从“个人话语与集体话语、多元模式话语与一元模式话语、碎片式话语与整合式话语、开放性话语与封闭性话语“四个层面的对立性进行了分析,并探讨了产生这种对立性的技术原因.     

浅谈网络媒体的发展及其对传统媒体的影响

本文着重探讨了网络媒体的发展及其对传统媒体的影响,分析各种传播方式的特点,以实现网络媒体与传统媒体的相互促进与和谐发展.     

网络议程设置的实证研究——以提升网络舆论引导力为视阈

本文以提升网络舆论引导力为视域,通过对网络议程设置的实证研究来探讨当下网络舆论引导的实效性。研究结果表明:从总体上看,网络媒体与网民之间具有议程设置的效果,网络媒体之间也具有议程设置的效果;具体而言,各个网络媒体所具有的议程设置能力又有所不同。对其原因,文章从网页设计和议题两个层面进行了分析,并有针对性地提出了提升网络媒体网络舆论引导力的一些策略。     

在竞争中共同发展——论网络出版物与传统出版物的关系

本文在阐释网络出版物概念、类型的基础上，论述了网络出版物的优越性，回答了传统纸质出版物不可能被淘汰的原因，指出网络出版物与传统纸质出版物将在竞争中共存与发展，它们既是竞争关系，又是互补关系。     

Introduction: Traditional Media and the Internet: The Search for Viable Business Models

This research critically examines the debate and issues surrounding theory and practice concerning regulation and advertising self-regulation with the aim of understanding more fully the implications for the future of coregulation, as well as for coregulating broadcast advertising. Regulatory reform in the United Kingdom, including the creation of the Office of Communications (Ofcom) as a unified regulator for the communications industry, has led to contracting out the regulation of broadcast advertising to an industry coregulator. As a result of a critical examination of theory and practice, important theoretical and managerial implications are made regarding effective interfacing with public and consumer bodies as well as approaches to issues of media convergence. Such analyses and implications are important for understanding better the potential for effectiveness and viability of coregulation as well as for evaluating the likelihood of returning to statutory regulation.     

图书馆网上文献采访模式对传统采访的影响

通过对图书馆两种文献采访模式的比较，以及网上文献采访模式对传统采访工作的影响，阐明了在未来图书馆文献资源建设中这两种采访模式互相依存、协调发展的关系。     

传媒上市公司的关联交易及其对公司价值的影响

由于目前我国传媒上市公司都是剥离、分拆、再整合上市的,其控股母公司往往通过关联交易对传媒上市公司的财务和生产经营决策实施控制或施加重大影响,因此交易往往是不公开、不公平、不合理的,是有损公司价值的。     

Retention of Adult and Traditional Learners: Library Strategies for Student Success

Nontraditional adult learners are often treated as separate and distinct in their needs and desires from more traditionally-aged college students. As retention continues to be a critical issue for colleges and universities, academic units and departments turn their focus to student success. This review article examines strategies that institutions have taken to increase students' self-efficacy and engagement, and compares their usefulness for both nontraditional and traditional learners. These strategies are viewed through the lens of the academic library with suggestions for how distance librarians can support the institution in its retention efforts and the students themselves in their own success.     

传播新景:论建立网上虚拟博览会的必要性和可行性

本文根据网络技术和虚拟技术的发展状况以及会展业发展的现实需要,认为有必要建立网上虚拟博览会,并提出了具有可操作性的一些开办构想.从会展主办方、参展企业和观众三方分析了网上虚拟会展的优越性,并依据网络技术、时代要求、市场驱动、会展特色等要求,对虚拟会展系统的设计提出具体设想.文章最后指出现实会展不会因虚拟会展的出现而受到冲击,但是,针对网上虚拟会展出现以后的新情况做出必要的调整是在所难免的.     

美国科技期刊成功的原因及启示

探讨美国科技期刊出版在读者意识、组织管理、人才队伍、经营理念、经济支持等方面的特点,分析其取得成功的原因,并结合我国现状,探讨科技期刊创新发展的策略。     

产学研合作成功的关键因素及转化机制--基于文献计量视角

依据产学研创新合作的动态性特点,基于扎根理论,采用内容分析法识别出产学研创新合作成功的36个关键因素,用软系统研究方法总结出以产学研创新合作成功、制度保障与支持、合作设置、合作质量、创新产品-市场对接等5个总体概念为关键节点的产学研创新合作成功转化模型,详细分析总体概念的因素构成及合作成功的转化机制,并对比分析研究结果的合理性。     

从播客现象解读网络的亚文化传播对社会个体现实行为的影响

亚文化这种非主流的、局部的文化现象在传统渠道中生存较为隐匿,但在网络传播中,特别是随着播客的兴起,亚文化由此而得到了生存和扩展的土壤.一些非主流的文化思想也借助网络的力量得到释放,并对社会个体现实行为产生了明显而重要的影响.文章旨在从播客的传播现象着手分析网络亚文化传播与社会个人形象之间的影响.     

三维流媒体技术的发展及其对媒体传播的影响

本文认为,三维流媒体作为一种新的媒体传播技术,对传统的媒体传播方式产生了多方面影响,将会受到更多的关注.     

网络媒体生态危机的系统控制策略研究

文章从生态学的角度对网络媒体进行全面分析和研究,构建一种新型的网络媒体生态系统结构,包括内生态和外生态系统两级层次。在此基础上,从系统控制的角度出发寻求网络媒体生态危机的解决方案,并进一步提出网络媒体生态的系统控制策略,最终达到打造绿色网络媒体,营造健康网络生态空间的目的。     

网络传播与认知风险:社交媒体环境下的风险信息搜索行为研究

在风险社会中,科技的发展不仅是衡量现代性的核心要素,同时也是催生不确定性的重要原因。社交媒体的发展很大程度改变了风险传播的景观,使得风险认知和媒介信息之间的关系更加复杂。本研究采用问卷调查法对临近核电站建设区域社交媒体用户进行调查,旨在探讨社交媒体环境下的信息对受众风险信息搜索行为的影响。本研究采用结构方程模型的分析方法,从社会认知理论出发考察社交媒体环境中信息的质量对受众反应的作用过程。结果显示信息质量可以通过影响用户的风险认知、风险知识水平和自我效能三个变量影响其风险信息搜索行为,从而证明社交媒体所构建的信息环境会显著作用于人们对于风险的认知和行为反应。本研究的发现期待可以为风险传播中的有效公众沟通策略以及线上风险信息管理提供参考。