Sprint running kinematics and kinetics in pre-peak-height-velocity male children on a non-motorised treadmill: reliability and normative data

The purpose of this study was to quantify the reliability of kinematic and kinetic variables using a sample of pre-peak-height-velocity (PHV) male athletes sprinting on a non-motorised treadmill. Following variables were measured and their normative data presented, average and peak velocity, average and peak power, average and peak horizontal force, average and peak vertical force, average step frequency, average step length, average work. Twenty-five participants performed three 5-s all-out sprints from a standing split start on a non-motorised treadmill on three separate occasions. Per cent change in the means (-3.66 to 3.35%) and coefficients of variation (0.56–7.81%) were thought reliable for all variables. However, average step rate, average horizontal force and average vertical force did not meet the standards (≥0.70) set for acceptable intraclass correlation coefficients (ICC). Due to the homogeneous group, it was expected to receive low ICC values. Therefore, youth sprinting performance can be tested reliably on a non-motorised treadmill, especially if the per cent change in the mean and CV are deemed the important reliability measures. Normative data are given for the participant’s age as well as their maturity level for kinematic and kinetic variables.     

Fifty Years of Super Bowl Commercials,Thirty-Two Years of Spectacular Consumption

Abstract

This article will explore the role and visibility of advertising during the Super Bowl over the years as a model for strategies of modern advertising and the resulting commercialization of US society. It uses the concepts of ‘spectacular consumption’ derived from Guy Debord and the ‘commodity audience’ from Dallas Smythe to frame the commercials’ cultural transformation and influence. The spectacular nature of Super Bowl commercials and the special commodity worth of its audience were not present in the early days of the event, but gained momentum with Super Bowl XVII and its airing of Apple’s ‘1984’ commercial that became mythologized in the advertising industry. After 1984, both the rising inflation-adjusted CPM (‘cost-per-thousand’) and the increased media coverage indicate an increased spectacularization. This also manifested in such phenomena as the influential, decades-long Doritos user-generated content contests and the Greatest Super Bowl Commercials TV specials, and was a forerunner of such post-millennial advertising strategies as branded entertainment and content marketing, all designed to integrate advertising as a legitimate form of entertainment culture and prevent the avoidance of advertising by audiences.     

A randomized controlled trial of a home-visiting intervention aimed at preventing relationship problems in depressed mothers and their infants

This study examined the effect of a mother–baby intervention on the quality of mother–child interaction, infant–mother attachment security, and infant socioemotional functioning in a group of depressed mothers with infants aged 1–12 months. A randomized controlled trial compared an experimental group ( n = 35) receiving the intervention (8–10 home visits) with a control group ( n = 36) receiving parenting support by telephone. There were assessments pre, post, and follow-up after 6 months. The intervention had positive effects on the quality of mother–infant interaction. Infants in the experimental group had higher scores for attachment security and for one aspect of socioemotional functioning, namely, competence. The intervention proved successful in preventing deterioration of the quality of mother–child interaction.     

Prenatal Maternal Stress,Child Cortical Thickness,and Adolescent Depressive Symptoms

Prenatal maternal stress predicts subsequent elevations in youth depressive symptoms, but the neural processes associated with these links are unclear. This study evaluated whether prenatal maternal stress is associated with child brain development, and adolescent depressive symptoms using a prospective design with 74 mother child pairs (40 boys). Maternal stress was assessed during pregnancy, child cortical thickness at age 7, and depressive symptoms at age 12. Prenatal maternal stress was associated with less cortical thickness primarily in frontal and temporal regions and with elevated depressive symptoms; child cortical thickness additionally correlated with adolescent depressive symptoms. The observed associations are consistent with the possibility that cortical thickness in superior frontal regions links associations between prenatal maternal stress and adolescent depressive symptoms.