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Margret Beditz 《Publishing Research Quarterly》2018,34(2):157-169
There are a number of challenges unique to the children’s book sector faced by publishers in today’s digitally-dominant business market, making it more crucial than ever for children’s book marketers to create multifaceted marketing plans that include differing but complementary approaches. Among the common marketing challenges specific to children’s books are overabundance of content, competition, access to the library market, the digital versus print dichotomy, difficulty of marketing directly to young readers on the Internet, and the dual (child and adult) target audience. While some marketing tactics must effectively attract the attention of the child reader, it is of fundamental importance (with some exceptions) for publishers, authors, and marketers of children’s books to also ensure their marketing techniques target the adult gatekeepers who are likely to purchase those books. Depending upon various factors, including age range of the reader and subject matter, marketers of children’s books are most successful when applying a mix of traditional and digital marketing techniques. 相似文献
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Prof. Dr. R. Messmer 《Sportwissenschaft》2011,41(3):233-242
A discourse analysis of sports pedagogy regarding the pragmatic turn shows clearly that sports pedagogy has taken up ideas from other disciplines only in a coincidental or haphazard way. Genuine new forms of action or reflection were not recognized or did not show themselves in the discipline outside of common pedagogical discourses. Such resistance concerning concepts from other disciplines shows itself especially clearly in the turns following the pragmatic turn. Only where the “narrative turn” is concerned do we see traces of this discourse in sports pedagogy as well. However, these traces have already faded in the last 10 years. There are two reasons that sports pedagogy does not engage in discourse with other disciplines. Firstly, the obvious value of sport and physical exercise can make it seem unnecessary for sports pedagogy to meddle in the arguments of pedagogic worth experienced in other subjects. Secondly, the discipline still appears to be caught up in the mythology and terminology of German idealism. 相似文献
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Univ.-Prof. Dr. Jürgen Court 《Sportwissenschaft》2011,41(2):91-99
This article deals with the first years of foundation of the private Deutsche Hochschule für Leibesübungen (DHfL). It focuses on the question of why August Bier’s application for a Doktor der Leibesübungen in 1920 was refused. In the same year the DHfL also made an application for the education in state-run schools which was already task of the state-run Preußische Landesturnanstalt at Spandau. As the DHfL combined this application with its insistence on its autonomous status an application for a Doktor der Leibesübungen had implied financial, conceptual and institutional obligations for Prussia and at the same time a renuncitation of its sovereign rights. This thesis was proved by a comparison between the doctorate in physical education and the doctorate for businessmen at Cologne University. 相似文献
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Dr Will Shield 《Educational Psychology in Practice》2015,31(1):105-106
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Dr. Helmut Zilk 《Educational Media International》2013,50(3-4)
The greater part of psychoanalytical literature about television as a phenomenon of our century, stresses generally the impressive force of television. It affects the habits of man, determines the rhythm of his life and his attitude towards life. This being so, judgements are preconceived and so man's power of unbiased decision is weakened. Television has a personal intimate style of presentation and effects thus in the viewer a readiness of identification that outstrips by far that of the film experience. 相似文献