Examining the Impact of Social Identification with Music on Music Streaming Behavior

According to the Nielsen Music 360 Research Report, 67% of all music consumers in the United States used digital music streaming services to listen, discover, and share music online in 2014 (The Nielsen Company, 2014). As such, communications scholars and music industry professionals are beginning to recognize the importance of understanding the factors that influence digital music listener behavior. Therefore, this study proposes an expanded theory of planned behavior model (TPB) by incorporating social identification into the original TPB model framework in an effort to gain a better understanding of people’s intentions to use digital music streaming services as well as the amount of time spent listening to them.

Results suggest that both the original TPB and expanded TPB models can be successfully applied within the context of digital music streaming service use. Specifically, attitudes emerged as positive contributors to intention to use digital music streaming services, while social identification and behavioral intention emerged as positive contributors to streaming behavior. Both models also explained a larger percentage of intention to use digital music streaming services as compared to streaming behavior operationalized as total time spent listening. Thus, this study implies the practical importance of understanding the differences between what drives listener intentions as compared to what drives the actual amount of time listeners spend using digital music streaming services.     

Innovative product and customer retention: Strategies in the music business ‐ An analysis of Santana's enhanced album “Shaman”;

Abstract

The music business is facing hard times with declining CD sales and increasing piracy. Whereas the economic downturn is one reason for lower sales, the industry has decided to target the second factor, the fast diffusion of technologies such as CD burners and peer‐to‐peer networks like KaZaA allowing massive illegal distribution of music. Some labels focused on an offensive strategy to promote their artists. New services are being added to so called Enhanced CDs that create a new user experience. These CDs offer bonus content (i.e. videos, additional songs, pictures, or lyrics) stored directly on the CD that can be accessed on the PC. Other CDs offer (additionally) online access to actual bonus content or services (i.e. tour dates or news) if the CD is entered in the FC. The impact of these services on consumer experience has not yet been researched in depth and it remains unclear if consumers actually use the offered services on Enhanced CDs. The music label Arista has introduced several new albums on Enhanced CDs to the market providing more value to the user instead of reducing the utility by focusing only on copy protection. This article analyzes the usage of such services provided by Arista and focuses on Santana's new album “Shaman”;. Using a unique data set provided byfavakitty Media (Bandlirik) and Arista, we show for the first time what services are actually used by Santana fans and compare the results to albums of other artists such as TIC or Toni Braxton. Our results indicate that Enhanced CDs are used frequently by a relatively small group of fans, providing more value to the customer and creating a stronger relation between fans and artists.     

图书馆事件服务与管理研究

事件及事件管理已成为发达国家的新兴行业。在图书馆服务功能日益多样化的今天,事件服务已占有越来越重的比例。图书馆事件服务的形式越来越丰富;图书馆事件服务的数量迅速增加;参与人员越来越多,已不再局限于传统的读者;图书馆事件服务的影响逐步扩大,已从内部场馆走向社会;但也存在一些问题:图书馆实际的事件服务种类较多但定式较少;大多数图书馆的短时性服务项目相当分散;事件服务的归属和管理还比较混乱;各种图书馆事件服务尚无较为统一的定义、标准和分类。因此应系统分类与统一管理,规范业务流程与实施事件营销。     

‘My music,my freedom(?): the troubled pursuit of musical and intellectual independence on the Internet in Indonesia’

In Indonesia, the Internet has reshaped music industry praxis, particularly artist marketing and promotion. It is also a primary resource for artistic inspiration, providing musicians and producers with unprecedented access to recording artists worldwide. Finally, for the nation's top musicians, the Internet can lead to national and even international recognition, by means independent of – and even superior to – the production, distribution, or promotional support Indonesia's major record labels can provide. Answering Lysloff's call that examinations of digital media should consider how and why they are meaningful,this qualitative analysis examines the Internet practices consultants believe have radically reshaped Indonesia's national music industry and advanced its global impact. Particularly among the nation's self-described non-mainstream or independent music professionals, the Internet has revolutionized professional and social communication. Furthermore, through online intellectual critique, individual contributors also debate artistic ideals, as well as broader social and political problems. The Internet, thus, circumscribes a network of musically and socially likeminded individuals who engage in thoughtful debate about the arts and society in a presumably safe and egalitarian environment. There are limits to the Internet's equanimity and its users’ abilities to secure artistic and intellectual independence; however, spatial proximity to the music industry's epicenter in Jakarta, rhetorical dexterity in Internet correspondence, and Internet legislation all pose particular challenges to the democratization of Indonesia's independent music industry network and the professional and social relationships that happen through its channels.     

