Content Development for the Third Screen: The Business and Strategy of Mobile Content and Applications in the United States

Next to television sets and computer monitors, today's mobile telephones offer a "third screen" that delivers information, entertainment, communication, and even transactional services to a growingly mobile society. In this study, the author examined the state of the mobile phone industry and assessed the strategies that established media firms have adopted in exploring this emerging platform. It was found that media conglomerates with strong brands have an advantage in this emerging content market.     

Academic Library Leadership in South West Nigeria and Recession: An Exploratory Study

ABSTRACT

Academic libraries in developing countries are underfunded and require transformational leadership to manage the resultant changes and ensure organizational effectiveness. This study attempts to identify the prevalent leadership styles in academic libraries in South West Nigeria using the Multifactor Leadership Questionnaire. The study reflected that the library managers portrayed mostly a mix of transformational and transactional leadership styles. The library budget, equipment, and acquisition were most affected by recession. The library leaders preferred a mixture of investment and retrenchment (cost controlling) strategies to cope with recession. Leadership assessment using transformational model for coaching and recruitment is recommended for libraries.     

CONSER: The Very Model of a Modern Cooperative Program

Abstract

The CONSER Program is the oldest component of the Program for Cooperative Cataloging (PCC) and many elements that made CONSER a success were adopted by the PCC over the past twenty-five years. This article describes how CONSER’s evolution over the years in the areas of membership, leadership, standards, training and documentation influenced the development of the PCC.     

MOOCs in the Malaysian higher education institutions: The instructors’ perspectives

ABSTRACT

Massive open online courses (MOOC) are considered a modern e-learning technology that was initiated by the Malaysian higher education in 2015. The current literature on MOOCs, covering research relating to its effectiveness to accommodate different students’ abilities showed conflicting results in this regard. With limited studies on MOOCs’ effectiveness in Malaysian higher education, this study explored current opportunities, challenges, and solutions of using MOOC in the Malaysian higher education institutions. Instructors from various teaching backgrounds were interviewed to respond to these concerns. The study found that the major challenges faced by instructors when using MOOC were redundancy, lack of facilities and exposure, incompetent knowledge in MOOC course design and development, and insufficient leadership and capacity-building programmes. Therefore, possible solutions to these challenges were identified and discussed. These findings can help the policy makers explore strategies for the future development, implementation and success of MOOC in the context of higher education in Malaysia.

Abbreviations: MOOC: Massive Open Online Courses; cMOOC: Connectivist Massive Open Online Courses; xMOOC: eXtended Massive Open Online Courses; ahMOOC: adaptive hybrid Massive Open Online Courses; LMS: Learning Management System; MQA: Malaysian Qualifications Agency; STEM: Science, Technology, Engineering, and Mathematics     

移动阅读应用隐私侵犯风险实证研究

对7款移动阅读应用（App）隐私侵犯风险的实证研究显示,移动阅读 App 隐私侵犯风险与市场占有率、月均活跃人数等经济性因素高度负相关,即市场占有率越高、月均活跃人数越多的 App,隐私侵犯风险越低;市场占有率越低、月均活跃人数越少的 App,隐私侵犯风险越高。究其原因,中小移动阅读 App 增加高隐私侵犯风险的不当权限,主要是进一步提高市场竞争力、谋求更好生存空间的无奈之举。因此,建议在尽快制定行业标准、规范移动阅读 App 获取用户隐私行为的基础上,应考虑给予中小移动阅读 App 企业适当的政策扶持,从而促进移动阅读市场整体动态均衡发展。     

Devising Video Distribution Strategies via the Internet: Focusing on Economic Properties of Video Products

This article tries to link economic properties of video products to strategies that can be used by Internet-based video distributors. First, this study suggests 4 economic properties of video products: video as an experience good, returns to scale, video as a public good, and interdependency of willingness to pay. Second, based on economic attributes, this study synthesizes several strategies. Finally, this article uses a case study to compare theoretical strategies to actual strategies used by 2 Internet-based movie distributors. As a result of this study, we found that there are several possible strategies that are not yet being used in practice. It is expected that as the market becomes more mature through the development of technologies (e.g., digital rights management), more strategies will be adopted by online video distributors.     

