The persuasive effects of delaying identification of high‐and low‐credibility communicators: A meta‐analytic review

A review of extant research evidence indicates that when source identification is delayed until after the message has been presented, the differential effectiveness of high‐ and low‐credibility communicators is reduced. In particular, those combinations of credibility level and advocated position that are ordinarily (i.e., with pre‐message identification) relatively advantageous (a low‐credibility source with a proattitudinal position, or a high‐credibility source with a non‐proattitudinal position) have persuasive effectiveness reduced by delayed identification, whereas those combinations that are ordinarily relatively disadvantageous (a high‐credibility source with a proattitudinal position, or a low‐credibility source with a non‐proattitudinal position) enjoy enhanced effectiveness with delayed identification. The magnitude of the effects associated with identification‐timing variations is quite large (mean absolute value of d = .753), at least by comparison to other factors for which quantitative estimates of persuasive effect are available. The observed effects place constraints on explanations of credibility's effects; in particular, credibility's effects cannot be explained through the mere association of a given communicator with a particular position.     

Problems in finding qualified employees: A report from the APBE‐NAB employment study

The following report is one of a series based on People in Broadcasting, the initial report of a research study by the Association for Professional Broadcasting Education and the National Association of Broadcasters. An introductory article appeared in the Spring 1962 issue, and one on “Broadcasting Management” was published in the Summer 1962 issue of the Journal of Broadcasting. Glenn Starlin, Professor of Speech at the University of Oregon, is coordinating suggestions for additional analysis of the data collected in this study, and volunteers for conducting such additional analyses are urged to write Dr. Starlin.     

A study of the relative effectiveness of climax and anti‐climax order in an argumentative speech∗

Two experiments examine the relationship between ambiguity tolerance as a personality trait and verbal behavior. In the first experiment Bales’ IPA system was used to analyze a group discussion. The high ambiguity tolerators dramatized almost three times as much as the low ambiguity tolerators. In the second experiment, only two of the IPA categories were used, dramatizes and gives opinion. No differences were found in the gives opinion category. In the dramatizes category, however, the same effect was found again.     

Broadcasting management: A report from the APBE‐NAB employment study

The report that follows is based on one section of People in Broadcasting, the initial report of a research study by the Association for Professional Broadcasting Education and the National Association of Broadcasters, Data processing and reporting were supervised by Mr. James H. Hulbert, Manager of Broadcast Personnel and Economics for the NAB. Processing of the new data has only just been started. Volunteers with suggestions for further analysis are urged to write Dr. Glenn Starlin c/o the Journal. An introductory article to this study appeared in the Spring issue.     

The rhetoric of radical black nationalism: A case study in self‐conscious criticism

The rhetoric of Black nationalism is used as a case study to illustrate problems involved in the criticism of contemporary protest rhetoric. The conclusions resulting from the application of traditional theory are contrasted with those developed from Burkeian dramatism in order to outline an alternative perspective toward this rhetoric and in order to provide a technique for increasing the self‐consciousness of the critic.     

A study of women's compliance‐gaining behaviors in violent and non‐violent relationships

Recent research by communication scholars has investigated the dynamics of abusive spousal relationships (Chandler, 1986; Infante, Chandler, & Rudd, 1989; Infante, Chandler‐Sabourin, Rudd, & Shannon, 1990; Rancer & Niemasz, 1988; Rudd, Burant, & Beatty, 1994; Sabourin, Infante, & Rudd, 1993). Infante and his colleagues have suggested that those involved in violent relationships communicate differently with their partners than those involved in nonviolent relationships. Based on this prior research, it seems important for communication scholars to further investigate the communication behaviors of individuals involved in violent relationships. This current study seeks to advance the family violence research by comparing the types of compliance‐gaining strategies that battered and non‐battered women report using during their disputes.     

The broadcasting employee: A report from the APBE‐NAB employment study

The following report is one of a series based on People in Broadcasting, the initial report of a research study conducted jointly by the Association for Professional Broadcasting Education and the National Association of Broadcasters. An introductory article appeared in the Spring 1962 issue, one on “Broadcasting Management” was published in the Summer 1962, and one on “Problems in Finding Qualified Employees” appeared in the Winter 1962–63 issue of the Journal of Broadcasting.     

A rules‐based study of television's role in the construction of social reality

A qualitative analysis of one couple's conversational uses of mediated content is presented. Observations spanned a two‐year period. Data were categorized according to usage type and then examined from Lull's (1981) rules persective.     

The former broadcast employee: A report from the APBE‐NAB employment study

Today, when most Americans get most of their news from the broadcast media, we tend to forget just how recent a development this has been. Broadcast journalism is far from celebrating its 50th anniversary as a major source of news, since it did not develop until the mid‐1930s. The early relationships between the older print media and the newer medium of radio were not friendly, and the fledgling broadcast journalists needed considerable diplomatic skill in dealing with the wire services and their own employers, as well as pastepot and scissors to deal with the day's events. The story of how broadcast journalism became strong enough to cover so effectively the stories of World War II is inexorably tied to the “war” between promoters and detractors of news broadcasting during the 1930s.

George Lott. has studied at William and Mary and Michigan State University, where he is working on a Ph.D. in speech. He presently is assistant professor in the Department of Theatre and Speech at the College of William and Mary.     

An exploratory study of word‐of‐mouth communication in a hierarchy of effects context

Word‐of‐mouth (WOM) communication is introduced within a hierarchy‐of‐effects context. The results of a laboratory experiment suggest that amount of WOM information about products is less important than valence of that information. Counter to previous research implying a disproportionate influence of negative information on product evaluation, negative WOM information in the experiment reported resulted in less familiarity with the mentioned brand. Further, a somewhat surprising finding indicated that brand‐specific negative WOM communication can have the effect of decreasing primary demand for an entire product category.     