数字参考咨询个性化服务中用户隐私权保护机制的构建

建立健全数字参考咨询(DRS)个性化服务用户隐私权保护机制,保护用户合法权益,是当代中国图书馆法制健全的必然选择。DRS个性化服务中用户信息的获取主要有显式和隐式两种方法。针对DRS个性化服务实现过程中涉及的用户隐私问题,从行业自律、政策标准、法律法规、用户自身隐私保护、网络安全环境、隐私权保护的限制6个方面构建数字参考咨询个性化服务中的隐私权保护机制,以维护用户权益。     

Showing Students We Care: Using Empathetic Marketing To Ease Library Anxiety And Reach Distance Students

Marketing to distance students can be particularly challenging, but a new marketing trend called empathetic marketing provides academic libraries with a new and innovative way to reach these students. Empathetic marketing focuses on the core emotional needs of students and demonstrates how the library’s staff and services can help meet those needs. This article explores how using empathetic marketing in outreach efforts to distance students builds a connection between the library staff and distance students and can help alleviate library anxiety for distance students.     

UCF Library Express: Marketing a Faculty Delivery Service

As it becomes increasingly difficult to demonstrate the worth of the library to the academic community, gate counts and usage statistics are no longer enough. Showing the impact the library has on the community requires planning new services with outcome measurement from the start. This article outlines a marketing strategy for launching a faculty book delivery service at the University of Central Florida's John C. Hitt Library using Fisher and Pride's (2006) Blueprint for Your Library Marketing Plan. It includes a review of relevant literature on marketing delivery services, service and marketing goals and outcomes, target audiences, marketing messages, message delivery strategies, marketing budget, and management of staff responsibilities. This article is the second in a series of three articles that together make up an entire project planning and management document that is based on Rhea Rubin's (2006) Outcome Measurement model. The plan in its entirety provides an example of how to apply the Outcome Measurement model in an academic library setting.     

现代咨询业的整合营销观

认为现代咨询业营销是在传统营销的基础上,整合服务营销、关系营销、大市场营销和网络营销的思想并结合自身行业的特点而形成的一种营销。     

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总结介绍 OCLC30年来成功运作的经验 ;结合我国图书情报机构跻身于信息服务市场的现状 ,指出我国在发展网络信息服务的过程中应注意的问题 :坚守信息服务的核心业务 ;加强用户研究 ;进行互利合作。     

The market for consumer books in the U.S.: 1985–1995

What was the market for consumer books in the United States between 1985 and 1995? What were the Domestic Consumer Expenditures for books during those years? What market problems did consumer books confront? Who purchased books? What types of consumer books did they select? When did they buy them? Where did they shop for them? Why did individuals select a particular title of book category? In this article, the author evaluates statistical data about net book unit and dollar sales and presents the theory that the U.S. consumer book industry is involved in a “zero sum game,” a hotly contested marketing campaign to increase (or at the least maintain) market share against: (1) the incursions of other mass media formats (i.e., television, radio, videos, film, recorded music, the Internet, etc.); (2) competing book categories; (3) sharp increases in periodical purchases by libraries that could cut deeply into this sizable and traditional market for books; and (4) the emerging but increasingly popular electronic publishing formats, including CD-ROMs, online services, and electronic texts (or E-Texts) of books.     

Social media as a platform in academic library marketing: A comparative study

Social media like Facebook have become popular tools for different organizations like libraries in marketing practice. To build relationships with library users, libraries hope social media can engage its user communities actively with their collections, services, and activities. This paper aims at evaluating the effectiveness of using social media as a platform in marketing through a questionnaire on the Facebook page of the University of Hong Kong Libraries (HKUL), comparing the perspectives of students and faculty members. Both the current situation of HKUL's Facebook page and the reasons affecting users' interest and participation in the page are evaluated, in order to suggest better strategies for the library to deal with the needs of library users in the future. Other university libraries can also gain new insights from the study.This research has the following key findings: 1. The marketing practices of HKUL's Facebook page generally did not receive adequate attention and reactions from users; 2. Students were more engaged than faculty members in HKUL's Facebook page, as students use more varieties of library services than faculty members; 3. User needs, social media content, and interactions generally affected user acceptance of the library's Facebook marketing.     

Marketing to Their Needs: Utilizing Empathetic Marketing Techniques in Student Outreach

This article describes empathetic marketing, a new marketing approach that was created by Mark Ingwer and outlined in his 2012 book, Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers. The authors discuss how this marketing theory can be used by academic librarians to transform their marketing endeavors by presenting library services and resources to students in a way that helps them meet core human emotional needs (control, self-expression, growth, recognition, belonging, and care). The authors also include examples of empathetic marketing from their libraries.     