Leadership,an essential requirement for effecting change in media companies: An analysis of the Spanish market

Abstract

As afield of study, company leadership can be examined from many angles. In this paper our aim is to study leadership in the way it effects change. The qualitative value of the information compiled is considerable since it helps to understand the grounds on which the success of the directors who effected change of the Spanish media market was based. The interviews afford us a closer look at the minds of the leading players in action.

The cases analysed show that, in media companies, radical transformations do not come about without the existence of one or several leaders, capable of mobilising the organisation where they work.

Through the literature review, the companies'internal documentation and interviews with the directors we have been able to demonstrate that our hypotheses on leadership are not only reasonable but also help to explain, to a great extent, the profound transformations which the Spanish media market has undergone in the last 25 years.     

Platform War vs. Platform Synergy? A Longitudinal Analysis of Media Substitution between Personal Computers and Mobile Devices

ABSTRACT

Research on media substitution theory has examined substitutional and/or complementary relationships between new and existing media. This study focuses on the growth of mobile platforms and investigates the relationship between mobile devices and personal computers. Using Nielsen’s panel data that provide electronically recorded media usage (N = 2,396), this study analyzes yearly changes in time allocation to mobile devices and PCs at total and content-specific usage levels during mobile 4G transition. Results suggest a complementarity dynamic between mobile devices and PCs; however, the patterns were more nuanced in light of the role of individual and structural factors when determining media choice.     

手机报市场分析与发行赢利模式研究

本文对手机报的市场前景和经营模式进行分析,并结合重庆手机报的实例研究发现,手机报具有典型的高固定成本和低边际成本的特点;发行量的扩大,将使得分摊到单份手机报上的编辑成本大为降低。随着3G时代的到来,手机报还将迎来更加光明的发展前景。     

个人移动增值服务分类及用户采纳比较研究

基于Davis经典TAM理论及其扩展,并结合前人对感知娱乐性和感知成本的研究,提出个人移动服务用户采纳模型。将中国三大电信运营商提供的各种各样的增值业务归纳为四类,即交易类、即时通信类、娱乐类和信息类。通过问卷回收的有效数据,对个人移动服务采纳模型进行实证分析,结果发现对于不同类型的服务,其用户采纳的影响因素及影响程度各有特点。其中对这四类业务用户采纳影响最大的因素分别是感知代价、感知有用性、感知娱乐性和感知有用性。     

Mobile business start‐ups in Germany

Abstract

The purpose of the article is to provide a first exploration of success drivers and inhibitors of mobile business start‐ups in Germany. Based on this objective we reviewed various written sources and interviewed specialised venture capital managers. This led to the identification of about 50 m‐business start‐ups in Germany. Most of these new ventures address business rather than residential customers. Our preliminary analysis suggested nine general hypotheses on internal success factors likely to be of particular importance for m‐business start‐ups. Among these factors were the pursuance of a fo‐cussed differentiation and pioneering market entry strategy or the ability to adapt services to the variety of mobile devices in the market. Young m‐business ventures follow different business models (e.g. application infrastructure provision, application service provision or mobile portal operation), which possess model‐specific success drivers or inhibitors. Further, more long‐term research with larger samples is needed to validate and to specify the article's rather general hypotheses on success factors of German m‐business ventures.     

