信息产业，第四产业？

针对信息产业在产业结构中的归属问题，本文从产业经济学、信息产业与三次产业的比较和联系，以及信息产业的战略地位等方面，提出信息产业应属第四产业。     

Don't Let Micropayments Penalize You—Experience From The City University Of Hong Kong

Self-service is the trend of today's libraries. The Run Run Shaw Library at the City University of Hong Kong therefore is transforming itself in the same direction and offers to its users what it calls the Easy-service. However, the need to handle cash-based micropayments at the service counter is a stumbling block. There is an urgent need for the Library to choose, out of the different payment technologies available, the most suitable one to automate these administrative costly but small-valued payment transactions. The Library's different attempts in this regard and ultimately the integration of the most popular e-purse in Hong Kong in its different payment transactions are therefore mentioned. Overdue fine payments are identified as the micropayments that must be automated if the administration costs are to be reduced and manpower is to be released to make Easy-service a total success.     

从冲突到对话--评传播研究典范:结构功能主义、政治经济学与文化研究

本文旨在论述过去几十年曾主导美国传播研究、并仍在影响今天研究的3种典范 :结构功能主义、政治经济学和文化研究 ,分析这 3种传播研究典范与当时美国社会背景、历史状况及主流社会思潮间的关系 ,并回顾每种典范的代表人物 ,探讨每一典范的解释及存在的缺陷 ,以寻求典范之间对话与沟通的空间     

什么是媒介经济学?

媒介与传播学研究传统上是以非经济原则为主导的。但是,对媒介研究者来说,经济学也是一个非常有价值的研究领域,经济学与理解媒介产业如何运营有着密切的关系。本文对媒介经济的一些基本概念作了介绍,内容包括媒介经济涉及哪些方面?宏观经济与微观经济的区别有哪些?什么是媒介经济的特殊性?媒介经济的有哪些主要特征?     

书业网站的建设与推广策略

当前,书业网站是出版社和书店进行宣传和营销的重要场所,吸引用户的访问和注意力是每一个书业网站走向成功的首要条件。本文围绕如何提高访问量和注意力,探讨了书业网站的建设与推广策略。     

Moving Away from Overdue Fines: One Academic Library's New Direction

ABSTRACT

As student fees, print vs. electronic access, service quality expectations, and basic economics have an increasing impact on library operations, some academic libraries are taking a second look at the process of charging overdue fines. This article explores the contemporary environment on this issue. It offers as an example a compromise solution implemented in Spring 2003 by Texas A&M University Libraries. The solution maintains fines for some materials but uses an “inconvenience” motivator to prompt timely renewal or return of regular stacks materials.     

Movie Performance and Recent Trends in Music and Video File-Sharing

This article introduces a theoretical framework that can serve as a conceptual basis for media economics research of the development of media industries. The framework incorporates dynamic expansion and contraction processes and the constant interaction between strategy, structure, and government policy. The focus in this article is on strategic behavior of firms in the communications industry. I posit that these organizations are part of a system of organizations. As a part of this system the communications firm changes and affects the structure of the system, but at the same time the organization is affected by this same environment. The capability of media organizations to develop, augment, structure, and adapt a bundle of internal and external competencies is the central organizing concept.     

��Ϣ��ҵ����ѧ�ľ���ѧ�������������о�

重点研究了信息产业经济学的现代西方经济学基础、产业经济学基础和信息经济学基础,探讨了信息产业经济学所特有的方法工具。     

论信息产业管理的经济学基础

信息产业管理是对信息产业发展进行计划、决策、组织、调节和监督的一种控制活动。确切地说,信息产业管理是研究如何运用信息经济发展规律和结构变化规律来组织与协调信息产业活动,促使信息产业结构合理化发展的科学［川。其研究领域主要包括信息产业结构管理、关联管理...     

Crisis and transition: the economics of scholarly communication

This paper explores the scholarly communication ‘industry’ using a product systems approach, scopes and sizes the Australian scholarly communication product system, and examines the economics behind its operation. We find that the set of interrelationships between the market characteristics of information and cost structures, patterns of demand and acquisition practices, and the forces encouraging increasing scholarly output go a long way towards explaining the operation of the system and the genesis of the crisis. Based on our economic analysis of the system, we outline broad market conforming and market distorting approaches to alleviating the crisis.     