A Study on Using Rubrics and Citation Analysis to Measure the Quality of Doctoral Dissertation Reference Lists from Traditional and Nontraditional Institutions

Abstract

As distance education programs continue to grow, so do the services offered by libraries to the communities created by such programs. However, for these programs to be successful, the people that they are intended to serve need to be aware of the support and services available to them. Without such awareness, the services will go unused. Through a survey, the librarians at Emporia State University learned that making distant students aware of services was essential to the success of distance learning library services. Librarians discovered that creating a marketing plan to guide the marketing process was essential. This tool serves as a road map to visually illustrate the path from the conception of ideas to the realization of the marketing goals and objectives. This paper examines the process of writing a marketing plan and intends to illustrate how it can assist the library in marketing its services to a distant population.     

Information markets to improve information value and utilisation

Abstract

The Internet provides a challenge to existing media structures and cultural values, particularly in the distribution of recorded music. Peer‐to‐peer (P2P) file‐sharing sites like Napster and KaZaA have facilitated the widespread downloading of unlicensed music and the creation of a new kind of shared culture. In response, the established music industry is simultaneously attempting to undermine the impact of these exchanges (describing them as theft) and to take advantage of the possibilities of the Internet in reducing distribution costs and offering the possibility of a more direct relationship between labels and consumers. By drawing on both historical and contemporary analyses of the music industry, this article critiques the argument that digital downloads are necessarily hurting legal’ record sales and then problematises dominant definitions of piracy. The article then evaluates the evolving strategies of the major record companies as they try to come to terms with P2P culture and concludes that, while they may have the resources and the legal clout to withstand the challenge, they lack the cultural capital embodied in these new decentralised systems of cultural distribution and consumption.     

Internet Radio Adopts a Human Touch: A Study of 12 Streaming Music Services

In an effort to explore the tensions between old and new media, this article examines promotional Web sites for 12 streaming music companies. The goal of the project is to better understand how streaming music services create and embrace opportunities to fit themselves into the lives of music fans. Qualitative data collection revealed 7 interrelated themes. The promotional efforts analyzed here emphasized: (a) an anchor in radio, (b) personalizability, (c) music discovery, (d) music for any occasion, (e) sharing, (f) love, and (g) mobility.     

新媒体视阈下日本报业运营审视

新媒体环境下,报业生存与运营格局发生了重大转型。透视日本报业发展历程和运营模式,可以发现,多元化营销、渗透型拓展、跨媒体联姻成为日本报业顺应媒体潮流的主要策略,这也为媒体多元竞争态势下的全球报业,提供了可供借鉴的参照。     

Basic Marketing and Promotion Concepts

SUMMARY

Librarians need to embrace marketing and promotion to better understand customers' needs and to communicate with them regarding the services libraries offer. This chapter discusses basic marketing concepts and adapts them to the non-profit library environment. The marketing process, including the development of a marketing plan and the utilization of the marketing mix to develop tactics for promoting library services, is reviewed. The chapter lays the groundwork for subsequent articles, where authors employ these promotional techniques to develop and implement successful campaigns for promoting electronic resources.     

Chinese Academic Library Research Evaluation Services

A web content analysis and case study were employed to analyze the research evaluation service practices and activities in 12 Chinese academic libraries – Peking University, Tsinghua University, Beijing Institute of Technology, Shanghai Jiao Tong University, Fudan University, Tongji University, Zhejiang University, Wuhan University, Huazhong University of Science and Technology, East China Normal University, Shandong Normal University, and Donghua University. Specifically, the following aspects were examined: names of the services, service type, user training, support platforms, staffing, partnerships, marketing, and publicity and the time when the services were developed. The study found that a majority of Chinese academic libraries engaged in a variety of research evaluation service activities from article/journal/author assessments to patent assessments. Most research evaluation services were expanding from basic services such as citation searches, sci-tech novelty searches, and scholarly output statistical analyses to higher level services such as subject evaluations, subject/field trend analyses, and talent evaluations. Consequently, the user training, support platforms, staffing, partnerships, and marketing and publicity related to research evaluation services are increasing. The study also found that research evaluation services in Chinese academic libraries are based mainly on bibliometrics, and many of the services are being gradually automated and service management is being gradually standardized and institutionalized, while service effectiveness is gradually moving towards productization and specialization. However, these services do not yet extend to all aspects of the research impact cycle. Recommendations from the study include: incorporating new metrics and new types of research output into the current research evaluation systems; using unique author identifier profile systems to link research evaluation data systems and constructing a research impact cycle-oriented service system.