Collaborate and Innovate: The Impact of Academic Librarians on the Commercialization of University Technology

The University of Arizona Library, in collaboration with the campus commercialization unit, created a partnership that contributes to the early development of inventions in the commercialization pipeline. The library-commercialization business-intelligence workgroup was incorporated into the overall campus commercialization business-development workflow in 2014 and is comprised of librarians and commercialization professionals working together to provide insight and decision support for development of commercialization strategies for inventions emerging from university research that aligns with market drivers. These efforts are recognized by university leadership as critical to the strategic plan of the university. This article discusses the impact of the workgroup and how the group of librarians contributed to the development of new companies, new licenses, and financial impact of economic development at a large land-grant university and larger community.     

Patent landscape and key technology interaction roadmap using graph convolutional network – Case of mobile communication technologies beyond 5G

Beyond 5G (B5G) in mobile network technologies is the latest communication technology currently under development. B5G is expected to achieve superior capabilities in ultra-high network transmission speed, low latency, low energy consumption, and high coverage, comparing to current 5G network performance. Although B5G is still in the development and implementation stage, there are many patents and non-patent literature depicting B5G innovative technologies and applications. The landscapes of B5G technologies are great references for governments and industries to understand the advances in mobile communication for R&D strategies. Thus, this research focuses on developing a formal tech-mining workflow integrating semantic-based patent and non-patent literature analysis for ontology building, patent technological topic clustering, and graph convolutional network (GCN) modeling for depicting key technology interactions among clusters of sub-domain topics. This research emphasizes the study of B5G patent landscape and key technology interaction roadmap in comprehensive steps as a valuable reference for B5G mobile network R&D, as well as for conducting tech-mining of other technology domains of interests.     

Providing Leadership for Change in Distance Learning

Abstract

Change in distance learning is occurring at a rapid pace. As new technologies appear, institutions of higher education incorporate them into their course delivery options. Library services must also change to meet new user needs. This article examines the meanings of change and leadership within a distance-learning setting. After describing several strategies used by the author to lead change, the process is outlined in a checklist, with notes to especially relevant current literature. The checklist is intended to help others work through a similar process.     

Attacker's advantages in a homogeneous market: The case of GSM

Abstract

This article deals with the market entry and competitive strategies of two third entrants into the Western European GSM market: The Greek mobile communications operator Cosmote and the German operator E‐Plus. Starting point of our research is the analysis of the entire Western European GSM market, which shows a broad variance in performance indicators of the operators although the market characteristics regarding the product, the supply and the demand side are quite homogeneous. In order to explain the performance variance and the success of late movers we examine the market entry and competitive strategy of the most successful third entrant in Western Europe, Cosmote, and contrast this case to E‐Plus. The market environment and the company characteristics of both companies are similar, but their performance differs significantly. The major results of our analysis are (1) that quality of service, including particularly the network coverage at launch and in the first stage, is more important than time to market, (2) that the image of an operator depends strongly from the customer's perception in the starting phase, and (3) that the commitment in combination with the resources of the shareholders are crucial for the operators’ success.     

BIBCO Training and Its Influence on PCC Partnerships

Abstract

BIBCO is one of four programs in the PCC. This article summarizes the development of BIBCO and how its cataloging training program was strikingly different from the other three programs: NACO, CONSER and SACO. BIBCO grew out of the 1990–1991 recession which created widespread anxiety over the cost of original cataloging. BIBCO attempted to reduce the cost without sacrificing quality and increase record production through the use of core records. The early training emphasized the value of cooperation. PCC’s strength in this area is seen today in its partnerships and leadership in metadata initiatives such as linked data.     

The effects of loneliness on relational maintenance behaviors: An attributional perspective

This study links the experience of loneliness to the use of relational maintenance behaviors. More precisely, an attributional perspective on loneliness is adopted, wherein chronic loneliness leads to attributions for the cause of loneliness to stable, internal, and uncontrollable factors; situational loneliness is more likely to be attributed to unstable, external, and controllable factors. Over 400 participants completed measures of chronic and situational loneliness, and relational maintenance strategies. Residts indicated that both forms of loneliness are negatively associated with maintenance strategies. As anticipated, chronically lonely people reported the least use of relational maintenance behaviors across relationship types.