‘AN INTELLIGENT AND EFFECTIVE USE OF THE RIVAL SCREEN’

Through an analysis of the first British television ‘trailers’, this article explores an intersection within media history where the film industry attempted to reach out and utilise the new dissemination medium of television. Whilst this moment could be read as an attempt to control the promotion of film on British commercial television, and impose American film trailer aesthetics on the ‘rival screen’, I explore the television trailer as an early cross-media text that offered a challenge to existing trailer structure and style. By focusing on the recreation of these lost texts through trade press commentary, the article provides a new perspective on industry attitudes, media technology and media relationships in this transitional moment.     

The Importance of Quality for the Accommodation of Amateur Photographs in the Professional News Media

Amateur photographs must fulfill specific standards if they are to be used in professional news media. These standards include news value, credibility, ethics and taste, as well as the technical and aesthetic quality of images. The research presented in this article explores the value of poor-quality photographs for the news industry, and the view that they can be good enough for certain news content. At the same time, this article reveals strong reservations regarding the incorporation of amateur photographs. The article asks whether such findings manifest necessary quality standards, or whether they constitute claims to defend the position of the professional news media. The data for this article were collected in 2010/2011 using observation, interviews and textual analysis.     

现实困顿之下的理性起步——2006年我国传媒经济学研究概述

本文主要通过对期刊文献的回顾分析,从学科本身、传媒产品、传媒组织行为、媒体市场结构、传媒产业结构、政策与规制等六个方面综述了2006年国内传媒经济研究的进展,并指出了不足和今后研究建议。     

旅游信息资源的开发整合与利用

文章探讨了我国旅游产业的现状与前景。论述了开发、整合、利用旅游信息资源对于发展我国旅游产业的作用。     

数字出版:文化逻辑与产业规制——以媒介融合为视角

从媒介融合视角分析数字技术推动下数字出版发展的产业扩散和产业集聚的两种趋势,分析媒介融合带来的产业转型和文化变迁;分析数字出版和新媒体环境下形成的文化逻辑,并进而分析数字出版产业带来的文化和规制的矛盾性;从制度经济学角度分析媒介融合背景下数字出版产业发展的核心原动力,指出垄断作用力和竞争作用力达到均衡——"制衡"是数字出版产业健康发展的支点,垄断与竞争并存是数字出版产业规制的主要内容。     

Turn On,Tune In,Drop Out: Radio Listening,Ownership Policy,and Technology

Radio listening in the United States fell by more than 10% between 1998 and 2003. During this time, broadcast radio faced new competition from satellite radio and the Internet while the industry was also undergoing significant changes due to increased radio ownership caps. This article quantifies the effects of these factors on audience sizes and explores the implications for audience composition and programming content. The results show that industry consolidation played a larger role in decreasing overall listening than new technology. New technology did have a role in altering the distribution of listeners among programming formats.     

The Second-Person Effect and Its Role in Formation of Active Issue Publics

This article explores the idea that the media encourage audience members to see issues as affecting both themselves and other members of the community—a perception termed second-person effects. The authors argue that second-person perceptions are an integral step toward the formation of active issue publics and significant predictors of a person's willingness to engage in behaviors necessary to resolve an issue. Results also show that second-person effects predominate when predicting intentions to take actions to address an issue. Thus, this supports the proposition that second-person effects are a key component in understanding the formation of active issue publics.     

温州大学数字图书馆TQM管理的一个尝试

本文把工业企业界关于全面质量管理的理念引入数字图书馆管理，重点论述了过程控制和持续改进管理方法这一TQM的精髓，并就数字图书馆基本工作内容以过程设计为基础推出了数字图书馆管理体系模型，同时，将温州大学数字图书馆作为典型案例进行了介绍。     

Defining a Medium: The Educational Aspirations for Early Radio

This essay examines the attempts by many writers to steer the burgeoning U.S. radio industry towards educational uses and programming in the 1920s. At the same time that commercial radio began to take shape, several competing and seemingly incompatible visions of the airwaves emerged—one of which privileged the use of radio for educational purposes. Using discourse from trade journals, general interest magazines, and newspapers, this article explores the calls for educational programming amid the rapidly expanding and consolidating commercial radio industry.