新媒体背景下广播主持人传播能力的拓展

互联网时代,中国的传媒业态正发生深刻的变化。广播等传统媒体与新媒体的逐渐融合,使传播平台、传播主体和传播对象都发生了变化。在这样的背景下,广播节目主持人必须拓展自身的传播能力以适应变化。本文阐述了主持人传播能力的拓展方向,即拓展信息管理能力和互动传播能力,同时也分析了拓展的途径。     

大众学术图书出版的层级品牌战略——以《牛津通识读本》的出版为例

正2007年起,译林出版社经牛津大学出版社(Oxford University Press)授权,在中国大陆地区陆续推出《牛津通识读本》系列图书(即Very Short Introductions的英汉对照本),迄今已有七年,已面世品种达47个(截至2014年5月)。Very Short Introductions是一套在英语世界里极有影响力的大型学术书系,它的引进并非单纯的翻译与呈     

试论体操运动员心理训练的基本原理

论述了体操运动员心理训练的概念、心理训练在体操训练体系中的意义和作用、体操心理训练的目的和任务、体操心理训练的原则、体操训练中所需心理品质的提高。     

阅读理解三则(英文)

(A) I have had thousands of classes since I started school nine years ago. But only one class was the most important. It happened last term just after I had got a bad result in an exam. I was sad and had lost my confidence ( 信心). I decided to go to a class which can tell me how to be successful. The speaker walked into the room. But she did not start talking like a teacher. In- stead, she held up a 20 yuan note! “Who wants this?”she asked. Unsurprisingly, everyone in the class held up …     

同步阅读(Unit2)

P assage1提到“街”,人们一定会想到熙熙攘攘的人群和川流不息的车辆。但在美国的纽约有一条“芝麻街”,它既没有行人也没有车辆,却被称为“世界上最长的街”。“Sesam e Street”has been called“thelongest street”in the world.That is becausethe television program by that nam e can nowbe seen in so m any parts of the w orld.Thatprogram becam e one of A m erica s exportsoolrdengram regularly.The viewers include m ore than halfthe nation s pre-schoolchildren,from every kind ofeconom ic,racial,and geographi…     

人体是导体的实验验证

人体是导体吗?每个物理教师都会明确地告诉学生：“是”，还会补充一句：“生活中千万不要接触带电导体，否则就会触电，有生命危险”。那能不能用一个简单的实验来验证呢?     

开设中学生物学讲座的点滴体会

随着课程改革的进一步推进，改变了多年来只有必修课的单一模式，新教材增加了选修课、活动课、社会实践课和地方课程等课型，要求教师不仅要能上好必修课，还要会上其他课。对于有书可参、有本可依的课型，只要教师在思想上重视，认真对待，问题就不是很大。作为现在的中学生物教师还要会开设各种     

阅读与提高(英文)

下面是 Li Lei一天的时间安排,你能根据这些信息完成对话吗? 6:20a.m getup 6:40a.m ,7:00a.m have breakfast,go to school 12:00 a.m have lunch 4:00 a.m play basketball 5:00 p.m ,6:00p.m go hom e,have supper 6:30p.m w atch TV 7:00 p.m do his hom ework 10:00 p.m go to bedB : 1 A :W hat tim e does he getup? B : 2 A : 3 B :H e goes to schoolat7:00. A :W hat tim e does he have lunch? B : 4 A : 5 at6:00in the evening? B :N o,he watches TV at 6:30in the evening. A :W here does he do his hom ework? B …