Getting Generation Y to attend: Friends,interactivity and half-time entertainment

People from Generation Y, given their number and stage in the family life-cycle, represent a key emerging audience for major sports. The study focussed on the effect of friends and half time enhancements on likely attendance at matches. The sport domain was the Australian Football League (AFL), the elite Australian rules football competition. The enhancements being tested were half-time entertainments based on performers from well-known television talent shows, Australian Idol and It Takes Two. Scenarios with and without interactive participation, based on short messaging service (SMS) messages, were tested. The study used a general population sample of 909 Generation Y people in a traditional AFL market and one where AFL is not the major winter competition. Previous attendance and sport orientation were the major influences on attendance at major sports, including the AFL. Friends influenced likely attendance at a game, but no effects were found for half-time entertainments. People who attended matches with friends typically had social activities before and after the game. This suggested that one promotional strategy to expand existing markets was to find and engage the social networks of existing fans, making sport attendance a broader part of an overall social event.     

If you build it,will they come?: A case study of digital spaces and brand in the National Basketball Association

This case addresses the relationship between sport and digital spaces by introducing students to strategic marketing processes related to developing a team-managed fan website. The case was created in conjunction with three former members of the Cleveland Cavaliers who helped create www.cavfanatic.com, the official fan site of the team. Key areas addressed within the case study are brand development, brand communication, and brand extension. The case follows a new hire, Natalie, as she joins the new media team of www.cavfanatic.com. The sport marketers she works with review the development of the website and provide information on the strategic development process they went through. In the end, Natalie is charged with looking forward and developing further strategies to continue to engage the Cavaliers fans and to develop the CavFanatic brand.     

Do ankle braces provide similar effects on ankle biomechanical variables in subjects with and without chronic ankle instability during landing?

PurposeThe purpose of this study was to examine effects of a sport version of a semi-rigid ankle brace (Element?) and a soft ankle brace (ASO) on ankle biomechanics and ground reaction forces (GRFs) during a drop landing activity in subjects with chronic ankle instability (CAI) compared to healthy subjects with no history of CAI.MethodsTen healthy subjects and 10 subjects who had multiple ankle sprains participated in the study as the control and unstable subjects, respectively. The CAI subjects were age, body mass index and gender matched with the control subjects. The arch index and ankle functions of the subjects were measured in a subject screening session. During the biomechanical test session, participants performed five trials of drop landing from 0.6 m, wearing no brace (NB), Element? brace and ASO brace. Simultaneous recording of three-dimensional kinematic (240 Hz) and GRF (1200 Hz) data were performed.ResultsThe CAI subjects had lower ankle functional survey scores. The arch index and deformity results showed greater arch deformity of Element? against a static load than in NB and ASO due to greater initial arch position held by the brace. CAI participants had greater eversion velocity than healthy controls. The ASO brace reduced the first peak vertical GRF whereas Element? increased 2nd peak vertical GRF. Element? brace reduced eversion range of motion (ROM) and peak eversion velocity compared to NB and ASO. In addition, Element? reduced dorsiflexion ROM and increased peak plantarflexion moment compared to NB and ASO.ConclusionResults of static arch measurements and dynamic ankle motion suggest that the restrictions offered by both braces are in part due to more dorsiflexed ankle positions at contact, and higher initial arch position and stiffer ankle for Element?.     

Triangulating Clinically Meaningful Change in the Six-minute Walk Test in Individuals with Chronic Heart Failure: A Systematic Review

Purpose

The purpose of the present review was to use existing, published data to provide an estimate of the amount of change in six-minute walk test distance (Δ6MWT) that represents a clinically meaningful change in individuals with chronic heart failure (CHF).

Methods

The present review included two separate literature searches of the CINAHL and Medline databases for articles that: (1) reported the intraclass correlation coefficient (ICC) of the 6MWT in individuals with CHF, and (2) used the 6MWT along with either aerobic capacity or health-related quality of life (HRQL) as study endpoints in randomized controlled trials (RCTs) of exercise-based intervention for individuals with CHF. The ICCs were used to calculate the minimum detectable difference (MDD) at the 95% confidence interval for each included study. The Δ6MWT associated with aerobic capacity and HRQL within-group effect sizes for the intervention and control groups in each included RCT was analyzed using receiver operating characteristic (ROC) curves.