The value of goodness‐of‐fit indices in meta‐analysis: A comment on Hall and Rosenthal

In a useful article regarding testing for moderator variables in meta‐analysis, Hall and Rosenthal (1991) suggest, among other things, that when the sample of studies is large enough, it is acceptable to use ordinary inferential statistics such as the analysis of variance to test for moderator variables. However, because meta‐analytic data points (effect sizes) differ in important ways from those for which ordinary inferential statistics were designed, we recommend that analysts use conventional meta‐analytic statistics, which are at least potentially more informative about the literature in question. Hall and Rosenthal also suggest that tests of effect size variability should play a minimal role in meta‐analytic model tests. We concur that these tests of homogeneity cannot alone test for moderator variables and that at least tests between mean effect sizes should be performed. However, consistent with Hedges and Olkin's (1985) meta‐analytic framework, we show how homogeneity tests provide additional and valuable information regarding how completely a moderator (or set of moderators) explains the variation of effect sizes. Therefore, these goodness‐of‐fit statistics may prove quite valuable, especially in meta‐analyses of highly variable study outcomes. We further recommend that in meta‐analyses for which study outcomes are already consistent, analysts should continue to perform model tests if they have theoretical expectations about moderators. We discuss these and other meta‐analytic model testing concerns.     

Employee attitudes toward the broadcasting industry: A report from the APBE‐NAB employment study

A 1965 Journal article by James W. Carey, “Variations in Negro/White Television Preferences,”; aroused considerable discussion when it appeared. The following article is on a similar topic, using a different sample. Alan D. Fletcher earned his Ph.D. in Communication at the University of Illinois; this article is based on a section of his dissertation. He presently is associate professor of marketing at Illinois State University, Normal, Illinois.     

Class markers in the mass movie audience: A case study in the cultural geography of moviegoing, 1926‐1932

In the 1920s, Hollywood moved to normalize a vertically integrated industrial structure based on centralized control over film production, distribution, and exhibition. The intensity of this effort at greater corporate rationalization increased dramatically between 1926 and 1932, as major studios aggressively assumed ownership of key first‐run movie palaces in cities and towns across America. Current studies of moviegoing during this period often suggest that studio control over exhibition helped standardize the contexts of film reception, thereby pressing pre‐existing class specificities of moviegoing into a more easily managed and legitimized middle‐class form of cultural practice. The case study presented here offers a theoretically‐informed but empirically grounded investigation of film exhibition and moviegoing during this period, and argues that film exhibition and moviegoing continued to be marked by cultural distinctions that helped articulate class relations in the wider social formation.     

Cox broadcasting corporation: A group‐ownership case study

One of the oldest and largest of the group owners in radio and television is historically traced in this article, taken from the author's dissertation on group ownership in television, written under the direction of past BEA‐President Rod Right‐mire at Ohio University. The author is on the broadcasting faculty at the University of Tennessee, Knoxville.     

A citation analysis of business librarianship: Examining the Journal of Business and Finance Librarianship from 1990–2014

This article is a bibliometric analysis of the Journal of Business & Finance Librarianship from 1990 through 2014. Authorship patterns, citations, article content, and collaboration efforts were examined and are discussed. The subgenre of business librarianship is surveyed from a bibliometric viewpoint, and the resources that helped contribute to the growth of this discipline are highlighted. Finally, content is analyzed, emphasizing some of the aspects of business librarianship that have been written about over this 24-year period.     

Self‐Perceptions of communication effectiveness: An exploratory study

With increasing evidence of non‐maximal communication skills, an investigation of variables that could impact the inclination of students to continue development was undertaken. This study initiates exploration of student perceptions of communication effectiveness relative to self peers and people‐in‐general. Results indicate that most students perceive themselves to he very effective communicators and perceive others to be less effective. A reverse pattern was evidenced by high apprehensive students. The challenge for communication education is discussed. Potential action paths are elaborated.     

A case study: the evolution of a ��facilitator model�� liaison program in an academic medical library

Question:

What type of liaison program would best utilize both librarians and other library staff to effectively promote library services and resources to campus departments?

Setting:

The case is an academic medical center library serving a large, diverse campus.

Methods:

The library implemented a “facilitator model” program to provide personalized service to targeted clients that allowed for maximum staff participation with limited subject familiarity. To determine success, details of liaison-contact interactions and results of liaison and department surveys were reviewed.

Results:

Liaisons successfully recorded 595 interactions during the program''s first 10 months of existence. A significant majority of departmental contact persons (82.5%) indicated they were aware of the liaison program, and 75% indicated they preferred email communication.

Conclusion:

The “facilitator model” provides a well-defined structure for assigning liaisons to departments or groups; however, training is essential to ensure that liaisons are able to communicate effectively with their clients.     

The bases of successful market entry: The liability of size and of newness in E‐commerce

Abstract

Even though e‐commerce almost disappeared from public discussion, it still assumes a vital role in the strategic management of most enterprises. New entry in e‐commerce, whether as a new business segment of an established company or as a new enterprise, is likely to deal with the liabilities of size and newness. The aim of this paper it to discuss if those factors have an impact on the implementation and success of B2C e‐commerce. We chose the online book market as our reference market and drew a random sample of retailers and publishers with an online shop. The quality of the web presence, indirect success (number of links to a particular site) and direct success (turnover of the web shop) were compared in subsamples constructed by the use of median splits according to age and size. Younger companies and larger companies were found to have a web presence of higher quality and were more successful than older or smaller companies. We conclude that the liabilities of newness do not seem to have an adverse performance impact in e‐commerce. However, when a market entry is considered, new players must ensure that they can commit enough resources to build a high quality web presence.