Results

Thirteen articles reported the ICC for the 6MWT. The mean (standard deviation) MDD calculated based on these data was 43.1(16.8) m. Eighteen RCTs measured the 6MWT and either aerobic capacity and/or HRQL. A Δ6MWT of 40–45 m was associated with at least moderate aerobic capacity and HRQL effect sizes in the intervention groups. The Δ6MWT thresholds that discriminated between intervention and control groups using ROC curves revealed the following sensitivity/specificity for the respective thresholds: 19 m, 94.4/83.3%, 32 m, 83.3/94.4%, and 48 m 44.4/100% (AUC = .935, p = .009, CI_95% .855, 1.015).

Conclusions

A Δ6MWT of approximately 45 m appears to exceed measurement error and be associated with significant changes in either aerobic capacity and/or HRQL.Key Words: heart failure, six-minute walk test, clinically meaningful change, minimum detectable difference     

The BASES expert statement on exercise, immunity, and infection

An individual's level of physical activity influences their risk of infection, most likely by affecting immune function. Regular moderate exercise reduces the risk of infection compared with a sedentary lifestyle, but very prolonged bouts of exercise and periods of intensified training are associated with an increased risk of infection. There are several lifestyle, nutritional, and training strategies that can be adopted to limit the extent of exercise-induced immunodepression and minimize the risk of infection. This expert statement provides a background summarizing the evidence together with extensive conclusions and practical guidelines.     

Anthropometry, strength and benchmarks for development: a basis for junior rowers' selection?

The aims of this study were to establish whether anthropometry, muscle strength and endurance accounted for differences between junior and senior elite rowing ergometer performance, and to determine annual development rates for juniors associated with training. Twenty-six junior (8 females, age 18.0 ± 0.3 years and 18 males, age 17.9 ± 0.2 years) and 30 senior (12 females, 23.7 ± 3.0 years and 18 males, 24.0 ± 3.9 years) heavyweight rowers, were assessed anthropometrically, performed a 2000-m ergometer time-trial, and completed various muscular strength and endurance tests. There were no anthropometrical differences between males; however after controlling for body-fat and standing-height, senior females were of greater body-mass (70.5 ± 4.6 kg and 77.2 ± 5.9 kg, P = 0.01) and sitting-height (89.8 ± 2.2 cm and 92.2 ± 6.1 cm, P = 0.04) than juniors. Moderate to very large standardised differences in all strength and endurance tests were observed between juniors and seniors (effect size (ES) range 0.9-1.9). Greater development rates (5.0% to 6.0%) and adjusted 2000-m performance was associated with upper-body strength (males) and endurance (females). In conclusion, after identification of desirable anthropometry, the 2000-m ergometer potential of juniors may be accounted for by upper-body strength and endurance.     

Sensitive ages for physical fitness development

Physical fitness testing in Singapore is mandatory from age 9 years old till 18 years old in schools. Time and effort are spent annually in training for these tests as schools are ranked according to the test results and pupil obesity rate. There are natural rhythms and tempos for the development of physical capabilities but these remain unexplained in the Singaporean context. Identification of these ＂sensitive time periods＂ for fitness development will help PE teachers be more realistic about young people＇ s physical fitness and allow for a more balanced approach in the conduct of PE in schools.     

Effect of intermittent normobaric hypoxic exposure at rest on haematological, physiological, and performance parameters in multi-sport athletes

The aim of this study was to determine whether 3 weeks of intermittent normobaric hypoxic exposure at rest was able to elicit changes that would benefit multi-sport athletes. Twenty-two multi-sport athletes of mixed ability were exposed to either a normobaric hypoxic gas (intermittent hypoxic training group) or a placebo gas containing normal room air (placebo group). The participants breathed the gas mixtures in 5-min intervals interspersed with 5-min recovery periods of normal room air for a total of 90 min per day, 5 days per week, over a 3-week period. The oxygen in the hypoxic gas decreased from 13% in week 1 to 10% by week 3. The training and placebo groups underwent a total of four performance tests, including a familiarization and baseline trial before the intervention, followed by trials at 2 and 17 days after the intervention. Time to complete the 3-km run decreased by 1.7%[95% confidence interval (CI) = -0.6 - 3.9%] 2 days after, and by 2.3% (CI = 0.25 - 4.4%) 17 days after, the last hypoxic episode in the training relative to the placebo group. Substantial changes in the training relative to the placebo group also included increased reticulocyte count 2 days (23.5%; CI =-1.9 to 44.9%) and 12 days (14.6%; CI = -7.1 to 36.4%) post-exposure. The effect of intermittent hypoxic training on 3-km performance found in this study is likely to be beneficial, which suggests non-elite multi-sport athletes should expect such training to enhance performance.